PORTFOLI O. Phot ogr aphy . Ty pogr aphy . Comput erGr aphi c. Vect or . Vi sual Communi cat i onDesi gn. Di gi t al I magi ng. Phot oEdi t i ng.
SHE LA.
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space, t i me, andcr eat i onof20162017.
今 日の遺 産.
Phot ogr apher : Nadhi r aShel a.
SunsetatAy anaRockBar , Kut a, Bal i , I ndonesi a
CURRI CULUM VI TAE
Hel l ot oy oual l whok i ndl yt ak eal ookatmy por t f ol i o. Fi r stofal l i woul di l i k et oi nt r oduce my sel f . Mynamei sNadhi r aShel aAmbar i ni , Iwas bor nonNov ember24t h1995andt hatwoul dmak e measagi t ar i an. Cur r ent l yI ’ m st udy i ngatBI NUS Uni v er si t yandmaj or i ngi nVi sual Communi cat i on Desi gn-NewMedi a.
Myhobbi esi ncl udedr awi ng, pl ay i ngpi ano, si ngi ng, andi cesk at i ng. Ial sol i k est ot r av el t oanyk i ndofnewpl aces. Ifindmeet i ngnew env i r onment sandpeopl ear equi t eex ci t i ng becauset hey ’ l l t ol dmedi f f er entst or i esand t houghtmedi f f er entv al uesofdoi ng somet hi ng.
I ’ m abi gAr tandDesi gnent husi ast . Mygood poi nt sar eI ’ m anopt i mi st i cper son, Icanwor kwel l ei t heri ngr ouporasani ndi v i dual . Il ov et ol ear n newt hi ngssoImi ghtaswel l f ul l ofi nt er esti nany newt hi ngst hatIfindi tex ci t i ngandi nt er est i ng.
Thi si smynewestpor t f ol i ount i l 2017, a j our neyi hav ecr eat esi ncebecomi nga desi gnst udent . Li f ev al uesi i mpl ementon mywor k sandmemor i esofi t . Ihopey ou’ l l enj oymypor t f ol i o, t hanky ou.
WORK EDUCATI ON.
SMP LabschoolRawamangun( Juni orHi gh) SMAN 48Jakar t a( Hi ghschool )
St udentExchangeSi ngapor e,Jur ongHi ghSchool Bi naNusant ar aUni ver si t y,DKV -New Medi aMaj or LunaHabi tRet ai l ,asGr aphi cDesi gner
ACHI EVEMENTS Educat i onAndPr of essi onal Per spect i v eof Desi gni nChi na Bour nemout hGl obal Fest i v al ofLear ni ng: Openi ngSemi nar APOPHENI AWor k shopwi t hLASALLE UNI VERSI TY
SoftwareSki ll.
Phot ogr apher : ABol dShut t er/BanaSet y at ama
PHOTOGRAPHY
Thi sphot ogr aphypr oj ectwasdonei nt eam consi stof3peopl e, meand2ofmyf r i ends. Thepr oj ect t hatwasgi v enbyourl ect ur ert ol dust ocr eat e“ i l l usi on”wi t hj ustonl yphot ogr aphy . Thepr oductwe choosewas“ MondeBut t erCook i es”si ncet hi swasapr oductphot ogr aphywi t hat wi stofi mposi bi l i t i es.
Theconceptweusewas“ Af t er noonTeaTi mei nLondon” . Wer epl acedt heheadoft hedol l wi t h pr et z el shapedonesandmak ei tasi ft hecook i esi st hesol di erofengl andt hatl ov et heaf t er noont ea t r adi t i onsomuch. Weusemul t i pl eadj ust mentsot hi ngst hatwassuppor t i ngt hem wasi nv i nci bl e. The t ownbehi ndwasashi l ouet t ef r om ar tcar t onandbehi ndt het abl et op, asf ort hel i gt i ngweusegel col or edfil m andbar ndoor .
PHOTOGRAPHY
LANEI GEBBCushi onPr oductPhot oshoot Ourgr oupassi gnmentofmak i ngBeaut yandPr oductPhot ogr aphy . Wet ookt heconceptofasi anbeaut ysowe chooseLANEI GEasourpr oductt or epr esenti t .
Phot obyourgr oup
Model : Angel aLi e
MUA&Hai rdo: Fel i z aFar hana
TYPOGRAPHY
Thefinal shapeoft hebook , Iusedt he concept“ popup”t omi ni mal i z et hespace andl ay out i ngsot henegat i v espaceused ef f ect i v el y . Usi ngt hi st y peofdesi gnr eal l y sav edt hel ay out i ngofabookt hathas manyt ex tandneedsmor eex ampl esf or eachpoi ntoft hechapt er .
Oneofmyassi gnmenti nmak i ngabook l et about“ 8At ur anMai nTi pogr afi” . Thel ect ur er i nst r uctust omak eabook l etr angedf r om A4 t oA5si z e, It houghtaboutmak i ngi tdi f f er ent t oot her s, soImadeanA5si z ewi t h“ PopUp Book ”concept . Ial soadj ustal l t hek er ni ng, t r ack i ngandl eadi ngf ort het ex t . Thel ay out i ng concepti sabouthowt ouset her i ghtamount ofnegat i v espaceandbal ance.
TYPOGRAPHY
Pr oj ectt eam: Nadhi r aShel a&Er i cLi nar di
BASEL I NENEWSL ET T ER L A Y OUT I NG TheAr t i cl ewasgi v enbyourl ect ur erabout composi t i oni nt y pogr aphy . Thenewsl et t er wasmadeby2peopl ei nagr oup. The pur poseoft hi sassi gnmentwast o under st andt hel ay out sofaspr eadpages andhowt ogetused wor k i ngwi t hi t .The si z eoft henewsl et t eri sA3perpages.
DI GI TALI MAGI NG
P ADANGDY STOPI A Thi sassi gnmenti saboutr econst r uct i ngaci t y i nI ndonesi aunt i l t hei deal ut opi aofourv i si onor t heoposi t e, t hedy st opi aoft heci t y , It hi nk I ndonesi ai sal r eadyanut opi af orme, soi made t hedy st opi ai nst ead. IchooseThePadangCi t y andt ookj am gadangasi t sl andmar kandcr eat e ady st opi af r om i t
DI GI TALI MAGI NG
MOVI EPOSTERREMAKE -THEL I TTL EDOORGODS Theassi gnmentwast or emakeamovi epost er . TheLect ur erpl acedusi nagr oup, eachgr oupgetamovi e t i t l eandapost ert hathast ober emakedandi mpl ementour st yl eandel ementi ni t .TheMai nchar act ershoul dbeus, andt her estoft hesuppor t i ngchar act er swer eourf r i ends f r om t hesamegr oup.Thi sAssi gnmentwasf ormy semest er4ďŹ nalexam. TheOr i gi nal Mov i ePost er
VECTOR
SEL FCARI CA TURE TheCar i cat ur eImadewasf r om agamecal l edAl i ce MadnessRet ur ns.Ii mpl ementmyf aceont hechar act er andt r aceal lt hef eat ur esi nt ov ect or s.Thi swasan assi gnmentmeantf or mymi ddl eexam.Thesof t war ei usewasonl yAdobeI l l ust r at or .
VECTOR
COCACOL AADS Thi sadwasal lv ect or st r acedf r om gi v enmat er i albyt he l ect ur er .Theconceptwast akenf r om oneofCocaCol a quot es, “ OpenHappi ness” .
RE-PACKAGI NG
f r ont
back
POCKYSTRA WBERRY REP ACKAGI NG Redesi gni ngPock ySt r awber r ypack agi ng. Thef ocuson t hi spack agi ngi st hef l av ouroft hest r awber r y , soi made t hest r awber r yt hemai nf ocusoft hepack agi ngand enchancei twi t ht hephot ogr aphyoft hef r eshst r awber r y .
RE-PACKAGI NG
Thepack agi ngdesi gnwasbased onhowl i ght sar ebei ngseeni nt he dar k . Ther epack agi ngusedbl ue andbl ackcol ort odepi ctPHI LI PS bei ngabr andt hatl i ght st hef ut ur e j ustasi t smot osai d.
Thefini shi ngoft hepack agi ngwas ar tcar t onwi t hgl ossyfini sh, soi t mat chest heonebei ngsol dat mar k et s/ t hei rcur r entpack agi ng. Thi spack agi ngwasgi v enf or semest er5final ex am.
PHI L I PSl i ghtBUL B REP ACKAGI NG
concer tpost er
VI SUALCOMMUNI CATI ON DESI GN
KUNOKI NI BAND CONCERTP A CKA GES Theconcer tpack agei ncl udes: apost er , abook l et , 3t y pesoft i ck et s, acd al bum cov er , andacdst i ck er . Wewer egi v ent heassi gnmentt odesi gnt he whol epack agef ort r adi t i onal musi cbandsofi ndonesi a. Eachgr oupget s di f f er entt y peofi ndonesi anbandst owor kwi t h.
Thei deaoft hedesi gnIcr eat ewast heher i t ageoft r i bal t r i beofI ndonesi a. Thef ocuswasoni t spat t er nt hat ’ ssouni queandcol or f ul . Kunok i ni i t sel fwasan I ndonesi at r adi t i onal musi cgr oupst hathasbeencr eat i ngmusi candal so cov er i ngt r adi t i onal musi cwi t hami xofmoder nmel odi es. Sot heconcepti made wast r adi t i onal moder ni ndonesi an.
Ty pesoft i ck et , f r om cl ass2, cl ass1, andVI P .
Phot ogr apher : Ni ck St y l i st : Yudi Edi t : Ri ck&Shel a
CASCADE’ SBANNERART WORKS LunaHabi tcol abor at i onwi t hCascadeFact or yOut l etBandung.The Ar t wor kf ort hei rboot hatcascadewasmadebyt hedesi gnt eam of LunaHabi t .Bot hphot oar ef r om oneofLunaHabi t ’ sf ashi on col l ect i on.Thear t wor kwasmadef orat t r act i ngmor ecust omer st o buyt hei rpr oduct s.
NEWSLETTER
NEWSLETTER
VOUCHERS
Var i ousv oucher sI ’ v edesi gnedso f arf orLunaHabi t . Shoppi ng v oucher sandegi f tv oucher s.
PRI NTS
APoPSt andi nA4si z ef ort he ev entoncascadebandungt o cel ebr at et hei rcomi ng2nd anni v er sar y
OTHERS
NOTEBOOKS Not ebooksdesi gnf orLunaHabi t ’ s2ndAnni v er sar y ev entt hatwashel di nKot aKasabl anka, Kuni ngan, Jakar t a.Thedesi gndepi ct st hesi mpl i ci t yandt he f emi ni nesi deoft hebr and.TheDesi gnont henot ebooks mat cheswi t hi t st ot ebag.
PHOTO EDI TI NG
Locat i on:Pant aiKut a,Bal i
Phot ogr apher :Nadhi r aShel a
あ り が とうご ざ い まし た CONTACT: emai l :nadhi r ashel a@gmai l . com Phone:081282762462 websi t e:www. i nst agr am. com/ shel aaa__0v0