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IN IRED

B Y NA P C P

NOVEMBER 2016

Featuring Rob Greer of Rob Greer Photography

The

LATEST INSIDE An exclusive interview, discount, and giveaway with Musea!

Giveaways, Announcements, Retreat Details, and Holiday Fun!


Hello friends! ‘Tis the season to be jolly! In between the hustle and bustle of prepping for the

holidays, we want to share a few fun happenings that are sure to make spirits bright. From gorgeous giveaways to insightful conversations with one of the industry’s leading pioneers, there’s plenty of merriment to go around this month!

Our NAPCP elves are working hard to ensure the season of giving starts with

you. We’re offering brand-new products online in the NAPCP Store, just in time for Black Friday and Cyber Monday. Mark your calendar because you don’t want to miss out on these awesome deals and discounts.

If you’re planning to join us for the NAPCP Retreat, sign up by November 17 to

be entered to win a custom Tory Burch camera bag! We know – we want you to have it too! Visit our Instagram for a photo of the beautiful bag, and then sign up for the Retreat online at thenapcpretreat.com. May Tory be ever in your favor.

Already booked and ready to speak at the Retreat is this month’s featured

photographer Rob Greer, of Rob Greer Photography! The LA-based wedding, portrait and commercial photographer has snapped shots of some of the world’s most iconic celebrities, including Mark Wahlberg, Kristen Bell, Pierce Brosnan and Martin Sheen, to name a few. When he’s not behind the lens, the award-winning photographer is enjoying life one first-edition book at a time.

Speaking of award-winning photographers, the July 2016 Image Competition

winners have been announced! Congratulations to our First Place winners, Jessica Pugliese (Newborn), Ute-Christin Cowan (Maternity), Stephanie Anders (Baby), Marena Rudy (Toddler), Branka Bhoyrul (Child), Becca Wohlwinder (Senior), Jennie Pyfferoen (Siblings) and Suzanne Taylor (Family). For a complete list, visit bit.ly/ NAPCPJulyImageCompetition.

This issue also includes a special interview with Michael Howard, founder of

Musea. Plus, there’s a discount code – because we love discounts – and a teaser of the contest for each of you to enter-to-win, in the Member Community.

Cheers!

The NAPCP Team 2 | NAPCP Newsletter November 2016


TA BL E O F CO NTE N TS Pg. 4 ......................Tory Burch Bag Giveaway Pg. 5 .........................News & Announcements

Pg. 6.........Featured Photographer: Rob Greer

Pg. 22............................Musea Lab Giveaway Pg. 24...............................#NAPCPInstaFaves Pg. 25..........Black Friday in the NAPCP Store Pg. 26......................NAPCP Retreat Speakers Pg. 28............Video Series: Summer Murdock Pg. 29..........................Apply For Membership


E XC LUS I V E

TORY BURCH C A M E R A B A G G I V E A W AY

T’S HA IDE W S IN

Register for the 2017 NAPCP Retreat by November 17th and we’ll put you in a drawing for this one-of-a-kind Tory Burch camera bag! Customized to keep your gear safe and sound this bag will keep you photographing in style! Click here to learn more.


N E WS & A N N OU N CE MEN T S

Facebook Community We hope that everyone will continue to partake in our NAPCP Facebook Community page! Join now and get involved with the latest discussions, trending topics, news and updates, and much more! Click here to request to join today!

Napcp Store Black Friday is soon approaching! NAPCP will be offering exclusive discounts to our members on everyone’s favorite shopping day. Stay tuned for more details coming soon!

NAPCP Newsletter November 2016 | 5


FEATURED PHOTOGRAPHER ROB GREER

Rob 6Images | N A P Cby P NRob e w s l eGreer t t e r N oof vem b e r 2Greer 016

Photography


NAPCP Newsletter November 2016 | 7


T

his month’s featured photographer is the creative and

tenacious Rob Greer, of Rob Greer Photography! Specializing in wedding, portrait and commercial photography, the LAbased photographer finds great joy in capturing images of people, nature and life. When he’s not snapping photos of celebrities or working with major brands, he’s on the hunt for his next first-edition to add to his growing collection. Continue reading for a glimpse at Rob’s colorful and creative compositions.

NAPCP Newsletter November 2016 | 9


AT A GLANC BEHIND 1. Started photographing? When I popped out of my mamma’s womb with a camera in my hand. 2. Officially opened business? 2004 3. Favorite camera? Nikon D5 4. Lens of choice? Nikon 70-200mm

Rob Greer 10 | NAPCP Newsletter November 2016

5. Favorite Lab? ProDPI 6. Favorite subject to photograph? People


CE WITH SCENES

ROB GREER

8. Favorite musician? Nickelback (not really) 9. Favorite movie? Aliens 10. Recent Favorite Read? Michael Connelly Bosch Series 11. Favorite Client Product? Finao Albums 12. 3 things you can't live without? Food, water, iPhone

F L I P T H E PAG E F O R OU R E XC LUS I V E INTERVIEW WITH ROB! NAPCP Newsletter November 2016 | 11


Hi, Rob! Tell us a little about yourself and how you became a photographer. I’ve always been fond of taking pictures, but I never had a plan to join the growing ranks of professional photographers in Los Angeles. This story began in early 2004 when I became obsessed with nature photography. I soon realized that it would be best if I could start to write off my incredibly expensive camera equipment. With that sole goal in mind, I moved toward becoming a professional photographer and began to actively seek work as a wedding photographer and portrait photographer. Although I no longer have much time for my nature photography pursuits, I’m still behind my camera almost every day. I tend to resonate best with clients who share my mild obsessive-compulsive

12 | NAPCP Newsletter November 2016


tendencies. That being said, although I enjoy organizing the shirts in my closet by color, style, and sleeve length, I don’t expect my clients to share similar passions for planning and organization. Although it would be really neat if they did. What do you have in store for attendees of your 2017 NAPCP Retreat class: “Google is a Stone Cold Bitch: SEO Basics”? I hope to help attendees stand out from the hundreds of other photographers in their market. I’ll provide folks with photographer-oriented marketing strategies designed to help local clients find their website and fall in love with their photography. I’ll cover both website and search engine optimization (SEO) best practices including SEO fundamentals, content creation, keyword planning, link building, and on-page optimization.

NAPCP Newsletter November 2016 | 13


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There is a visually striking simplicity to your photography, which we are so taken with. What do you look for in a location to achieve this look? I hate clutter, so I typically seek out visually simple backgrounds and flat lighting. I’m not always affording that kind of situation, but it’s typically available if I look for it long enough! You are one busy guy! You run not just one specialized photography business, but a successful business in wedding, portraits, and product photography -- not to mention, you’re an SEO wizard. How do you manage it all? Any quick productivity tips to share? I’m believe in efficiency. I never do the same thing twice differently whenever I can help it. If I’ve worked out a beautful way to photograph something or respond to a question or deliver a product, I continue to photograph, respond, and deliver in the same manner using the same tools all the time and that saves time in my day allowing me to get other work done. I also outsource all of my wedding culling, processing, and album retouching to Lavalu. That is what really saved my life.

Thank you so much Rob! NAPCP Newsletter November 2016 | 17


18 | NAPCP Newsletter November 2016 17 | NAPCP Newsletter December 2015


Two Tips F O R B A C K I NG U P Y O U R P H O T O G R A P H S | BY R O B G R E E R

1- Develop an In-Camera Backup Strategy - I handle hundreds of thousands of image files every year—and every one of them is terribly important. With that in mind, I’ve developed one of the most carefully considered and secure methods of helping to make sure that none of your image files are ever lost, misplaced, or damaged. First, I will not use any camera unless it is capable of holding two memory cards. This feature allows me to write image files to two cards simultaneously. That means that in the highly unlikely situation where one card fails, there’s another memory card available with the same exact set of files thus ensuring that no photographs are lost. 2- Use 64GB Memory Cards - I use these large capacity memory cards because I never need to exchange memory cards during an event. Given the scads of anecdotal evidence I’ve reviewed, most stories of lost photos occur when photographers misplace memory cards when they are removing cards from their cameras. By using large capacity memory cards, the photographs never leave my cameras until I’ve returned to my home studio where I’m in a safe, clean environment and I’m ready to download the images.

NAPCP Newsletter November 2016 | 19


CAMERA BAG ESSENTIALS

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W


BODIES • Nikon D5 (x2) • Nikon D800

L E N SE S • Nikon 70-200mm 2.8 VRII (x2) • Nikon 24-70mm 2.8 VR • Nikon 17-35 2.8 • Nikon 60 2.8 Macro • Nikon 50mm 1.8

F L A SHE S • Nikon SB-900 (x2) • Nikon SB-910 (x2)

E X T R AS • PocketWizard TT1 (x2) • PocketWizard TT5 (x2)

WITH ROB GREER

• Westcott Icelight • Surefire Executive Elite Flashlight • Swiss Army Multitool • Enloop Pro Batteries • Lexar 128GB CF Cards (x4) NAPCP

• Really Right Stuff L-Brackets Newsletter November 2016 |

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getting to know

MUSEA LAB W I T H M I C H A E L H O WA R D

Hello Michael! Will you please tell us a little about yourself, and how you first began your business journey? I began my journey as a professional photographer at Missouri State University, where I earned a Bachelor’s of Fine Art degree, with an emphasis in Photography. After graduating I spent more than a decade as a professional wedding photographer, a job that I loved and that over the years gave me a passion for high-quality prints. After spending so long in the industry and seeing the need for museum-quality printing, I decided to start MUSEA Lab so I could help raise the standard for other photographers and their clients. I built the Lab in 2014 in Nashville, where I live with my wife and two children. Musea offers such a lovely collection of products. Timeless and uncomplicated are words we feel describe Musea. What inspires you? My degree in fine art photography informs everything I do professionally. I learned the importance of working with intention, and that quality is far more important than quantity. I love working with film in the dark room, which has given me an appreciation for hand-crafted imagery meant for reflection and introspection. Our world tends to emphasize and prioritize things that are fast, temporary, and disposable. But I believe great photography can draw us in to a single moment and touch us deep at our core. I want MUSEA to play that role in the photography industry; to help photographers get archival quality prints into their client’s homes that will last generations.

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You are passionate about preserving images for future generations. How much of what Musea does is focused on materials, and how do you ultimately select these materials? Everything we do at MUSEA begins with an emphasis on finding the most archival materials for our printing process. The preservation of images is so important for families -- they need photographs that multiple generations can cherish and pass on to their loved ones. This allows family histories to be remembered and for stories to be relived and enjoyed for decades. Everything we offer at MUSEA is carefully considered with this goal in mind. We have fully embraced the giclee printing process because of the amazing technological advancements found in cotton papers and Epson inks. Traditional lustre prints only last 2030 years before colors shift, if displayed for 12 hours a day, but our prints last for more than 100 years in the same conditions. We believe it’s important for professional photographers to offer museum-quality prints to their clients, which is why we use acid-free, lignin-free papers. We also use the very best mat boards on the market and use 99 percent UV blocking acrylic for our frames. Musea has exciting news! A commercial space, and a new in-house framing service. Congratulations! Do you have any tips for growing, while also maintaining genuine connections and relationships with your clients? Thanks! We love our new space. It’s pretty awesome to see how fast the Lab has grown in just over 2 years. While growth is the goal of just about every business, it is also important for us to build quality relationships with our photographers. I think as any business grows you have to double down on staying in touch with your core customers and new clients who might be checking you out for the first time.

E XC L U S I V E M E M B E R O F F E R MUSEA will be giving away a framed 8x10 print with a 2� mat border. Check out the NAPCP Member Community for a special coupon code that for 10% off your next order and for more details on the giveaway - just for you!


# N A P C P I N S TA FAV E S Check out the feeds of these amazing photographers and make sure to follow along! For your chance to be featured, tag #NAPCP on Instagram.

AKE L B @CH ITT R RYSTA B @ LCIEN FUEG OS

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lada a v . e n i @al

GRAPHY @HAYLEYJOPHOTO

@HIPLUSHELLO

PHOTO

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@MAXGREYSTU

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@moma

26 | NAPCP Newsletter November 2016

LICK

PHY.C A R G O T @PHO


NAPCP Newsletter November 2016 | 27


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