April Newsletter 2017 by Alice Park

I NSPIR E D B Y NA P C P

APRIL 2017

Featuring Helene Button of Hellybee Photography

INSIDE A closer look at the new NAPCP headquarters in Atlanta, GA.

The

LATEST Free Printables, NAPCP Gatherings & More!

Hello friends!

With exciting events on the horizon, everything is coming up roses at NAPCP! Artist

submissions are nearly complete for the Inspired by NAPCP Gallery Event. Remember, all portions of each entry must be received by Thursday, April 13th . Creativity is in the air, and we hope you find inspiration during our next NAPCP Gatherings -- they will be here quickly (May 15th-22nd)! Turn to page 31 to see the fun activity we have planned, and to find a Gathering in your area.

Our distinguished panel of International Image Competition judges have completed

their critique and scoring of the First Half 2017 International Image Competition submissions, and the winners will be announced soon. This means Photographer of the Year consideration, which includes NAPCP image competition results, will be on our minds!

April’s feature photographer is Helene Button, of Hellybee Photography. This Bay

Area Californian is passionate about using her camera to capture families and all the little details that make each family unit unique. Helene believes that each session completed should tell an authentic story. With self-built dark room experience and a family history of beautiful imagery, she takes a record-keeping approach to her client sessions and is, in her own words, “captivated by the chaos of real life”. It’s no surprise we were quite taken with Helene when we met her at the 2017 NAPCP Retreat. Reading her words and seeing her work, you’ll quickly be taken with her, too!

The April fine art print and printable collection is available in the Store and on

the site! Our monthly calendar and menu printables are fully customizable; use markers, stamps, stickers, Washi tape, and personalize them to fit your home and your table! (What a lovely and simple way to display your Easter or Passover menus!) Pair these with our April fine art print, now in the Store. Welcome, spring!

Speaking of new beginnings, NAPCP’s headquarters, at Park Studios in Atlanta, is

officially open! We’re celebrating the grand opening with a spread in this issue of Inspired, and by hosting the Inspired by NAPCP Gallery Event Reception, and business and pricing course with Liana Hall, in this wonderful space!

We have even more spectacular content for you throughout these pages -- Spring

ahead, and enjoy!

Blissfully Yours! The NAPCP Team 2 | NAPCP Newsletter A pril 2017

TA BL E O F CO NTE N TS Pg. 4 ............................April Printables & Art Print Pack Pg. 5 .........................News & Announcements

Pg. 6.......Featured Photographer: Helene Button Pg. 26..............NAPCP Inspired Gallery Event Pg. 28...............................Marketing Mondays

Pg. 30................................Articles Youâ&#x20AC;&#x2122;ll Love Pg. 31................................NAPCP Gatherings Pg. 32...........................................Park Studios Pg. 34................................#NAPCPInstaFaves Pg. 35...........................Apply For Membership

A P R I L P R I N TA B L E S AND

Art Print

PA C K

NEW

C L I C K H E R E T O G E T Y O U R S T O D AY !

N E WS & A N N OU N CE MEN T S

Facebook Community We hope that everyone will continue to partake in our NAPCP Facebook Community page! Join now and get involved with the latest discussions, trending topics, news and updates, and much more! Click here to request to join today!

Napcp Store Donâ&#x20AC;&#x2122;t forget to get your Spring Marketing Postcard Pack! We have partnered with our friends at Artifact Uprising so that you can use these templates to make unique, customized, and memorable marketing pieces to remind your clients to book for Spring and Summer! The set includes 8 unique postcard designs perfect for engaging your returning clients. Get yours today!

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FEATURED PHOTOGRAPHER HELENE BUTTON

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Images by Helene Button of Hellybee Photography

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aapturing connections is what Helene Button, of Hellybee

Photography, loves most about being a professional photographer. She has been documenting families in the Bay Area of California for nearly a decade, and it never ceases to amaze Helene how beautiful and unique each and every family session is. Helene is inspired by what makes each family different. She is driven to tell an authentic story for each of her clients, and believes that childhood should be messy and carefree, and that quirky trumps ‘normal’ any day of the week! Through Hellybee Photography, Helene strives to find that true light that shines in each and every family she has the pleasure of documenting. Her greatest inspiration comes from her own boys, who teach her every day to stop, look, and take it all in. Keep reading to see more of Helene’s charming work!

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AT A GLANC BEHIND 1. Started photographing? In my 20s 2. Officially opened business? 2008 3. Favorite camera? Nikon D4s 4. Lens of choice? 35mm 5. Favorite Lab? Millerâ&#x20AC;&#x2122;s & ProDPI

Helene Button 10 | NAPCP Newsletter A pril 2017

6. Favorite subject to photograph? Family connections.

CE WITH SCENES

HELENE BUTTON

8. Favorite musician? There’s so many. It’s hard to choose just one. 9. Favorite movie? Lion 10. Recent Favorite Read? Big Little Lies by Liane Moriarty 11. Favorite Client Product? Miller’s Signature Albums 12. 3 things you can't live without? My kids, my camera (iPhone) & travel.

F L I P T H E PAG E F O R OU R E XC LUS I V E INTERVIEW WITH HELENE! NAPCP Newsletter A pril 2017 | 11

Please tell us a bit about yourself and how your photography business began: I have loved photography from an early age. I remember looking at black and white pictures my mother took and developed in the dark room when she was young. After college I pursued photography as a hobby, and built my own dark room while living in Barbados with my husband. I showed my work in local galleries on the island. When I had our first son and we moved to California, I went digital. Friends asked me to take pictures of their kids. I immediately fell in love with capturing images of babies and kids. Starting my photography business in 2008 seemed like an obvious way to blend my love for photography and my studies in child psychology. My business grew organically. I had no plan, no idea how to run a business. I learned a lot along the way and am still learning!

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For professional child and family photographers, lighting and location are crucial to images. Where is your favorite location to shoot? This is a tough question because I am so driven and inspired by location. I LOVE home sessions that have gorgeous natural light and that have unique qualities about them. I love stepping into homes that I have never been in....it’s both a thrill and a challenge...and that’s what I love so much about home sessions. I also LOVE beach locations. I’m lucky to live in California where my clients are constantly taking me to new beach locations. The lighting at the beach is something very magical.

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If you’ll share it with us, what is your favorite image in your personal portfolio? Why is it your favorite? I wish I could share with you a favorite image....I really hate that word “favorite”. My kids are always asking me what’s your favorite “this” or “that” and I always tell them the same thing...”I don’t have favorites.” What my favorite is today, will change tomorrow. And every “favorite” is a “favorite” for a different reason. As the mom of two, yourself, how does your personal experience as a mom influence your business photography? As a mom, I know the fleeting moments that make up childhood. It goes fast. With my own boys, I try to capture those slices of life...I try to make time stand still. Me, I don’t want to forget a single thing. I love capturing my boys being themselves and what makes them each unique. I believe that is what most parents want to remember and to have captured. I’ve also learned as my boys get older, that capturing them has to be on their terms, which is fun for a change! Seeing my kids in my viewfinder, makes me focus on them. Really focus. I see every detail. Every freckle, every dimple. And as I click away, I see them truly and cherish every single detail as I document this quickly passing time.

Thank you so much Helene! NAPCP Newsletter A pril 2017 | 17

Three Tips F O R S TAY I N G E N E RG I Z E D A N D PA S S I O N AT E | BY H E L E N E B U T T O N 1- Outsource “joy suckers”. - For me, that meant hiring a book keeper. I wasn’t prepared for the business side of becoming a professional photographer. I find very little joy in managing the books. This way, I focus my energy on what I love most. 2- Don’t sell yourself short and under price yourself. - There is no faster way to burn out if your work is not being valued. I keep my prices high, and have created a clientele base that values my work and expertise. 3- Learn to say no. - Some clients/opportunities are just not worth the time or effort if your heart is not in it. I’ve learned how precious my time is away from my family, and will say no to work that goes against my grain.

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CAMERA BAG ESSENTIALS WITH HELENE BUTTON

BODIES • Nikon D4s

L E N SE S • Nikon 35mm 1.4 • Nikon 50mm 1.4 • Nikon 85mm 1.8

EXTRAS • CF Card & Portable Back Up • iPhone • Sunglasses • Hand Cream NAPCP Newsletter A pril 2017 | 23

BEHIND

We visited Heleneâ&#x20AC;&#x2122;s Instagram feed and gathered some of our favorite captures.

SCENES

WITH HELENE BU T TON

Follow her at instagram.com/hellybeephotography to see more beautiful imagery!

APRIL 27 & 28 26 | NAPCP Newsletter A pril 2017

THERE’S STILL TIME! Artist registration for the NAPCP Gallery Event may be closed, but tickets are available to attend the Gallery Event Reception and view all of the beautiful work submitted IN PERSON. We encourage you to register for Day Two of the event as well, a business intensive course with entrepreneur extraordinaire Liana Hall. We’ll open with a Morning Mingle and coffee at Park Studios, then dive into class together.

Course Details As a small business owner, it’s not always easy knowing the best way to manage finances, plan for sales, and know how to price for profit. Liana has over twelve years experience consulting with small businesses in the US and abroad, and specializes in teaching managerial accounting and finance for creative entrepreneurs. Simply put, she’ll get you up speed on the “not-fun-stuff” you need to know in order to be successful in business! You will be learning the same great business principles taught at Harvard Business School and PPA.

This is a nuts-and-bolts, hands-on class with plenty of time for questions. BONUS – this class includes the NAPCP Studio Calculator. You will create a personal budget and determine your salary, create budgets for your different business expenses, determine your income, and take a look at your sales goals and overall financial outlook for 2017.

CLICK HERE TO REGISTER

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ARTICLES YOU’LL LOVE Inspiring words written by our members, for our members.

See Your Work in Print: Why You Should Enter Print Competitions We consider ourselves professional photographers, right? I know I do. I have a great full frame camera, decent lighting, amazing backdrops and some fun props. I have great relationships with my vendors as well as my sponsors. I am a proud member of multiple associations and I pay my dues religiously every month. My clients are happy with my work and I am proud to showcase the numerous awards, accolades and publications that I have acquired over the past few years. Recently, though, I have felt that these weren’t enough for me. Is it enough to only take and edit amazing portraits? Is it enough to enter a digital photo competition and to win a digital award? Read more.

Meet Tara Ruby: Tara Ruby Photography is a boutique studio offering custom photography and unparalleled portrait services with a focus on a combination of maternity, newborn, children and family portraits.

4 Tips to Make the Most Out of Your Family Mini Session Whether it’s a mini maternity shoot with a toddler in tow or family minis for a special event or holiday, mini sessions with kids pose a whole different set of challenges than standard sessions. Because you don’t have as much time with the family, it can be more difficult to get them to open up and get genuine emotion out of them. In the midst of trying to make sure the kids are under control, you also need to manage your relationships with the parents and still try to get a variety of shots for them to choose from. Read more.

Meet Cristin More: I’m a Bay Area photographer and mother of two, who has been encouraging tickle fights between siblings and couples to make out on camera (you know, in a classy way), since 2012.

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J O I N U S M AY 1 5 T H - 2 2 N D F O R

NA P C P G AT H E R I N G S Join us the week of May 15th - 22nd for our second annual NAPCP Photo Walk! As creatives, sometimes we need to do something to re-charge our batteries and reset our minds. Take this time to chat with photographers in your area and enjoy experimenting and getting creative with one another. Donâ&#x20AC;&#x2122;t forget to tag @NAPCP and use the hashtag #NAPCPPhotoChallenge so we can see your work!

F I N D A G AT H E R I N G I N YO UR AR E A

T H E

N E W

H E A D Q U A R T E R S

O F

N A P C P

Park Studios is a 1000-square-foot natural light studio and creative space in the heart of Buckhead in Atlanta, Georgia. Designed by natural light child and family photographer Alice Park, this all-white studio was created as both a studio and a creative working place for our NAPCP Team. Welcome!

We’re giving you a peek inside Park Studios. This space was fully designed by our intuitive and cherished co-founder, Alice Park. From decor to paint color, to the direction the windows face, the NAPCP offices boast attention to every detail. We want this professional association to continue to thrive, to hone that personal experience that makes NAPCP yours.

This fresh NAPCP space provides the association with an intimate, modern and professional work environment and built-in gathering location. Our team is small and extremely dedicated, and we are positively thrilled to be able to work together in Park Studios, enhancing our coordination of all aspects related to NAPCP.

Whether you’re attending the Inspired by NAPCP Gallery Event Reception, our Business and Pricing course with Liana Hall, or would like to preview the photography space, we’re ready to see you here! Through the new NAPCP headquarters, we look forward to our shared vision producing amazing things for our association!

A L S O AVA I L A B L E F O R R E N T

A CREATIVE SPACE Alice designed the space with creativity in mind. The photos, prints, and the space itself create the perfect atomosphere for sparking creativity and help the NAPCP team dream up new ideas for the associationâ&#x20AC;&#x2122;s future. It also gives us the opportunity to host new events like the Inspired Gallery Event to get the creative juices of our members flowing and offer them new ways to inspire one another - something that NAPCP strives to do all the time!

# N A P C P I N S TA FAV E S Check out the feeds of these amazing photographers and make sure to follow along! For your chance to be featured, tag #NAPCP on Instagram.

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PH AKIM

@ CHR

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@JENNIFERKA

PALA

PHOTO @DANAPEMBROKE

@KATELPHOTO

JEN

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@S NIN O

HOT

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GSP

@katrin

APHER

@LINZIE

GR O T O H P O RUSS

winning image by marena rudy

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