Naomi Farrar
The Daily Drop Cap brief explores how typographical
articles directed the design decisions influencing the resolved have a split appearance in their visual styles. Above are the
OUGD301 – Brief 1 – Daily Drop Cap
characteristics can visually communicate themes, tones and
style of the letters. Weight, serifs, terminations and line
26 letters as a set. Although inconsistent as a single typeface,
Daily Drop Cap Alphabet
subject matter. Using 26 newspaper articles, each beginning
shape were some of the considerations made. Because of
they are representative of a cross section of a newspaper
with a different letter of the alphabet, the content of the
the common need for a balanced article, a lot of the letters
on one particular day. 1/4
THE DROP CAP YOUR DAILY A to Z
STILL ONLY 90P
WEDNESDAY 3RD OCT 2011
Celebrating A to Z for 26 years
ay– de tod Z gui e d – i ins cap A EE FR r drop you
Stelios has new plans to rival Easyjet profits asyJet, an airline founded on the principles of inspired public relations, is finally rediscovering its mojo– despite the bizarre actions of its creator, Stelios Haji-Ioannou. It emerged last week that Sir Stelios, still the airline’s largest shareholder with a 38% stake, is planning to launch a rival airline called Fastjet. Stelios resigned last year amid a long-running spat with easyJet’s current management over strategy. But he recently upped the ante, claiming a smear campaign against him in the media. It is so different from the min-Nineties when Stelios was rarely seen without an orange t-shirt in endless promotional stunts. He was the star of ITV’s Airline, making easyJet a household name. Sadly his declining love affair with the airline sapped easyJet’s confidence and PR sparkle. But it is fighting back. The plans for Fastjet appear to have been leaked
Rugby success in world cup match UK 90p ROI €1
ictory in a gruelling match against the ancient rivals Scotland would normally be the cause for unqualified celebration for supporters of the England rugby team. All the more so when it means qualification for the quarter-finals of the World Cup. England’s success in Auckland on Saturday was followed, however, with depressing inevitability, by news
that Martin Johnson, the team manager, had reprimanded three of his players for unacceptable behaviour off the field.This is a distraction that the team and its supporters could do without. The fuss had scarcely died down over the foolish nightclub antics of a senior England player who happens to be married to the granddaughter of the Queen. With better teams unexpectedly handicapped – the French are in disarray, the mighty All Blacks are mourning the loss to
to the media by easyJet, which has taken the gloves off. This combatitive stance can be explained by several factors. First, its chief executive Carolyn McCall is established, after 18 months, and last week forecast record profits. Second, McCall this year hired a new comms director, Paul Moore, to drive the PR strategy, along with Roland Rudd’s Finsbury for City PR. Moore formerly looked after the reputation of Sir Richard Branson’s Virgin Atlantic. Thirdly, the airline’s punctuality has improved. EasyJet regularly came bottom of the table for late arrivals. But it will give business flyers a free flight if they arrive more than 15 minutes late during October and November. EasyJet may have lost the chirpiness and orange boiler suits from its days as a challenger brand but it is gradually forging a fresh and rather formidable reputation.
injury of their inspirational fly half Dan Carter – this is now a World Cup in which England have more than a fighting chance. It is a change they must show that they deserve. The cliché that rugby is a game for ruffians played by gentlemen may just be one of those odd manifestations of social anxiety that define the English middle classes. Boorishness among rugby players is nothing new. But there are standards that players representing their country
in any sport may and should be expected to maintain. The qualities so deplorably lacking in the England players’ off-field conduct are precisely those that have so far been absent (even in victory) from their performance on the pitch: intelligence, imagination, self-awareness and discipline. Johnson needs to ensure that those qualities are instilled in his squad. As England meet France for a place in the semi-finals, nothing less will do.
Naomi Farrar
In order to present the drop caps as they are intended to
and typographical conventions. The newspaper is the 26th
booklet and poster supplements which would be distributed
OUGD301 – Brief 1 – Daily Drop Cap
be used, newspaper spreads have been designed to provide
Anniversary edition, thus the inclusion of the 26 unique drop
for free on that particular day. Designing the letters to the
26th Anniversary Newspaper
the correct context for them, while observing traditional
caps throughout the paper as a celebration of the design &
scale of their intended usage ensured that no details have
newspaper layouts with regards to columns, article divisions
journalism within it. The newspaper is the packaging for the
been lost in the delivery and application of the drop caps. 2/4
Naomi Farrar
The book, entitled A-Z for 26 years, is a guide to the design
of each characteristic clear and reasoned. Applying minimal
cover stock ensures that newsprint does not transfer onto
OUGD301 – Brief 1 – Daily Drop Cap
decisions made through the process of creating the drop
colour throughout the layout meant that the focus was
the cover. By printing onto the underside of the stock, any
A-Z for 26 Years Book
caps. Reasons behind the design decisions of the characters
on the letters themselves, whilst also portraying a subtle
scratches or marks which could occur. Stock used for the rest
are elaborated upon within the book, making the purpose
tone of quality as well as informality. Using acetate for the
of the pages is white lightweight ~110gsm matte paper, bound by saddle stitch along the spine with white thread. 3/4
Naomi Farrar
As a three part set– newspaper, book and poster, the Daily
The ‘Drop Cap Daily’ newspaper is not limited to certain
OUGD301 – Brief 1 – Daily Drop Cap
Drop Cap brief has deliverables for a wide audience with
subjects, but is a well rounded overview of the news, similar
Daily Drop Cap Deliverables
interests in current affairs and an appreciation of the way in
to The Guardian or the i paper. The posters distributed would
which information is designed to be delivered to them.
be an arbitrary selection of single letters or whole alphabets. 4/4