Nadia's Portfolios

nadia benita basilia

more than meets the eye.

nadia benita basilia

the values that shaped her identity

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honest authentic n true learningand growing by days create a heart-warming andsoulful design works in search of meaning srewsanasaefilevilot ynam . i n s ip r e l o v e a n d kindness. hold dear deepconnections. a warm home nrael ,rpmi vo e a n d g row by days to expand self capacity. teachable attitude . looking atthe world w i th p u r e l sne sevilgnitcapmidna b l e s s ing o thers throughdesign work. always on th e go ex pl o r gni ngised efildna

is what made her secure

Flowers won’t grow in gardens of stone, but will grow through the A heart roughs.

our hearts will strengthen through the challenges in our lives

table of contents

Identity design

Kantan Kollektiv

Client

Kantan Kollektiv is a home décor –furniture company based in Ampang, Selangor.

The furniture is a mix of traditional and modern touch with rattan as its basic material. Each piece is uniquely hand crafted by family artisans passed from generation to generation.

Design Objective

Reposition the brand as a brand that goes toward modernity. While still keeping the elegance of traditional culture.

Changing perception that views rattan as traditional and unable to evolve to modern versions;

and focus on giving a modern spin on traditional culture. Yet, preserving its authenticity.

Brand Direction

Kantan Kollektiv, hand – crafted rattan furniture which reflect the evolving culture of the past and modern.

Logo Applications

After Inspiration

Logo Rationale

The logo is made from acombination of a furniture named “Spruce Coffee Table,” and a window representing home.

Then, thick line is weight is applied to achieve a simplistic direction, and to represent rattan.

Keywords

Elegant, simplistic, modern, homey, soothing, earthy.

Logo

Client

Kantan Kollektiv is a home décor –furniture company based in Ampang, Selangor.

The furniture is a mix of traditional and modern touch with rattan as its basic material. Each piece is uniquely hand crafted by family artisans passed from generation to generation.

Logo Applications

01 – main version

02 – invert version

03 – other color combination

04 – secondary logos

Design

Green colored name card – personal, cream colored – administration.

‘M’ letter refers to personal mobile number, and ‘T’ refers to office telephone.

Envelope Design

05 – Logo pattern is used for the envelope’s inside.

06 – Close up on company’s details.

Design

Design

07 – The folder is designed to illustrate a window. The flap can be opened as if it is opening a window. The right flap is purposely made longer to give a neat look.

08 – The showroom is located in Bangsar to target those with middle to high income.

Following the brand direction, the building is made with a homey feeling in mind. It is mainly painted in white to let the rattan and brand color stand out.

09 – To let the signage stand out, the counter is made with a concrete booth. Kantan’s logo is used as a pattern on the backdrop, which is created out of rattan.

10 – Showroom’s display introduction, complemented with the brand’s very own objective.

Showroom Display

11 – Collection Display. Products are displayed separately in their own space, so people can focus on appreciating each piece’s beauty.

12 – Window display featuring Kantan’s logo as the background on the deboss wall, with a small info label attached.

13 – The factory is located in an industrial area, used for manufacturing products and furniture. It also includes warehouse to store goods, management office, research & development, and workshop area.

Way Finding

14 – Rattan lamps are placed in the receptionist desk to give an accent of warmth and homey.

15 – Shows how the logo can be projected on different kind of treatments.

16 – Furniture icons pasted on packaging to help differentiate the goods.

Way Finding

17 – Toilet sign are placed big for maximum visibility.

Multifunction

18 – Decorative poster using the brand’s furniture icon.

19 – Showroom uniform for workers. The logo is embroidered on the pocket.

Packaging

20 – Tape design using the brand pattern, made out of logo.

Instagram product launch post. It showcases the products’ visual in different angle, how it looks like in an interior setup, and product info such as description, dimensions, and materials.

Initially I wanted to create a logo series made out of the company’s weaving patterns.

Furthermore, I tried to combine the graphic elements with Kantan typography.

Weaving patterns’ graphic elements

Elements combined with typography

On this stage, the logo’s line weight is not thick enough to represent rattan. To induce a homey feel, I added in a window-shaped framing to signify home..

Then, I tried combining elements together without typography

Main Logo. This layout is used as the primary logo variation option.

Small Icon, Long Horizontal Text. Suitable for a wide horizontal layout.

Equal Width. Used for rectangle format, usually with a narrow working area.

Big Icon, Small Vertical Text Similar to the 2nd option, but more into contemporary feel.

Icon. Icon logo, without any text. Can also be used as a graphic element.

Packaging design

Lokal - Eunoia

Company Background

Lokal is an Indonesian brand offering authentic Indonesian food, based in Jakarta, West Java. They work in many ranges of food, including snacks, pastries and homemade spices.

Packaging

Problem

During this pandemic, students’ psychological well-being have been affected and this could trigger the emergence of negative thoughts. In the worst case, it can result in anxiety and depression.

Objective

Hence, Lokal wants to help boost students’ moods and encourage them to have positive thoughts by launching a new packaging design called “Eunoia”, which in Bahasa Indonesia means “good thoughts, beautiful thoughts.”

Snacks

The brand specifically uses Chocolate Bakpia, since chocolate is proven to help improve mood. Moreover, it is a traditional Indonesian pastry that also serves as a light snack that can be eaten anywhere.

Packaging

The packaging structure is inspired by “Tugu Jogja”, one of the landmarks in Jogjakarta, where Bakpia originated from. In addition, Jogjakarta’s authentic wall engraved pattern is used for the main graphic element.

Hidden Message

Hidden messages are placed in the packaging that can only be seen using a red lens provided. It is to symbolize perspective, how one must use the right perspective in order to see the goodness in everything.

Target Audience

The target audience for this packaging are students. Thus, red, blue, and cream colors are used to give a hint of contemporary style. The red color is used to signify the positive sides of things. Meanwhile, blue is used to signify the negative sides.

This project got featured on:

packageinspiration.com/eunoia/ worldbranddesign.com/eunoiapackaging-design-concept-createdby-student-nadia-benita-basilia/

ig/worldbranddesignsociety ig/favourite.design ig/europebranddesign

Structure

‘Bakpia’ is a lokal traditional snack originated in Special Region of Yogyakarta, Indonesia.

Therefore, the packaging structure is made using the shape of Prambanan temple to bring out the area’s culture.

Design Sketch

To bring out the authenticness, Yogyakarta’s wall engraved pattern is used for the motifs.

Wrapper

The motifs for outer packaging then implemented on the wrapper’s sticker design.

Hidden Message

–are placed inside the wrapper. The negative quotes are overlap with the positive ones, and the positive can only be clearly seen using a red lens.

Pattern Making

On this stage, the pattern making is separated into different branches.

Hence, the feedback was to create a pattern which connects to one and another (one flow).

Sticker Design Options

design

Being Chinese Indonesia

About ‘Being Chinese Indonesian’ is an answer book as to why Chinese Indonesian cannot speak Chinese. It is designed with a modern and contemporary visual style to represents the young generation(s) of Indonesia.

Target Audience -are those from other countries Chinese who are wondering why Chinese Indonesian cannot speak their descended language.

Poster design

Message

“Observe in silence, things will unravel” aims to remind people to be more observant so that we can see the hidden insight. People in this society wear a social mask to fit in due to the fear of rejection. They hide their struggles or problems to be seen as excellent.

We would often be shocked by others’ doings and not expect them to do something so sad. It’s all due to us only knowing them on the surface and not understanding the depths of the hidden insight. Thus, we could become wiser and better understand life through observant eyes.

First, after finding the right choice of typeface and the text hierarchy in Adobe Illustration; I convert the text in PNG format and transfer it to Photoshop.

Then, I separate all the alphabet in different layers and distort the letter using smudge tool.

After achieving the distortion that I desired, I then focus on exploring the background color. I generally use green – bluish color to convey depths, silence and somehow sad emotion. Then, I add on dark gradient layer to emphasize the text. After everything is settled, I change the gradient layer blending mode to subtract.

Then, I added plastic texture and played around with the gaussian blur to create depths. Following the feedback given, I refined the text distortion to smoothen the flow.

This project got featured on:

The One Academy Hall of Fame 2022 Motion Text

Campaign works

The Dark Side of Fridge

Group Project

Choo Jia Yee Joey Fong

Nadia Benita Basilia

Problem

Not nearly enough people are aware that most household families have rotten ingredients at the back of their fridge.

Insight

Household families often do not have time, nor the habit to check their fridge regularly before buying new goods.

Idea

The goal aim is to remind people about the forsaken side of the fridge, changing their indifference towards food abandonment through provoking visuals of wastelands made out of rotten food.

01 – Visuals of exploding kimchi

02 – Visual of sprouting potatoes

03 – Visual of rotten steak Case Study

Ambient

Diorama of rotten food will be placed in supermarkets to surprise shoppers. The installation will also come with AR to educate shoppers on how abandoned wasteland are formed at the back of their fridge. It will then introduce the specifically designed NFC tags that reminds people of the forgotten items in the fridge.

NFC Tag are developed and produced to help people remember their goods stored in their fridge through the use of the MYFRIDGE app.

How It Works?

The NFC tag is pre-programmed to detect methane gas level emitted from food in a container using chemical sensors planted in the tag to measure the food quality.

Sources

https://thespoon.tech/scientiststransform-nfc-tags-into-spoiledmeat-sensors/

https://www.laoyaoba.com/n/546114

https://www.researchgate.net/ publication/345240749_Flexible_ Strain_Sensor_with_NFC_Tag_for_ Food_Packaging

Influencer

Q&A interviews with famous Malaysian Influencers are broadcast on Youtube to share about their darkest secret.

The interviews will then have a twist from asking about their personal juicy stuff to show their ‘dark side’ of their fridge, thus spreading awareness ofthis campaign.

Socials

Socials

Visuals are shared through various social media platforms to raise awareness of this campaign.

of

Out Of Home

Billboards will be placed in public areas to boost awareness. They have a scannable NFC code for the audience to download the ‘My Fridge’ app.

Print Ads

Print Ads

The print ads are visually created in a way that represents the unseen side of the fridge that creates an abandones ecosystem.

The visuals are art directed to elicit a dark mood to creep into people’s mind, reminding them of their forsaken food in their fridges.

Eiger - Get Lost

Ambient Road sign equipped with coordinates will be placed in highways, roadside, and parks telling people to get lost.

Problem

The recent pandemic has taken a toll on the world’s economy, affecting many business including Eiger.

Goal

To engage customers to get back on adventure and explore.

Ambient

Unique Selling Point

Offers experience with high quality items, and a community to connect

Target Audience

People who shares an aspiration to live a bold, experienced-rich life, and a love of nature.

Out of Home

Out Of Home

3D street art of adventure destination will be placed on unexpected areas such as malls and lrt floors.

To give the audience the opportunity to explore, Eiger will create a treasure hunt challenge using limited edition items.

Every week, Eiger will announce the items through website and location hints will be given through coordinates printed on ambients, out of home, and print ads.

Social Response

Socials Response

Eiger will invite Indonesian Influencers to kick start the exploration. The journey will then be broadcasted on social media to engage the audience.

Print Ads

Disgusting and provocative foods are used to signify the ‘unknown’.

Key visuals are placed in train stations, malls and magazines to encourage people to go out and explore.

Joint Venture

With GrabFood to increase exposure, engage excitement, and give the audience a taste of adventure in exchange for exploration.

The campaign will then be implemented in our partner’s food delivery application.

Photography pictures

Idea & Concept

Clothing is more than just fabric. A person’s clothing taste can illustrate their personality, habits, values, or even personal memories. Therefore, a non-living object was used as a model to demonstrate this hypothesis.

The Inspiration

Besides design, I am also interested in studying a person’s emotions and personalities. As my interest grows, I found an interesting fashion photography photo.

it made me realize how clothes can be posed playfully with the help of hoses. Then, I developed the ideas further and linked it with a person’s traits.

Night Scenery

Scenery

Scenery

01 & 04 – Langkawi, Malaysia

02 – Phuket, Thailand

03 – Gunung Datuk, Malaysia

Illustration works

Panic Buying

Idea

A series of sticker to illustrate people’s behaviour during the early stage of Covid–19.

Character

As a way to represent Indonesia’s culture, I use the ‘Bird of Paradise’ as the sticker character.

Besides, birds also have similar traits to human, which they can sense danger, loud, and are prone to stress.

Sticker Design

Design

Sticker Design

Sticker Reference Illustrated from human behavior during the early stages of pandemic.

Figure

Artline

Figure Drawing

Figure

Character Sketch

Pose

149 Artline

Character Sketch

151 Pose Artline

Figure

You

Feel free to contact me