OTHER SALTY SNACKS
30.5% Other salty snacks now lead category sales.
26.9%
POTATO CHIPS
14.5% TORTILLA CORN CHIPS 3%
9.4% PRETZELS
CRACKERS
MIXED
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2.3%
8.5% NUTS/SEEDS TO EAT 3.2% READY POPCORN
1.7%
PUFFED CHEESE
GM% 60%
Total salty snacks declined
3.2%
50%
41.78%
Source: NACS State of the Industry Report of 2020 Data and CSX
CRACKERS -3.8%
NUTS/ SEEDS -10.0%
40%
in average sales per store with average gross margin of
72
PRETZELS -36.9%
POTATO CHIPS -3.9%
30%
RTE POPCORN -0.6%
20%
OTHER SALTY SNACKS 12.8%
MIXED 7.8%
TORTILLA CORN CHIPS 82.8%
PUFFED CHEESE 11.9%
10% 0%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
AVG. SALES/STORE CHANGE VS. YAG | JUNE 2021
iStock.com/mircevski; Yellowimages.com/Vadim Petrov
grab attention to your salty snack promotions? All of these working together will increase salty snack sales,” Gutierrez said. For example, twofer offers build bigger baskets, while promotions on larger packs can incentivize shoppers to skip the grocery store. Keep an eye on the calendar to capitalize on holidays and other special events to tie into seasonal promotions. “For MAPCO, car racing events can be huge for us,” she said. “We make sure we have extra products in stores near stadiums on race days.” Overall, candy and salty snacks will continue to provide opportunities for retailers who recognize how customer behavior has changed because of the pandemic. “Those who tailor their promotions to serve new-to-convenience-store guests and adjust their assortment to offer in-demand pack sizes will be well positioned to grow these category sales well into 2021,” Gutierrez said.
CONVENIENCE.ORG
30%