The Crowne Plaza Adelaide
Crowne Plaza on a high in Adelaide
By Grantlee Kieza, Industry Reporter
The Crowne Plaza Adelaide will take guests to new heights in the city’s tallest building. Opening November 2 in a 138m skyscraper overlooking the City of Churches, the new 329-room luxury hotel is taking inspiration from the neighbouring innovation hub, Lot Fourteen, which is Adelaide’s space-age science centre. Lot Fourteen is home to some the world’s leading names in emerging technology, including the new Australian Space Agency and the Australian Institute for Machine Learning, and Crowne Plaza Adelaide General Manager, Sarah Goldfinch, says her property is featuring the latest in luxury hotel design concepts and initiatives. The hotel is based inside the new “Adelaidean’’ building on Frome Street, at the end of Rundle Mall in the city’s lively East End, and was especially designed to tower over the South Australian capital. www.accomnews.com.au
“The building was created as both a hotel and apartment living,” Ms Goldfinch said. “The hotel will occupy the first 20 floors and the private residences are on the 21st floor to the 36th. “The Crowne Plaza is a businessfocused hotel and our aim is to make busines travel as easy and comfortable as possible and to give the business traveller the best possible stay from the time they arrive with our express check-in service. “Our WorkLife guest rooms are designed for the modern traveller with the latest innovations for comfort and sustainability. They come with streaming apps and Chromecast – with high speed internet so guests can stream their favourite programs. Setting up a mobile office in the room is effortless. “There are wireless phones in the room, digital compendiums and online room service so guests can order room service from their own device.” Ms Goldfinch said guests would also have Bluetooth-streamed
music in their rooms as well as a 55-inch LCD TV and wireless mobile charging. As well as a seemingly infinite number of entertainment options, guest rooms also come with the Crown Plaza Sleep Advantage program that aims to ensure a better night’s sleep by providing premium bedding and aromatherapy kits. Floor-to-ceiling windows with unparalleled views of Adelaide and an espresso capsule machine are the perfect invigorating tonics to start the next day. The newest hotel in Adelaide is certainly a far cry in comfort from the oldest. The first licensed pub is South Australia was the Edinburgh Castle in Currie Street, Adelaide. Its proprietor, John Guthrie, was granted the first license to sell alcohol in South Australia on May 31, 1837. The pub was originally known as Guthrie's and parts of the original building are still in use. Other pubs opened in Adelaide later the same year include The Princes
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Berkley in Hindley Street (then known as The Buffalo's Head and for some time as the Black Bull), Fordham's (known later as the Sturt Arcade Hotel), now Grenfell 110, Grenfell Street and The British in Finniss Street, North Adelaide. In 1838, F. W. Allen took out a newspaper advertisement giving thanks for “the liberal support” he had received at his Southern Cross Family Hotel on Currie Street and to assure guests “that the utmost of his exertions shall he used to merit all continuance of their support”. He “begged to add that he has lately materially extended his accommodation, and trusts, that those who may honour him with their support, will find at his hotel every comfort and convenience which a new Colony can afford”. Certainly the “comfort and convenience’’ in Mr Allen’s building didn’t extend to a fully equipped gym with views of the Adelaide Oval, alongside the heated outdoor infinity pool which is just one of the Crowne Plaza’s many attractions. AccomNews - Spring 2020
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