IDEAS TO MAKE YOUR UP NORTH MEETING GREAT • 2014
Fresh Air, Fresh Ideas INSPIRE YOUR CREW WITH FUN, UNEXPECTED ACTIVITIES!
WAYS TO THE WATER
KICK BACK AT A MICROBREWERY GATHERING ADD A SPA BREAK TO YOUR AGENDA LOCAL GOURMET FOODS FOR GIFT BAGS
at Your Next Event
Four seasons and three resorts offer endless opportunities to meet, relax and restore in northern Michigan.
800.862.6963 | www.BOYNE.com BOYNE HIGHLANDS | BOYNE MOUNTAIN | THE INN AT BAY HARBOR â€“ A RENAISSANCE GOLF RESORT
Great suggestions inside … we encourage stealing! One of the most impressive and fun food trends to emerge in Northern Michigan in recent years is the burgeoning microbrew scene. The brews are inventive, rich, surprising, and, of course, just plain tasty, and all of those same adjectives could equally apply to the venues themselves. The north’s microbrew pubs are smart and special places to gather with friends and colleagues, so we felt that microbrew pubs would likewise make outstanding places to fold into a meeting agenda—ideal venues for unwinding after a long day in a conference room. We checked in with Allison Beers, one of the north’s premier meeting planners, to see what she thought, and she gave that notion an instant two thumbs up: microbrewery meeting spots, heck yeah. The list that writer Heather Durocher compiled offers some fresh and useful suggestions. Check it out. Ms. Durocher’s microbrew story is a perfect example of what we strive to achieve with MyNorth Meetings: rely on our intimate knowledge of
Northern Michigan and serve that up as ideas for meeting planners. Fun ideas. Unexpected ideas. Classic ideas. Water ideas. Dining ideas. Useful ideas. Goodie bag ideas. Our goodie bag idea this issue is gourmet food products from Northern Michigan’s nationally renowned food scene. Give flavor of the North to your attendees and you’ll make an impression that lasts a long time. We call MyNorth Meetings an idea book, and this issue expresses that notion stem to stern. Feel free to steal some. Enjoy!
Jeff Smith Editor, MyNorth Meetings SMITH@TRAVERSEMAGAZINE.COM
T H E
K I N D
P R O DUCTIVITY you canâ€™t achieve
OV E R
C O N F E R E N C E
C A L L
With beautiful views outside the windows and the stresses of the office miles and miles away, things were clicking. Holding our meetings at Crystal Mountain had the teams in sync and focused.
MAKE IT YOUR MOMENT C RYSTA L MO U NTAIN.CO M
Table of Contents 2014 • Volume 10, Number 1
A MyNorth Media Publication
PRESIDENT/ EDITOR IN CHIEF
Deborah Wyatt Fellows
VICE PRESIDENT EDITORIAL/EDITOR
ART DIRECTOR Bob Wilcox
PRODUCTION DIR. Theresa Burau-Baehr firstname.lastname@example.org GRAPHIC DESIGNER Claire Stortz email@example.com
firstname.lastname@example.org WEB DIRECTOR Michael Thompson email@example.com WEB DEVELOPER Roger Lamb firstname.lastname@example.org
MEDIA PROJECT COORDINATOR
1 Editor’s Note
email@example.com Lisa Gillespie firstname.lastname@example.org
5 A Landscape for Ideas
Let Northern Michigan’s beauty set the stage for your next great meeting.
8 Frothy Meetings
Reserve a microbrew pub for a kicked-back bonding session at your Northern Michigan gathering.
13 Ways to the Water
Water, water everywhere … here’s how to let H2O inspire your team.
17 Tasty Finds for the Goodie Bag
Easy, delicious and memorable. Gourmet food picks from Northern Michigan for attendee gifts.
18 Relax Into a Great Idea
Help your group move into a creative state of mind with a rejuvenating session in a spa.
20 Airport Map
email@example.com Jill Hayes firstname.lastname@example.org Amy Artz Joslin email@example.com Cyndi Ludka firstname.lastname@example.org
CIRCULATION FULFILLMENT MGR.
THIS PAGE: ANGELA DOSTER BROWN. ON THE COVER: MISSY LUICK
Jodi G. Simpson
TICKETING DIRECTOR Lori Savage email@example.com TICKETING
OFFICE MANAGER Monterey Wheeler firstname.lastname@example.org CONTROLLER Kirstin Gorney email@example.com FROM THE PUBLISHER OF
Editorial & Advertising Offices
125 Park St., Suite 155, Traverse City, MI 49684 Phone: 231.941.8174 Fax: 231.941.8391 E-mail: firstname.lastname@example.org © 2014 Prism Publications.
Places to Meet
Places to Meet
A Landscape for Ideas Let your group ﬁnd inspiration in Northern Michigan’s nationally acclaimed natural beauty. Each of us understands at an intuitive level that a beautiful natural environment helps us relax, separate from the tasks of the day to day and achieve a greater perspective and clarity on our personal lives. But that same kind of natureinspired fresh perspective and renewed clarity is also valuable in our business lives. When you gather to discuss business in a place like Northern Michigan, surrounded by the world’s largest lakes, thousands of miles of forests, manicured orchards and fresh air, it’s only natural that your colleagues’ ideas will flow more easily, conversation will take on an easier and more open manner, and closer bonds will develop among your team. Northern Michigan stands so high in the world of meetings because it pairs a beautiful natural environment with a sophisticated collection of resorts, meeting spaces, restaurants, golf courses and travel amenities. But don’t just take our word for it. Consider some of the remarkable accolades that Northern Michigan has received in recent years—and what follows is just a small sampling. The highest profile award came in August 2011, when the viewers of Good Morning America voted the Sleeping Bear Dunes the Most Beautiful Place in America. Just a half hour’s drive west
of Traverse City, the sand dunes rise 40 stories above the sparkling blue of Lake Michigan, and the national park’s observation deck delivers an unforgettable view to the western horizon. Other high-profile awards: Travel + Leisure magazine named Traverse City as one of “America’s Favorite Towns.” Fodor’s put Traverse City on its list of “Five Midwestern towns to visit now.” USA Today named Old Mission Peninsula’s M-37 highway one of America’s “Ten great coastal drives.” Or how about Golf Digest’s placing our region among “America’s Top 10 Best Buddies-Trip Golf Destinations.” Bicycling magazine jumped in, naming our area “One of six best cities for a bike vacation,” and even Outside magazine chimed in, placing Traverse City on the list of “18 towns where life is better.” Bon Appetit acknowledged our food scene, naming Traverse City one of America’s five top foodie towns. So, the point is, your group can take in Northern Michigan’s beauty in whatever way works best based on your meeting goals. On a golf course? On a bike? From a lovely lakeside restaurant? From the deck of a boat? It’s all there for you and your colleagues, so when you head back into the meeting room, the ideas are as fresh as Northern Michigan itself.
Meeting success in any season
Why Choose Grand Traverse Resort and Spa? It’s the surprising destination that has it all: expansive meeting space, exceptional golf, exciting group activities, delicious food and drink – and a staff that excels at successful meetings. But it is more than that. It’s the convenience of the Traverse City region that beckons our guests to shop downtown, taste local wines, and experience year-round activities that encourage your attendee’s participation and help you achieve your meeting goals.
800-748-0303 | grandtraverseresort.com/meetings Owned & Operated by the Grand Traverse Band of Ottawa & Chippewa Indians
Frothy Meetings Northern Michiganâ€™s craft beer scene shows no signs of slowing, and the good news for meeting planners is many of these hot spots open their doors to private parties and provide cool perks like special brewery tours and tastings. Hereâ€™s a sampling of what regional microbreweries could offer to your group.
Right Brain Brewery
Right Brain Brewery While this Traverse City brewery doesn’t technically rent space for private parties, its open reservation format allows for many event options, says the brewery’s Leif Kolt. (One example: hosting a local company’s Christmas party for 100 guests.) Right Brain also offers group tours and tastings; reservations are required and groups of 20 or more are split into smaller tour groups. On-site, custom food options such as appetizer trays and buffet-style lunches are available. The brewery’s everyday house menu also is an option. 225 E. 16TH ST., 231.944.1239, TOURS@RIGHTBRAINBREWERY.COM, RIGHTBRAINBREWERY.COM.
Stormcloud Brewing Company Located in downtown Frankfort, Stormcloud, which opened in 2013, welcomes private parties of up to 80 people in the off-season only (mid-October thru mid-May). Special tastings, brew house tours and catering (acclaimed flatbread pizzas) also are available, says brewmaster Brian Confer. 303 MAIN ST., FRANKFORT, 231.352.0118, STORMCLOUDBREWING.COM.
Jolly Pumpkin/Mission Table Space at these side-by-side Old Mission Peninsula restaurants is available depending upon time of year and number of people in the private party, says event director Barbara Olson. Weekdays and off-season weekends offer the most options; Mission Table can accommodate 25 guests, the Peninsula Room (including side patio and front deck) up to 150. Culinary talks and brewery tours are available. 13512 PENINSULA DRIVE, TRAVERSE CITY, 231.944.6984, MISSIONTABLE.NET.
The Workshop Brewing Company This brewery, located in Traverse City’s Warehouse District near downtown, hosts both private and semi-private group gatherings. Reservations depend upon day and time sought, says the brewery’s Robert Strang. Semi-private is typically for groups consisting of 50 or fewer people. The Workshop has food on site and will customize menus. Entertainment is an option. 221 GARLAND ST., TRAVERSE CITY. 231.883.6746, TRAVERSECITYWORKSHOP.COM.
Brewery Ferment This boutique brewery in Traverse City’s Old Town neighborhood rents out space, offering an intimate setting for private parties, given its 45-person capacity. An open-bar set-up is an option. Special tastings are available, and the brewery staff will help connect you with food vendors and plan your menu (outside food also is welcomed). 511 S. UNION ST, TRAVERSE CITY, 231.735.8113. meetingsnorth.net
READY FOR A
ALL YOU HAVE TO DO IS PUT YOURSELF IN OUR PLACE! Little River Casino Resort offers space, accommodations, and catering to suit any event, accommodating groups of half a dozen to hundreds. We have a variety of meeting spaces, a 14,000 square foot multifunctional event center, state-of-the-art AV equipment and support, and a first class hotel with 292 guest rooms. Plus, you can enjoy wonderful dining in any of our three restaurants. Then experience the finest in casino action with over 1,500 exciting slot machines and table games! Give us a call today at 1.888.568.2244 and let us make your next event a success!
Manistee, MI | Corner of US 31 and
| 888.586.2244 | lrcr.com
Ways to the Water
Tall ship schooner? Twelve-foot paddle board? Something in between? Choose the craft for your crew, set them on the water and watch the good times, bonding and great ideas flow.
Paddleboarding Give the growing sport of stand-up paddleboarding (SUP) a try as a group, on an inland lake, one of the arms of Grand Traverse Bay, or if you’re up for a bigger challenge and bigger waves, Lake Michigan. Rentals are available at most canoe and kayak outfitters in the area. In Traverse City, try The River, which houses its fleet of paddleboards at Clinch Park Beach. therivertraversecity.com, 231.883.1413. Lake Michigan more your style? Stop by Empire’s Sleeping Bear Surf & Kayak for rental information. 231.326.9283, sbsurfandkayak.com.
group gatherings. Cruises, which take place on Traverse City’s West Grand Traverse Bay several times a day and seven days a week, range from 1 ½ to 2 ½ hours long, depending upon time of day. Expected for the 2014 season: six to nine Michigan microbrew beer selections on board. Nauti-Cat also can host live music and often features local musicians performing throughout cruise trips. 231.947.1730, nauti-cat.com.
Many of the same ferries that keep us connected to our Great Lakes islands offer shoreline cruises and private party cruises for groups. Generally catering and beverages can be arranged. Consider these:
With a passenger capacity of 60, the Nauti-Cat—the largest commercial sailing catamaran on the Great Lakes—can accommodate a variety of
From Leland: Manitou Island Transit’s Mishe Mokwa leaves Leland and meetingsnorth.net
Doing Business in Northern Michigan = TVC Total Value Convenience
・Corporate Retreats ・Group Getaways ・Team Training
The airlines provide group discounts for 10 or more attendees - please visit their websites for more details
2332 E. Dixon Lake Rd • Gaylord, MI 49735
888.458.2282 | SojournLakesideResort.com
West Bay Beach, a Holiday Inn Resort in Traverse City is the NEW
For group reservations and information, contact the Sales Office 231-421-2135 or email email@example.com. Ask about our Group Value Dates and Complete Meeting Package.
Look of Meetings!
Ways to the Water cruises the shore of Sleeping Bear Dunes national park, 231.256.9061, manitoutransit.com. From Charlevoix: Keweenaw Excursions’ Keweenaw Star ferry offers regularly scheduled evening cruises along the Lake Michigan or Lake Charlevoix shores and rents the boat for private parties. 231.237.9365, keweenawexcursions.com. From Mackinaw City, Mackinac Island or St. Ignace: Shepler’s Mackinac Island Ferry offers regularly scheduled lighthouses cruises on the Straits of Mackinac and also rents boats for charter events. 800.828.6157, sheplersferry.com.
Canoeing & Kayaking Paddling one of the area’s rivers is a great way to connect while having fun. Consider your group members’ general experience and skill levels, as well as how long you’d like to be out on the water to ensure everyone has a good time. Try Crystal River Outfitters in Glen Arbor, which can assist in planning group outings (the business offers both a 2–3 hour long trip as well as a 4–5 hour long excursion). 231.334.4420, crystalriveroutfitters. com. Jordan Valley Outfitters in East Jordan provides assistance with outdoor adventures on the Jordan River. 231.536.0006, jvoutfitters.com. For a directory of Michigan Association Paddlesport Providers: michigancanoe.com.
Charter Fishing & Sailing Sail a ship together or cast lines for a big catch to add a little something different to your group gathering. The tall ship Manitou is a replica of an 1800’s coasting cargo schooner modeled after ships that sailed in the Great Lakes and the Atlantic Ocean. At 114 feet long, she is one of the largest tall ships working the Great Lakes today. She has a 59-person capacity and sails Grand Traverse Bay, 231.941.2000, tallshipsailing.com. Smaller groups can consider the 6-passenger Lochaber, captained by Dixon Dudderar and based in Harbor Springs, 616.915.0936. For larger groups, a couple of ships may be required for charter sailing or fishing. Go to michigancharterboats.com to plan your trip in the Great Lakes. Search by location, charter boat or captain. meetingsnorth.net
Park Place Hotel
Park Place Hotel
Gifts for Attendees
Tasty Finds for the Goodie Bag By Jeff Smith
Dial up the enthusiasm for the goodie bag with one or more jars of a Northern Michigan gourmet prepared food. 1. Sleeping Bear Farms Raspberry Honey Cream We’re just saying yum! on this one. Pair raspberries (the king of fruit) with honey (the king of sugar) and you have a winner. SLEEPINGBEARFARMS.COM.
2. Cherry Republic Cherry Barbecue Sauce Cherry Republic paired lush, high-quality cherry products with destination retail to create a Northern Michigan foodie success legend. Your attendees will remember your meeting well when, back home, they ﬁre up the grill and lather on this sweet and spicy bbq sauce. CHERRYREPUBLIC.COM. 3. Volcano Hot Sauce We like the bold and fun look of Volcano’s Hot Sauce, but truth be told, it’s not all heat. Nice balance of sweet and hot that will appeal to everybody. VOLCANOSAUCECO.COM. 4. K&E 100% Maple Syrup Send your attendees home with the elemental ﬂavors of Northern Michigan nature—soil, forest, air, rain—distilled down into a jar of maple syrup. Love the color! KANDEDELECTABLEEDIBLES.COM.
5. Wee Bee Jammin’ Toe Jam With roots pushed deep into Northwest Michigan orchard country, Wee Bee Jammin’ has earned a reputation for topnotch fruit quality and ﬂavors. Sure, we like the name Toe Jam, but even more we love the ﬂavor synergy of apples, cherries, peaches and strawberries. WEEBEEJAMMIN.COM.
6. American Spoon Wild Thimbleberry Jam Food writers credit Justin Rashid, founder of Petoskey’s American Spoon, with helping ignite the local foods movement nationwide. Spoon’s Thimbleberry Jam is a classic, but tons more ﬂavors to choose from. SPOON.COM.
Jeff Smith is editor of Traverse, Northern Michigan’s Magazine and MyNorth Meetings. firstname.lastname@example.org meetingsnorth.net
When You Plan A Northern Michigan Meeting â€Ś
Get a Northern Michigan Partner and Make Your Meeting Easy You need up-to-date resources at your finger tips, in order to design a memorable meeting. Easy. Accurate. All in one spot. At MyNorth.com, find the largest directories in Northern Michigan:
At MyNorthTickets.com, order tickets for your group outings including:
MyNorth Hotel & Motel Directory MyNorth Restaurant Guide MyNorth Calendar of Events
Wine and Ale Tours Concerts Theater Festivals
Plus youâ€™ll find timely articles and videos on trails, tours, spas, golf and activities for your meeting, from the award-winning staff of Traverse Magazine.
Get guides for your guests, free. Contact Jodi Simpson for details on how you can get complimentary MyNorth Vacation Guides for your invitations, welcome bags and at your event. 231.941.5976 or email@example.com
Everything you need in Northern Michigan.
Relax Into a Great Idea
Help your crew free up the next big thing by kicking back with a massage, sauna, hot tub and so on at a Northern Michigan resort spa. Ask resorts about logistics and customized days, like how they schedule larger groups and if they are willing to do special things for your participants.
Spa Amira, The Homestead
Relax Renew and
For an aFternoon,
a Full day, or an entire vacation
Individual Treatments | Spa Packages | Overnight Getaways Full Line of Retail Products | Special Events and Classes
BOYNE HIGHLANDS 231.526.3846
BOYNE MOUNTAIN 231.549.7946
800.462.6963 | BOYNEspas.com
THE INN AT BAY HARBOR 231.439.4046
Resort Spas 1. Grand Traverse Resort & Spa
3. Crystal Mountain Resort
If you’re gathering at this resort just east of Traverse City, plenty of options are available for spa treatments, says public relations manager J. Michael DeAgostino. Each group receives customized services, based on the number of participants and the kind of experience they seek. The spa offers an array of massage therapies, skin care and other treatments with an emphasis on natural products. 800.236.1577, grandtraverseresort.com/spa.
Meeting and conference groups at Crystal Mountain in Thompsonville receive special discounts on custom spa services—even more so compared to those received by regular house guests. “Relaxation stations”—chair massages, mini spas—also may be brought to your meeting space. Individual spa services as well as package deals are options for your group, depending upon the number of attendees, your time commitment and budget. 231.378.2000, ext. 6600, crystalmountain.com.
2. Boyne & the Inn at Bay Harbor Boyne Mountain features some 37,000 square feet of meeting space as well as a custom menu of spa services for groups at its Solace Spa, says director of communications Erin Ernst. “The resort also offers a group spa coordinator who can coordinate every detail for the event whether for reward, team-building, or revitalization,” she says. Massage chairs may be brought to your group’s meeting space, too. Staying at Boyne’s Inn at Bay Harbor? This location also features spa services. 231.549.7948, Boyne.com/spas.
4. Homestead Meeting space for your group is available in three different locations on the Homestead property in Glen Arbor: in the resort’s pedestrian village; on a hill overlooking Lake Michigan; and near the shoreline in an historic inn. Midweek meeting packages in spring and fall may add enhancements at Spa Amira or the salon Lillyjade for extra savings, says Jamie Jewell, vice president of sales and marketing. 231.334.5000 thehomesteadresort.com
NORTHERN MICHIGAN AREA AIRPORTS
Pictured Rocks NL
Cherry Capital Airport
231.947.2250; tvcairport.com AIRLINES: Delta, United, American Airlines
Sault Ste. Marie
DAILY FLIGHTS TO:
Chicago, Detroit, Minneapolis Seasonal daily service: Atlanta, Denver, LaGuardia, Newark CAR RENTALS: Avis (231.946.1222), Budget (231.947.3883), Enterprise (231.922-2800), Hertz (231.946.7051), National/Alamo (231.947.1560)
Island Regional Airport Pellston
LAKE HURON 231.539.8441; pellstonairport.com
Cheboygan PELLSTON REGIONAL AIRPORT
Avis (231.539.8302), Hertz (231.539.8404), Mackinaw Shuttle (231.539.7005) and Wolverine Stages
Petoskey Charlevoix GRAND TRAVERSE BAY Boyne City
Manistee County Blacker Airport
231.723.4351; flymanistee.com AIRLINES: PublicCharters
NUMBER OF DAILY FLIGHTS TO: Lewiston
Traverse City Acme
Service to Chicago Midway CAR RENTALS/TRANSPORTATION:
Mowry Rental (231.723.4351)
CHERRY CAPITAL AIRPORT
Detroit: 2-4 daily (varies seasonally) Chicago: weekend flights CAR RENTALS/TRANSPORTATION:
Delta Connections, Lakeshore Express
NUMBER OF DAILY FLIGHTS TO:
MANISTEE COUNTY BLACKER AIRPORT
8ADVERTISER DIRECTORY Boyne USA
Traverse City Tourism
Cherry Capital Airport
Grand Traverse Resort & Spa
West Bay Beach
(Inside Front Cover) 800-862-6963 boyne.com Mark Homuth, Ext. 1
(Page 12) 231-947-2250 tvcairport.com
Crystal Mountain Resort & Spa (Page 2)
800-968-7686 crystalmountain.com/ meetingshome
(Back Cover) 517-349-4600 grandhotel.com/meetings
(Page 6 & 7) 800-748-0303 grandtraverseresort.com
Little River Casino Resort (Page 10) 888-568-2244 lrcr.com
(Page 14) 231-946-5196 park-place-hotel.com Margaret Morse
(Page 12) 888-458-2282 sojournlakesideresort.com
(Page 18) 800-462-6963 boynespas.com
(Inside Back Cover) 800-940-1120 traversecity.com Mary Winowiecki
(Page 12) 231-421-2123 tcwestbay.com Amy.Davis@interstatehotels.com
Come to meet. Leave inspired. resorts & spas | unique meeting venues | historic hotels |meeting planner assistance four-season adventure sports | championship golf | boutique shopping art galleries | 30+ wineries & tasting rooms | craft breweries
(800) 940-1120 | TraverseCity.com
A Michigan meeting tradition. Offering our Complete Meeting Package â€˘ Great dates available This inclusive package includes accommodations, a full breakfast and five-course dinner daily and one evening cocktail reception. All meeting spaces are located within the hotel and come with AV equipment, Wi-Fi, coffee breaks, free golf greens fees (cart fee required) and a dedicated convention manager. Book 10 rooms or more and receive a complimentary room with meals. For rates and availability, email firstname.lastname@example.org or call 517-349-4600. Join our quarterly meetings eNewsletter at grandhotel.com/meetings.
g ra nd hotel .com /meet ing s
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Ideas to make your up north meeting great