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HABI TAT VALENCI A 2011

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FURNITURE FROM SPAIN

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1. PRESS REVIEW – GERMANY

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ARCHITONIC - BLOG -20.09.2012 www.architonic.com

Text Habitat Valencia 2011: ‘Nort’ table and ‘Beo’ lamp by Estudio Estres (ES) Posted by Malgorzata Stankiewicz on 20.09.2011 - Tagged as: Habitat Valencia, nude, pendant light, side table, Spain, young designer We’re currently in the beautiful, sun-drenched city of Valencia at Feria Hábitat Valencia 2011 an annual design fair, which this year attracted some 950 exhibitors from more than 20 countries. And while the industry heavyweights present their relatively recent products from across the furniture, lighting and textile sectors, an impressive number of 40 recent graduates and young, up-and-coming design practices, showcase their talent with an array of innovative, at times surprising, products and prototypes at the coinciding nude (Nuevo Diseño Español) exhibition. Among those selected for this year’s 10th edition of the show is the trio of young Valencian designers: José Gómez, Héctor Muñoz and José Ramón Tarazona of Estudio Estres. Exhibiting at nude for the third consecutive year, today Estudio Estres have come back with a new concept of material combinations, which resulted in the creation of these two, recentlyrealised designs: an ash side table ‘Nort’ and a ceramic lamp called ‘Beo’.

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Here’s what Estudio Estres say about their designs: ‘Built out of ash wood solid board and phenolic chestnut plywood board, the two pieces that act as table legs fit together in the shape of a cross. A glossy ceramic disc rests on top and a round-shaped board finishes of this peculiar table. Its ceramic touches bestow Nort a special distinction, always following Estres’ leitmotiv of mixing materials. The design originates from a planar net where all of its pieces evolve from the same 1,5 cm thick board, fact that helps cutting off production and distribution costs’. ‘Beo is an ambience lamp that plays with the lightness of its aesthetics and at the time with heavy materials. It arises from the necessity of showing a wide range of morphologies and their relationships with light. This allows for the emphasis of the distinct particular properties of each different material included in the product. Its evanescent presence characterized by its slim profile, its wide diameter and the visual impact of the with ceramic tulip contrasts with the use of heavy materials such as concrete.’ ‘It includes two pieces: a disc that comes in 3 different finishes – cork, concrete and ash wood; and a wide circular screen made out of glossy ceramic. This new lamp concept lacks ironworks and thus keeps the pieces in place using their own weight. The concrete herein used is environmental friendly, in collaboration with Tecnalia Reserah & Innovation.’

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ARCHITONIC - BLOG (22.09.2012) www.architonic.com

Text Habitat Valencia 2011: International Design Competition by Andreu World Posted by Malgorzata Stankiewicz on 22.09.2011 - Tagged as: Andreu World, awards, competition, Habitat Valencia, Spain Earlier this week, on the opening day of Feria Habitat Valencia, the Spanish furniture manufacturer Andreu World has unveiled the winning projects of this year’s, 11th edition of the International Design Contest organised by the company. The first prize was awarded (ex aequo) to the German designer Edward Kaiser for his ‘Twin Chair’, and to Barcelona-based Sebastien Cordolean for the ‘Capas’ chair design while the Greek designer Christina Perdikaki was awarded an honorable mention for her ‘intelligently constructed’ foldable table. The first prize was accompanied by 3000 euros. ‘With regard to the “Capas” project, the jury has highlighted the realistic expression of a chair, appreciating the contrast between its simple, tectonic and compact structure, which is gently complemented with a folded surface that acts as a backrest and a seat.’ HABITAT VALENCIA 2011| International Press Clipping

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‘Regarding the “Twin Chair” project, the jury has appreciated the conceptual idea behind the piece, the design of which combines a dual function: it acts as chair and as a table, which transforms it into an icon and an object capable of creating surprise. It is a radical design and a piece that brings together complexity and aesthetics. ‘ ‘The jury has pointed out the intelligent construction of this table and has highlighted its honesty, clarity and austere design. Its “Low tech” character converts it into a functional, easyto-produce design. The jury recommended further study and development in order to optimize and define the details, proportions and its materialization.’ This year’s jury was composed of Paolo Moroni, the founder of the Sawaya & Moroni architectural and interior design studio, Gabrielle Schiavon, from the designers collective La Granja; Tobias Lutz, Director of the Architonic website; Bernadí Olegué, an interior design professional, and Paloma Leyra, Deputy Director of Harper’s Bazaar España magazine.

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ARCHITONIC – PÁGINA FACEBOOK http://www.facebook.com/media/set/?set=a.10150301326616818.334967.2741387 56817&type=1

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DESIGNSPOTTER – BLOG: Valencia Design Week 2011 www.designspotter.com

http://www.designspotter.com/event/2011/09/valenciadissenyweek.html

Text The Designers’ Association of the Valencia Region (ACDV) has been promoting design for 26 years and is now organising Valencia Disseny Week (VDW) for the third year running. It will be running from 19 September to 24 September in parallel to the Feria Hábitat Valencia. The event is being organised with the support of IMPIVA and the European Regional Development Fund (FEDER). FEED - INTERNATIONAL DESIGN MEDIA AND BLOGGERS MEETING Thanks to the success of this initiative at the last edition of Valencia Disseny Week, this year a second International Design Media and Bloggers Meeting, known as FEED, is being held. This initiative involves bringing together the heads from the 20 most influential digital media in the design sphere. Over the week, the delegates will take part in the activities programmed for VDW as well as visiting Valencian design studios and SMEs that have managed to achieve business success thanks to their design-related management. The selected digital journalists will be able to get a close insight into the quality and significance of design in this region, underlining the importance of VDW as an essential benchmark in the de- sign world, and also discover how the design hallmark of made in the Region of Valencia is being internationalized. HABITAT VALENCIA 2011| International Press Clipping

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DESIGNSPOTTER – BLOG: Valencia Design Week 2011 – Part 1 www.designspotter.com

http://www.designspotter.com/report/2011/10/ValenciaDesignWeek-1.html

Text After my turbulent journey to Valencia, including my second flight in Palma flew without me (first flight delayed) and the fear to be stuck in this from german-tourists conquered island and then arriving at the wrong Petit Palace Hotel, my inner-conflict and finally the resistance of the mini-bar Heineken for 5,90€; I was in Valencia. On Sunday morning the FEED-members met with Juan and Maria from ADCV and afterwards we prompt started the program with an exhibition by Valencian's well known graphic-designer Pepe Gimeno, guided by the master himself. The exhibition showed his work in the past years, concentrating on the development during a project. In his work nothing is random, graphicdesign becomes science and market positioning, but without loosing the love for his work as a designer. The next point on our schedule was a visit to the Odosdesign studio, where we were shown a presentation of their latest work. For example the Pio-Pio chair for SANCAL and a funny advertising for Bancaja they did in 2009, where you see an elephant relaxing at the beach...the point is, that they really hired an elephant for this project „this is not photoshop!“. After lunch we went on to Estudiohac, as soon you get in you see a whole wall of photos of shoes on different surfaces all around the world. “Yes, I did all the photos!“ said José Manuel Ferrero, the director of Estudiohac. Quite impressed of a man, who owns more shoes than me, we got a guidance through the studio an also a presentation.

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At his office I fell in love with the armchair of the collection “TEA” he designed for SANCAL. In the office-kitchen I was introduced to Orxata, a typical-Valencian drink made of so called Tiger roots. It tasted very healthy...One point further of the schedule led us to the studio from Marisa Gallen, a local graphic-designer, who showed us that graphic design is not forced to be only computer generated. The first day was finished with an amazing picnic on the greenfield of the lamp factory lzf , surrounded by their atmospheric lamps. Full with Paella, cheese and ham, they showed us the production hall and in my mind I began to arrange the “Link Chain-S” suspension-lamp with the “TEA” armchair...– Monday 19th: Press Conference in Las Naves, it was in spanish, I glimpsed at the notes (in english) from my seatmate. “There was a good response with the Feed-project last year, more collaboration between the city of Valencia and the Valencia Design Week, furthermore aim: international recognition.” Las Naves is a whole building regarded to creativity, at the top floor is the ADCV office located and at the remaining stories you find photo-studios, recording-studios, artist's workshops, computer-studio and a modern libary. This giant project was supported by the city of Valencia, to make equipment accessible for young-creatives. Now Las Naves is open to the public and you can rent a studio and attachments for about 6€ per hour. by Stephanie Krauch

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DESIGNSPOTTER – BLOG: Valencia Design Week 2011 – Part 2 www.designspotter.com

http://www.designspotter.com/report/2011/10/ValenciaDesignWeek-2.html

Text Tuesday was our first day at the fair, we were welcomed at the ADCV-area, were workshops and speeches were delivered, unfortunately for me, just in spanish. Anyway, now we had time to explore the fair. At the area after the entrance was the nude exhibition-place. Every year the Feria Habitat Valencia appoints a Selection Committee comprised of professionals from the various disciplines involved in the world of interiors: designers, architects, interior designers, producers, retailers, design technicians and the specialist press. This committee has to select, which pieces of work and which designers from amongst all those, who have applied will be part of the exhibition. This year they chose 28 design studios and young creatives an 8 schools. For me this was the best section of the fair, it was a totally different atmosphere, more exciting, more diverse, more courage, more design. My speculations, watch out for: Le Blume, Joindesign, Cruxflux, Ham&Cheese, Estres, Vandidoo and triangulo! The design-marathon went on in the evening with the exhibitions of the Valencia Design Week in all kinds of stores in the city. The stores were mainly elaborately arranged and very well attended, it was 50% party and 50% design-exhibition, a good balance to reach the younger public. Along the center route exhibited: Gandia Blasco, Enblanc, Odosdesign, estudiohac, Guillem Ferran Simple Rustic, Yonoh estudio creativo, sanserif creatius...a total of 27 exhibitions. The graphic-designer Pedro Gonzalez got us with the sentence “You have to try the wine to understand my work!”. HABITAT VALENCIA 2011| International Press Clipping

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Wednesday at 12.30 (Spanish 12.50) the bell rang for the start of the Speed Dating between FEED and Designers. Within 2 minutes we could have a talk and as soon as the bell rang, I had to jump up to the next Designer. Among others I dated Stephanie Cummins from estudio zyx, Guillem Ferran from Simple Rustic, Industrial Designer Inma Bermudez and Designers from La Muda, estudio m llongo and CuldeSac. Wednesday at 12.30 (Spanish 12.50) the bell rang for the start of the Speed Dating between FEED and Designers. Within 2 minutes we could have a talk and as soon as the bell rang, I had to jump up to the next Designer. Among others I dated Stephanie Cummins from estudio zyx, Guillem Ferran from Simple Rustic, Industrial Designer Inma Bermudez and Designers from La Muda, estudio m llongo and CuldeSac. Later we were convoyed to the chair-factory of capdell, were we saw the novelties of their collection, which they presented under the slogan “SIT, THINK, IMAGINE”: AVA, MOON and YMAY. We also were able to walk through the production halls. Capdell sets value on working with the knowledge of traditional carpenters in combination with new technologies, which allow them to produce sustainable, but never willing to produce low-grade mass productions. Then again we were served Orxata and first I didn't want to try it again, but since I was thirsty I did and it really tasted better. So I managed to talk half an hour in the front of the Capdell-company with one of their managers about my Oxata-experience. 19:30 We launched the next exhibition-route at Ruzafa and sort of continued at Capdell, where the Twitt-chair activity took place, which means, that everyone was welcomed to write a shortmessage on the Twitt-chair. The FEED-group ended up at the Slaughterhouse... (a bar/bookstore) We were just looking for a place to have a drink, as the designer Pedro Gonzalez, who we knew from the route the day before, becked us inside. Another excursion headed us to the Andreu World showroom. → The “Nub” chair by Patricia Urquiola, low seatheight, but it immediately caught my attention, the high backrest with nubs from the outside and even on the seat-side....sigh. In the evening we explored the Valencia Design Week route “Zone Carmen”. I was not overwhelmed by the Muji exhibition, but guess what I did today in Cologne... In my break I walked past a Muji-store, returned, went in and bought a tarpaulin folder and pencil case... At Zone Carmen we also saw the work of AllstART, a young design collective with participants from Europe, America and Asia, with arty and special products, as furnitures made of cassettes or magazines. We started our last day in Valencia with a tour through “Ciutat Fallera” “Falla City”, an area, where just Falla-builders and Artist rent halls disposed by the City. The Valencian people are very serious about the Falla-tradition, every neighborhood spends a bundle of money to compete with their Falla. These giant and expensive sculptors are shown to the public in March and after a week, at the 19th of March they get burned. Only one smaller Falla, which wins a competition gets saved from the fire and is taken to the Museum of Fallas. The Valencia Design Week was closed with a big party at Las Naves and we all asked ourselves where the week has gone. Then we left the beautiful Valencia, with a full belly and a full brain of a design-experiencedeluxe. Also my suitcase gained 5 kilos excess baggage, luckily the woman at the airport counter was new and so slow that -as a “sorry”- she checked the „HEAVY“-labeled suitcase in for free. Back to reality and work, I still have to unpack some things... At last I really want to thank Maria, Maria 2 and Juan, from ADCV, for the guidance and for making these week an outstanding event for the FEED-group. by Stephanie Krauch HABITAT VALENCIA 2011| International Press Clipping

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MD – 1/2012

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MÖBEL KULTUR – 10/2011

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MÖBELMARKT – 10/2011

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POLSTERFASHION – 4/2011

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STYLEPARK – PLATAFORMA ON-LINE – 06.10.2011 www.stylepark.com

http://www.stylepark.com/de/news/nude-oder-doch-lieber-angezogen/326037

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2. PRESS REVIEW – AUSTRIA

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WOHNKULTUR – 9/10 2011

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TEXT (SPANISH) Entre el 20 y el 24 de septiembre del presente año se celebró la Feria Hábitat en Valencia (España). Sobre una superficie de 125.000 metros cuadrados, 950 empresas presentaron sus productos al público interesado. Un 21% de los expositores eran compañías extranjeras provenientes de 23 países; principalmente de Italia, Portugal, Alemania, Reino Unido, Bélgica, Dinamarca, Bulgaria, Estados Unidos y Holanda. La feria Hábitat de Valencia es la única feria española que cubre todas las áreas de la decoración de interiores. Entre otros, se presentaron muebles, iluminación, decoración, textiles para el hogar, complementos, muebles tapizados, mobiliario urbano y de jardín, dormitorios y cocinas. Valencia se reveló como una potente plataforma de negocios y como punto de encuentro de los profesionales del sector. El nuevo diseño de la feria facilitó la experiencia al visitante, gracias a señalizaciones luminosas creadas especialmente para la ocasión. Puntos de información, zonas de descanso y de hostelería, así como espacios que mostraban las creaciones de numerosos diseñadores, redondearon la óptima impresión general. Las novedades más notables de esta edición fueron las nuevas áreas del pabellón 6, donde a la gran diversidad de ofertas contemporáneas y vanguardistas presentada se le sumaron los últimos productos de empresas líderes en el mercado internacional, como Vitra, B & B Italia, Artemide, Viccarbe, Luzifer y Carl Hansen. Los expositores especializados en el equipamiento de colectividades mostraron sus productos en la zona “Habitat-Contract”. Asimismo, se programó una completa serie de actos en forma de seminarios, conferencias, exposiciones y demostraciones prácticas, de modo que también los comerciantes del sector tuvieran la oportunidad de aprender, recopilar información e intercambiar experiencias. El nuevo formato Flash fue un gran éxito. Con ello, la Feria Hábitat de Valencia ha logrado atraer nuevos expositores, entre los que se cuentan tanto empresas internacionales como creadores de tendencias. “Poseemos la herramienta ideal para el reclutamiento de grandes empresas que ya han participado con nosotros desde hace mucho tiempo, así como de aquellas que nunca han expuesto aquí. Flash ofrece todo lo que los expositores buscan en una feria: la posibilidad de sorprender, de seducir y de hacer negocios”, afirmaba José Blasco, presidente de la feria.

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3. PRESS REVIEW – BELGIUM

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MEUBIHOME – AUGUST 2011 #5

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MEUBIHOME – OCTOBER 2011 #7

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DAMn – Nº 31 - 2012

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4. PRESS REVIEW – CANADA

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CANADIAN INTERIORS - JANUARY/FEBRUARY - 2012

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MOCOLOCO – WEB MAGAZINE http://mocoloco.com/

http://www.facebook.com/media/set/?set=a.10150305660770942.343183.1108160 10941&type=1

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5. PRESS REVIEW – COLOMBIA

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AXXIS - Nยบ 217 - 2011

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6. PRESS REVIEW – DENMARK

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ARKITEKTEN – NOVEMBER 2011

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BOLIGEN (BERLINGSKE) – 23.10.2011 URBAN (BERLINGSKE) – 27.10.2011

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HFB – BLOG www.hfb.dk

http://www.hfb.dk/nyheder/produktnyheder/nyhed/archive/2011/september/article/habitat-valencia-2011-del-1 PART 1

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7. PRESS REVIEW – U.S.A.

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COOL HUNTING - BLOG – PART ONE (23.09.2011) www.coolhunting.com

http://www.coolhunting.com/design/habitat-valencia-2011-anthropomorphic.php

TEXT Habitat Valencia 2011, Part One Seven anthropomorphic designs from Spain's biggest design fair by Ami Kealoha in Design on 23 September 2011 Other than sunshine, Spain has an abundance of laughter. Blame it on the jamón, verdejo wine or siestas, the good humor of the country's people shows up in design too. At this year's Habitat Valencia, we spotted several examples of one of our favorite ways to add wit to furniture and objects—anthropomorphic design. From concepts that add function (like a light that doubles as a butler) to those that are just plain cute, the below represent some of the newest and best ways to add Spanish levity to your life. Originally produced in 2009 for Lladró, Jaime Hayon's porcelain clown lamp is still an elegantly cheeky way to jazz up a room. That it turns off and on by a touch to its golden nose seals the deal. HABITAT VALENCIA 2011| International Press Clipping

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Triangulo's new series of modular furniture called Crezko grows with kids, giving them appropriately-styled bedrooms for whichever age they are. The winking chair, produced by the new brand Kimoo, will rock infants to sleep and humor them when they're old enough to laugh. Javier Ares Armero lights up the room with his Sisyphean Humallum lamps, which incorporates cord storage into the design. Part of Estudio Marsical's Me Too kids furniture collection, the humorous Ladrillos (Spanish for cinder block) creates shelving through power of adorable little plastic creatures. Bringing tons of personality to furniture for kids, bm showed off their Facebox in Valencia this year. The uber-cute rolling cabinet's drawer-pulls give it the appearance of having a face. Guaranteed to get a rise out of any fun-loving tyke, these cabinets (which come in multiple color combos and with different, funny-sized eyes) are a must-have in the design-forward children's bedroom. Designed by Nacho Timon, Mr. Light is a well-considered lamp. Not only does the light illuminate for you, it also—by way of interchangeable arms—can act as a towel rack, butler or sitting companion. The cute, functional lamp is a great take on harnessing modular parts to offer dynamic functionality. Fitting on a desk or fastened to a wall, the Handy by Vandidoo is more than a key hanger, it's a place to dump the entire contents of all your pockets. Holding keys, a wallet, mail, change, sunglasses or just about anything else that can fit on the steel-toothed tray, the Vandidoo borrows from one of the body's most useful designs for a high-functioning home accessory.

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COOL HUNTING - BLOG – PART TWO (27.09.2011) www.coolhunting.com

http://www.coolhunting.com/design/habitat-valencia-2011-2.php

TEXT Habitat Valencia 2011, Part Two From space-saving storage to upcycled plastic buckets, fresh design spotted at Spain's biggest design fair by Ami Kealoha in Design on 27 September 2011 A slightly more sober follow-up to last week's report on anthropomorphic design spied at Habitat Valencia, here we've surveyed the best in clever furniture solutions from Spain. The following spans ideas for minimalists who don't even want to own candleholders to those who never want to buy another bedframe, all tied together by their inventive take on common household needs. Mentira Cadira's Doce, simple nesting cubes, incorporates elastic bands that make stashing magazines and remotes easy. By skipping the complications of a drawer or pocket, the concept saves space too.

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The modular design of "Veinte" allows for expansive storage in an unconventional shape. The round cylinders group together or stand alone as needed, providing bright pops of yellow, green and blue. The all-in-one design of design collective Un4verde's Candelara turns a simple taper "into a decorative, singular object" in and of itself. The built-in base catches drips and eliminates the melting and whittling that it sometimes takes to fit a candle into a holder. It's available now from Un4Verde for €20. Vandidoo's elegant v-shaped rack is a shelf that's anything but boring. Available in several colors, it holds objects at an angle, incorporating a simple dowel for even more usefulness. Sometimes a simple hook is all that's needed to transform an unused space into a clutterorganizing center. Adding contemporary looks to the age-old concept, Nachacht's oak Pauli rack comes in two different asymmetrical versions. Luis Eslava's Cap light for Almerich features a symmetrical design, using the same A-line shape for the light shade as well as for a cup at the base. The added storage—for plants, pens or any other clutter—adds to the visual harmony. The aptly-named Infinite bed by Bm not only expands for growing families, but doubles as a built-in bedside table if you so desire. Seen among Mexico's standout student work from the Tecnológico de Moterrey, Cristina Diaz' prototypes play on the adapted use of a common plastic bucket as a stool. Reimagining them as thrones and gilded stools, she calls the collection simply Sátira.

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COOL HUNTING - BLOG – PART THREE (28.09.2011) www.coolhunting.com

http://www.coolhunting.com/design/dvelas-sail-cloth-furniture.php

TEXT Dvelas Show-stealing furniture upcycled from sail cloth by Ami Kealoha in Design on 28 September 2011 Impressive new Spanish designer Dvelas held court last week during Valencia Disseny Week as they promoted nautical furniture upcycled from vintage sail cloth at the show for young designer's called Nude. The company's creations come with a tag explaining the material's source, from the manufacturer to the boat from which it was salvaged. Since it's made from real sailing material, the furniture is guaranteed to stand up to outdoor wear and is a perfect way to spruce up your beachside home. Despite basing their company in landlocked Pamplona, the brand takes inspiration from sailing culture and a love of sun and relaxation. Their pieces reflect a minimalist aesthetic and an eye for functionality. The Genois chair is a bean bag design with sail cloth that tightens to provide support while remaining somewhat free-form. Meanwhile, the company's clean Vaurien design is a sunshade lounger made for beach use.

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In addition to furniture, Dvelas also makes hangers from hemp rope and brass carabiners. The original suspended hanger has a pulley-based sister design which allows for raising and lowering of the hooks. While some might sit back after such a winning collection, Dvelas indicated (and we agree) that their best work was yet to come when they unveiled the Trimmer chair. Currently just a prototype, the effortlessly relaxed three-legged reading chair takes inspiration from the best of modern chair design. As if Dvelas's one-of-a-kind style wasn't custom enough, the company allows you to send in your own sail to be made into one of their products. That way, while you may retire your old sail cloth, you need not abandon it entirely. Products are available online through the Dvelas web store.

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CORE 77 - BLOG – VALENCIA DISSENY WEEK – OCTOBER 2011 www.core77.com

http://www.core77.com/gallery/valencia-disseny-week2011/?utm_medium=email&utm_campaign=Core77+Newsletter++October+2011&utm_content=Core77+Newsletter++October+2011+CID_0928efc4278c1c741a52671840d4d0d7&utm_source=Campaign+ Monitor&utm_term=Feature+Three

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DWELL – FEBRUARY/2012

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METROPOLIS – SEPTEMBER 2011

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SURFACE – FEBRUARY 2012

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TREEHUGGER – BLOG – 28.09.2011 www.treehugger.com

http://www.treehugger.com/sustainable-product-design/sancals-natural-collectiongood-furniture-locally-made-in-spain-photos.html#ch01

TEXT Sancal's Natural Collection; Good Furniture Locally-Made in Spain Petz Scholtus, September 28, 2011 Located in Murcia, south-east Spain, Sancal is one of the few furniture companies still left in the country that manufacture locally and have not taken their production elsewhere where labor is cheaper and regulations often weaker. Their main material is FSC-certified wood as well as other natural materials. The pieces are hand-made but they don't look it. This season's theme which they presented at the Valencia Design Week is the beehive pattern. Here my favourites from Sancal's Natural Collection. TAB by Nadadora The shape of these stools is inspired by 'trobos', a Spanish word that describes beehives made from hollow logs, commonly seen in the North of the country. The base of Tab is made of a curved chestnut sheet.

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PAULI by Nachact Inspired by the pieces of a Meccano game, this wooden wall rack changes shape depending on what hanger you use. FOLK by Rafa GarcĂ­a Nice to see a design that stands up againts minimalism, and at a competitive price. The company explains: "According to the Postmodern architect Robert Venturi, 'Less is a bore' but, for us, more is sometimes better. More backrest, softer, more wood, smaller, rounder, more comfortable, more detail, more practical and more popular." TEA by EstudiHac Hexagonal quilting is what gives these chairs, sofas, beds and decorative sound-absorbing panels a playful air. I like the oak legs and the colour combinations.

More from Valencia Design Week 2011 LZF Lamps, A Charming Visit To Their Factory Dvelas. From Boat Sails To Furniture Sonno, The Slow Alarm Clock Lets You Sleep The Hours You Need Fresh Products from Valencia; These Designers Know How to Upcycle Simple Rustic, Designer Guillem Ferran Takes on IKEA Ethical Rugs by GAN Make Any Space Cosy New Sink Lets You Recycle Your Greywater & Saves Space 6 Great Wooden Flat-Pack Designs Spotted at Valencia Design Week 5 Little Designs That Make Life Nicer, Fresh from the Valencia Design Week Hand-Made EcoDesign: A Magical Table, A Napkin Vase And An Elegant Flower Pot

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8. PRESS REVIEW – UNITED ARAB EMIRATES

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COMMERCIAL INTERIOR DESIGN – OCTOBER 2011

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9. PRESS REVIEW – FRANCE

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LE COURRIER DU MEUBLE ET DE L’HABITAT – Nº 2417 - NOVEMBER 2011

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IDEAT – Nº 88 – NOVEMBER 2011

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10. PRESS REVIEW – HONG KONG

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PERSPECTIVE – DECEMBER 2011

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11. PRESS REVIEW – INDIA

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ARCHITECTURE + DESIGN - DECEMBER 2011

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12. PRESS REVIEW – ISRAEL

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BINYAN VE DIUOR – 23.10.2011

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TEXT (SPANISH)

VALENCIA 2011 Por:

Matan Abramovich

Las ferias de muebles en el mundo están dirigidas en su mayoría a compradores que buscan las novedades en las colecciones de las grandes y pequeñas empresas. A nosotros nos interesan especialmente los jóvenes diseñadores, que con sus ideas se dirigen a las grandes empresas para que les descubran. En cada visita a un evento sobre diseño, en el que no queda claro si se trata de una exposición de muebles o de una feria de diseño, surge nuevamente la duda si centrarse durante el recorrido en las grandes y conocidas marcas o dirigirse a lo nuevo y anónimo. La gran feria anual de muebles de Valencia, no ha dejado esta vez lugar a dudas, sin vacilar la mayoría de los presentes se dirigieron al espacio totalmente destinado a 40 jóvenes diseñadores. En el pabellón, licenciados de las principales escuelas de diseño de España y de Europa, exhibieron la próxima generación del diseño local planteando un desafío real a los grandes nombres. Y así, mientras que el mobiliario clásico, y no poco del moderno, no logra traspasar el límite de la imaginación, llegan los jóvenes diseñadores y exponen diferentes y refrescantes ideas, que lleva a los visitantes a dirigirse a su pabellón. La mayoría de los objetos en el mismo están todavía en fase de prototipo, y es verdad que siempre tienen hacia donde crecer y mejorar. Con ello, el interés y la emoción que despertaron entre el público este grupo de jóvenes, junto al entusiasmo que ellos mismos mostraron, nos llevó a nosotros también a centrarnos en su pabellón y elegir los objetos más interesantes, aquellos que querríamos ver producidos por las grandes empresas y distribuidos al público en general. Junto a ellos se expusieron también algunos objetos de diseñadores modernos pero más veteranos que lograron refrescar y renovar la gran sala de exposición. Y en un mundo de diseño saturado como el nuestro, esto de por sí, no es tampoco trivial.

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13. PRESS REVIEW – ITALY

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DDN – Nº 182 - 2011

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DESIGNBOOM - BLOG – 27.09.2011 www.designboom.com

http://www.designboom.com/weblog/cat/8/view/16811/culdesac-ovo-high-chairfor-micuna.html

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valencia-based design studio culdesac has developed the 'ovo high chair' for spanish children's furniture brand micuna. with their design, culdesac wanted to make sure the chair was an object which would translate well into the contemporary. living spaces of today. made from polypropylene with wooden legs and details, besides its aesthetic compatibility, the high chair also reaches functional demands and includes washable fabric, baby reins, an adjustable tray and footrest. the 'ovo high chair' was presented during valencia design week 2011 at micuna's showroom.

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DESIGNBOOM - BLOG – 26.09.2011 www.designboom.com

http://www.designboom.com/weblog/cat/8/view/16799/estudihac-vase-collectionfor-vondom.html

TEXT spanish designer JM ferrero of estudi{H}ac has developed 'vase lamps' for spanish furniture manufacturer vondom. the collection of three lamps which range in height of 70, 180, and 220 cm are produced via the technique of rotational molding. the pieces are acknowledged by their subtle shape and play of the sculptural texture of faceted diamonds. they employ the use of LED technology in which a remote control can be used to switch the unit on and off, as well as to program various color options; fixed with seven color options or 'dynamic' mode for a kaleidoscope of continuously changing hues. presented during valencia design week 2011 at the feria hĂĄbitat valencia, a group of the 'vase lamps' were also installed outside of the city's hotel ingles as part of the event's offsite happenings.

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DESIGNBOOM - BLOG – 24.09.2011 www.designboom.com

http://www.designboom.com/weblog/cat/8/view/16769/stefan-diez-odosdesignnew-products-for-gandia-blasco-gan.html

TEXT 'tropez' - the new seating system by german designer stefan diez is on show at valencia design week 2011. more units will be added to this indoor / outdoor collection for spanish furniture company gandia blasco. the design has not yet been finalized, but designboom had a sneak peek of the project in its prototype phase. gandia blasco is well known for its outdoor furniture collections. now back to the roots the company's history of rug and blanket production, they have introduced the new brand GAN. the 2012 collection of GAN is being presented during valencia design week 2011. part of this new rug collection is the hand tufted 'kenia' rug by young spanish design studio odosdesign (luis calabuig, marĂ­a mengual and ana segovia). it is made of 100% new wool with cotton backsizing. the pattern derives from the shape of the necklaces of masai women from kenia and colors from the african savannah land. HABITAT VALENCIA 2011| International Press Clipping

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DESIGNBOOM - BLOG – 23.09.2011 www.designboom.com

http://www.designboom.com/weblog/cat/8/view/16758/fluidity-by-tile-of-spainat-made-expo-made-in-a-fallas-workshop.html

TEXT during the milan fair MADE expo in early october, tile of spain, invites you to discover a spectacular installation designed by spanish architect jose ramos tramoyeres, co-founder of the architectural firm green geometries laboratory (GGlab ) and paolo flores. the project has been made possible thanks to the participation of the spanish institute for foreign trade (ICEX) and the economic and commercial office of the spanish embassy in milan. for the construction of the temporary structure, the architects collaborated with the 'fallas' workshop manolo garcia in valencia. the temporary pavilion 'fluidity' uses the characteristics of ceramics to respond to current needs of a greater continuity between indoor and outdoor spaces -- the private and the public. the project foresees various urban elements characterized by a double skin, dressed in ceramics. the outer side is composed of ceramic elements that decontaminate the air, while the inner side consists of extruded ceramic tubes. the floor itself is flexible, and tiles form waves that move in synergy with the various layers of the project - walls, ceilings and floors interact with each other. HABITAT VALENCIA 2011| International Press Clipping

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designboom visited the workshop and is able to offer you a sneak preview of what will be on show next month. please stay tuned for our upcoming MADE expo coverage with a follow up on this exciting project. the increased investment in research and development conducted by the industry in recent years has made ceramic tiles the ideal choice for all types of surfaces and applications, providing results of extraordinary quality in terms of both convenience and aesthetics. the sector is also at the forefront of current trends and is able to satisfy even the most stringent environmental and ergonomic criteria. the use of ceramic tiles on ventilated facades, raised floors, walls, facades and structured walls, industrial areas, large formats and the production of tiles designed specifically for people with disabilities, or inspired by other materials such as stone, wood or steel, are just some of new ideas spanish industry has developed and that have revolutionized the construction industry. there are also other even more original and interesting innovations, including techniques for shaping and bending the individual pieces, grout-free laying, surfaces with magnetic properties, laying with hidden joints or even intelligent tiles. read more. 'bionictile' by ceracasa this material is able to decontaminate the air in urban areas, thanks to a patented enamel that transforms nitrogen oxide into harmless nitrates, without requiring the addition of any energy source other than solar energy. the tests performed at the institute of chemical technology of the polytechnic of valencia and at the mediterranean centre for environmental studies have provided important data. one square metre of bionictile is said to be able to detoxify some of 25.09 micrograms nox/h of polluted air. 'lifearq' bamboo series tubes by natucer the circular tubes are made of porcelain, using an extrusion technique that allows its installation in both indoor and outdoor spaces. particularly suitable for architectural use, it is available in 5 colours and in three different sizes to fit most applications and uses (indoor, partitions, facades). soho interior series by ceraフ[ica decorativa the flax-coloured (off white) pieces are available in 15x40 flat and textured formats, developed by the group of architects through the use of disposable moulds. this system greatly simplifies production, with numerically controlled polystyrene dies used for each of the pieces. the series is available in 9 colours and 10 different formats. HABITAT VALENCIA 2011| International Press Clipping

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las fallas (the fires)? do you look for a great party? does the sight of flames excite you? do you secretly harbor pyrotechnic urges? if you answered yes to any of these questions, then 'las fallas' of valencia is your kind of event - a loud, smoky, high-spirited fiesta where the whole town is literally set ablaze! each neighbourhood of the the spanish city valencia has an organized group of people, the 'casal faller', that works all year long holding fundraising parties and dinnersto be able to finance the annual building project of a construction known as a 'falla'. during the week leading up to march 19, each of the groups builds its own elaborate firecracker-filled cardboard and paper-mâchÊ artistic monument and takes it out on the street. the festival ends with burning down the creations (which can easily cost 500.000 - 1.000.000 euro each). las fallas is undoubtedly one of the most unique and crazy festivals in spain. more info here.

the labor intensive 'ninots', that is how people in valencia call their fallas characters, take almost the entire year to construct. any ninots are several stories tall and need to be moved into their final location of over 350 key intersections and parks around the city with the aid of cranes on the day of 'la planta' (the rising). the ninots remain in place until march 19th, the day known as 'las crema' (the burning).

the project was designed to last over time: fluidity is not intended to be an ephemeral installation created for this event alone. after the MADE expo, the installation will move back to valencia for the next edition of 'cevisama' (the international ceramics and bathroom furnishings show) before being donated to an institution or organization. MADE expo international architecture and building trade show 05 - 08.09.2011 milan fairground (rho) PAD. 3 U0I-VI0

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DOMUS – Nº 952 – NOVEMBER 2011

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ELLE DECOR – NOVEMBER 2011

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ELLE DECOR – DECEMBER 2011

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INTERNI – Nº 1/2 – JANUARY/FEBRUARY 2012

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KOIKOIKO – BLOG – 13.09.2011 www.koikoikoi.com

http://koikoikoi.com/2011/09/valencia-disseny-week-2011/

TEXT

We’re proudly partner of Valencia Disseny Week 2011. Goals of Valencia Disseny Week are to: promote Valencian, national and international design; raise awareness and promote the design culture, bringing it closer to society; convey to the business sector that design is an effective tool for industrial improvement and economic sustainability. This last one is a very important topic in this period, and it will be interesting to hear the design world’s answer. We’ll be attending for a whole week to all the main events taking place in Valencia, so stay tuned.

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KOIKOIKO – BLOG – 19.09.2011 www.koikoikoi.com

http://koikoikoi.com/2011/09/valencia-design-week-1/

TEXT Yesterday was the first day at Valencia Design Week. We had a really full scheduled day, with many interesting visits. Starting with some graphic design masterpieces by Pepe Gimeno, one of the most influent designer in Valencia and in the whole Spain; the exhibition has been attended by Pepe himself, explaining the processes behind the projects. One in particular has captured our attention, a personal project called “Diary of a Shipwreck Survivor”, consisting in a deliciously crafted book containing a collection of art/graphic pieces made of objects found on the shore. We then had a stop at Odosdesign, a product design studio. The space is lovely, people are great as much as their project, and the thing that really impressed is that they not just create the design of the product, but they also make the art direction of its communication. This is being creative! This professional and amazingly inspiring aproach is what we found in each of the Valencian studios we have been today. The end of the day has been illuminating, not just literally. The visit to Luzifer lamp factory showed us a reality we supposed to find just in California maybe. The creative aproach of this team of amazing people should really be teached at school. The place is an amazing former wine farm in the countryside, the picnic area was just stunning (as the food) and their creative process and production is pure art. Also they really make art of their products, with a designer creating digital art out of their photographed lamps, making series of prints and doing HABITAT VALENCIA 2011| International Press Clipping

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exhibitions of them! And inviting graffiti artists to create art pieces and displaying them in the factory (which basically is a big lab where lamps are handmade one by one!), and calling illustrators and artists to create original artworks for their catalogues, posters and stuff. What we found there was Art rather than “simply� product design. Really inspiring.

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KOIKOIKO – BLOG – 29.09.2011 www.koikoikoi.com

http://koikoikoi.com/2011/09/valencia-design-week-2-final-chapter/

TEXT

Take a look at this photo report of the Valencia Design Week. Tons of inspiration! Hopefully see you next year!

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14. PRESS REVIEW – JAPAN

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CONFORT – 12/2011

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SUMMARY (SPANISH) Muebles españoles: asequibles y familiares La Feria Habitat Valencia es una de las ferias más importantes de interiorismo en Europa. Los japoneses se sienten familiares a los muebles españoles de diseño porque se presentan en el Tokyo Designers Week, y podemos ver este tipo de muebles en el Pabellón 6 en la Feria. Son diseñados por los diseñadores españoles, y tienen precios más asequibles que los muebles italianos. Tienen un ambiente alegre, humor y humano, y claro que cumplen los requisitos de funciones y durabilidad. Se puede utilizar en ambos canales, el hogar y el contract. Podrán penetrarse al mercado japonés sin problemas.

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SHOTENKENCHIKU – Nº 12/2011

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SUMMARY (SPANISH) Valencia, una ciudad tradicional mediterránea y de diseño vanguardista (En el 1er párrafo comenta los datos de la feria como nº de expositores, de visitantes, superficie, etc.) La recesión económica en Europa afecta también el sector de muebles de España, sin embargo aumentan la exportación a los países como Rusia, India o Sudamérica. El mueble de diseño contemporáneo tiene buena aceptación, y podemos destacar el mueble exterior de diseño y el mueble artístico. La zona de NUDE es el escaparate abierto al mundo de diseño para los jóvenes diseñadores, y participaban unos 40 diseñadores selectos. En la Ciudad de Valencia se celebra “Valencia Design Week”. Valencia es una mezcla de varios culturas y estilos, y esto convierte Valencia en una ciudad importante de diseño.

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NILE (ON-LINE VERSION) – 2011 www.web-nile.com

http://www.web-nile.com/article/article.php?category=14&article=000036&page=1

SUMMARY (SPANISH) Habitat Valencia, se destaca Made in Spain (En los primeros párrafos comenta la historia de Valencia y de la feria) La marca valenciana más popular entre los japoneses será “Lladró”. El director artístico de Lladró es Jaime Hayón, también diseñador de estrella para los japoneses. En la feria presentaron la nueva colección “Metropolis”.

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La zona de NUDE es para los jóvenes diseñadores. El estudio Stone Designs, trabaja con las marcas japonesas como MUJI y TOYOTA, también fue uno de los participantes en NUDE. La oferta del mueble exterior es muy interesante. Se puede usar para exteriores e interiores también. Tienen un ambiente muy alegre con colores claros. Los diseñadores internacionales como Patricia Urquiola ofrecen su diseño a las marcas españolas. Los muebles españoles se exportaban a los mercados tradicionales como UE, pero los últimos años aumentan la exportación a otros mercados como Rusia, Oriente Medio o China. La asociación del mueble ANIEME organiza varias actividades para que los productos Made in Spain amplíen su cuota en el mercado global. La oferta española puede encajar en cualquier mercado: en los países como Rusia, UAE y China el mueble clásico decorativo, y en UE y Japón el mueble de diseño. En caso de Japón el mueble de diseño español se utiliza mucho en el sector de contract.

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15. PRESS REVIEW – JORDAN

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HOME – DECEMBER 2011

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16. PRESS REVIEW – KAZAKHSTAN

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IDEAS DISAINA - JULY 2011

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IDEAS DISAINA – Nº 19/2011

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17. PRESS REVIEW – LEBANON

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DÉCO MAGAZINE – DECEMBER 2011

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DÉCO MAGAZINE_05

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18. PRESS REVIEW – MOROCCO

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CHANTIERS DU MAROC - Nยบ 89 - NOVEMBER 2011

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19. PRESS REVIEW – MEXICO

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AMBIENTES – DECEMBER 2011

http://www.revistaambientes.com/ediciones/60/index.html?pageNumber=38

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NUESTRAS CASAS – BLOG AMBIENTES MAGAZINE – 18.07.11 www.nuestrascasas.com

http://www.nuestrascasas.com/revista-ambientes-visitar-la-feria-hbitat-valencia/

TEXT Anieme invita a importantes prescriptores y bloggers internacionales a Feria Hábitat Valencia La Asociación Nacional de Industriales y Exportadores de Muebles de España (ANIEME), coordinará las misiones inversas de prescriptores internacionales que asistirán como invitados a la próxima edición de la feria Hábitat Valencia que tendrá lugar del 20 al 24 de septiembre. Para ello cuenta con el apoyo y la colaboración del ICEX (Instituto Español de Comercio Exterior). Con un presupuesto total cercano a los 100.000 euros (frente a los 65.000 euros destinados a la invitación de prensa internacional en 2010), ANIEME está cursando las invitaciones a más de 50 medios de comunicación procedentes de 24 países diferentes, todos ellos considerados máximos referentes a nivel mundial dentro del sector hábitat. Como novedad este año, destaca la incorporación de medios de tres nuevos países, India, Austria y Portugal, y de medios digitales a través de la invitación a la feria de los más destacados “bloggers” internacionales y prescriptores de tendencias en la red.

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Los países seleccionados este año para las misiones inversas de prescriptores son: Alemania, Austria, Bélgica, Canadá, Colombia, Dinamarca, Estados Unidos, Emiratos Árabes Unidos, Francia, Hong Kong, India, Israel, Italia, Japón, Jordania, Kazajstán, Líbano, Marruecos, México, Portugal, Rumania, Rusia, Singapur y Ucrania. Gracias al esfuerzo realizado por ANIEME e ICEX, los prescriptores invitados a HÁBITAT VALENCIA 2011 tendrán la oportunidad de conocer las últimas tendencias de la oferta española de mobiliario y productos del hábitat que se presentarán en la feria, lo que contribuirá, sin duda, a aumentar la proyección internacional de la marca “Mueble de España”. La variedad y riqueza de estilos de la oferta española de muebles se refleja en la cantidad y calidad de los proyectos de amueblamiento integral que los fabricantes españoles están desarrollando a nivel mundial. Desde el Castillo Arenthal en Alemania amueblado por BECARA, al Restaurante South Gate en Nueva York obra de CASADESÚS, pasando el Hotel Stephansdom en Viena a cargo de SANCAL o el amueblamiento de los espacios exteriores del Festival de cine de Cannes por VONDOM, los prescriptores y bloggers internacionales que visitarán Valencia dentro del programa de misiones inversas a HÁBITAT VALENCIA tendrán la oportunidad de conocer de primera mano las novedades del mueble español, así como su creciente proyección internacional. Según declaraciones de Juan Carlos Muñoz, -Presidente de ANIEME-, “La feria Hábitat Valencia es el mejor escaparate con el que contamos para mostrar las tendencias del mueble español, así como para ampliar nuestra red de contactos a nivel internacional, por lo que la consideramos una plataforma necesaria e imprescindible para la promoción de “Mueble de España”, así como un inmejorable punto de encuentro para los profesionales del sector. A través de las misiones inversas de prescriptores organizadas por ANIEME, con el apoyo de ICEX, se consigue difundir y fortalecer la marca “Mueble de España” a nivel internacional. Los profesionales del sector del mueble (prescriptores, bloggers, arquitectos, decoradores, interioristas…etc.), así como los lectores de los medios invitados a feria, podrán conocer la oferta integral para el hábitat que presentarán las empresas españolas y disponer de la información necesaria para prescribir el “Mueble de España” en sus proyectos.” PARA MAS INFORMACIÓN VISITA www.feriahabitatvalencia.com

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NUESTRAS CASAS – BLOG AMBIENTES MAGAZINE – 27.09.11 www.nuestrascasas.com

http://www.nuestrascasas.com/nude-2011/

TEXT Dentro del marco de la Feria Habitat Valencia 2011 se celebraron los 10 años de la zona NUDE. En lo personal me fascina esta sección en la que jóvenes talentosos son seleccionados de entre cientos para tener el privilegio de exhibir sus prototipos, sus diseños, conceptos e ideas. Acercarse a ellos, escucharles, entenderles… es maravilloso. Nude ha sido cuna de muchos que hoy son famosos diseñadores. Sentí mucha alegría cuando me topé con el stand de la escuela de diseño Tecnológico de Monterrey Guadalajara con la exhibición del trabajo de varios de sus estudiantes, quienes fueron invitados a participar. Aquí les dejo imágenes y videos que seguramente disfrutarán.

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AMBIENTES – FACEBOOK FAN PAGE

http://www.facebook.com/media/set/?set=a.2339118672545.2132685.1087251144

ALGUNAS IMAGENES DE NUESTRA VISITA A LA FERIA HABITAT VALENCIA.. GRACIAS A ANIEME POR INVITARNOS A SER TESTIGOS DE LO QUE "EL MUEBLE DE ESPAÑA" TIENE PARA OFRECER AL MUNDO.

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20. PRESS REVIEW – PORTUGAL

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CARAS DECORAÇAO – OCTOBER 2011

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21. PRESS REVIEW – ROMANIA

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CASA LUX – Nº 11 – NOVEMBER 2011

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IDEAL DÉCOR – Nº 80 – SEPTEMBER

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IDEAL DÉCOR – Nº 81 – OCTOBER 2011

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22. PRESS REVIEW – RUSSIA

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ELLE DECORATION – Nº 108 – SEPTEMBER 2011

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ELLE DECORATION – Nº 110 – NOVEMBER 2011

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ELLE DECORATION #110_03

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ELLE DECORATION – Nº 111 – DECEMBER 2011 / JANUARY 2012

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ELLE DECORATION #111_02

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YA POKUPAYU – SHOPPING GUIDE - 2011

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23. PRESS REVIEW – SINGAPORE

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CUBES – FEBRUARY/MARCH 2012

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25. PRESS REVIEW – UKRAINE

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ARCHIDEA MAGAZINE – OCTOBER 2011

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ARCHIDEA MAGAZINE_06

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ARCHIDEA MAGAZINE_07

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ARCHIDEA MAGAZINE_08

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ARCHIDEA MAGAZINE_09

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ARCHIDEA MAGAZINE_10

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ARCHIDEA MAGAZINE_12

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DOMUS DESIGN – Nº 11/2011

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MUEBLE DE ESPAÑA at HABITAT VALENCIA 2011  

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