Start up Business Guide

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Twitter for Business Sometimes this is useful to discuss things in private but it is generally only suitable for people you really do know, unless it is a thank you for following, this is a common private message to receive.

Re-tweeting (The hallowed RT) - Retweeting is the twitter equivalent of the facebook share. When you see a tweet with RT at the beginning, it means that the person tweeting is repeating a tweet from someone else. It means they approve, or like it and want to share it. Likewise if you see a tweet you like or feel it would be beneficial to your followers, then RT it to tell them about it.

for business and learn to market yourself. You can use the Twitter Search function to find tweets about your industry or your product, and are able to respond to relevant tweets if you wish. Twitter is great for customer services as it is real time. You are able to tweet BT customer services for instance and receive immediate help. Virgin Trains tweet real time travel information which can be essential when travelling. Take a leaf out of this book and see how you can enhance your customer’s experience of your business.

have built some followers who are your potential customer, you need to study their habits – when do they tweet, are their certain times of day they are on twitter? Similarly to TV or radio advertising, if you can identify the ideal time bands, you will know the best time for you to be tweeting. For example, as mums, we are generally on the school run from 3pm, so to tweet at this time is reducing the opportunity to see. Choose your times carefully.

In networking, people can often come across as being too salesy which can put people off. In social networking, especially twitter, you must be careful not to do this in your tweets as you may lose followers if you fill up their twitter feed with sales copy.

Scheduling tweets - The ability to set times of when to tweet can be a huge time saver. If You will need to put effort and time into twitter to be able to use you have several messages to send out, you can schedule them it to its full advantage. You need to go out at various times of the to find worthwhile things to say that will engage your followers, or day, rather than all at once. This will increase the you run the risk of the opportunity for your dreaded unfollow. By messages to be seen, following someone and save you lots of you are giving them time as you can do all the opportunity to scheduling at once. impress you – so Also If you run a impress your twitter campaign followers! If (announce they don’t like something popular) what you post, if you have lots of you’ll lose them. RT’s, you can schedule Be conversational in your thanks so they are your tweets to build relationships, again showing you all spread out throughout the day. are a real person, not a robot. Try Some people RT, saying thank you to add value to your tweets – give for the RT. This shows your followers that lots of people have something away – a free guide, tips on how to get the most out of been RTing you...therefore they your product. Reward them with may be nosey enough to want to see what they’ve missed out on! offers if you can. Give people a reason to read and RT your Mentioning Someone tweets. This is something often

Let’s look at how to make it work

When to tweet - When you overlooked. If you reply to

Twitter Etiquette - There are no rules as such in twitter, but there is a certain amount of etiquette that has evolved. Thanking someone for a Retweet is one. If someone RT’s your post – you should say thanks. Thank you for following is becoming more popular but don’t be offended if you don’t always receive a thank you for following, some popular businesses have to turn off new follower notifications because of sheer volume of emails they receive!

So what do you tweet? -

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Free work at home advice, support, and networking - MumsClub.co.uk

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