Nahal Tavangar_M.A. Thesis: "Designing Holistic Feedback"

// Master Thesis â&#x20AC;&#x201C; Towards Holistic Feedback

Models Depicting the Shifting Role of Design in Organizations A number of large corporations are now seeing the value of design and implementing design in the organization to varying degrees. In order to visualize and attempt to map these levels of involvement and their benefits, Sabine Junginger (2009) presented a model to visually represent the role of design in organizations, demonstrating the trend of an increased function and responsibility that designers play, strategically.

(Junginger, 2009)

Nahal Tavangar_M.A. Thesis: "Designing Holistic Feedback"

Published on Feb 25, 2017

Nahal Tavangar

About

Feedback is one of the most commonly used terms in our society but is rarely discussed in-depth or examined in terms of how one carries it out to get valuable insight. With generic tools such as surveys, the feedback solicited yields similar results – a limited range of extremely negative or positive experiences offered up by more or less the same type (personality) of people. As designers, we believe that feedback during the creative process drives good design. The term ‘co-creation’ is often used to describe our understanding of how to interact with our users, but there is still a need for more in-depth analysis. This thesis is a design-driven theoretical exploration into the methods and tools that companies can use when soliciting feedback from customers on existing products or services and provides a suggested typology and framework for collecting more 'Holistic Feedback.' // Feel free to use or share my work, but please be sure to properly attribute it. Thanks and enjoy! //

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