that Teaser would be a professional beauty supply business with one of the most innovative brands in the world for beauty professionals. Another reason is that I enjoy making others feel good about themselves, I genuinely like to see people succeed. It is very fulfilling to help others look and feel great. In Spring 2012 we introduced Lycon wax with a 2-week tour of Switzerland by Lydia Jordane, CEO and Founder of Lycon Cosmetics, who created the famous wax in 1978. We led seminars and training sessions and the interest in Lycon was huge. Teaser was born!
How did you meet your business partners? One month after moving to Switzerland I met my first business partner Zeynep Akten Platel. We met through A Small World forum for women entrepreneurs and since we were both new to Switzerland we were investigating how to start a business here. We clicked immediately and our interests and values matched. We decided to go for it and somehow it naturally happened. We had a good feeling about this. A few years down the road we met Antigoen Puech through some close friends. With Antigone's background in business and experience in Cosmetics and Perfumery industry, we instantly realised we can do so much better together, so Antigone joined Teaser as an equal partner shortly after that. We take our business very seriously and it’s important for us to have a good balance for professional & family life. I think we all spotted the same gap in the Swiss Market and were lucky enough to meet and start this venture together!
How does Teaser operate? We share our expertise with Professional beauty care products and anti-aging technology in the Swiss market. We work B2B with Hair and beauty salons, Spa’s, Beauty Boutique stores, Hotels and gyms. We carefully select and bring the best product and train business owners and aestheticians how to give customers the ultimate experience and increase salon/spa profitability. We identified a series of challenges that almost each beauty salon is facing in marketing, sales and training; for example, knowledge of salon marketing and product merchandising and sales is almost non-existent in most cases. We also create solutions to fix the lack of advanced treatment training in salons.
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