Waldron & Williams

• Silent video-Yes, you read that right. Silent videos pack a punch.

It’s estimated that 85% of short videos viewed on Facebook are watched without sound. Many people watch videos on their phones with the sound turned down. The key is using captions (on-screen text) to make sure your viewers can read along in silent bliss.

• Client/Customer Success stories-putting your fans to work for you to show others why you are great to work with. They are short (should be under 1:00) but incredibly effective.

• Live video events-like, a live feed of an event you’re doing or even a live show showing off your products, are an advanced way to get attention. If you have a product to sell, this can be an incredibly potent piece of your marketing plan. Live videos are often prioritized by social media algorithms because they're happening in real time.

So, what's the takeaway? Relevant, well-crafted videos will grab users' attention, and by knowing each platform and using some of the techniques above, you can interact with your audience on a more personal (and fun) level—ending in more impressions, higher engagement, and hopefully, more customers.

Investing in marketing videos can deliver strong ROI. We see it with our current clients and can confidently say it can work for you. Please ask us about our customized packages, including social video-focused offerings. We’d love to help you get started.