FOLLOWING UP WITH FUTURE LANDSCAPE PROFESSIONALS After you have successfully wrapped your first Landscape Career Day event, don’t forget to follow up with those who have participated! Whether you hosted students, dignitaries, educators or employees’ family and friends, it is important
to thank participants for the time they took to learn more about your company and the landscape profession as a whole. When thanking teachers, administrators, parents, advisors, Scout leaders, elected officials and your own employees, consider writing a thoughtful thank you letter that expresses your gratitude for their participation. Following your event,
request participants to fill out a short survey on their Landscape Career Day experience, which will help inform your plans and activities for future events.
Collect email addresses and contact information from high school students and adult participants so you are able to keep in contact and provide them with regular company updates, especially if you are looking to build your workforce in the near future. Consider providing participants with materials such as flyers, brochures about your company, business
cards, a list of current job openings and their full job descriptions. Be sure to extend personal invitations to candidates you wish to interview. Similar to providing advisors and officials with a post-event survey, consider distributing a survey
to high school students and adult participates to receive feedback and learn what intrigues them the most about a career within the landscape industry.
If your event is elementary and middle school student-focused, consider sending students home with fun activity sheets that include information about the profession that they can share with their family and friends. The National Association of Landscape Professional has handouts for children and a coloring book, which can be found on LandscapeIndustryCareers.org, that can be used at your student events.
You might also consider handing out small trinkets that will remind students of the landscape profession, such as
stickers, pencils, erasers or seed packets. Encourage them to learn more about becoming a landscape professional by heading to LandscapeIndustryCareers.org. Don’t forget to collect contact
information from educators and school administrators to keep conversations going about next year’s Landscape Career Day event!
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