Edit This: Ask The Expert
Blogs, Newsletters, Or Press Releases:
WHICH ONE DO
YOU NEED? by Steve Gamel, Owner of Edit This
T
hree popular content writing strategies that help small businesses stand out and reach their intended audience are blogs, newsletters, and press releases.
to anyone, and the more of them you write
•
Build relationships with clients
But which one do YOU need?
•
Drive traffic to your website
Technically, you could incorporate one, two – or all three. There’s no rule that says you have to pick just one.
•
Improve SEO and keywords
•
Build brand awareness
•
Convert visitors into customers
•
Establish business as the authority
•
Easily sharable on social media
With that said, blogs, newsletters, and press releases each serve a specific purpose in your overall strategy. Using them as they were intended is critical, as is choosing the one that best fits your long-term goals. What’s a blog?
consistently, the better. A few benefits include:
What’s a newsletter? Think of newsletters as being your
company newspaper. You pick the
content and send it to whomever you
Blogs are short, informal web articles. You post them to your website (usually under a specific blog tab or page) as often as you like – daily, weekly, monthly,
etc. – to share news about your business, ideas, industry trends, educational tips and tricks, fun topics, etc. Blogs are visible
A few benefits include: •
Covering multiple topics in one document
•
Staying in touch with clients and contacts
•
Providing gentle reminders to customers
•
Keeping internal staff informed
•
Setting you up as the authority on your craft
•
Fostering deeper relationships
What’s a press release? Press Releases help you share relevant information about your small business that is happening right now. The goal is to reach a larger audience, so you publish them in news wires, magazines, newspapers, and the like. Maybe you want to announce a new partnership or new hire, a new technology exclusive to your practice, or a recent award. You may be wondering, “Well, can’t I publish this same content on my website as a blog post or as an article in my company newsletter?” Yes, you can do that. But while blog posts are more conversational and informal, and newsletters are limited to a select audience, press releases are more objective, to the point, and newsy. Click the image to read an example. A few benefits include: •
Keeping people informed
etc. Unlike blogs, most people publish
•
Instant exposure to a broader audience
yearly. Also, blogs traditionally focus
•
Celebrating successes
•
Brand your company as an industry expert
•
Boost social media presence
•
Included links push visitors to your website
want – clients, email lists, employees,
newsletters monthly, quarterly, or even on one topic (5 tips for hiring the right roofer). Meanwhile, newsletters can
cover several snippets of information in
separate articles, such as company news, employee updates, educational tips and tricks, special offers, coupons, etc.
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FEBRUARY 2021 | FLOWER MOUND TOWN LIFE | 17
