INSPIRED B Y NA P C P
OCTOBER 2016
Featuring Jean Smith of Jean Smith Photography
The INSIDE Get all the details on our exclusive Tory Burch Giveaway!
LATEST Industry News, Announcements, & Holiday Fun!
Hello friends!
The spooky season is upon us with haunted happenings, enchanting events
and ghoulishly good gatherings. While you’re busy prepping for it all, we have some noteworthy news of our own we’re dying to share with you!
All you ghouls and goblins who participated in the Image Competition will soon
find out the results. Our judges are hard at work so that winners can be announced this November. For those who didn’t get a chance to participate in this competition, our Halloween Photo Contest is right around the corner! Devilish details will be released soon, so keep an eye out for the news. The winner of this competition will receive a fun treat to take them into the New Year. Whatever could it be, you ask? Stay tuned to learn more.
Speaking of “fun treats”, the Holiday Photo Card Bundle is now available in the
NAPCP store! This beautiful ensemble of holiday cards provides you with an option for every festive taste. With a mix of modern sensibilities and classic designs, you’re guaranteed to make spirits bright with this captivating collection. Along with this year’s Holday Photo Card Bundle, our store also has last year’s bundle, fun holiday overlays, wrapping paper, and more so make sure to explore!
Creating a beautiful style of her own one photograph at a time, meet this
month’s featured photographer Jean Smith, of Jean Smith Photography! When she’s not photographing people in love, snapping family portraits or capturing sweet newborns, the Michigan mom of four boys spends time with her family and travels whenever she can.
If you too love to travel, make plans to spend New Year with NAPCP in
California! There’s still time to register for the 2017 Retreat, and those who do so before November 17 will have a chance to win a fabulous prize. For more details and registration, visit thenapcpretreat.com.
Cheers!
The NAPCP Team 2 | NAPCP Newsletter October 2016
TA BL E O F CO NTE N TS Pg. 4 ......................Tory Burch Bag Giveaway Pg. 5 .........................News & Announcements
Pg. 6.........Featured Photographer: Jean Smith
Pg. 24...............................#NAPCPInstaFaves Pg. 25..............Holiday Photo Card Templates Pg. 28............Video Series: Summer Murdock Pg. 29..........................Apply For Membership
EXCLUSIVE
TORY BURCH C A M E R A B A G G I V E A W AY
t’s a e h w sid in
Register for the 2017 NAPCP Retreat by November 17th and we’ll put you in a drawing for this one-of-a-kind Tory Burch Camera Bag! Customized to keep your gear safe and sound this bag will keep you photographing in style! Click here to learn more.
N E WS & A N N OU N CE MEN T S Facebook Community We hope that everyone will continue to partake in our NAPCP Facebook Community page! Join now and get involved with the latest discussions, trending topics, news and updates, and much more! Click here to request to join today!
Napcp Store Make sure you visit the holiday section of the NAPCP store to search for client gifts, custom wrapping, and marketing bundles to help your business thrive during the upcoming holiday season. Click here!
NAPCP Newsletter October 2016 | 5
6Images | N A P Cby P NJean e w s l e Smith t t e r O c tof o b Jean e r 2 0 1Smith 6
Photography
FEATURED PHOTOGRAPHER JEAN SMITH
NAPCP Newsletter October 2016 | 7
T
his month’s featured photographer, Jean Smith of Jean
Smith Photography, loves life and the beautiful people in it. From capturing happy couples’ special days to the sweetness of newborns, Jean sees beauty wherever she goes. In addition to photography, the Michigan mother of four enjoys spending time with her family and traveling whenever she can.
NAPCP Newsletter October 2016 | 9
AT A GLANC BEHIND 1. Started photographing? Spring 2006 2. Officially opened business? Fall 2007 3. Favorite camera? Nikon D3S 4. Lens of choice? Nikon 24-70mm 2.8 5. Favorite Lab? WHCC
Jean Smith 10 | NAPCP Newsletter October 2016
6. Favorite subject to photograph? Families
CE WITH SCENES
JEAN SMITH
8. Favorite musician? Of Monsters & Men 9. Favorite movie? Robin Hood Prince of Thieves 10. Recent Favorite Read? “Outlander” 11. Favorite Client Product? Flush mount albums 12. 3 things you can't live without? My family, travel, and photography
F L I P T H E PAG E F O R OU R E XC LUS I V E INTERVIEW WITH JEAN! NAPCP Newsletter October 2016 | 11
Jean, where and how did you start as a photographer? I was always that girl with a camera, but it was never used for art or money...just for fun and friends. But a huge appreciation for art and photography has been inside me ever since I can remember. In early 2006, we were getting ready to move to China for 5 months for my husband’s internship and he suggested we get a “real camera.” For some reason, that simple thing sparked my interest and I became obsessed with the world of photography. I lived and breathed photography for the next year and a half. I studied everything I could get my hands on, took classes, and practiced in every kind of light possible. I officially started my business late 2007.
12 | NAPCP Newsletter October 2016
What is one piece of advice you have for all photographers? Owning a photography business is not a one person job, as much as we all try to make it be so. Save your business, your time, and your sanity by outsourcing the things that either you aren’t good at or hate doing. Personally, I have released editing, album design, house cleaning, taxes, and packaging/shipping. Of course this means I had to adjust my pricing, but my sanity and time has magically returned to me, and I continue to love what I do.it doesn’t seem like a good fit. It’s really hard, but it saves my sanity!
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16 | NAPCP Newsletter October 2016
What is your hope for attendees of your class, The Art of Capturing the Real, at the 2017 NAPCP Retreat? This class is for those who want to see and capture differently. We have to accept that our clients aren’t going to magically stand in perfect light, move gracefully within that light, interact with each other flawlessly, and we get to just sit back and capture it all. I am excited to share with my class the tips, tricks, and tools I use to capture emotion, motion, and “real moments” that separate a cute image from a breathtaking image. It’s obvious in your work that you are a great lover of the natural world. Is there someplace special on your bucket list that you’d love to visit? Ahhhhh, you’ve hit my soft spot...travel. My family and I traveled around the world for one year from 2014 to 2015 and hope to do it again in a few years. We travel whenever we can and photography just happens to fit in perfectly with that! I have many bucket list locations, but I have my sights set on the Faroe Islands for our next adventure.
Thank you so much Jean! NAPCP Newsletter October 2016 | 17
18 | NAPCP Newsletter October 2016 17 | NAPCP Newsletter December 2015
Three Tips F O R M I N I S E S S I O N S | BY J E A N S M I T H
1- Frequency - If you choose to offer mini sessions, hold them infrequently or only every few years. If you offer mini sessions too often or at the same time every year, clients will expect them and wait to hire you only for mini sessions. 2- Exposure - Mini sessions can be an excellent source of exposure because several people are getting sessions done by you in a short amount of time. Reward or give an incentive for people sharing their images on social media. 3- Purpose - The beauty of mini sessions is that you can cater them to exactly what you want for your business or photography future. Maybe you want to photograph only children in the future. Offer kids-only mini sessions. Maybe you want to get into children’s commercial photography and need a portfolio. Offer a styled only set of mini sessions. Maybe you want to earn money for a charity. Announce family sessions with 50100% of the profit going toward a charity. And the list goes on and on.
NAPCP Newsletter October 2016 | 19
CAMERA BAG ESSENTIALS WITH JEAN SMITH
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BODIES • Nikon D700 • Nikon D3S
BAG • Think Tank rolling bag • Shootsac (not pictured)
LE N S ES • Nikon 70-200mm 2.8 • Nikon 85mm 1.8 • Nikon 24-70mm 2.8 • Nikon 12-24mm 2.8 • Nikon 45mm Tilt shift • Nikon 50mm 1.4 • Nikon 35mm 2.0
E X T RAS • External flashes • Pocket Wizard triggers • Gary Fong Lightsphere • Reflector • Lighting bag (stand, umbrella, swivel adapter) NAPCP Newsletter October 2016 | 21
BEHIND
We asked Jean to give us a peek into her busy day to day life with a few of her favorite
SCENES
WITH JEAN SMITH
Instagram captures. Enjoy a behind the scenes look at some of her favorite moments!
# N A P C P I N S TA FAV E S Check out the feeds of these amazing photographers and make sure to follow along! For your chance to be featured, tag #NAPCP on Instagram.
IC R E @
S BROOK N I R E @
TOG @JENDZEN_PHO
@MAMAINLA
RAPHY
AE
TOS O H P DGE @ I R CR LD
LALAND
ISTI
NMO
REPH
OTO
@METOOSES
SIONS
@N EW BOR NPH OTO
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T
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R_C
TOGRAP
PHE
IE_G_PHO
GRA
@NATAL
@SUSA
N
THEP NAHBO
HOTO
NE W
H O L I D AY P H O T O CA R D T E M P L AT E S
Check out our new Modern Merry Holiday Photo Card Bundle in the NAPCP Store! The templates included in this (6) card set can be used to make unique, customized, and memorable holiday cards for your clients. Not only can you offer these beautiful designs to your clients, you can also use them for your own family card this holiday season!
C L I C K H E R E T O G E T Y O U R S T O D AY NAPCP Newsletter October 2016 | 25
2017 SPEAKER LINE-UP
ALICE PARK
HEIDI (HOPE) GUERARD & SHAUN GUERARD
JEAN SMITH
JENNIFER KAPALA
KERI MEYERS
MANDY JOHNSON
Take joy in your professional and personal development, at NAPCP Retreat 2017, at the boutique Spanish style Canary Hotel, in “The American Riviera” of Santa Barbara, California. We eagerly await seeing you in January 2017, as you envelop yourself in the industry-acclaimed gathering of outstanding professional child photographers and creatives, and Enjoy the Journey .
ROB GREER
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NAPCP Issue 48
30 | NAPCP Newsletter October 2016