R E T R E AT R E C A P
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B Y NA P C P
It’s all about love!
Attendees of the charming and memorable 2017 NAPCP Retreat have returned home, and
we’re all settling back into business and routines. We’re tickled pink that those who attended the final NAPCP Retreat are following up and sharing ideas with one another, both in the private Facebook group for attendees and in the NAPCP Member Community! New friendships were made and old ones refreshed, business expertise and marketing campaigns shared, and the coastal California weather kept us all on our toes. It was a marvelous and purposeful experience – one we’re elated to share with you through these pages!
The thrilling moment we announced Becca Wohlwinder, of Becca Wohlwinder Photography,
as 2016 Photographer of the Year also took place in Santa Barbara! You can view the Facebook Live video of the revelation in the NAPCP Member Community. Congratulations, Becca!
Speaking of Photographer of the Year, our First Half 2017 International Image Competition is
now open! There are just over two weeks left remaining to submit your images so we highly encourage you to get your photos in now. We look forward to viewing each and every artistic entry!
We want you to make 2017 your year! Become a new NAPCP member, introduce a friend
to NAPCP, or renew your current membership in full by February 15th and receive our 2017 NAPCP Marketing Guide as a gift, PLUS be automatically entered to win a one-hour live video mentoring session with Kate T. Parker of Kate T. Parker Photography. You’ll also be entered to win a copy of Kate’s book, Strong is the New Pretty!
Our NAPCP Design Team has been working hard to spread love everywhere we go. We’re
offering brand new Valentine’s Day designs in the NAPCP Store, just in time for Love Day. Also visit our blog for two free printable sets: Rock Candy Tags and Treat Bag Toppers, and Love Bug Coloring Sheets. Bookmark the NAPCP blog because you don’t want to miss what we have in store for St. Patrick’s Day and other upcoming holidays and occasions.
Read on for an interview with Roy Ashen, co-founder of Triple Scoop Music, and more from
our big-hearted photography community.
The NAPCP Team
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TA BL E O F CO NTE N TS Pg. 4 .................................Triple Scoop Music Pg. 5 .........................News & Announcements
Pg. 6....................2017 NAPCP Retreat Recap Pg. 36 .........International Image Competition
Pg. 38...........Win a Dream Mentoring Session Pg. 40...............Call for NAPCP Ambassadors Pg. 41..............Valentines in the NAPCP Store Pg. 42................................#NAPCPInstafaves Pg. 43..........................Apply For Membership
G E T T I NG T O K N O W
Triple Scoop Music W I T H R OY A S H E N
You have said that music can change the soul of a video. What about your own background in music helps you communicate this to clients of TSM? Music has been a big of my life for as long as I can remember. I’m one of triplets actually and my Mom would entertain us by playing songs on her guitar and singing to us. I loved it! I started playing guitar in elementary school and went on to spend 20 years playing in bands and performing around the world, releasing albums and placing music in TV shows and Hollywood films. In a sense, you are a champion both of the music industry and your clients, passionate about communicating the importance of proper music licensing and giving talented independent artists another platform. Tell us about what these relationships mean to you. In business and in life, relationships are super important. You’ll always go far when you focus on helping other people! When we started Triple Scoop Music in 2006 we had many friends that were professional photographers who needed great, emotionally-matched music that was legal for use in their businesses and within the slideshows they would sell to clients. We also had lots of incredible musicians and Grammy winning artists as friends who were interested in finding new avenues for their music. We took the time to build something that met the needs of both groups of friends by matching easy affordable music licensing with award-winning artists - and that’s how Triple Scoop Started. Since those early days we’ve grown into the world’s leading music service for creative professionals, but we still have the same approach: If your #1 focus is helping your clients and customers and building great relationships, you’ll grow your business.
We’d love to hear one of your best boutique branding tips! I’ve actually created an online video course showcasing some incredible tips and techniques on how to supercharge your photo marketing, branding and sales. It includes examples and inside tips used by some of the industry’s leading photographers. It’s free to watch and will help you become a master at marketing your photo business using images and music! Click here to watch it now. About Roy: Roy Ashen is an award-wining musician, songwriter and the CEO and Cofounder of Triple Scoop Music, the acclaimed music licensing service for Professional Photographers and Event Filmmakers. Learn more and start your free account today at TripleScoopMusic.com.
N E WS & A N N OU N CE MEN T S
Facebook Community We hope that everyone will continue to partake in our NAPCP Facebook Community page! Join now and get involved with the latest discussions, trending topics, news and updates, and much more! Click here to request to join today!
Napcp Store Now in the store: valentines! We unveiled our new collection of Valentineâ€™s Day Photo Card Templates. Add your precious images to the front, and your business logo (should you choose) to one of our unique backer designs. Wow your valentines!
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NAPCP RETREAT Canary Hotel, Santa Barbara
Images by Jon-Michael Sullivan, NAPCP Staf f
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Tucked between the mountains and the Pacific Ocean, the Canary Hotel provides Old World respite in the heart of one of Southern California’s most picturesque cities: Santa Barbara. It was here in the “American Riviera” that NAPCP members and friends came together for the 2017 NAPCP Retreat. This year’s meeting was our most intimate yet. We reached outside of child photography and communed with celebrated photographers across genres for the express purpose of acquiring knowledge and developing ourselves and our businesses. Our theme of “Enjoy the Journey” was evident across activities, classes, live shoots and mentoring. Together, we moved forward. Continue with us as we spotlight our community’s fruitful week of inspiration and enrichment.
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Our days together began with a phenomenal marketing session lead by our very own Alice Park, NAPCP Co-Founder. Aliceâ€™s guided exercises were designed not only to produce revenue-generating marketing plans, but for attendees to look inward and bring life to their long term goals. Each NAPCP Retreat attendee and speaker received a personalized 2017 NAPCP Marketing Guide, designed for paramount business and personal success. For photographers who were unable to attend the Retreat and all other creatives and entrepreneurs who wish to take advantage of our tailored-toyou annual planner, the Marketing Guide is currently available for purchase in the NAPCP Store. Or, take advantage of our Introduce a Friend to NAPCP promotion by February 15th, and receive the 2017 NAPCP Marketing Guide as a gift!
G E T YO U R
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Our eclectic group of Retreat speakers discussed an array of topics important to attendees. SEO expert Rob Greer blew our minds with a presentation that had photographers filling up Rob’s “free time” with added on mentoring sessions. The sounds of furious notetaking filled the room as Rob laid down the ground rules of SEO and humorously but firmly declared to us that ellipses and smileys should be banned from our professional prose … :)
Intimate breakout sessions with the Retreat speakers filled our days. Keri Meyers of Keri Meyers Photography presented on a deeper look into posed newborn photography including how to market to potential clients, how to prepare clients and build a relationship, the shooting process, posing with confidence, editing to achieve a polished and consistent style, and presenting and selling finished work to your clients. Jean Smith of Jean Smith Photography rode the momentum
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of her live shoot with more tips and tricks to think like a lifestyle photographer, including how to use tools such as lighting, lenses, and interaction with the subject to create more natural looking images that are filled with real emotion. Heidi (Hope) and Shaun Guerard of Heidi Hope Photography shared the combination of marketing techniques and financial planning that has helped them transition their business plan from surviving weeks and months to years and decades. Jennifer Kapala of Jennifer Kapala Photography lead her students through a variety of exercises designed to help them get clear on their desires for 2017, and the steps to take them there.
Mandy Johnson of Mandy Johnson Photography shared strategies to identifying who one’s ideal client is, where to find them and how to gain them as a client. Then, she showed step by step how to sell (without really “selling”) while maintaining the relationship so clients remain longtime clients. Sarah Lane of Sarah Lane Studios taught on how to implement a successful program just for tweens that will make them feel incredibly special while boosting Sarah’s students as leaders in an un-tapped market!
NAPCP award winners Becca Wohlwinder and Stephanie Neal also lead everyone through an image critique session to help us prepare for the First Half International Image Competition (open now!).
Thank you to all our speakers!
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Our highly anticipated live shoots are always a blast, and were equally exciting this year! Just before the sky opened over Santa Barbara, our lifestyle expert, Jean Smith, shared her tips and tricks for using any location to photograph uber amazing pictures. Emma Hostetter, of The Borrowed Boutique, had the pleasure of Jean directing and photographing her darling family. Despite the rain and cooler temperature, Jennifer Kapala bravely continued with her underwater shoot as planned. Attendees got to see Jennifer in action as she captured stunning maternity portraits, and â€œmermaidâ€? images of one of our members. And Rya Duncklee, of Rya Duncklee Studios, demonstrated video fusion, including guiding poses and how to incorporate unique location aspects. Sarah Lane and her husband John served as willing subjects!
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P HOTOGRA P H E R OF T HE YEAR
to announce our 2016 Child
Photographer of the Year, Becca Wohlwinder of Becca Wohlwinder Photography! One of Becca’s award-winning images was featured on an electronic billboard in New York City’s famed Times Square, among many other amazing prizes. We loved that our team was able to surprise Becca with the announcement at the 2017 NAPCP Retreat! Congratulations, Becca. We are enjoying every step of this journey with you.
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Our attendees had a wonderful time getting to know Marsha Thomas, representative of our Platinum Sponsor: Miller’s. With the support of all of our sponsors, we were able to give our full attention to the detailed production of this retreat – Thank you to Miller’s, Minted, WHCC, The Organic Bloom, Pixel2Canvas, Musea, The Borrowed Boutique, Pinhole Press, Triple Scoop Music, and Iris App!
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What we love most about the NAPCP Retreat is the opportunity to connect with and inspire each other. We shared delectable food, gathered on the rooftop of the Canary Hotel, relaxed on the beach, wrote about a million love notes to friends and mentors, and encouraged each other to “Enjoy the Journey” (our theme this year). Not only did we will our community forward on our individual journeys, we reminded each other to not let the “now” pass by – to truly relish in the enjoyment or growth opportunities presented by every moment. We are beyond grateful for our time together.
On our final evening of the Retreat we joined together for a farewell dessert reception, complete with champagne bar and a photo booth as only professional photographers can feature a photo booth (with a ring light, of course). We all communed, reminisced on the week, and brought our Retreat to a close with heart, humor, and soul. N A P C P N e w s l e t t e r Fe b r u a r y 2 0 1 7 | 2 5
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We decided to feature some of our favorite behind the scenes #NAPCPRetreat images!
2017 NAPCP RETREAT
Be sure to find our hashtag on Instagram to see more Retreat photos from California!
the NAPCP FIRST HA L F 2017 I NT E R NATI O NAL I M AG E CO M P ETI TI O N
winning image by branka bhoyrul
The first half of the 2017 NAPCP International Image Competition opened on January 23rd and will close at 11:59PM EST February 23, 2017. The purpose of NAPCPâ€™s Image Competition is to recognize the accomplishments and creative excellence of our members, rewarding their talent with medallions, priority listings in our directory, vendor endorsements, member points, titles and professional recognition. Members each receive a total of 2 Competition Credits per Competition with their Membership. Additional details can be found here!
We are so excited about our talented panel of judges this year including Barbara Breitsameter, Rob Greer, Jennifer Kapala, Julia Kelleher, Summer Murdock, and Michael Taylor. We couldnâ€™t hold our competitions without them! To learn more about our judges, click here.
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WIN A DREAM MENTORING SESSION with Kate T. Parker
It’s the perfect time to join NAPCP or renew your NAPCP membership! Become a new member of NAPCP or renew your current membership in full by February 15th, and receive a free 2017 NAPCP Marketing Guide digital download as a gift (a $70 value!), plus be entered to win a mentoring session and book from Kate T. Parker! If you’re already one of our incredible members, introduce a friend to NAPCP and you’ll both receive a 2017 NAPCP Marketing Guide digital download upon application approval + be entered to win the wonderful package from Kate.
Your NAPCP membership not only includes prestige and continually evolving perks, it also includes 2 entry credits per competition to our distinguished International Image Competition (First Half open for submissions now!) -- a respected competition recognized for its professional encouragement, growth of its artists, and industry merit.
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more about kate Kate T. Parker is a mother, wife, former collegiate soccer player, Ironman, and professional photographer who shoots both fine art projects and commercial work for clients across North America. Her “Strong Is the New Pretty” photo series has led to collaborations with brands like Athleta, Kellogg’s, and Oxygen. The project has also inspired Kate to launch a philanthropic arm of Strong Is the New Pretty, partnering with organizations that invest in girls’ health and education, like Girls on the Run, Glam4Good, and Girls Inc. She lives with her family in Atlanta, Georgia. Her website is www.katetparker.com.
H E R B E AU T I F U L WO R K
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NAPCP AMBASSADORS A P P L I CAT I O N s
O P E N !
An extension of the National Association of Professional Child Photographers, the NAPCP Ambassador Program takes an active role in building thriving communities of artists committed to growing their skills, their artistry, and their business. NAPCP Ambassadors are literally the eyes, ears, and face of the global association, kindling personal relationships and connections on a local level. By fostering connections and conversations, NAPCP Ambassadors enable the compassionate collaboration that is a hallmark of the NAPCP vision.
Applications for 2017 NAPCP Ambassadors are NOW OPEN. This year, the NAPCP Gatherings will take place any time during a specified week. Please make sure that you are available during these weeks before applying to being an ambassador. Click here to learn more!
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valentines day P H O T O C A R D T E M PA LT E S
Now in the store: valentines! We unveiled our new collection of Valentineâ€™s Day Photo Card Templates. Add your precious images to the front, and your business logo (should you choose) to one of our unique backer designs. Wow your valentines!
C L I C K H E R E T O W O W Y O U R VA L E N T I N E S
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# N A P C P I N S TA FAV E S Check out the feeds of these amazing photographers and make sure to follow along! For your chance to be featured, tag #NAPCP on Instagram.
RO A T A @C
ogr t o h p s u kha
FIA A R TOG @ L O F S ISA A
JMAS A N I R T @KA
winning image by julie campbell
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NAPCP Issue 51
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