Mum on the Move Media Kit 2022

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Media kit

Mum on the Move Mum on the Move is a family travel blog, featuring familyfriendly travel tips, reviews, inspiration and destination information from around the world. Mum on the Move readers love to travel with their families; they tend to be adventurous, with a large disposable income. Mum on the Move readers favour interesting, adventurous, and cultural travel experiences and prefer to stay in luxury accommodation.

Author: Marianne Marianne is a freelance travel writer and mother of two energetic children. She has spent her life travelling, and thankfully having kids hasn’t meant an end to this – she just tends to climb up less mountains and play on more beaches these days. Marianne is passionate about family travel and feels strongly that having kids doesn’t have to stop you engaging in adventurous and culturally interesting activities.

Monthly Traffic

Social Media

Unique visitors: 60,000+

Instagram: 8,100

Page Views: 75,000+

Twitter: 5,800

Email subscribers: 3,600+

Facebook: 3,500 Pinterest: 4,000

Audience Demographics Female: 70% Male: 30% 25-34 years: 38% 35-44 years: 35% 45-54 years: 12%

United Kingdom: 30% Australia: 25% USA: 15% Singapore 10% Canada 5%

Why work with Mum on the Move?

Influence When you work with Mum on the Move you tap into our engaged audience of over 60,000 readers per month. We have built trust with our readers through sharing genuine firsthand experiences and honest reviews. Our readers believe in our recommendations and are influenced by our choice of destinations, hotels, tours and products.

Quality Mum on the Move produces high quality in-depth articles, featuring colourful and inspirational photography and well-researched information. We have worked with more than 30 different brands to help them amplify their message to our readers.

Strategy Mum on the Move articles are written using targeted SEO keywords, giving them a high organic search reach and longevity. This is complemented by a comprehensive social media marketing strategy, including Facebook, Instagram, Twitter, Pinterest and Flipboard.

What can Mum on the Move offer you? We can help you reach our highly targeted niche readership in the following ways.

Destination Marketing Raise awareness of your destination, hotel, tour services, airline or attraction. Our readers are inspired to book your services through our blog articles, inspiring photography and social media posts.

Product Reviews Showcase your family travel product. We highlight the feaures and benefits and get our readers in the buying frame of mind. Can be combined with a giveaway for additional exposure.

Social Media Promotion Tap into our 20,000+ followers on social media as we help promote your brand on Facebook, Instagram, Twitter, Pinterest and Flipboard.

Sponsored Content Introduce your brand to our readers via featured articles. All sponsored articles are written so as to provide valuable information to our readers at the same time as advertising your brand.

Brands we have partnered with

Brands we have worked with

Testimonials “Thank you very much. We have many family groups know Hoi An Food Tour via your blog.” - Hoi An Food Tour, Vietnam

“Thank you for sharing this beautiful review of your experience at our property in your social media, also thank you for sharing it through your network of travel bloggers.” - Francis Fernandes, Hotel Manager, Luang Say Residence, Luang Prabang.

“Thanks for the post! We stayed at the Shangri-La and booked a tour with them based on your recommendation – could not be happier with our choice!” – Sanita, Mum on the Move reader.

I just want to let you know that the article has great results and I've seen requests coming from it. Thank you very much for that! - Khan Tran, Marketing Communication Executive,

“Had such a fun day cycling around Hoi An with Jack Trans EcoTour, thanks for the recommendation we had a fab time.” - Lisa, Mum on the Move reader.

Get in Touch! + 61 408 039 629

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