Sell Yourself in Less than One Minute! Will you be Trending in 2023?

MARTA COUNTESS, PRESIDENT COUNTESS COMMUNICATIONS

How many of you have spent hours refining and practicing your 30-second elevator pitch? It’s a networking staple and serves an important business function. It introduces you and what you do to an audience quickly and efficiently with the goal of generating conversation once the introduction is over. The short and sweet effort also serves your audience well, as audiences, in general, suffer from increasingly shorter attention spans.

The growth of social media is somewhat to blame for the ever-shortening human attention span. So why not put social media to work for you? Leveraging the power of short-form content on targeted social platforms could be the key to your most effective marketing in 2023!

Social Media Loves Video

By now, most businesses have harnessed the power and embraced the ever-changing social media landscape. Even if you're reluctant, there's no question social media is a vital part of most successful business marketing. It all started with simple written posts to satisfy your audience. Soon you needed to add photos, and now video is having a major moment.

No matter if your audience is on Facebook, Instagram, or Tik Tok, video is vital in 2023. And to WOW you with a simple statistic, in 2022, online videos made up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.

Short-Form Videos will Dominate

TikTok is the leading platform of today's short-form video movement, along with YouTube Shorts, Instagram Reels, and Snapchat. If your audience is here, you should be too.

Businesses that take an authentic approach to video marketing can leverage short-form content to engage, educate and inspire buyers…and have a little fun while they're at it!

Prioritizing video content and testing different video formats across platforms that make sense for you (and where your core demographic is) will be critical to staying ahead of the game.

Building your Video Marketing Campaigns

So how do you get started? Your phone can be your best friend (or worst enemy if you have a shaky hand).

We've helped businesses throughout the Lehigh Valley and beyond create video campaigns to promote brand awareness. Ideally, you want to expand on your elevator pitch and -SHOW- people what you do or sell. Video can set you apart and help you clearly define your brand and also show your potential customers why they should pick you to do business with.

Some popular types of videos include:

• Brand story videos-which focus on telling your story, mission, or the stories of those who started the business.

This can often be the centerpiece of your campaign and a good starting point.

• Social shorts- creating social clips that further the message in shorter form. Most often used without narration but gives you a potent dose of content to feed your social media.