MAN MR.

lauded for his dedication to originality in the pursuit of efficiency, is a rising star of business in the Western United States. An out-of-the-box thinker par excellence, Ziade began building his corporate conglomerate in the late 1990s. He did so from humble beginnings as a subcontractor in the Las Vegas construction trade. After the turn of the millennium, Ziade quickly worked his way up taking on ever-larger projects and establishing a solid reputation for consistently delivering quality at competitive prices.

Branching out and diversifying to capture market share, Ziade became the go-to builder for iconic and complex projects in Nevada, California, Texas, and elsewhere. His dedication to efficiency, and determination not to cut corners in the process, gave Ziade a distinct competitive edge that he has deftly managed to maintain and leverage ever since. As his collection of businesses grew, Ziade founded Growth Holdings to exploit synergies and ensure a common purpose and vision throughout the organization.

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What happens when we expect more?

When we raise the bar on what is possible? Such as an intuitive guest experience that blurs the line of what was and what could be: A vision to create something brand new and innovative for the hospitality industry.

A: Otonomus is quite simply the future of hospitality. We like to think of it as shared hospitality. Otonomus isn’t exactly a hotel in the traditional sense of the word. It is, we think, in a class all its own. It is a place of comfort, convenience, and discovery. Our idea is that a memorable guest experience is not necessarily just about what the hotel provides to its guests, but about the tools the hotel offers. Let me explain that a bit better: Otonomus offers its guests everything needed to create and shape their own stay. It’s all about enabling personal preferences. Nowadays, travelers are sophisticated, tech savvy, and accustomed to being in full control of their stay and experience. So, Otonomus delivers a personalized hotel experience where guests control their stay instead of the hotel.

Q: IN PRACTICAL TERMS?

OK, at Otonomus the room no longer belongs to the hotel. It’s where the guest rules. Do you want to share your room key digitally from anywhere? Stream your personal content or videos in your hotel room from your own device? We can do all that – and much more too. How about your own digital concierge/e-butler? Or ordering tickets for tomorrow night's show from your bedside and receiving the tickets in your digital wallet seconds later? Order room or housekeeping services with a few clicks – anytime and from anywhere. Or perhaps you’re looking to book one of the larger rooms to accommodate friends and family on your trip? To understand Otonomus you just need to wriggle out of the straitjacket standard hotels lock their guests in.

Q: WHAT MAKES OTONOMUS TICK?I

Oh, that’s both easy and hard to explain. We developed a new software platform that we think is quite revolutionary. It’s called FIRO stands for Fully Integrated Room Options. It manages both the backend and frontend of our hotels. FIRO is the system that we developed to deliver a unique experience to Otonomus guests. Now, the fun thing about FIRO is that it is pretty smart and keeps learning new tricks. For that, FIRO uses artificial intelligence and machine learning. This means that

FIRO strives for perfection and gets better with use.

Q: HOW CAN FIRO OPTIMIZE THE OTONOMUS GUEST EXPERIENCE?

The beauty of FIRO is its immediate responsiveness. And that it can actually anticipate requests. It does so by noting guest preferences and recalling them when a repeat booking comes in. Just imagine arriving at the hotel and finding everything as you like it to be. This is not just great for the guest but also helps increase brand loyalty and return visits. It is important to remember that Otonomus is not creating a new market. We are simply providing a more personalized service. Thanks to FIRO, Otonomus staff members can do their job better and faster. This surely represents a better deal for guests.

Q: HOW ABOUT THE ROLLOUT OF THE OTONOMUS BUSINESS MODEL?

Otonomus is an innovative hotel concept that helps solve a problem present in most markets. It facilitates the interplay of real estate, construction, and technology. All that with a single goal: to provide the end user with a single and superior solution. Our concept also ensures a solid return on investment and does away with hassles to real estate investors looking to provide a fully immersive and integrated guest experience.

In a few words: Otonomus is so fluid that it not only fits any type of guest but also adjusts to any type of investor. An Otonomus hotel can be built to spec from the ground up or can be fitted into existing properties.

This flexible business model will generate greater revenue streams under all conditions.