July newsletter 2015

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Featuring Amanda Holloway of Amanda Holloway Photography


LATEST Industry News & Announcements, Workshops, Updates and much more!


Details on the current July 2015 International Image Competition! N AT I O N A L A S S O C I AT I O N O F P R O F E S S I O N A L C H I L D P H O T O G R A P H E R S

Hello friends!

In between planning for our 2016 retreat (details below!) and other fun

happenings on the horizon, we’ve been quite the busy bees at NAPCP. With summer just beginning, there are plenty of opportunities and events in store. Read on for our favorite highlights…

Get your submissions ready: our July 2015 Image Competition is in full swing –

and we encourage each of you to participate and showcase those images! Whether your specialty is newborns, seniors or family portraits, our NAPCP community is filled with creative and inspiring members who deserve to be recognized. Yes, we’re talking about you! The submission deadline is August 13.

Jumping a few months ahead, we are already overjoyed thinking about our

2016 NAPCP Retreat! The breathtakingly beautiful Ritz Carlton Reynolds Plantation in Greensboro, Ga., will host us January 12-15. Treat yourself to a well-deserved getaway filled with guest speakers, relaxation and a few days for good old-fashioned fun! Registration will open soon this summer; stay tuned for details!

Already planning her trip to the Peach State, Amanda Holloway of Amanda

Holloway Photography will join us as a guest speaker at the retreat, leading us in the Senior Focus Track. Aside from lending her talents to NAPCP, this wife and mom dedicates her time and talents to capturing the beauty of soon-to-be high school graduates. Her focus on clients’ individual personalities and use of natural landscapes to create a personalized experience makes her highly sought-after and an obvious choice as this month’s featured photographer!

If you’re looking for new products that clients, friends and family will rave

about, head to the NAPCP store! Art prints, birth announcements, personalized wrapping paper and a free morning chore chart are a few of our featured finds online. Happy shopping! Cheers!


The NAPCP Team

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TAB L E O F CON TE N TS Pg. 3 .....NAPCP Retreat 2016: Reynolds Plantation Pg. 4 .................................News & Announcements

Pg. 5.....Featured Photographer: Amanda Holloway

Pg. 19 .................................Camera Bag Essentials Pg. 23.................................July Image Competition Pg. 26................................. Apply For Membership NAPCP

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N A P C P 2 0 1 6 R E T R E AT January 12-15 | Ritz Carlton | Reynolds Plantation, GA

Details and Registration coming soon!

N E WS & A N N OU N CE ME NT S Facebook Community We hope that everyone will continue to partake in our NAPCP Facebook Community page! Join now and get involved with the latest discussions, trending topics, news and updates, and much more! Click here to request to join today!

Napcp Store If you are in the market for fresh, new photography templates and creative client gifts, be sure to hop on over to the NAPCP store! We are constantly adding new products to help make the design side of your business a little less stressful! Don't see something you've been hunting for? Drop us an email with new products you would like to see!

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Images by Amanda Holloway of Amanda Holloway Photography



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ailing from The Lone Star State, award-winning







Photography is proof that everything might be a little bigger in Texas. Her keen eye for detail and creative contrast of raw landscapes against the natural beauty of her clients creates bold and colorful senior portraits. When she’s not behind the lens, she’s busy teaching photography workshops, being a mom and focusing on the good in life. Read on to enjoy some of Amanda’s extraordinary work!


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AT A GLANCE BEHIND 1. Started photographing when? 2009 2. Officially opened business? 2009 3. Favorite camera? Nikon D800 4. Lens of choice? Nikon 85 mm 1.4G or Nikon 50mm 1.4G 5. Favorite lab? ProDPI (I LOVE MY LAB!)

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6. Favorite age to photograph? High School Seniors



7. Favorite movie? Boondock Saints 8. Recent favorite read? I wish I had time to read.Portrait 9. Favorite client product: I wish I had time to read.Portrait 10. 3 things you can't live without? 1- my family, 2- my inner circle of friends, 3- sushi


Exclusive interview with Amanda Hollowy! NAPCP

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Tell us your story. How you started and how your photography, brand, and business transformed over the last couple of years? I am pretty much considered your token Mom with a camera. I had my son, found photography through wanting to take better photographs of him, and God led me the rest of the way. If it wasn’t for my son and severe case of Post Partum Depression, I would have never found photography and my family’s new way of life. The video on your home page is simply gorgeous! What was your inspiration for making this? Ahhhhh! Thank you so much! I decided to add video to my marketing so that my target market can see, first hand, what all of their friends are talking about. They’re always super curious about what the experi-

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ence is like for their friends who do choose to hire me as their senior photographer, so I decided to put it all out there for them in great detail. It just ups the intensity of their demand exponentially. Since adding video to my marketing tools, I’ve booked out about a year in advance for sessions. What is your favorite, and most challenging, thing about working with high school seniors? My absolute favorite part of working with high school seniors is showing them and educating them about their TRUE inner and outer beauty. Sometimes it takes an outside source, like a professional photographer, to help them view themselves as the rest of the world does. I also focus not only on their images, but also their accomplishments, goals, and


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unique personalities when showcasing them on social media‌ I choose to do this in order to give the audience a much more rounded view of the person in the image as well. We can't wait to have you as a speaker at our January retreat! Can you share a little tidbit about what you will be teaching? Attendees will learn the exclusive details of how to correctly schedule their clients, set boundaries in their business, increase income while decreasing hours spent per client without outsourcing, and optimizing a killer business presence in their target market while providing more time for loved ones without any guilt. It's time to take ownership over your business and stop allowing it to run you and your family into the ground. Get ready for a ton of education on creating the life you originally went into this industry for.


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We loved your 'declarations' for the year 2015: Accepting yourself, destroying comparisons, using your passion for good‌ just to name a few! How do you "live" these everyday? I’ve done quite a bit of self-work this year so far (as I try to do every year). A huge part to all of it is choosing to step away from what everyone else is doing and committing to what is right for you and your family. To see more of Amanda's work, please visit her site here!

Thank you so much Amanda!

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Camera Body N I KON D 8 0 0

Lenses N i kon N i k kor 3 5 m m 1 .4 G N i kon N i k kor 5 0m m 1 .4 G N i kon N i k kor 8 5 m m 1 .4 G N i kon N i k kor 1 0 5 m m 2 .8 G

Camera Bags

Shoot Sac T h i n k Ta n k A i r p o r t S ec u r i t y

CAMERA BAG ESSENTIALS W I T H a m a n d a h o l l o way

Extras B at t e r y G r i p C F C a r d s : H o o d m a n R AW Strap: Bl ack Rapid RS-W1


We asked Amanda to give us a peek into her busy day to day life with a few of her favorite



Instagram captures. Enjoy a behind the scenes look at some of her favorite moments!

the NA P CP



The July 2015 NAPCP International Competition opened at 8:00AM EST on July 13th and will close at 11:59PM EST August 13th, 2015. The purpose of NAPCP’s Image Competitions is to recognize the accomplishments and creative excellence of our members, rewarding their talent with medallions, priority listing on our directory, vendor endorsements, member points, titles and professional recognition. Members each receive a total of 2 Competition Credits per Competition with their Membership. Additional details can be found here!


We could not be more excited about our talented panel of judges including Jennifer Kapala, Dan Brouilette, Michael Howard, Deb Schwedhelm, Christine Pobke, and Andrew Niesen! To learn more about each judge click here!

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