SKINCARE PRODUCTS | NATURAL URBANITY | CHERIECE PETERSON

Why did you start your business?

I started my business initially because there was a lack of affordable products at the time. I was transitioning my hair from wearing a relaxer to being natural, and because I have a large family, I couldn’t afford any good products. I went to YouTube and started researching how I could make some basic products. One of my coworkers was like, “Well, I’ll buy some from you.” And I said, “Really? Okay!”

She was my first customer, and then it just evolved from there. I just wanted to have something that worked for my hair and my family’s hair and skin. It just opened up a whole new world for me. Most products have way too many chemicals inside of them. I started researching labels, and I started looking at the chemicals and the ingredients and said, “Why is that even in there? What is that?” Knowing that my product is natural gave me confidence and peace of mind.

After researching different ingredients, I became reluctant. I said, “I don’t even know what this is.” So I would research to see what they do? Why is it in there? I would see it in so many different products, even those that claimed to be all-natural. laboratory. I’ve learned the chemistry of certain ingredients, organic chemistry, and things like that. I had a basic knowledge of some of the things, and being able to research on my own, just you made me feel a whole lot better about the purity of my natural product.

NATURAL URBANITY

LOCATION: DENVER, CO PHONE: 720-441-2205 EMAIL: NATURALURBANITY@GMAIL.COM WEBSITE: NATURALURBANITY.COM

INTERVIEW WITH THE OWNER CHERIECE PETERSON

What are your most popular products and why do people love them?

The most popular ones are the ones that I customize. Those are the buttercream and the butter scrub. I usually offer those in hair and body gift sets. Each gift set is customizable. My customers love to be able to choose their own scent that is all-natural. My customers love to customize the buttercream with different herbs or oils, and they love to have a customized label on the lid or on the product. Bringing them something that is more personal and customized is an amazing feeling, and they truly love that.

What was one of the most important lessons you’ve learned while running your business?

That it’s hard. Being a business owner is hard. It’s not just about making products and selling them. There’s so much more that goes into it. You have to think about meeting customer’s expectations all the time and to be able to pivot if something isn’t working right. It can be overwhelming. Being flexible and knowing that taking care of a business is almost like taking care of a baby. It requires a lot of attention, and that it’s harder than it looks and seems.

Interview By Camiio Patton

“QUEEN” BRACELET

ROCKIN ’ OUT NO BULL BRACELET