Page 1


About ME

PROFILE


EmanuelaDelfino

DATE OF BIRTH: March 24th 1986 NATIONALITY: Italian PERMANENT ADDRESS: via Repusseno 9/1, Savona (SV) 17100,Italy MOBILE: +393405225776 E-MAIL ADDRESS: myemy@hotmail.it


EDUCATION

INTERESTS&ACTIVITIES

September 2008 Bachelor in Interior Design mark 100/110

My interest in design springs from a passion for creating comforting and pleasant interior spaces.

Design Faculty Polytechnic of Milan October 2009 Product Service System Design Student (Post-Graduate course) Design Faculty Polytechnic of Milan

PERSONAL PROFILE My strongest attributes are precision, determination, selfcriticism and a passion for excellence. I prefer working in group because, when comparing ideas with other people, the project is seen from different points of view and it results more complete solution. On the other hand, working alone permits me to apply my own personal approach to the project with better organisational and self-criticism skills than working in group.

Teachings received, interests, personal experiences and especially an awareness of the main problems of the globalized world, contribute to develop my personal concept of being designer today. Instead, I feel it would be better to create systems and products that improve the quality life of people, without continuing design ever-more ergonomic chairs or other more refined furniture. For example, projects like co-housing or bike-sharing, represent simple but appealing ideas and their wider use could change for the better the life of a single individual and their relationship with the community. I have a growing desire to design sustainable development systems, focused on the collaborative interaction between people. Advertising plays an important role, and must inform instead of push people in this direction.


Female Loft

Space dedicated to contemporary women Politecnico di Milano 2005/2006 Interior Design Studio Tutor: Andrea Branzi INTERIOR


The aim of this project, supervised by Andrea Branzi, was to define a space of 200 sq meters dedicated to contemporary man. The design team, formed by 4 people, decided to use the project as an occasion to investigate the role of women in contemporary society. After a first phase of research, the main outcome was that women, both at home and in a job environment, tend to deal with the same issues and responsabilties as men. In those situations, women permeate gestures, activities and thoughts with their own particular sensitivity. Therefore our response to that was a space able to reflect those qualities. We tried to conceive lightness by creating an almost floating space.We wanted to take the stress out of important everyday activities, but at the same time we wanted to leave as much space as possible free and clear; ready to host different unpredictable behaviours and activities. All the furnitures and fittings were delicately hung on a back-lit wall, like a huge living portrait.

Light and clear structure: furniture and shelves are made of birch

The bed stands outside the wall in order to keep it personal and cosy


Human track in nature

Leave traces means to loose some own identity Politecnico di Milano 2006/2007 Contemporary Arts Tutors: Luca Guerrini INTERIOR


Guseppe Penone’s phylosophy is focused on the complex dialogue between shapes of human body and nature.The artist has developed forms of extraordinary charm in which human activity comes in harmony with some natural elements like plants, trees, forests, rivers, mountains and gardens. My project is an hypothetical installation for children in a park, surrounded by nature, which from far away appears as a cube extract from a tree log, in which its composition is clear sapwood and heartwood. The installation appears initially artificial because of the scale, but it consists of natural materials to emphasize the flow of energy that joins human activity and natural elements. Penone wonders why we pass so much time to delete our own tracks, the proof of people identity, that we leave.


According to the sculptor, touch is the action to exchange his own identity,leaving tracks in the installation. People can enter, play, climb and explore through a direct physical contact. The path starts from contact with surrounding nature, to the heart of the tree in which soft materials lead to a private experience. The contact with the material will leave the traces of people who have had a relationship with nature, losing some of his own identity.


Corner showroom

The dynamism of the water combinated with the comfort of the heat Politecnico di Milano 2007/2008 Runtal workshop Tutors: Marta Conconi INTERIOR


The project consists of designing a corner for Runtal company in a showroom.

m a flo te ria w ls

The energy of their radiators comes from the water, that is also the main element of the corner itself.

m ic

ony m r ha

low

rhy tm

Runtal products are thought as an art work, their real essence is a mix between the decoration on their surfaces and the function.

na

cf

mi

dy

dy na

After a short research about company identity, we find out the idea to show the real “soul� of Runtal radiators.

The desig comp After comp the id of Ru Runt as a esse deco and t The come also corne The radia conte throu creat

The tubes move the wate The p the c an some turns to loo tions The c the s they pany


The strings of transparent tubes evokes the sensation of movement and power while the harmonic sound of the water create a relaxfull area.

pl an t

The products are exhibited on the corner walls and thanks to an electronic tapis roulant some images of the radiators turns, permitting to the visitors to look some possible applications or customization.


Advertising

visual comunication projects for services promotion 2006/2009 GRAPHIC


DUCATI’S EXHIBITION ADVERTISING COMUNICATION IN MILAN TO CITY CENTRE

MACIACHINI

DUOMO

FROM SUBURBS

S.DONATO


Movie poster for an invented film that is the fusion between Kill Bill and Hulk: Kill Hulk.

Advertising flyer in order to promote a shopping navigator for Esselunga stores.

LET YOU GUIDE BY OUR NAVIGATOR FOR A FAST AND EFFECTIVE SHOPPING


UrbanLab

Urban project about a new interchange system between transport stations in Genoa Stage at UrbanLab Supervisor: arch. Anna Corsi arch.Renzo Piano November 2008 - May 2009 PUBLIC


GE NOVA

What is UrbanLab? The Urban Lab is the technical structure of Genoa Municipality which studies the urban transformation of the city under a plan that integrates interdisciplinary strategic urban projects, infrastructure, port, and the enhancement of cultural heritage.

of the urban fabric and the relationship between city built and the sea. In Urban Lab, in parallel, were built the big strategic projects related to major changes in collaboration with a network of smallscale urban projects.

The lab is headed by Arch. Anna Iole Corsi and uses the important contribution of the architect Renzo Piano.

The laboratory relies on the collaboration of a team of young architects and designers selected by national and international universities, which joined the municipal technical in Urban Lab.

The Table of Ideas establishes guidelines for the implementation of the new Urban Plan of the City of Genoa (PUC). During the first meeting of the Table, had set the principles of sustainable growth of the city, in according with the transformation

Our work was to rethinking about little projects as redesigning and retraining a single area. For instance, at first we had to create two railway stations, in the part of the city Sanpierdarena, on the corridor actually used for a transport of goods, that in future will be used to transport passengers.

.

Metropolitan railway (actual situation)

Rivarolo

Metropolitan railway (future projects) Canepari

1

Train railway for passengers

Brin

Train railway, actually used for goods, in the future for passengers

2

Principe Via dei Landi Dinegro

Darsena

Sampierdarena

Corvetto S.Giorgio

Brignole De Ferrari

Sarzano

Terralba


2. VIA DEI LANDI: NEW RAILWAY STATION

AT TUALE PERCORSO

SKETCH PROPOSAL

LINKS BETWEEN THE TWO LEVELS

AMENTO ALLARGE

ACTUAL SITUATION The project for a new station in Via dei Landi is in a complicated position. The southern part with the railways are in a lower part (13,6 m over the sea level) and the northern part raised itself to (31,3 m over the sea level). There is a few of space to create the platforms. On the north part is a lack of space due to the hill rising up directly from the railway and on south there are some buildings too close.The usage of the buildings is a storage andcar mechanic. These buildings will be possible to demolish and create completely new object with a new function that will join a new station building.

ART GALLERY AND GYM

TICKET OFFICE

SHOPS P

stazione Sampierdarena

luogo dell’intervento

collegamento via autobus tra le due stazioni

We designed a new pedestrian over-pass and barrierless layout, used for the station itself as well as the bridge between two higher levels. The complete area over the platforms and the station is covered by the flat roof (in the height of 7m over the street level) with the holes for sunlight and visual connection with the surronding buildings and the sky. The roof is a walkable plane and in most of its surface is green. It will merge seamlessly with the hill on the northern part. In this way we manage to create a kind of public garden, that otherwise couldn’t be possible in such a densely builtup area. The whole garden area will have a wireless internet connection.


railway station car parking

pedestrian path

section 1:500


BUILDING A - RAILWAY STATION AND OFFICE SPACES

facade development


Public Design Festival

Come And Enjoy play and socialize Public Design Festival 2009 “Building up the public space in 2 x 5 metres” PUBLIC


COME&ENJOY The aim of the project is to create a space where you can deposit bike, luggage or shopping bags, but not only, because it becomes a specific place to socialize. The idea was to create a little meeting point (2 x 5 m) where people, who live everyday the city, can take a break from chaos and frenzy in order to spend time to socialize, enjoy, chat and eat.

TALK

PLAY

HAVE FUN

MEETING READ

EAT SOCIALIZE

LIVING THE CITY RESPECT ENVIRONMENT

Come and enjoy is designed for a big city like Milan, where the possibility to find an outdoor equiped sharing point is not easy. The structure is extremly simple and cheap: it is made up of forty wood boxes of different highs which create, in the first part, the path to reach the “meeting area� and after they become tables and seats for specific activities.

laptop station checkers

Users can spend their time playing table games buying their personals pawns - cheap wrapped candies - from a specific vending machine.The bike & luggage deposit works insering a coin. Come and Enjoy!! pic&nic

scrubble


SCALE 1:50

luggage deposit bike deposit pawn vending machine


Multi layer wood: thickness 5 mm 3 €/m2

Plexiglass 2 23,65 €/m

construction scheme SCALE 1:25

unfinished wood beams

Unfinished chestnut wood beams square section 8cm 2 € per units


Zoomers Trend Book

Trend research about contemporary welcoming phenomena: - Zoomers Magazine - Video Trend Book Politecnico di Milano Product Service System Design Course 2009/2010 Mapping and Visualization of the Product Service System Tutors: Valentina Auricchio RESEARCH


Feel coMfortABLE

All over the world we see signs such as “Welcome to Milan” when entering a city – either along the highway or at the airport. Such signs’ purpose is to welcome arriving people, or in other words; to greet the visitors in a glad and friendly way. If accomplished, the visitors will revisit the city, which probably is the main purpose from an economical point of view. The welcome sign is however only the first step of making the visitors happy and satisfied. To truly fulfill this mission, the city and the people of the city have to provide us with interesting information, entertain us, agree with our values and make us feel comfortable. These factors all contribute to the characteristics of a welcoming city. More generally, we need to discuss the act of welcoming from different points of views: First, the idea of experiencing the giving and/or the receiving of actions that strike us as pleasant or nice. This usually takes place when somebody arrives to a place, activity or context. Second, we can talk about “pre--

concepts” and “first impressions” created by the experience and memories associated with a good or bad reception; and finally the act of sharing as a tool to cause positive feelings.

The first concept is related to the creation of pleasant experiences in the welcoming process, whether in a deliberate or spontaneous way. This concept can be applied in different contexts like interpersonal relations, social inclusion, corporative strategies, and etcetera. In this case, welcoming is part of the well known social ritual that throughout time has been creating new meanings and new values thanks to technology, mass media and cultural exchange. Whether we are hosts or guests; we are nevertheless in the middle of this process. “Pre-concepts” and first impressions are important since they always create positive/negative thoughts or happy/unhappy memories in people’s minds. For that reason, to construct stimulating environments and

encouraging activities is of great essence in order to carry out a warm greeting, and so forth build a truly welcoming place. Sharing is also an activity connected to welcoming, mainly because – as we have observed in our research – people try to make their guests feel as friends even if they are complete strangers. Individuals, groups, non-profit organizations, and companies try to entertain and perform in their surroundings with the intention to include friends, pedestrians, homeless people, strangers and/or potential consumers. As a result of our research on signals of welcoming, we have identified multiple elements useful to design a great welcome; enjoyment, sharing, comfort, communication, reception, feelings. That is to say, we are not just talking about saying hello. Furthermore, it is clear that humans express their welcoming actions in different ways. In this paper we’ll see examples of new ways of welcoming people – both to the city, and more generally.

Blind I Am Zoomers Magazine is a trend research about contemporary welcoming concept. The Magazine is a collection of articles mainly about the welcoming in a city and it is divided into theme sections like events in the city, shops, products, services and advertising in order to explain the context in which the welcoming takes place.


f

i

c

CLICK FOR CLIP

EMANUELA

SOFIA

The choir named Göteborgs Indiekör practices in Gothenburg, Sweden. The members board a random tram in Gothenburg (this was first done in April, 2009) and sing songs from their repertoar. Watch the clip on Youtube and you will get the welcoming feeling. This tram singing project is a part of a larger project named thetramsessions.blogspot.com, which is all about performing music in the trams of Gothenburg. The singers of the tram sessions now have free passes for the public transportations in Gotheburg, which can be interpreted as the habitants of Gothenburg like this project. They feel more welcome when entering the tram.

f CLICK FOR CLIP

Z

SILVIA

EMANUELA

This is an outdoor installation of the artist Bros. The city was full of bright colored plates with the purpose to celebrate the urban elements. The intent was to exalt elements of the city as flowerbeds, becoming monuments to the nature or the garbage transformed into monuments to trash and doormats at the exit of the subway, bearing messages of ‘welcome’ in an imaginary open-air gallery, prepared during a night raid. Welcome to the museum wanted to invite people to have a vision of the city as a museum. It is an exhibition that wants to celebrate the daily space and objects that are in the same place from many times, it wants to be the representation of the commonplace.

2

WRITER: Emanuela Delfino SOURCE: Broschure: Bros presenta Collezione Pubblica PIC: Cosimo Filippini

They also developed the Fun Theory by trying to make people more responsible of the environment, especially the separation of rubbish for recycling by arousing people’s curiosity and making it fun.

g advertising c GABRIELLA

THE ARRIVING FANFARE

g

ART GALLERY IN THE WRITER: Gabriela Rocha SUBWAY SOURCE: www.thecoolhunter.net

WRITER: Sofia Reibring SOURCE: Flying with RyanAir

The team of Improv Everywhere created an art gallery opening on the 23rd Street subway platform in Manhattan. They put up 30 placards next to objects in the space (pipes, electrical boxes, signs, advertisements), transforming them into works of art.

f

GABRIELLA

2009 season. A crowd of ‘Adidas folks’ started exchanging shirts with strangers. People from all ages and body shapes start undressing and trying to get the new Adidas Ajax shirt. The people were really surprised but they really like the welcome of the new shirt.

CLICK FOR CLIP

i

INVITE FOR A NEW THINKING

EMANUELA

ALLOW DESIGN Many of graffiti designers have an uncontrollable passion for drawing or writing anything in public locations; they just look around to guarantee that no one’s watching, and start sketching. But now the interactive Sharpe e-cost Billboard will satisfy their desires, allowing people to create their own graffiti. People are actually welcome to do such thing that otherwise is banned.

f CLICK FOR CLIP

COMFORTABLE PUBLIC SPACE

IKEA in Japan has decided to promote the opening of a new store in Kobe developing a creative guerilla style campaign concept. IKEA is trying to make inroads in Japan by advertising in one of that country’s high-traffic areas like train interiors. The train’s interior that connects the store to the center has been embellished with IKEA furniture and The Kobe

g GABRIELLA

“Per fare un albero” (Create a tree) is a project by Fiat, City of Milan and the designer Fabio Novembre, who have a goal of creating a “symbol of a new way of living”. The Fiat 500 C, according to Fiat’s spokespeople, is friendly, innovative and has an eco-friendly character. The twenty fiberglass replica is exposed in Via Napoleone with different tree planted inside them. The message for people passing by is to care about the environment, but also to make them feel welcome to be creative concerning the environment and advertising.

i

C

Monorail will serve as a rolling catalog. This campaign reminds to a previous one conducted in New York for Design Week with interior furniture as outdoor installations in difficult places like bus stops, park benches. This campaign wants to show to the customer that with IKEA products you can create a homely friendly feeling anywhere.

hosting

BE WELCOME EVERYWHERE WITH EVERYONE

BeWelcome is a hospitality exchange service. Imagine arriving in a big city and, instead of trying to find a taxi, there is somebody already waiting for you. Imagine that instead of going to eat at the place recommended by the guidebook, someone shows you his favorite restaurant. Bed sharing, organized by Esterni,

is also an example of this. It is used especially during particular events in Milan, when hotels in Milan are all booked and very expensive. These projects promote the meeting between people with the same interests and the cultural growing in cities usually perceived as cold and closed.

WRITER: Emanuela Delfino SOURCES: www.bewelcome.org www.bedsharing.org

MIGUEL IKEA’S BED Anybody who visits IKEA during weekend in China will be sure to find the familiar scene of customers napping on the couches and beds. Opening their first store ten years ago, IKEA has become a popular place for the Chinese rising middle class. It is now a place for spending free time; in other words, they do not necessarily buy any furniture. It is very interesting to observe how IKEA allows this kind of behavior.

This allowance expresses a kind of welcoming where the customers can really fell at home. WRITER: Miguel Bello SOURCE: www.psfk.com

C

c

WRITER: Sofia Reibring SOURCE: www.nolongerempty.com

TRANSGRESORA MILAN SIGNS FOR RECYCLING

SOFIA

WRITER: Gabriela Rocha SOURCE: www.thecoolhunter.net

ADIDAS VIRAL ADVERTISEMENT

WRITER: Silvia Remotti SOURCE: www.viralblogg.com

SOFIA No Longer Empty is a new nonprofit group of artists and curators. They find unused storefronts in Manhattan and fills them with temporary art shows. The project revitalizes empty spaces by filling them with art, and whomever is welcome to come and have a look. EMANUELA

SOFIA

Right after a RyanAir airplane arrives at the destionation airport - right after it hits the ground - a fanfare goes off. The fanfare is RyanAir’s way of pointing out that the flight was on time, which almost always is the case. The short music could also be interpreted as a welcome to the passengers.

This is an advertisement from Venice Casino, which uses WRITER: Silvia Remotti the moving baggage space to SOURCE: www.improveverywhere.com communicate with tourists, creating a creative welcome and also an invitation for them.

Z

c

EMPTY SPACES BECOME ART GALLERIES

Some people installed a photography studio on a random subway car to take photos of every single person who rides the subway to produce a yearbook at the end of the year. The resulting photos show just how diverse New York subway riders can be.

WELCOME TO VENICE CASINO

f CLICK FOR CLIP

WRITER: Emanuela Delfino SOURCE: DDB Agency Stockholm

TAKE YOUR PIC IN THE METRO

SILVIA WRITER: Silvia Remotti Adidas made a viral advertising for the new SOURCE: www.improveverywhere.com Adidas Ajax Amsterdam home shirt for the 2008-

WELCOME TO THE MUSEUM

People need to be pushed by an attractive input as curiosity in order to make them to do something boring or tiring. We take a global example; love. Everyone knows that a first sight attraction or curiosity is necessary in order for the love to grow deeper. People need to be involved in everyday life; they need stimulus from the surroundings to drive their interests on doing actions for the society and for themselves.

i EMANUELA

WELCOME BACK TO THE SOCIETY There are lots of organizations worldwide that help homeless, prisoners or people addicted to narcotics to re-integrate and rejoin the society. For example, in Italy, San Patrignano Community takes care of young men and women who have serious drug abuse problems. The community does this through offering a new home, healthcare, study opportunities, and jobs. This can change their lives and help them

MIGUEL

In a Milanese appartment where three Swedish students live, you find clear directions on how to sort

hosting

i

Z

SILVIA

I definitely believe that the easiest way to change people’s behavior for the better is by making actions more fun to perform. In this case, the creativity of the piano staircase welcomes bored people who, every day, have to do the same action, go upstairs and downstairs, to make something fun out of the daily actions.

The advertising agency Team was behind this experiment that they called the Fun Theory - an ambitious experiment to try to change people’s bored attitude in Stockholm. The transformation of a subway staircase into a piano increased the stair use by 66 per cent.

WRITER: SOfia Reibring SOURCE: thetramsession.blogspot.com

advertising

events in the city

TRAM SESSIONS

FUN MAKES PEOPLE’S LIFES BE

Apparently this is a viral video for Volkswagen. It has been making rounds on the Internet since it was released at the end of September. In the video, a group of people installs a giant piano over top of a busy staircase in a subway. Each step on the staircase corresponds to a separate key on the piano. The people’s reactions to it were amazing – most preferred to use the piano stairs rather than elevator stairs.

Transgression what many young the garbage. In theis cabinet under the basin, there are handwritten people looking they want to signsare indicating where for, to put paper, metal and other garbage. Of escape from their daily appearance course the Swedish students know how to do this in their own and exactly become new people during Sofia Reibring home - the signs are just there to WRITER: SOURCE: Visiting an appartment in help guests.leaving In other words, this iswell-ironed the night, their Milan PIC: Sofia Reibring a way of welcoming. shirts and ties at home. They put makeup on their faces using to become a member of the society again. blue or black colors, they wear The core of the problem is not the drug abuse, but it is the human beinglatex with dresses, and so on. I am his fears and weakness that threaten talking about a way to have fun to suck him in. Therefore, this is not a community for drug addicts but it if they are straight, gay or is a community for living, whereeither you can restart life after years spent as a transgender: this is a passion that social outcast. The real definition is a community is spreading increasingly among against social marginalization. young people in Milan, especially WRITER: Emanuela Delfino SOURCE: www.sanpatrignano.orgin places located in Corso Como, parking space. The idea was part for example the De Sadeof aclub, or design competition made by Esterni that plan to give a parking the Welcome Amnesia club. to fuorisalone 2009These - a space places back to the public. The place in Milano where you can find the mission: developing a creative organize parties where unique all the new trends in the design solution for a parking spot of 2 to 5 Walking through Zona meters (due per rulesworld.are that « everything iscinque), returning Tortona all the day in the crowdy it to the public domain in a positive legitimate and tiring. « everything is seems to be streets can »be really The way. Person Parking designers of Springtime studio had made for a low-traffic area. A soft permitted ». changing a parking place to relax, to take a break, to a great idea:

A WELCOMING CITY INVITES THE PEOPLE TO HAVE FUN AND ENJOY THEMSELVES IN PERSON PARKING THE URBAN CONTEXT. WRITER: Emanuela Delfino SOURCE: www.pinktentacle. com/2008/04/ikea-decks-out-kobetrain/

lot into a place to sit. The project saves a seat to you in a play on the culture-cemented idea of a

TO REACH MANY POTENTIAL CLIENTS, THE ADVERTISMENT NEEDS TO BE WELCOMING.

eat someting or just to chat. The illustrative form suggests you to sit and take part of it. The experiment was successful: many people took part in it and enjoyed it. Person Parkin is an innovative way to welcome people in the urban public space.

Z 13 12 events in the city WRITER: Gabriela Rocha SOURCE: Walking around in Milan PIC: Gabriela Rocha

WRITER: Miguel Bello SOURCE:

WRITER: Silvia Remotti www.milanapartments.me

SOURCE: Walking around in Milan PIC: Silvia Remotti

SILVIA

3


Blind I Am Movie Trendbook is the result of the previous trend research about welcoming.

The main character, Jack, is trying out these new 5 trends in order to understand that welcoming is all about feeling comfortable with the surroundings.

Five big different directions has been found. http://www.youtube.com/watch?v=9n6tkQY5UBk


The first trend is BOREDOM KILLER. This trend is about making fun of every moment

The second trend is CHAIN TO CHANGE. Many people are modifing their behaviour in order create a chain of people who wants to change the world, both for personal and global reason.

The fourth trend is MAPPING MAPS. This trend is about having maps for everything, even if sometimes are not necessary.

The fifth and last trend is FANATIC DO-GOODERS. They are always looking for people who need help. Thanks to these people public spaces become more welcoming.

The third trend is PLACE TRADERS. They are people who change places to try another type of life and experience.


Senegalese community

Human Centered Design Toolkit helps designers understand people’s needs in new ways, find innovative solutions to meet these needs, and deliver solutions. Politecnico di Milano Product Service System Design Course 2009/2010 Material for Design Tutors: Gianluca Brugnoli and Fabio Sergio RESEARCH


TARGET

Senegalese immigration to Italy started during the 80’s, as an effect of the closure of the French and German borders. The Senegalese people are accustomed to travel around Africa.

The main reason of the emigration is an economical motivation connected to the goal of “bring something with them� and go back to their home country.

For that reason Senegalese women remain in their home country in order to not forget their values and traditions.


METHODOLOGIES

. face to face interviews . expert interviews . video and photo ethnography . personal observation and pictures . video on internet . self-documentation (tool kit) . context immersion

Results of Tool kit camera one use only

Face to face interviews:

5 booksellers (from piazza Duomo) 3 bracelets sellers (from piazza Duomo) 2 body guards (from Mondadori and Ferrari shop) 1 shop assistant (from Ferrari shop) 1 italian volunteer (from EFO&AWA onlus association)


PERSONAS

+ RED persona

He comes illegally He’s been here for just a few days He still thinks that Italy is a Paradise

The new one

He doesn’t know about his future

I can’t wait to see the paradise.

+ BLUE persona

He comes illegally He sells illegal stuff in the street He remains being illegal all the time

The homesick

Looking for a way to go back.

He wants to escape


+ YELLOW persona

He arrived legally The questura did not give him a residence permit He met people who offered him a legal job He lost the job and he became illegal

He is hopeful to find a new job

The hopeful immigrant One day everything will get better.

+ GREEN persona

The italianish

It was worth all my sacrifices.

He will go back to Senegal with his head held high

He arrived legally Questura did not give him a residence permit He married an Italian girl He became an Italian citizen

He wants to continue living in Italy with his new family


Senegoal

opportunities builder

Service supporting a group of immigrants to build up opportunities for their future. Politecnico di Milano Product Service System Design Course 2009/2010 Final project for Mapping and Visualization of the PSS and Material for Design Tutors: Valentina Auricchio, Gianluca Brugnoli and Fabio Sergio SERVICE


LIFE IN ITALY

5 More opportunities to create a new life.

Quit from the service

4

Get in touch: Website,Email, Bank account They use the KIT

Stay in the program

AGENCY ITALY

START call 093245789 . Do not hesitate!

1 • poster • bus • flyers

AGENCY SENEGAL

The website

Finish working.

Money collected.

ADVERTISEMENT

Senegoal is a service that help people from Senegal to buit up their future. The agency give the possibility to the africans to come in Italy to work for a certain period of time to collect money that they will use to start a new investement in Senegal. Two agencies, one in Dakar and one in Milan are always in contact to find a job for all the applicants and to provide all the documents (VISA, resident permit). With the service we designed also the logo, the interior of the agency, the advertisement campain and a personal kit. A website is provide to subscibe to the program and to keep in touch the applicant with the family.

BACK IN SENEGAL

System Map

3

Residence permit Bank account Accomodation

The companies ask workers to the agency

Introduction day at the company

2

Stipulate Apply for the contract with SENEGOAL SENEGOAL. program. • Skills and experience • Psychology test

Preparation.

• Legal Visa • Get KIT with all the info

First day at work.


The interior of the agency

The personal kit

The agency is very simple, a colorful and peaceful place where senegalese people are welcomed to enter and know about the programme.

The kit is given to all the applicants before coming in Italy and it holds a mobilephone, a sim card, an usb pen, a wellcome booklet, a dictionary, a credit card and some vouchers for the plane tickets.

WELCOME TO ITALY

I PICCOLI DIZIONARI

PERSONAL KIT

GARZANTI 2010

Italiano-Wolof Wolof-Italiano

more information on www.airEuropa.com/voucher

Push SIM from back to detach.

Special call rate for

4825

2765

AMADOU SECK

2736

VALID THRU

10/15

0987

35% ONLY FOR

WORKERS.


The advertisment

The exhibition Opportunity builders.

FLYER

Senegoal g ives t he opportunity t o you t o have a l egal j ob i n Italy, communicated by agencies in Sengal and Italy. This service w orks t o an agreement b etween t he Italian and t he Senegalese goverments.

We showed our service in an exhibition at university re-creating the path of a senegalese person who uses the service. The watcher has to follow all the step in the exhibition pretendig to be one senegalese person attending the service.

POSTER

BACK HOME

An opportunity to create your

start the journey

AGENCY IN ITALY

UNDERSTAND THE PROBLEM

WORK & LIVE IN ITALY

future.

info: 800 123 342 www.lavoro.gov.it/senegoal

AGENCY IN SENEGAL


Snap

The aim of the course is the creation of innovative products on the topic of mobility lifestyle giving the students the possibility to face the entire design process. Politecnico di Milano Product Service System Design Course 2009/2010 Concept Design Studio Tutors: Silvia Girardi, Norman Mc Nally and Valentina Auricchio. PRODUCT


Snap is not just a bag. It’s not just a sleeping bag. And it’s not just a hammock. It is more than that. It is the multifunctional solution thought for those that love to nap everywhere.


FUNCTIONS: Ground cloth Bed sheet set Hammock

FEATURES:

The package becomes the bedside pocket

The cord tightens the bed sheet up to the matress

Feet pocket


The peculiarity of the design process wasto apply all the technical and creative abilities but also a big dose of commitment in terms of relational, managing and networking capabilities. Moreover it was asked to the design team to completely finance and lead the projects even in terms of materials gathering and production methods. 20 Snap limited edition were presented and sold during the event: Through the Box 2010.

sharp design ideas

H OUG THR THE

Beware.

BOX

55 designers 20 countries

1 design EVENT tuesday

22

june open from 12,.00 to 15.00 at politecnico di milano bovisa campus via durando 10 beware. be there. be through the box. WWW.TTBOX2010.COM Let us take you to the annual Design Event of PSSD 2010 at Politecnico di Milano Bovisa Campus, via Durando 10, Milan. This year we are showcasing fresh and tasty ideas of traveling products by 55 talented designers from 20 countries. Creative products from lamps, pocket games, bags, table, speaker, watch, fashion, you name them, we’ve got them. So Beware. Be there. Be through the box. special thanks to

sponsored by

LABORATORIO ALLESTIMENTO LABORATORIO FOTOGRAFIA LABORATORIO MODA LABORATORIO MODELLI

X -RAY SPECS

For further info: www.ttbox2010.com http://www.flickr.com/ photos/ttbox2010/


Clicks from Kenya

Pictures shooted during my volunteering experience in Kenya. Summer 2010 PHOTOGRAPHY


Women carrying water, Ngong Road, Nairobi.

Landscape, Jampark Plaza, Nairobi.


Jaqueline, 4 years old, Jukumu Letu, Nairobi.

An old man on the “motorway� to Meru.


Ruth Kerubo, 4 years old, Jukumu Letu, Nairobi.

Children playing in the dumpsite, Mathare, Ngong.


Child playing in the street, Lamu.

Young muslim girl in Lamu.


Thank you for your attention.

portfolio  

Collection of my best work I have developed during my Bachelor in Interior Design and my Master in Product Service System and external work,...

Read more
Read more
Similar to
Popular now
Just for you