CUSTOMIZED SNEAKERS: A FOCUS FOR COACHES VS. CANCER Professional designer and “do it yourself” options available for coaches The sneakerhead culture and Coaches vs. Cancer have teamed up. Basketball coaches have begun wearing customized Coaches vs. Cancer sneakers during Suits And Sneakers Week (Jan. 24-30, 2022) as well as the NCAA Tournament. And the nation is taking notice.
Twitter. Old Dominion’s Jeff Jones and his rainbow sneakers - topped North Carolina’s Roy Williams for the title. The six other coaches included: TCU’s Jamie Dixon, Georgetown’s Patrick Ewing, Washington’s Mike Hopkins, Brown’s Mike Martin, Rutgers’ Steve Pikiell and Sampson.
With gameday dress evolving, Suits And Sneakers Week will look different. Thank you for ordering your apparel. Have you secured your sneakers? Customized sneakers are not only a terrific way for coaches to bring awareness to the fight against cancer, but they also provide an easy way to raise funds to support the American Cancer Society. Last year, Gonzaga’s Mark Few, Oklahoma’s Lon Kruger, Iowa’s Fran McCaffery and Houston’s Kelvin Sampson donated the Coaches vs. Cancer sneakers they wore in the NCAA Tournament to be auctioned off. Additionally, the sneakers allow fanbases the opportunity to engage and support coaches. Last season’s bracket competition on social media featured eight coaches’ sneakers from Suits And Sneakers Week. Followers voted through polls on Instagram and
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“Customized sneakers are a terrific way to bring more awareness to Coaches vs. Cancer - especially as gameday dress is evolving for coaches,” said retired coach and CvC Council chair Lon Kruger. “Media enjoys telling the story of the customized sneakers. It’s a strong way to use our platform.” Professionally Designed We are once again offering coaches the chance to customize their own sneakers for both Suits And Sneakers
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