Burberry Case Study

List of Bibliography John, D. (2014). Burberr’s Revival. Can it Sustain?. Bangalore: Amity Research Centers Headquarters.

L’invitation au voyage. Louis Vuitton., (2013). Brand Positioning. [online] Available at: https://louisvuittonbrand.wordpress.com/brand-positioning/ [Accessed 11 Jan. 2015].

Hill, C. and Jones, G. (1998). Strategic management. Boston: Houghton Mifflin Co. Harvard Business Review, (2013). Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand - HBR. [online] Available at: https://hbr.org/2013/01/burberrys-ceo-on-turning-an-aging-british-icon-into-a-global-luxury-brand [Accessed 12 Jan. 2015].

Gilchrist, S. (2015). The Democratic Republic Of Burberry. [online] Brunswick. Available at: http://www.brunswickgroup.com/publications/ brunswick-review/issue-6/the-democratic-republic-of-burberry/ [Accessed 13 Jan. 2015].

Burberryplc.com, (2015). Annual Report 2013/14. [online] Available at: http://www.burberryplc.com/investor_relations/annual_reports/ annual-report-2013-14 [Accessed 10 Jan. 2015].

Arno, C. (2012). CIVETS: New Global Marketing Opportunities in Emerging Economies. [online] Search Engine Watch. Available at: http:// searchenginewatch.com/sew/opinion/2174005/civets-new-global-marketing-opportunities-in-emerging-economies [Accessed 14 Jan. 2015].

Carr, T. (2015). Burberry revamps beauty campaign via multichannel efforts - Luxury Daily - Multichannel. [online] Luxurydaily.com. Available at: http://www.luxurydaily.com/burberry-revamps-beauty-campaign-via-multichannel-efforts/ [Accessed 14 Jan. 2015].

Conceptofluxurybrands.com, (2015). 1. The Definition of Luxury Brands. [online] Available at: http://www.conceptofluxurybrands.com/ concept/luxury-brands-definition [Accessed 9 Jan. 2015]. eHow, (2014). Three Reasons Why Customers Pay More for Exclusivity | eHow. [online] Available at: http://www.ehow.com/info_8223920_ three-reasons-customers-pay-exclusivity.html [Accessed 13 Jan. 2015].

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