SUPPORTED BY THE ESTAS
THE GUILD AWARDS 2019
MUNDYS.NET
02\
CONTENTS
Contents /03
Introduction Company Background / Ethos 1
Market Share
2
Digital Evolution
3
Marketing Campaigns
4
Training and Development
5
Best Practise
6
Community
7
The Guild Brand
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04\ Company Background The original firm, Mundy and Co, was founded in 1898 Our now Senior Partner, Simon Bentley, and
The firm now has three Partners, five Associates
then fellow Partner, Philip Barnatt, took over the
and employs a further 26 members of staff. The
Company
turnover has grown from £70,000 in 1996 to
in
Management
1996,
inheriting
Department,
a
small
Survey
and
£1.6m.
Commercial Section. Mundys is now established as one of the top The new Partnership completely rebranded
three estate agencies in the City, currently selling
“Mundys”,
on average 40 houses per month.
retaining
all
the
professional
Departments, but also specialising in Residential Estate Agency.
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Company Ethos /05 Mundys are passionate about providing our clients the best advice and the most important aspect is to ensure the whole move works for our vendor(s).
The Mundys’ team are friendly,
experienced and driven. As Partners we recognise the true value of our staff and as a result, we ensure that all of them are fully involved in the decision making. An example of this is that we allow the Sales Team to be involved in the setting of the Monthly Sales Targets. This practice has been reflected in our high staff retention, with the current average length of service in excess of six years.
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During the last three years, like most agents, we have faced a huge challenge from on-line agents. During this time, Lincoln has become one of Purple Bricks’ strongest areas. In order to compete with this we decided to change our marketing strategy in the following ways:1.
We decided to employ a marketing specialist as part of the Mundys’ Team. Sarah Green joined our team in May 2017.
2.
All marketing is reviewed weekly and all valuations and viewings reviewed daily, thus
We decided to be more proactive by working more within the community, thus increasing Mundys profile and also highlighting no upfront costs and that ‘you get so much more with Mundys’. With this in mind, we increased our opening hours until 7.00 pm in the week and further strengthened our team by employing two highly experienced and respected Negotiators who, between them, bring over 50 years’ experience in the Lincoln property market.
SARAH GREEN
3.
LORRAINE STAINES
allowing us to react to the market immediately.
BARBARA DAVY
SECTION 1
06\ Market Share Strategy
Market Share Results /07 SECTION 1
Our market share has increased at a time when most reports are showing that less properties are coming to the market and there are less sales. The table below shows the difference in valuations, properties on the market and sales for the periods April to October 2017 and 2018. This has been further emphasised in November. As These figures show that we have increased valuations
at the 20th November 2018 we have booked an
by an average of 22 per month, with an extra 34
extra 25 valuations and put five more properties on
properties coming on the market (an extra six per
the market than at the same time in 2017.
month) and that has led to us selling an extra 11
These figures clearly show that we have consolidated
properties (two per month).
our position within the Lincoln market.
2017
2018
VALS
ON MARKET
SALES
VALS
ON MARKET
SALES
APRIL
96
41
40
130
50
31
MAY
115
38
32
120
50
46
JUNE
98
40
33
140
45
40
JULY
114
48
37
124
46
39
AUGUST
106
37
39
122
35
40
SEPTEMBER
94
44
29
93
50
43
OCTOBER
94
31
48
120
37
30
717
279
258
849
313
269
TOTAL
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The increase has been influenced by the success of introducing The Guild Auto Prospecting System in February 2018.
THE RESULTS: 11 Instructions (x3 LN4) – (x8 LN6)
260 195
0
LN4
2018
2017
65
2018
130
2017
SECTION 2
08\ Market Share Results
LN6
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Our social media footprint has increased significantly during the last 12 months. The team have embraced the need not to just post property listings but regularly include ‘people’ posts, fund raising days, competitions and events.
4000 3000
2018
2017
2018
2017
0
2018
1000
2017
2000
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SECTION 2
Digital Evolution /09
SECTION 2
10\ Digital Evolution Examples of our successful social media campaigns:
VIDEO: THORNGATE HOUSE, LINCOLN CLICK TO PLAY https://youtu.be/BcrwY4kJNGc
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VIDEO: LINCOLN PROPERTY MARKETS CLICK TO PLAY https://youtu.be/FoAs5VPGgzQ
VIDEO: LINCOLN PROPERTY MARKETS https://player.vimeo.com/video/297969472
CLICK TO PLAY
VIDEO: LINCOLN PROPERTY MARKETS https://player.vimeo.com/video/293699695
CLICK TO PLAY
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SECTION 2
Digital Evolution /11
SECTION 3
12\ Successful Marketing Campaign INGHAM - NEW HOME DEVELOPMENT SITE A targeted campaign across local news portal The Lincolnite, Facebook, Twitter and Instagram.
RESULTS Over two weekends
ENQUIRIES = 40 SALES = 4
Successful Marketing /13 SECTION 3
We are top of the organic listings for the search term ‘Estate Agents in Lincoln’ – this has been achieved by ongoing work with our website, including updating all meta-tag descriptions, introducing optimised copy – with outbound links, our website loading faster and content updated regularly.
CLICK TO VIEW https://mundys.net/news/view-gusto-homes-brand-new-eco-friendly-properties-in-lincoln/
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SECTION 4
14\ Training & Development Our staff are incredibly important to us and we have a fantastic experienced team. Staff training
EMMA BOWEY
and retention is paramount in ensuring Mundys
I joined Mundys in August 2012 as an accompanied
continue to be successful.
viewer and feel I haven’t looked back since. After
We have appraisals with each member of staff every
working for two years in this
six months where we discuss their job role, enjoyment, salary, career progression and ongoing training. We
position my role progressed to negotiator working in the office.
I was given
currently employ 31 people and ten have been
fantastic training and support by the partners and all
working with Mundys for over ten years.
the other members of the team and, supported by the company, I then studied for my NAEA qualification.
All our sales team are Associates of the Guild and we
I have gained considerable experience during my 6
also have three who are NAEA qualified and one that
years here and look forward to progressing further
is taking his surveying exams. All employees are
within the firm.
encouraged to take further qualifications and the fees for these are split 50/50, with a ÂŁ500 salary increase on completion of the qualification.
CHRIS LAUGHTON
We always try to promote from within and all staff go
My career with Mundys
on a rota for in-house and external training courses.
started with me being an
In the last 12 months all staff have participated in an in-house training from The Sales Doctors and computer training.
accompanied viewer, with no estate agency experience, back in February 2004. I soon realised that this was the industry that I wanted to work in and over the last 14 years, with the support and advice of the partners, I have progressed to valuer and been made an Associate Partner of the firm. Mundys is a very special company to work for and with the right support and guidance they offer exceptional career progression if you are prepared to put the work in with them.
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Standards & Legislation /15 SECTION 5
We are members of the:
We are also one of very few agents in Lincoln to be regulated by the RICS. All Partners and staff regularly attend Conferences/CPD days and training days to ensure we are up-to-date with all the latest legislation. We are also subscribed to the Guild Compliance Service and Paul Offley visits the office annually to check everything is correct and all procedures are up to date.
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SECTION 5
16\ Staff Charter Mundys and its team will: We have a Mundys’ Service Charter that is given to all clients which has been written by the
1
Always provide high quality, professional and expert advice to our clients
2
Treat all our customers equally
3
Get to know our customers personally and aim to work with them long-term
4
Be knowledgeable and forward thinking
5
Look to make the move work for our Vendors by not only selling their property but also negotiating on their onward purchase
6
Answer calls, emails and texts quickly and respond to all messages within 4 hours
7
Regular fortnightly contact and 28 day marketing review
8
Provide feed-back on all viewings within 48 hours
9
Adhere to industry best practise and codes of conduct at all times
10
Sell your property for the best price in the shortest possible time.
Mundys’ Team. As experts in house sales our core values are:
• Expert • Dynamic • Long-Term • Service • Community
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Community /17 SECTION 6
Mundys have always been keen to support local and national charities and sporting establishments: • Raised £14,000 for the Linkage Project • Sponsored Kit for Lincoln Rugby Club • Commercial Partner with Lincoln City FC • Golf Days • Charity Football Matches • Christmas Jumper Day
y Club
• Charity Events
ugb Lincoln R
• Easter Egg Racing • Training with Lincoln City Mascot
Lincoln City FC
ers
ump J s a m ist
Chr ay
D n u F r e East
Kit Sponsor
LCFC Com munity E vent
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SECTION 6
18\ Community
re
sor Football Kit spon
e Text goes h
M
Lincs F
dation
Foun t r a e H l a Loc
Nomad Trust
Linkage
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Charity F
undraisin
g
Fundra ising
Linkage F
undraisin
g
SECTION 7
Community /19
CLICK TO VIEW https://mundys.net/fundraising/mundys-raise-vital-funds-for-boultham-park-restoration-project/
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SECTION 7
20\ Guild Brand Our Guild Membership is integral to our business. All members of the sales team have completed the Associate Programme and wear their badges with pride.
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Guild Brand /21 SECTION 7
We market the Guild in both our Lettings and Residential Sales Corporate Brochures
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22\ Guild Brand Promotes Mundys - EZine Magazine via email database
We have participated in the London Property Exhibition
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Incorporated onto our Company Cars
Thank you /21 I would like to take this opportunity to thank you for taking the time to assess our application for The 2019 Guild Property Awards. We look forward to hearing from you! Kind regards
Simon Bentley Simon Bentley Senior Partner MRICS FNAEA
THE GUILD AWARDS 2019 24\