Chapter 33 Accelerate Your Business with Viral Marketing “If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.” – George Pendle
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he good news is that viral marketing is a Fusion Marketing strategy that can help you grow your business tremendously. The not-sogood news is that it is quite hard to make viral marketing work effectively. You need to have a combination of impeccable execution, luck, and timing. Many companies have tried viral marketing and only a few have succeeded in a big way. However, even those that are not big winners can often create positive outcomes. Therefore, you have everything to gain and nothing to lose by trying viral marketing. If the words viral marketing conjure up images of diseases or computer bugs, there is good reason. According to Wikipedia, “The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as
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