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I N T E R N E T N. 3 / 2017 - MTE Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi



Tone on tone coloring, acid pH gel cream. SMOOTH HAIR. NATURAL SHINE.

Tone on tone cream coloring. NATURAL EFFECT.





Aesthetica Napoli

Alfa Parf Group BBCos




REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / FAX 02 / 41.23.405

Beauty Trend




Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991

Cosmoprof North America





Cosmoprof Worldwide Bologna

On the cover: RICA Cosmetics from Sicily to the world




EBS Mexico









Hair Company


Helen Seward





Toiletries, Cosmetics and Perfumes


IBS Las Vegas





P.R. & Promotion: Italy: MTE Edizioni +39 / 02 4239443






Inter Beauty Fair Korea


Intercharm Moscow


Intercharm Ukraine

1 / 62

Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena

Products and Appliances for Estheticians 63 / 78

Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano

Packaging and Raw Materials

Foreign subscription $ 55 (5 issues) + air mail fare (if requested).


Cosmoprof Asia

Direttore editoriale: Claudia Stagno

USA: DT Publisher’s Representative, Co. Don Timmel 3705 Greenfield Ave. #4 CA 90034-7030 Los Angeles Tel. +1 / 310 838-3484 Email:

Cosme Tokyo Cosmobeauté Group

Direttore responsabile: Giuseppe Tirabasso

Collaboratori: Annalisa Aita, Judy Bloom, Luca Clara, Valerie Kaminov, Rebecca Lazzari, Giulia Mitarotonda, Joan Rundo, Simona Verga

China Beauty Expo

Products and Appliances for Hairdressers 91 / 128


Look Madrid






Make Up In….






Nazih Group NG Group






Pettenon Cosmetics



Professional Beauty London


Stampa: Formagrafica s.r.l. Carpi (MO)


Phil Pharma Pool Service

Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano




79 / 90


Jessica Cosmetics

Rudy Profumi



Salon International

Grafica: Roberto Cimarosa per MTE Edizioni - Milano


Sens.ùs Tecnoelettra


The Kirschner Group

Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.




Vagheggi Wabel Paris


9 67 cover-II-1 48


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TECNO ELETTRA An Italian company with an international outlook

The company took part once again this year in Cosmoprof Bologna, the rendezvous that cannot be missed for an Italian company with an international outlook like Tecno Elettra. And this year again a new product was presented: “STEEL 6000”, a perfect balance of power and heat, weight and design, all in full respect of the ecosystem as all the materials can be completely recycled. It is a product that is a perfect answer to the needs of the end users. “Steel 6000”, with its 2500W of power, joins the most powerful range of Tecno Elettra products.

The perfect balance between heat and outgoing air flow allow the final consumer considerable time saving and therefore a reduction of energy costs. The refined and professional design is created by a harmonious mixture of graphite black, anthracite grey and the satinized silver finishes in both the colours. “Steel 6000” is 100% MADE IN ITALY like all the models of hairdryers created in the TECNO ELETTRA production plants. Power, reliability in performance, quality and Italian elegance distinguish the newest arrival in the family of professional hairdryers with the TE brand. “Steel 6000” is already available in two versions, one with a standard motor and one with a digital motor. The latter is more commonly called a brushless motor as it does not have the “brushes” that, with use, are inevitably subject to wear. With “Steel 6000” in the digital version, TECNO ELETTRA also adds a further model to the line of brushless products; the first model called “CROSS” with a 100% Italian brushless motor, continues to be enormously successful and rewards the technology and innovation of Tecno Elettra.


Gilberto Fava, CEO of TECNO ELETTRA says: “The needs of our customers are the stimulus for the growth of the company and for the constant search for innovative solutions, always bearing in mind respect for the surrounding environment. The esteem and the trust that we have earned in time are the result of our continuous investments in research and in innovation which are concretized in the creation of reliable products in their performances and are safe for the end user. Tecno Elettra: the truth of the facts.”

Treat your nails right.™

A NEW GELERATION I understand how difficult it can be to make time for beauty. GELeration offers a unique, natural approach to nail care with self-leveling formulas that bond to the nail for the ultimate flexibility. With the fastest-curing, soak-free gel system on the market, you can get back to your life...beautifully. Welcome to a new GELeration of natural nail care!

Choose from over 100 matching polishes for quick touch-ups and pedicures.



TONE: LIGHTS UP COLOUR We live in a world that is constantly changing, including the way hair is dyed. For that reason Vitality’s has designed, for colour professionals, the new SWITCH-ON TECHNOLOGY. SWITCH-ON TECHNOLOGY provides the very best results for shades and tone, with bright, full-bodied, perfectly balanced colour. Tone, brightness and saturation are the three elements of three-dimensional colour and with the help of Switch-on Technology, every shade has been broken down into all its tones to scientifically balance the colour pigment percentages and create pure shades. More and more women come to salons with dyed hair, need specific colour for sensitised hair and want perfect, bright colour with different shades. To meet all these needs Vitality’s studied two specific products: TONE INTENSE and TONE SHINE. TONE is the gentle, AMMONIA-FREE, tone-on-tone colouring, it does not lighten roots and give an extremely natural colour. Vitality’s has designed 2 synergic formulas to satisfy the salon’s colour requirements.

TONE ON TONE COLOUR IN A CREAM. INTENSE ideally to cover grey hair.

TONE ON TONE COLOUR IN A CREAM GEL. SHINE for perfect tone and shine.

These two FORMULAS fully satisfy the needs of the salons. The hair stylist will be like an artist in front of his paintings, he will make a color creative, tailored.



Visit us at Cosmoprof Las Vegas at Booth #28111


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THE KIRSCHNER GROUP, INC. INTERNATIONAL The Kirschner Group, Inc. is a worldwide, professional sales organization with over 60 years experience growing America’s leading beauty brands. Vice President, Paolo Rezzara, manages the international division and with his team of 20 beauty industry sales experts who cover Canada, Latin America, Asia, Middle East and Africa, Australia, and Europe. The Kirschner Group is an estimable resource that guarantees value for your business by offering sales strategies, data and trade information. The Kirschner Group, Inc. consistently delivers on their promise to present opportunities to grow sales and enhance profitability.

They are committed to constantly developing and implementing customized, focused business solutions. “Our success formula”, reports Paolo, “is to connect the right brand with the right distributor, and then to manage that relationship on a day-to-day basis. We identify brand opportunity and build the business with distributor partners.” Their success is our success. Reach Paolo Rezzara at 800-527-8645 or via email at


I personally guarantee our value to your business.

Paolo Rezzara Paolo Rezzara | Vice President International, The Kirschner Group, Inc.


To locate a Kirschner Group representative near you scan this QR code.

For more information contact: Paolo Rezzara, Vice President International Divisions by emailing Or to locate Kirschner Group representative nearDivisions you scanby theemailing QR above. For more information contact: Paolo aRezzara, Vice President International

Corporate HQ: Valencia, C A ; 661.257.6260 Divisional HQ: Minnetonka, MN; 952.473.8871


800.527.8645 toll-free

Treat your nails right.™

A NEW GELERATION I understand how difficult it can be to make time for beauty. GELeration offers a unique, natural approach to nail care with self-leveling formulas that bond to the nail for the ultimate flexibility. With the fastest-curing, soak-free gel system on the market, you can get back to your life...beautifully. Welcome to a new GELeration of natural nail care!

Choose from over 100 matching polishes for quick touch-ups and pedicures.




Cosmoprof North America Debuts Discover Green Leaf, And Expands Discover Green Green beauty is growing among health-conscious consumers and this trend is also confirmed by last year’s debut of Discover Green at CPNA, and this year’s presentation of Discover Green Leaf, a new curated area that will be debuting at Cosmoprof North America next July. Dedicated to green, eco-friendly, clean, organic, and natural products, the upcoming event, scheduled to take place July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas, comes on the heels of successful implementation of the Discover Green,

special area launched in 2016 and once again being featured. The Discover Green Leaf area will feature 10 pre-selected brands — among them Hawaiian Body Products, Plantlife Natural Body Care, Nairian USA

and Balanced Guru — and each of them will receive a beautifully furnished 12sqm ready stand booth and benefit from guaranteed one-to-one meetings with buyers. From both spa locations and specialty retail buyers from such stores as Pharmaca and Sprouts. In this area, exhibiting companies

The Uniqueness of Discover Green Discover Green was created to anticipate the growing consumer consciousness and demand for clean products, and this special area which is once again being featured at the show has continued growing including over 30 beautiful stands featuring international indie brands covering both the retail and spa distribution markets.   The 2017 Discover Green lineup will embrace all degrees of “green”, “natural” and “wellness and includes brands such as: Abeauty, ADORA Therapy, Ayres Beauty, The Better Skin, BioRepublic Skincare, Blue Beautifly, CoCo Bee Naturals, Daily Concepts, and many others. Today’s market is growing up so fast and consumers


will be able to cross over into two different yet complimentary market segments- spa and specialty retail, a peculiarity which makes unique this event. Other events tend to exclusively focus on one or the other, whereas CPNA helps companies capitalize on multiple distribution models to grow their business.

are becoming so sophisticated, that it’s really important to be able to gather the cutting-edge companies and the most innovative products in the very best venue. This is why, CPNA will be curating Discover Green and Discover Green Leaf with Insider’s Guide to Spas’ founder and editorial director, Mary Bemis. To further support the market segment, the organizers are also hosting a couple of conferences sessions, moderated by Mary Bemis, at the show. These sessions will delve into both professional and retail “green” business models and provide attendees insights from leading experts.


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RUDY PROFUMI ITALIAN AT HEART INTERNATIONAL IN VOCATION The story of Rudy Profumi began almost exactly one hundred years ago, in 1920, when in a small Haidresser’s shop in the centre of Milan, in via San Paolo, Spiridione Calabrese started, almost for fun, concocting hair dyes and them making lipsticks and face powders. In the late 1930’s, Spiridione created the prestigious fragrance ‘Preludio Romantico’. Then, his son Antonio transformed the fragrance into a prestigious work of art and enviable gift object, moving soon to an industrial level.

From left: Cristina, Michela, Giulia,

Lorenzo and Giorgio Calabrese

generation,” said Cristina Calabrese, “we are also a company that has been able to evolve in time to meet current requirements, continually renewing ourselves.”

Nowadays, Rudy Profumi toiletries and scents have conquered the world, with a creative know-how that has an international appeal, thanks to their careful formulations and delightful packaging. Spiridione Calabrese’s passion for fragrances was handed down to his son Antonio and then to his children Cristina, Lorenzo and Giorgio, who today successfully give a modern interpretation to the family brand. Cristina Calabrese, head of Research and Development, also manages the export division,

helped by her niece Michela. “In addition to the value of being a family business in its fourth

A DEMOCRATIC BRAND Rudy Profumi is a democratic brand, 100% made in Italy and which has made the conscious choice of occupying an affordable position on the market, while maintaining a high level of quality and image. At the same time, the fragrances are pleasant and evocative, from fruity to floral and the more exotic, thanks to their comfortable textures.

Rudy Profumi stand at Cosmoprof Bologna 14

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AROMATIC SCENTS FLORALS A new chapter entitled “Florals”, which rotates around six new fragrances inspired by the world of flowers and their combinations, has been added to the Aromatic Scents line. While the original Aromatic Scents line, through

its lively colours and intense fragrances, was inspired by the fabulous world of “One thousand and one nights”, the new products have softer, more sophisticated colours like water paintings. The fragrances are intense but at the same time delicate and secret, like fresh

NATURE & AROME “ APOTHECARY” Rudy Profumi’s research never stops, and today it gives life, in the heart of its main line “Nature & Arome”, to a new selection of fragrances and products in the “Apothecary” style, which consciously blends modern raw materials with tradition. The line includes a full range of body care products

NATURE & AROME “SIGNATURE” Nature & Arome becomes richer with the Signature line, which was studied for those who are looking for body care products that combine a soft, delicate

bouquets, long walks in the woods or in the countryside during the first days of spring. Even if the design is modern, it always maintains its original elegance and sumptuousness thanks to the gold arabesques. All products are free from Parabens, and are 100% Made in Italy.

that are enriched with precious oils and Vitamin E, the perfect complementary elements for silky, tonic skin. The careful selection of extraordinary fragrances adds a special characteristic to these products, uniting cosmetics with the pleasure of embracing perfumes to make your wellbeing ritual unique and precious. All products are free from Parabens and Colourants, and are 100% Made in Italy.

texture with style and unique fragrances. The Signature line, in addition to being formulated with top quality raw materials and prestigious oils, is also a beautiful ornament for your bathroom.

Its elegant pearl colours and gold motif immediately transmit a sensation of sophistication, reflecting the unique character of the line which delicately approaches the world of elegance and luxury.

All products are free from Parabens, and are 100% made in Italy


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Elchim Launches Natures Touch: The Styler For Natural HairLook The first new generation professional tool entirely designed in Italy

Elchim debuted a brand new professional styler at Cosmoprof Bologna. Entirely designed and manufactured in Italy, Natures Touch is the first new generation professional tool engineered to be used by professional hair stylists with several heat settings but most of all designed to obtain the best result in one only pass. Unlike most plates that often damage hair, Natures Touch offers 11 heat settings covering any possible need and guaranteeing the ideal treatment to any hair type from the most delicate to the strongest one.

Selecting the ideal temperature for any hair type makes Natures Touch the only Italian styler perfect to preserve hair natural beauty and health. This way you don’t need to pass the styler many times to obtain beautiful hair looks and you avoid putting stress on the hair cuticles. The special “Natural Style” setting created by Elchim laboratories allows you to obtain a perfect natural look even every day. The lightweight Natures Touch has been ergonomically developed with rounded heating plates that avoid tangling the hair while allowing a variety of hair styles with only one tool: soft smooth hair, sinuous curls, delicate waves and sculpted curls. The two ceramic & titanium oxide coated plates generate negative ions and infrared heat to keep hair in perfect health.


Plus, thanks to the HIT technology (High & Instant Temperature), Natures Touch generates the desired temperature in just 17 seconds keeping constant and uniform heat all over the plates’ surface. Elchim, the Italian professional beauty and cosmetic industry leader in the production of hairdryers and professional tools for hairstylists operating since 1945 debuted Natures Touch at Cosmoprof, opening its doors not only to the professional channel but also, for the first time, to the public. On the same occasion, the company announced the launch of their new e-commerce where, from April on, Natures Touch will be available at the price of 145 Euros (+VAT). Also available at licensed dealers. 17

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RICA: FROM SICILY TO THE WORLD The company uses the natural resources from the Mediterranean island in high quality products appreciated the world over

Rica was established in 1994 on the eastern coast of Sicily, with the ambition of using the natural resources of the island in its products to express their properties to the fullest. Mario’s dedication and his entrepreneurial attitude has built Rica into a global cosmetic brand known for its standards of high quality, an extensive use of natural ingredients and great commitment to customer service and to the environment we live in. Present in more than 60 countries worldwide, Rica is now an international company competing in a wide range of markets. Rica’s commitment to use and preserve our natural resources, together with the mission to manufacture with high quality standards, require daily careful control on the raw materials used, which are selected exclusively from natural and organic products.

The Puglisi brothers


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The brand’s values Every day, the company takes care of people, products and the planet. The company works responsibly, trying to improve the lives of the people around the world who choose Rica products every day. Naturally derived ingredients are used as much as possible with a constant attempt to make more use of them, and certified raw materials are selected. All the products are in environmentally responsible packaging. Every day nature and its resources are analysed and valued in the Rica laboratories. According to Rica, Nature is the best model for sustainability and it continues to inspire the brand in its development of new products and the way it works. Rica believes that Beauty is not just about how something or someone looks from the outside. Beauty exists at every level and in every shape. Beauty is an expression of simplicity and harmony.

The brand believes that beauty is something to be shared. Hence the company strives to inspire and train its customers, thanks to its Education programme, in order to integrate responsible

beauty and well-being into their different cultures. Rica believes in the strength of a cross-cultural message based on customer needs, reinforcing the Brand’s identity as it has been built up over the years. 19


LET’S MEET… AT YOUR PLACE An important meeting in march in Putignano between Cosmetica Italia and a group of companies from southern Italy at the head office of pdt Cosmetici

The meeting, held on 28th March, is a milestone in the history of the Association of Italian Industries, Cosmetica Italia, which for the first time held a meeting not at its Milanese head office, but in a different place. Thanks to a proposal by PDT Cosmetici, an upcoming company in the private label sector and an active member of Cosmetics in Italy, a meeting was possible at its head office of Putignano, in the Puglia region, with no fewer than 31 attendees, from Puglia and some neighbouring regions. After a welcome address by Dr Maria Antonietta Plantone CEO of PDT Cosmetici and the words of Vittorio

Colangiuli, Director-General of Confindustria Puglia and Confindustria Bari, Barletta, Andria and Trani, the three executives spoke on behalf of Cosmetica Italia: Gian Andrea Positano of the Research centre and Business Culture illustrated the data and medium-term scenario of the cosmetics sector; Corinna Parisi, if the International relations Area spoke of the promotional activities concerning business abroad; Roberto Gorni, of the Technical-Normative Area provided the most recent updates on technical-regulatory matters. Luca Nava, Director-General of Cosmetica Italia illustrated the


‘Cosmetica Italia Services’ division as a tool to support cosmetics companies. For the University of Bari, Massimo Franco, Coordinator of the Master’s degree in the Science of cosmetic products spoke. This was followed by an extensive and constructive debate by the attendees; various companies from southern Italy spoke both to ask questions and to offer their congratulations on the initiative, expressing the wish that this opening towards the south, shown by the journey made by Cosmetica Italia, is the beginning of a profitable collaboration to promote the companies of southern Italy as well.

THE NEW SERIES OF FASHION NUANCES HIGHLIGHTS IN DELICATE SHADES OF PINK, PEACH AND CARAMEL The color palette features intriguing, seductive and ultra-feminine sorbet shades which reflect the warm light of the new season. With shine-enhancing “Luminescine Technology”. 21



t n e v e p u e BtoB mak INENT

Centro Rebouรงas

Coming up soon 22

April 2018

Feb 2018


Center 415

24 & 25 Oct 2017


Carrousel du Louvre

19 & 20 Sept 2017



22 & 23 June 2017



Coming up soon

hi-tech & cosmetics for a perfect skin care Atomized active ingredients Hyaluronic Acid Lipoic Acid Coenzyme Q10 Aloe Vera



Products tested at the Cosmetology Centre of the University of Ferrara

Made in Italy Cosmetics


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SKIN UP速 BY PHIL PHARMA: THE FUTURE OF COSMETICS A new electronic device with a revolutionary application of active ingredients

The innovative Skin Up速 by the Italian company Phil Pharma atomizes active ingredients through an ultrasonic mini-device to keep the skin in perfect condition and can also help slow down chrono- and photo-ageing. The technology The Skin Up 速 technology atomizes water particles so that they can rapidly penetrate the skin, exponentially increasing the capacity of absorption of the active ingredients that can help keep the skin young and compact Skin Up速 is practical to have within easy reach at any time of the day and can be applied 4-5 times a day on the face, neck or hands, as desired, with no contraindications for more applications. Each spray lasts for 30 seconds and the device is automatically switched off at the end. From the very first application, there is an immediate effect of compactness and radiance.


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The active ingredients With the active ingredients of hyaluronic acid, coenzyme Q10, lipoic acid and aloe vera, they are a real source of immediate energy which restores the skin to an excellent level of hydration and helps slow down the process of chrono-ageing. The formula strengthens the biological mechanism and recompacts the skin, as well as having a fixing action when applied on top of make-up. Hyaluronic acid and lipoic acid are both of natural origin and are acknowledged as the gentlest acids for the ski. Hyaluronic acid hydrates skin in depth and renews the skin’s firmness. Alpha-lipoic acid is a powerful antiinflammatory and protects skin against free radicals. Thanks to the action of hyaluronic acid with lipoic acid and coenzyme Q10, the anti-ageing complex of Skin Up® effectively counteracts the onset of wrinkles. The versatility of Skin Up® Skin Up® is an excellent companion for air travel: the air in aircraft cabins is very dry, making frequent hydration essential.

With Skin Up®, thanks to its atomized delivery, it becomes a simple and pleasant gesture. Skin Up® can be used in all seasons to protect the skin from external aggression due to the environment, heat cold, pollution, smoke and repeated exposure to the skin. Skin Up® can also be used as a tanning accelerator when the active ingredients of the spray are hyaluronic acid, coenzyme Q10, lipoic acid, Daucus Carota and Tyrosine. With moisturizing and antioxidant properties, this spray stimulates and accelerates a tan. Without pigments and without staining the skin, leaving skin silky-soft. To inhibit excessive sebum production, reducing bacterial proliferation and inflammatory processes, the formula with of hyaluronic acid and Tiolisina complex, niacinamide and witch hazel is ideal. A powerful complex with hyaluronic acid and trace elements improves cell turnover by fixing and quickly reinforcing the skin tone. Excellent during a sports session, it helps prevent irritation from sweat while keeping the skin hydrated to maximize the defence activities. A luxury formula is based on hyaluronic acid with colloidal platinum or gold for an immediate lifting effect. Logical Tan is the first atomized tan in the world, designed for three different skin types and perfectly even, bright, intense and long-lasting thanks to its exclusive formula. It can also be used on


skins with vitiligo. The Whitening complex contains a blend of natural products such as the biomimetic peptide Oligopeptide 68 delivered in liposomes, niacinamide or Vitamin B3, Hyaluronic acid, liposomes of Vitamin C. It reduces skin pigmentation and irregular colour, such as with age spots, with an even and progressive brightening effect. It is also effective on Asian skins. A formula has also been developed for oral hygiene, with active ingredients that have a sanitizing and soothing effect, inhibiting the formation of dental plaque and tartar, making teeth radiant and leaving a fresh breath, as well as soothing gums. The Anti-pollution complex has been formulated with extract of lotus root and hyaluronic acid to counteract the problems caused by pollution in the cities, such as clogged pores, fine lines, a sallow complexion, acne, roughness and premature ageing. Lastly, the re-epithelizing fluid helps the skin’s repair process, restoring, moisturizing, soothing and protecting the skin immediately after medical-aesthetic treatments. All the active ingredients used in the various formulas to meet different skin needs are made in Italy and Skin Up® is the result of extensive medical and cosmetic research and testing by the Cosmetology Department of the University or Ferrara and are endorsed by the internationally-known cosmetologist Dr Umberto Borellini.

The evolution of BIO? Proven effectiveness. Even under the sun-rays. The organic trend has gone a step further with SEWARD MEDITER BIO-PERFORMANCE, the professional line for hair with 100% scientifically-tested organic-extracts Five specific lines to satisfy different needs, both for him and her: BIO-NURTURING deeply nourtures and repairs dry, damaged hair; BIO-REVIVING illuminates and protects colored hair; BIO-CALMING provides relief for itchy, sensitive scalp; BIO-VOLUMIZING gives volume and lift to fine or limp hair; BIO-RESTORING moisturizes and gives elasticity to all hair types. NEW: presenting BIO-PROTECTION, the summer treatment for stronger, shinier hair thanks to precious formulas to apply before, during and after sun exposure with Organic Sunflower Extract for an anti-oxidant protection and Organic Great mullein Extract, a natural sun filter with illuminating action. Seward Mediter BIO-PROTECTION is presented in a smart travel kit: SHOWER SHAMPOO, emollient and shineenhancing hair and body shower shampoo, DEEP MASK, nourishing and shine-enhancing mask and SHIELD OIL, protective and shine-enhancing bi-phase oil. Innovative formulas enriched by 100% organic extracts, scientifically tested for a guaranteed professional result. Even under the sun’s rays.


Organic products are a well-established presence in hair salons, to the point where the most up-to-date professionals have been waiting for the trend to evolve for some time now. The next step has been taken by Helen Seward researchers, who together with a number of Italian university institutions, have introduced a true revolution with the creation of a BIO-inspired line with scientifically-tested effectiveness. THE RESULT IS MEDITER BIO-PERFORMANCE, 100% SCIENTIFICALLY-TESTED ORGANIC EXTRACTS The formulas contain extracts from organically-grown Mediterranean plants, whose effectiveness has been tested in vivo and in vitro. Each product consists of a mix of primary functional organic extracts together with complementary organic extracts. Used in the salon, they provide the pleasure of something new with the certainty of a professional result.

SEWARD MEDITER BIO-PROTECTION, the force of nature just to get pleasure of sun. Travel Kit: SHOWER SHAMPOO, 100 mL DEEP MASK, 100 mL - SHIELD OIL, 75 mL.

Discover the website dedicated to SEWARD MEDITER BIO-PERFORMANCE


SEWARD MEDITER BIO-PERFORMANCE: FORMULA FACT BIO-PERFORMANCE Organic extracts only, with scientifically proven efficacy, assessed by professionals to guarantee professional results.

BIO-MEDITERRANEAN All extracts and oils are obtained from organically certified farms, distributed throughout the Mediterranean basin.

HIGH NATURAL COMPONENT All products contain a minimum of 95% of raw materials from natural source.

HIGH-PERFORMING NATURAL HI-TECH We use a high percentage of plant-based conditioning active ingredients and delicate, natural surfactants.

MADE IN ITALY 100% Italian made project: from conception to development and production, thanks to an expert team of formulators, technicians and artists.

100% NATURAL FRAGRANCE All our products are enhanced by natural perfumes featuring citrus and floral notes, using essential oils such as bergamot, lavender, orange and lemon.


DERMATOLOGICALLY TESTED All formulas have been subjected to clinical trials, attesting to their excellent skin tolerance. NICKEL-TESTED All products are tested to check for traces of nickel, guaranteeing levels below the maximum limit of 0.1 parts per million. PRODUCT FEATURES: SULPHATE-FREE - SILICON-FREE NO ARTIFICIAL COLORANTS NO MINERAL OILS NO PARABENS NO FORMALDEHYDE RELEASERS


COSMOPROF WORLDWIDE BOLOGNA: 50 YEARS YOUNG The International leading show on beauty and cosmetics celebrated its first half-century this year

For the fiftieth year running, Bologna became the planet’s capital of beauty with Cosmoprof Worldwide, the leading event for the professional beauty industry and this year confirmed its international vocation more than ever. A record number of international visitors attended the event, with +16% of foreign professionals compared to last year; 2,677 exhibiting companies from 69 different countries. There were 29 national pavilions to increase the international profile, representing countries from Australia to Soain, from Indonesia to Chile and from Japan to Turkey. For the first time, Argentina, Chile, Japan, Latvia and the United Arab Emirates/Dubai had their own pavilions. The excellent results of the International Buyer Program confirmed that this tool to facilitate business meetings between companies and buyers and distributors, is becoming increasingly popular with 9,000 meetings scheduled.

This year also marks a new phase of international expansion. Thanks to collaboration and partnerships with the Italian Ministry of Economic development and the ITA (Italian Trade Agency), Cosmoprof Worldwide will also be cooperating with Iran Beauty & Clean, the main event for the sector


in the Gulf region and Middle East, as the exclusive international agent for the 24th edition in April. In September, Cosmoprof will start working with Feira Belleza y Salud in Bogota, Colombia, opening up interesting perspectives for Latin America and looking ahead to 2019, a new project to cover India is being developed.


One of the most popular innovations of this year’s Cosmoprof Worldwide was Cosmoprime, the special area with 151 exhibitors, 81% of whom from abroad, focused in retail channels positioned in a specific market segment, from high-end mass market to prestige and niche perfumery. The latest trends were presented in the Extraordinary Gallery, the new growing segments such as multi-ethnic beauty were presented by Tones of Beauty and the round tables of CosmoTalks presented insights into the world of retail and the future of the beauty market. Lastly, the Perfume Factory was a journey into the production process of a fragrance. The celebrations continued with the exhibition “50 Anni Belli”, curated by the Milano Fashion Library with the supervision of Carlo Montanaro: images of prestigious Italian and foreign magazines showing the changes in cosmetics, make-up and hairstyles since the 1960s.

COSMOPROF TRENDS Beautystreams, the renowned global beauty trends forecasting agency, curated a report on the 50 products exhibited at Cosmoprof Worldwide 2017 that reflect nine major trends in the field of beauty. The trends range from Selfie-Ready, to achieve flawless skin instantly, to Viva Vegan, in response to the increasing demand for vegan cosmetics, from Sensoriality, to meet the demand for sensorial and emotional experiences, to It’s a Man’s World, reflecting the increasingly sophisticated products for men, from Hygge, the Danish trend of well-being which has led to products with rich and enveloping textures to help relax and restore skin and body, to Smart Beauty Devices, from Urban Shield, anti-pollution and urban detox products, to Hypersensitive, and from Just Me, the trend of custom-blended bespoke beauty products to Neon Beauty, colourful and fluorescent products that come alive in the dark.



INTERVIEW WITH ENRICO ZANNINI, DIRECTOR OF COSMOPROF WORLDWIDE EXPORT MAGAZINE: The 2017 edition of Cosmoprof Worldwide Bologna stood out for some important events, including the celebration of the 50th birthday of the show. On this occasion, a limited edition of a fragrance was produced, of which the various phases of conception, production and packaging were shown during the event. Can you tell us about the organization of this on-site event, in its various phases? ENRICO ZANNINI: The special project of The Perfume Factory – powered by Cosmopack was produced in collaboration with the Accademia del Profumo and Cosmetica Italia. The Perfume Factory accompanied the visitor on a real journey through the production chain of a fragrance: from the olfaction to maceration, from filtration to filling, packaging and cellophane wrapping. All the production phases were produced thanks to the collaboration of companies of the leading production chain of the sector: ICR, Bormioli Luigi, Candiani, Aptar, Ima Group, Coven Egidio, Pusterla 1880 and Industrial Box. Thanks to the contribution of these companies, in the area set up in COSMOPRIME in pavilion 19, a limited edition fragrance was produced, made by the “nose” Luca Maffei. It is a cologne which, in a contemporary and

results. 151 companies took part, 81% of which were foreign and coming from 28 different countries. We had an excellent affluence of professional operators not only at the display stands, but also at the CosmoTalks, the convention sessions organized with the main trend agencies and trade associations at international level. The special areas in Cosmoprime aroused great interest, which gave the operators the chance to experience the new trends for the retail world: Tones of Beauty brought to Italy for the first time the companies specialized in multiethnic beauty products, in particular “Black& Brown”, while the Extraordinary Gallery gave visibility to the companies of prestige and niche perfumery. sophisticated reinterpretation thanks to the elegant tones of Florentine iris, exalts and tells a story which includes the Italian tradition and the technical innovation of the essence companies belonging to the Accademia del Profumo which, for the first time, worked together for this exclusive project. The production process was certified ISO 22716 and Carbon footprint by Certiquality. EM: Cosmoprime was the major new few feature of the show; a new concept and many new initiatives in pavilion 19 dedicated to retail, to talks and to the international buyers’ lounge. What type of feedback have you received from the market? EZ: Cosmoprime has recorded excellent

EM: You have announced a pan of renovation for the trade fair pavilions. When will work start and will they cause temporary changes to the layout of the show? EZ: The works to upgrade the exhibition area will start by the end of June 2017. For the next editions, there will be modifications to the exhibition layout, certainly improvements. EM: Do you have any other important innovations for 2018? EZ: For 2018 the objective still remains the same; to continue to offering operators and the companies of the trade the best solutions to increase the opportunities for networking and for business. This is the main characteristic of Cosmoprof and its international network. C.S.


MARCH 2018

16 -19 COSMOPACK 15-18 COSMOPRIME 15-18

Organiser BolognaFiere Cosmoprof S.p.a. - Milan - Italy ph. +39.02.796.420 fax +39.02.795.036




company of

in cooperation with



barex ITALIANA A special appointment, the 50th anniversary, for the historical Bologna-based company Interview with Carlo Baiesi, CEO

The whole team of Barex celebrated the 50th anniversary of the company, a leader in the hair care sector, at Cosmoprof 2017, inviting its Italian and foreign customers to raise their glasses in a toast. EXPORT MAGAZINE: 2017 is a truly special appointment for Barex; how have you reached the goal of 50 years? CARLO Baiesi: We have arrived fairly quickly. I have been with the company for almost thirty years, and yet it seems like five minutes. The fact of loving what we do contributes to time passing more easily. We have seen a considerable change in the past two or three years, I would say an acceleration: we have opened 13 new markets abroad and this year’s Cosmoprof is also promising. EM: Is the export sector vital for Barex? CB: Export represents 75% of our turnover, with a presence in important markets such as Russia, Japan and the United States. EM: To what do you owe the success of entering sophisticated markets such as the ones you have just mentioned? CB: We were chosen in Russia and Japan: in Russia about 15 years ago thanks to the quality of our products and the characteristics of our distributor. We entered Japan with the Oro del Marocco line, the concept and design of which is very close to their idea of Italian style, which is not necessarily similar to how we understand it. For the Japanese market we discreetly adapted the line according to the

Carlo Baiesi

requests received, proving that tailormade, especially in certain countries with particular characteristics, is an indispensable requisite. EM: It is interesting to know how Barex came into being… CB: Barex was founded 50 years ago by importing an anti-hair loss lotion from the Netherlands, Jochem’s. Then there were the historical “fix-style” vials, and immediately afterwards, the development of a series of lines which we produced in Italy, to meet some needs by some foreign distributors. To date, we still sell some of our traditional lines, such as ‘Joc’, launched 30 years ago, and ‘Olioseta’. Every 3 years we restyle our brands and update the formulas. Our desire is to rely on up-to-date products, learning from our journey over the years. In the meantime we are introducing new lines, for example, ‘SuperPlex’.


EM: What is it that foreign customers - and Italian of course - trust? CB: There are many elements that give customers a guarantee: the age of the company, the fact that it is a family-run business – there are four of us, each with highly specific competences, my father, my sister, my wife and myself - having all the certifications required by our sector and the knowledge of being able to personalize the products. At the top of all this, the fact that we are a manufacturing company, with all the responsibilities coming from that: towards the families of our employees and towards the customers, who at any time can count of direct assistance on any subject, from the product to training and delivery. It is clear that a purely commercial company cannot provide the same know-how as someone who follows the entire supply chain. The resulting commitment leads us to medium- and long-term decisions as well as to count of a broader and well-planned vision.


EM: The hair care sector, as everybody known, is distinguished by continuous launches of ‘fashion’ products, is this true for your company as well or do you focus more on long-lasting lines? CB: Every company has to decide according to its DNA what to include and what not to include. In our sector we ‘have to’ launch fashion products knowing that they are passing meteors, however they have to be evaluated attentively each time. I think that every launch has to propose a useful product for the hairdresser, even though lasting for a short time. Vice versa, it is better to forget about it. There are products, for example those based on argan oil, which at first was perceived as a temporary product, and which are still on the market, with every reason to continue existing. The market demands and assess you: the company that does not meet the needs of the sector dynamically, is a company at a standstill, and the resulting damage can be serious, especially in recent years when everything travels at the speed of light. EM: How important is the fact of being Made in Italy to be successful on foreign markets? CB: I think that the words ‘Made in Italy’ alone transmits insufficient meaning to illustrate what the excellence of a company can be. There are other codes that communicate the value of a brand: contents have to be provided that reflect the idea of attention to detail, artisanal production and the choice of ingredients: in a nutshell a concreteness that identifies the concept of quality. A simple label is not enough. EM: How important is communication and how has it changed in time?

i, a Di Stanislao, Giulia Sandrolini, Sergio Baies From left: Carlo Baiesi, Andrea Bianconi, Rhod i Corsin llo Alessandra Baiesi, Marco Santonini, Marce

CB: Let’s compare two generations: mine and that of my daughter who is 11 years old. She likes to be a ‘You Tuber’ in front of the mirror and I, although I use the technological tools deemed indispensable today, keep a certain distance from the virtual world. Communication has now moved to other channels, following dynamics which at times are imaginary; there is a model of perfection, guidelines that we all think we follow, and which are often elusive. Nothing can be replicated, as speed means that every single experience cannot be repeated, not even for multinational companies. At times we see outsiders who are able to achieve incredible results with different strategies from those implements the day before and already obsolete. What is the solution? It will be in the future, for the time being I think that we are navigating in a nebulous world made up of values which at times are imagined and imaginary, not corresponding to something substantial.


One question we ought to ask ourselves is: is the Internet really democratic in the sense that everyone can express what they want, or… are we in the hands of large players who classify us or channel us according to certain parameters? The right compromise has to be found between off-line – which nevertheless finds its balance naturally and freely – and on-line, between real and virtual, to obtain a real balance. EM: What can you tell us about the future of Barex? CB: There is none. The future – all the philosophical disciplines tell us – will be a ‘now’ when it arrives. We have to do well and be well today, in order to live the present ‘now’ until the future now. These are the foundations that we have which will allow us to pass on to the next phase, living the present with responsibility and awareness, as a person and as a company. Only then will the word ‘future’ take on a real meaning, as the continuity of the present.


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CELLFINA™ THE LASTING SOLUTION TO CELLULITE One of the biggest beauty concerns for women has at last found its match. The only minimally-invasive treatment with results lasting up to three years.

More than 85% of women are affected by cellulite and 73% of them are very or extremely bothered by it. Cellulite is characterized by dimpling and uneven skin on the buttocks and thighs. Connective bands under the skin called fibrous septae are the root cause of cellulite. Multiple factors are involved in the causes of cellulite, such as hormones and hormonal contraceptives, genetics, a sedentary or stressful lifestyle and dieting or weight gain, but the structural cause of cellulite is anatomical and a result of feathered fibrous septae bands. The typical dimples form when fibrous septae oriented perpendicularly to the skin surface pull down the dermis. Cellfina™ is the only US FDA-cleared and EU CE-marked mini ally-invasive treatment that treats the primary structural cause of cellulite with results that last up the three years, by releasing the perpendicularly positioned fibres to improve the appearance of cellulite. Cellfina™ uses Tissue-Stabilized-Guided Subcision (TS-GS) to target fibrous septae at the precise depths of 6 and 10 mm, causing them to fully release. Similar to a rubber band under tension, once released the treated skin bounces back to become smoother. The Cellfina™ System is only available through a licensed physician. The most common side effects are soreness, tenderness and bruising.

Proven 2-year efficacy of Cellfina™

A study was carried out to demonstrate the safety and efficacy of the Cellfina™ System, performing vacuum-assisted precise tissue release for the treatment of cellulite. Fifty-five adult women with moderate to severe cellulite underwent a single treatment with Cellfina™. A surgical marking pen marked the intended areas of release, which varied between 6 and 25 (average 12)mm. Post-treatment assessments were performed at 3 and 14 days, 1, 3 and 6 months and 1 and 2 years. Outcome measures included blinded assessments of subject photographs and the validated 5-point Cellulite Severity Scale and the Global Aesthetic Improvement Scale. Patient satisfaction was also recorded.

The expected treatment effects were recorded, with none meeting the definition of an adverse event. All the common side effects were mild in severity, short in duration and resolved quickly. The study demonstrated the on-going safety, efficacy and subject satisfaction with Cellfina™, vacuum-assisted precise tissue


release in the treatment of cellulite. Two years after treatment, the average reduction in cellulite severity was 2.0 points (P<0.0001) on a 5-point severity scale. These results supported the US Food and Drug Administration clearance and European CE Mark for Cellfina™ for the long-term reduction in the appearance of cellulite.

JULY 2017


REGISTER BY JUNE 9 AND SAVE UP TO 25% Organizer - North American Beauty Events LLC.: Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - - for info: ph. +39.02.796.420 - fax +39.02.795.036 | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 -


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COLOR IS THE SOUL OF INEBRYA: WELCOME TO THE COLOR UPGRADE The special formula keeps the hair healthy, soft and bright, guaranteeing maximum skin tolerability and a delicate consistency (free from PPD), making it possible to create intense, bright, stable, lasting color results. The ultra-high-precision Color Technology also helps to ensure perfect binding of all the coloring molecules in the hair, preventing the dispersion of pigments that could alter the cover or destabilize the reflection, guaranteeing an even, reliable, delicate color result, even on particularly difficult, porous hair. Today, with 126 swatches and a complete new TECHNICAL AND STYLING TRAINING program inspired by the world of color, Inebrya Color is the ideal ally for any hairstylist, more than ever before.

Color, in all its forms and expressions, plays the starring role in the philosophy of Inebrya, an Italian brand that offers exclusive products for hair care and beauty, studied to satisfy a full range of needs for hair professionals. And today, it is color that is the base of the new project, â&#x20AC;&#x153;THE COLOR UPGRADEâ&#x20AC;?, studied to enhance and boost the performance of Inebrya Color, making it an even more professional, reliable product, in keeping with trends in the world of hair. Inebrya Color is a permanent professional coloring cream enriched with Linseed and Aloe Vera, with an extra-high concentration of top-quality pure micro-pigments able to guarantee perfect natural color for total grey cover.

In support of The Color Upgrade, Inebrya presents the new collection THE SOULS OF COLOR, created by the stylist Giovanni Lunardon Together with the cut, color is such a strong, unique characteristic that it defines the style and essence Hair stylist: Giovanni Lunardon of every woman: it expresses Inebrya Ambassador Photo: Alberto Buzzanca her soul, representing her Make-up: Francesca Sattin femininity and the self-image she wants to project to the world. The stylist is the creator that shapes that soul. THE SOULS OF COLOR is a celebration of color in its maximum expression, riding the wave of the latest trends in color and containing contributions from international artists to enrich the cutting-edge vision of the Inebrya Fashion world. Hair stylist: WARS SB Salon & Academy - Malaysia




100 ml

Permanent professional coloring cream with Linseed and Aloe Vera

• High colour performance without any pigment dispersion • 100% grey cover • delicate formula, free from PPD

Concept: Hair stylist: Giovanni Lunardon Inebrya Ambassador Photo: Alberto Buzzanca - Make-up: Francesca Sattin seguici su


Castelfranco Veneto (TV) - ITALY - INTERNATIONAL & DOMESTIC INFO LINE Tel. +39 049 9988800 Fax +39 049 9988969


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Artisanal Natural Beauty Hand Made In Apulia Laboratory of Cosmetics, a place where everything is handcrafted to artisan standards

The Laboratory of Cosmetics by Lucia, Paola La Porta is a new made-in Italy reality. She is an artisan producer of organic and natural skin, body and beauty products. Everything she creates is hand-crafted using natural and organic oils, butters and natural super-foods especially sourced from Apulia and around the world. This little laboratory is the original idea of a woman full of initiative and resourcefulness. Lucia, Paola La Porta has always been fascinated by the idea of doing a job where she could put into practice all her inventiveness and ingenuity, creating something original and hand-crafted. When she cooperated as pharmacist, she noticed that clients were in search of something natural and special, exactly in line with what she really wanted to create.

She set up her laboratory a couple of years ago and started her activity as chemist and entrepreneur in this field, staunchly determined to put her knowledge and learning into practice and firmly convinced to meet her clients needs.

She lives in a site of natural beauty in the upper Tavoliere delle Puglie, in the south of Italy, where nature offers superior ingredients especially the extra virgin olive oil, renowned for its precious and protective properties not only for health in general but also for the skin. Inspired by the beauty of her land, and the healthy raw materials provided by this region, she exploits and transforms what this territory offers into the most luxurious and divine handmade soaps, solid creams, candles and an array of healthy body care and top quality bath and beauty products. She thinks skincare products have to be as natural as possible to be gentle and safe on the skin – the mirror of our health. This is the philosophy at the core of her Laboratory of Cosmetics where she develops fresh products starting from the best organic raw materials her land


is able to offer- butter, oils, waxes and essential oils. In fact, the most valuable aspect of handmade beauty products is the attention to where the ingredients come from and how they affect your body. The Laboratory of Cosmetics uses old beauty care recipes handed down by grandmothers and after an attentive choice of unparalleled ingredients such as the Mediterranean olive oil, also called “green gold”, argan oil, mosqueta rose oil, shea butter etc, creates wonderful soaps, relaxing salts, face creams, cleansers, body milks and many other products. Lucia, Paola La Porta’s target is creating a well-balanced product line able to pamper, hydrate, protect and brighten our skin making it really radiant. She believes in her activity and works hard to achieve her inspirational goal.



100 ml

Permanent professional coloring cream with Linseed and Aloe Vera

• High colour performance without any pigment dispersion • 100% grey cover • delicate formula, free from PPD

Concept: Hair stylist: Giovanni Lunardon Inebrya Ambassador Photo: Alberto Buzzanca - Make-up: Francesca Sattin seguici su


Castelfranco Veneto (TV) - ITALY - INTERNATIONAL & DOMESTIC INFO LINE Tel. +39 049 9988800 Fax +39 049 9988969


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Hairetouch Perfect color in a single gesture! As of today, the nightmare of grey regrowth is no longer a problem! Echosline has created HAIRETOUCH, an instant, temporary retouch solution in a practical, elegant pack to carry with you for impeccable color on every occasion.

• • • • • •

Covers grey and regrowth in a single gesture Blends perfectly with your color Quick and easy to apply Dries in 5 seconds Excellent hold Washes out with the next shampoo, leaving no trace

Hairetouch is available in 4 different nuances: Dark Blonde, Light Chestnut, Dark Chestnut and Black.

Hair stylist: Antonio Balasso Echosline Ambassador Photo: Alberto Buzzanca

Hairetouch is easy to use: 1. Shake well before use, keeping the product upright 2. Apply to dry, brushed hair, spray evenly 15 cm from the roots and spread with light movements 3. A small amount of product is sufficient. Leave to go to work for about 5 seconds. Washes out with the next shampoo



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The Undiscovered Properties of the Italian Truffle Truffle Therapy is a beauty product line for face and body and developed by Skin & Co. to fight skin ageing. The formulation is based on the use of the Sod (superoxide dismutases) the miraculous enzyme contained in the precious Black Truffle extracted after a long and delicate process. Truffle Therapy Anti Ageing Illuminating Cream, it offers a deep anti-aging and antioxidant effect with a fast absorbing, light texture. Truffle Therapy Cream is an ideal moisturizing concentrate and primer base for any makeup application. Formulated with essential oils and advanced technology, the cream blurs fine line, wrinkles and pores while bringing glow and fullness to your skin. Truffle Therapy Face Serum, carefully handcrafted in Umbria, Italy, Truffle Therapy Serum is infused with potent skinrenewing ingredients able to restore skin radiance. Skin looks firmer and brighter, creating a healthy, youthful complexion with improved smoothness and tone. The product contains the enzyme SOD which reduces fine lines and enhances skin radiance and tone. Truffle Therapy Eye Concentrate Fine modulo, this fresh, non greasy eye concentrate formula helps the eye area look tight, smooth & delicately hydrated. It helps minimize the appearance of fine lines, circles and puffiness revealing radiant, relaxed, healthy looking skin. Delicate even on sensitive eyes. Truffle Therapy Cleansing Oil, Skin & Co combining modern technology and traditions, has created a soft, gentle solution that does not clog pores: Truffle Therapy Cleansing Oil is a blend of fine active ingredients and essential oils that deeply cleanse and purify the skin. It contains sweet Almond Oil rich of monounsaturated fatty acids, organic Argan Oil perfect for sensitive dry skin and Rose extract. This Oil can be used as a makeup remover as it effectively and delicately removes makeup and leaves the skin incredibly soft and hydrated. Can be used daily.   

Truffle Therapy Face Toner, designed to cleanse and purify the skin deeply, it features natural extracts of Truffle, Calendula, Rose and Rosemary. This blend deeply purifies the skin leaving it fresh, hydrated and brighter. An essential part of your beauty routine for healthy, youthful looking skin. Truffle Therapy Ultra Pure Facial Oil, the Truffle Therapy Ultra-Pure Facial oil made with proprietary Black Truffle Extract, boasts anti-aging and antioxidant benefits, to reverse the signs of aging. A unique blend of moisturizers, vitamins and pro-vitamins helps sooth dry and irritated skin. You can use it pure or blend three drops with your moisturizer for additional hydration and protection. Truffle Therapy Purifying Cleansing Foam, formulated for dry and sensitive skin, it delivers a light foam easy to rinse. Truffle extracts help reduce ageing signs. This Foam, brightens, hydrates and brings back tone to your skin when used daily. Truffle Therapy Whipped Cleansing Cream, this Cream is a highly concentrated cleanser designed to renew dry and dull skin while providing extra care to sensitive skin. Formulated with Pure Truffle Extract and Sweet Almond Oil, it is a gentle cleanser that improves skin resilience and tone. It also contains essential fatty acids for skin’s natural moisture barrier.


Truffle Therapy Face Gommage, is enriched with Grounded Apricot Kernel to gently and naturally remove dead cells from the skin. This innovative formula is lotion based, which provides intense hydration and protection during the exfoliation process. Pure Truffle Extract and Sweet Almond Oil help maintain the skin’s natural moisture and provide anti-reddening properties. Truffle Body Gommage, is a natural scrub that exfoliates and hydrates the skin while making it silky soft with its creamy texture. The essential oils deliver anti-reddening and soothing properties while the apricot kernel powder promotes smooth, moisturized skin removing dead cells. The Truffle scent imparts an earthy, sweet and luxurious fragrance. Truffle Body Gel, a combination of truffle extract and amino-acids, this body gel has powerful anti-oxidant and anti-aging effects on the skin, reducing fine lines and sagging skin- the first step to young and sculpted body. It removes impurities delivering radiance and softness. Truffle Therapy Body Milk, rich in antioxidants, vitamins and essential fatty acids, this product leaves skin fresh, silky soft and radiant. Truffle extract fights free radicals while providing an anti-ageing effect. Olive Oil, Shea Butter, Argan Oil and Hyaluronate Sodium enhance skin texture and resilience buffing away wrinkles and lines.


SERVICING BEAUTY INDUSTRY SINCE 1946 Tel +39 049 99 88 800 · · 43




"A drop of light. This is what we wanted from our formula." Enriched with Luminescine, Argan Oil and Plant-based Keratin, Giulietta delivers that â&#x20AC;&#x153;bright colorâ&#x20AC;? that everyone seeks and that we have attained.




XVI International Exhibition of Beauty Industry

IEC, Kyiv, Ukraine General Partner:

+38 (044) 496 86 45;



BEARD SOAP 250ml cleanser with a soft texture to boost the brilliance of your beard  CLICK compressed face and beard cleaning wipe for single use only



HIPSTERIA: The pleasure of grooming a long beard We interviewed Marco Balocchi, who conceived and created but above all was the first customer of the Hipsteria line, ad hoc products for long beards with a very special touch.

EXPORT MAGAZINE: Where does the name come from? MARCO BALOCCHI: It comes from hipster, which can also be a synonym for ‘anti-conformist’. It is a name that fully represents my personality, my way of trying to see the world from another point of view. With Hipsteria, we have put on to the market specific products that are different from the others. Our claim: ‘Made with pride in Italy’ focuses on a packaging that wants to put a “particular” smile on people’s faces with opaque black alternating with neon. In conceiving the cleanser for the beard, I was inspired by the softness of cashmere. It is a product with a low salt content but rich in emollient substances such as lanoline to obtains effects such as glossiness and softness, with the consequent thickening.

The success was immediate, and from there we added a silk-effect no-rinse conditioner, an oil to moisturize and nourish white beards in particular, We then created a completely new product, a heat-resistant wax for the moustaches which is the only one in Italy and one of the first in the world: its formula is that that the wax does not melt with the breath as takes place for other competitors’ products inspired by wax for the hair. Then we added a temporary colouring gel for beards and also for hair, with a plant-based formula, based on squid ink, conceived to guarantee it is completely innocuous if the consumer drinks water or licks his moustache. The line is completed with accessories, such as the men’s ash wood brushes with boar bristles, a line of leather wallets and belts and sartorial bow-ties, all made by Italian craftsmen. EM: It is a very complete line…. MB: Yes, it has been designed for all needs. We very much want to emphasize that we wanted to keep the best price/quality ratio: our effort is to offer the best of quality being on the market as the absolute first price. Customers have recognized and appreciated all this and to date the brand continues to grow. To better characterize and crate loyalty for our brand, we have made a 925 silver pin, created by a goldsmith from Arezzo, hallmarked and also made in Italy, according to the good taste with which we address our consumers. The jacket pin has been put into the iconic tin à la Andy Warhol, which has become the distinctive feature of the Hipsteria line.


EM: Do you think that a line like Hipsteria is destined to stay for a long time on the market, but above all is the fact of wearing ad grooming beards not just a phenomenon linked to a passing fashion? MB: I think that a beard is to men what hair is to women; it is a masculine whim that will always exist, regardless of what today is perceived as a fashion of the moment. There are countries where beards are a symbol and others where it is necessary as protection from the cold, for example in northern Europe, in Russia and in Canada. A beard is also a style, a sort of natural fur coat. Without mentioning the fact that at certain historical periods it accompanies political and cultural movements, taking on a meaning that goes beyond the aesthetic aspect. EM: Do you think that the line has a good potential on export markets? MB: Definitely, proof of this is the great interest recorded at the past two editions of Cosmoprof Bologna, with very many contacts from different countries. In Italy we are present in 670 perfumeries, our hope is that we can soon replicate this success abroad. EM: What drives you to express your creativity? MB: I define myself a good observer; today most products resemble one another, at times only the “dress” changes, Whereas with my “hipster” vision of the world, I try to find the crack in the system, We may exclaim: “Ah, if only there existed the way of creating such a thing!” My answer is; “I’ll try and do it.”


EM: Has the fact of following in “your father’s footsteps” helped you in your business? MB: Of course, although today my business addresses more the development of its own lines. The story of my father Giorgio goes back to 1978 when, like some other dynamic entrepreneurs, he had the courage to leave a safe job, in his case with L’Oréal, to open a wholesaler’s for hairdressers, C.A.P. Centro Acquisti Parrucchieri. After the first difficult years, we became a company that was very present in Romagna and the Marche regions, the point of reference for technical-professional products. Today we have at our headquarters in Pesaro, in addition to the department for professionals, a perfumery with the presence of the best-selling brands on the market, with different price ranges. EM: Have you added other modern systems to the traditional sales activity? MB: Taking into account the social fabric that has undergone and is undergoing a change in consumption, with the average Italian and international user who is beginning to prefer ordering a product comfortably from his couch at home, we have created a web platform called C.A.P. Professional, a site which is both B2B and B2C, although I would like to specify that I personally

wanted an H2H, i.e. Human to Human, proposing a varied and bespoke offer, both for the price and for quantities. We supply the quantity necessary, at the best price possible, The result: H2C. EM: Do you have hair care lines in your portfolio? MB: At the end of the 1980s we launched and distributed at national level the Hydroenergic line, which came into being in the wake of ecological lacquers. We introduced on to the market the

best-selling product categories, at a very affordable price and always distinguished by the best quality. Still today, thanks to the concept expressed earlier, we can be successful because we offer quality, quantity and price. EM: Last but not least, can you tell us about one of your latest creations, the Beauty Botton? MB: This is another important project, which we have been able to implement after having met a contemporary of mine who creates dehydrated products for the Asian market, for example products for hotels such as dehydrated bathrobes or T shirts. Together we have created a wafer, with a diameter of about 3 cm.: by pushing the centre of this wafer, a membrane breaks which becomes soaked in liquid. Inside this wafer we have put a micellar water with a green tea fragrance which consumers like very much: this way we have launched the first cleansing wipe for the beard in the world with the Hipsteria brand. Other new products are on their way which we will be delighted to share with Export Magazine readers at the time.



report - B U S I N E S S C A S E -

VALERIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valerie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis. Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors. Certified in Corporate Governance from INSEAD Business School, Valerie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile. As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valerie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have a holistic understanding of boards. She advises both as a consultant and an NED. 
Valerie’s experience earned her a reputation with major players in the industry who hired her to establish them globally. Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors. She is also dedicated to passing her knowledge along through a range of conferences and events. Valerie has been a guest speaker for the not-profit organisation, CEW, at their Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth. 
At the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valerie organises a very unique conference; A global European gathering for manufacturers, brand owners and distributors to come together and discuss challenges faced by their business and the industry by giving the attendees unlimited networking opportunities.

BUSINESS CASE: HOW TO GET A GOOD DEAL AND WIN AT RETAIL EXAMPLE OF FRANCK PROVOST IN THE MIDDLE EAST Question & Answers with Beauty Expert Valerie Kaminov IL Brand Consultancy Ltd In the beauty sector, the physical, in-store interaction has always been the most important. But in recent years, the digital landscape has offered equally important touch points. In a crowded and highly competitive sector, standing out means expanding your brand’s digital presence in order to get closer to the consumer, moving beyond the single point of sale. However, it is important to keep in mind that in-store beauty sales still represent 80% of total sales. In other words, working with the right retail stockist is essential but tough. With more than twenty years of experience in the industry under her belt, Valerie Kaminov, Managing Director of IL Brand Consultancy has put together a selection of top tips on how to get brands into retail including the long sought after BOOTS. What are the biggest challenges that brands face in the industry today? Building a successful beauty brand can be tough in such an aggressively competitive and saturated market. The biggest market shares are owned by the Big 5: Procter & Gamble, Unilever, L’Oréal, Coty and Estée Lauder. They have an incredible buying power and spend huge amounts of money to be able to keep their market shares. Setting your brand aside from the crowd, which encompasses hundreds of thousands of brands, is an absolute necessity in today’s overly crowded

market. Over the last few years, there has been a shift in consumers patterns: people are getting tired of always seeing the same old stuff and are willing to step out of their comfort zone to experiment new products, even if it means spending more money. The point of sale is essential, even more so in the beauty industry because there is an increased competition from new entrants, more distribution channels and more touch points. Cosmetics and beauty products are hard to sell in the sense that the costumers are not intrigued by the brand alone anymore and cannot feel the product, as one would do in Fashion (feeling the fabrics, the texture). Hence, experiences are essential. Through sensations, emotions and cognitions, brands engage the costumers and create memorable events connecting the costumers to the brand on an emotional level. Newness is one of the biggest sales drivers in the beauty industry. The big questions for retail buyers is whether a new product is distinctive and one that the costumer really need and want. Why is it important for a brand to get stocked with the right retailer? The POS is extremely important because it is where the sale is either won or lost, where the seeds of loyalty are planted and where the interaction with the brand comes to life. Distribution defines

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your brand and contributes to customer brand insistance in two ways. First, it increases brand accessibility so that brand preference is more likely to be converted to brand purchase. But, more importantly, it increases brand exposure, which increases brand awareness. Choosing the right distribution channels means ensuring that your brand is available in the right locations, at the right times and in the right amounts for the intended customer to purchase. Choosing an appropriate channel of distribution where the product is moved from the manufacturer to the end customer as efficiently as possible is therefore a conditio sine qua non. Earlier you mentioned the absolute necessity of setting your brand aside from the crowd. Could you tell us more on how a brand can successfully stand out? Retailers are constantly looking out for products and brands that possess a unique selling proposition in order to be able to offer to their customers’ innovative ideas. “Newness” is one of the biggest drivers of beauty. Another great way of standing out from competitors is exclusivity. If a retailer stocks a brand or a product that nobody else does, customers will have no other choice than to buy it from them. Brands must keep in mind that their retail price should fit the retailers’ customer profile. Moreover, to set yourself apart from the crowd, make sure that you have a well-marketed and well-communicated strategic plan. Last but not least, bear in mind that as a brand, you must be able to competently supply goods to the retailers’ requirements. This might not be obvious at the early stages when your brand starts selling at a given retailer but it is extremely important. Never forget that if you have a bad reputation, retailers might delist your products and/ or brand. A great example of a brand that was successfully able to set itself apart from its competitors is Franck Provost through the launch of its new range J’aime my, currently retailed in Boots Middle East. The idea behind it was to create an elegant and iconic

hair care range for the French leading professional styling & hair care brand. The range has been critically acclaimed. The packaging graphics are audacious and different and have been created by Raison Pure. The heart key visual embodies the designer’s passion for women. The range name, J’aime my, reinforces the idea of spontaneity & the French touch, core of Franck Provost’s identity. Overall, the clean, balanced graphic layout brings an expert feel with a contemporary personality. Apart from the adored innovative packaging, J’Aime my has taken retailers and clients by storm because of its outstanding quality (Franck Provost is, after all, the professional expertise of France n°1 salon brand). The professional formulas guarantee a high concentration of active ingredients adapted to each hair typology. You would never find such thing in a regular hair care product, except Professional ones. Moreover, the J’aime my line is highly appreciated for its unique perfumes and subtle sensorial touch developed for each range: • Keratin: A subtle combination of notes of lemon, jasmine and cedar wood. • Colour: Fruity and woody notes over a floral fragrance. • Oleo: A vanilla fragrance with woody and floral notes. • Volume: A spicy fragrance with Oriental notes of mandarin, pepper, orange blossom and Cashmere wood. • Blond: A fruity fragrance with green floral notes.

How should a brand approach beauty buyers? There is no right answer. Sometimes brands should approach the beauty buyers themselves. Other times, the retailers will approach the brand. The retailers are always looking for new brands at international fairs and exhibitions so watch out! They also regularly surf the Internet to scout innovative brands. Big established houses usually have a strong understanding of the retail structure and feel like a fish in water when it comes to finding the right strategic retailer but unfortunately that is not the case for the hundred of thousands of smaller brands. They may be lost and lacking a strong distribution strategy. Hence, they target the wrong buyers at the wrong time and fail to realize their potential. Remember: TIMING IS KEY.

Their shampoos do not contain any silicone in order to preserve them, allowing hair to breathe and preparing them to welcome masks and treatments. Today, it is extremely hard to find a shampoo without silicone. Last but not least, the products are highly innovative. The Blond-Silver Shampoo includes active pigments to neutralize yellow glints. This is absolutely unique in the hair care industry. J’aime My also offers a CC Cream, never seen before in the hair care market. The fluid texture melts instantly in the hair without making them heavy.

If a brand wants to get sold at a specific retailer, what should it do? What should be avoided? I would highly recommend the brand to really look out for the perfect buyer. Then, the brand should approach that specific buyer and tell them that they have a product that would appeal to their customers thanks to its USP. The brand and the products need to be new and innovative. Exclusivity is highly appreciated. Show the buyer why your brand is a must-have and how you will be able to sell the “wow” factor.


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Franck Provost celebrates 40 years of passion

Moving forward, the brand should set up a meeting with the potential buyer at a professional trade show they will attend. Show the buyer that your brand will help generate more sales and help them have a bigger profit than their competitors. Show the buyer that you have an effective action plan for the marketing launch campaign through thoroughly planned PR events, press releases, promotions and so on. Could you tell us what are the pitfalls to be avoided in order to navigate in clearer waters? Winning at retail can be a major battleground, especially for smaller brands. Avoiding the following pitfalls will help you and your business navigate in clearer waters. Never agree to a retail margin or marketing investment you cannot afford. Never agree to brand-destroying retailer marketing activity. Try to understand the retailersâ&#x20AC;&#x2122; agenda by telling them what you want to say, not necessarily what they want to hear. Most importantly, never leave a retailer with empty shelves by failing to deliver an order in full and on time!

The Beauty Market in Iran: Challenges, Opportunities and How to Avoid Pitfalls Prepared by Valerie Kaminov, IL Brand Consultancy Ltd

The future success of a business depends, in part, on its ability to continue expanding in developing markets. There is currently not a larger untapped market in the Middle East than Iran. Known as the jewel in Islamâ&#x20AC;&#x2122;s crown, Iran combines a mixture of glorious architecture with a warmhearted welcome. The country, could quite possibly be one of the friendliest and most amazing places on earth yet a very challenging market to enter. However, believe me when I say that it can also offer huge opportunities if dealt with successfully, Iranâ&#x20AC;&#x2122;s ideal location between


Europe, Russia and the Persian Gulf States make it a very important trading hub. Understanding a market is key to a successful expansion so here are a few tips that will help you and your business avert any potential obstacles encountered along the way. I. General Trends of the Iranian market As one of the top 20 economies in the world and the largest country in the Middle East with over 80 million

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inhabitants, Iran offers a great potential for beauty brands from all over the world as it slowly opens up to the West. More than half of the population is aged under 30 years old and today Iran forms the second biggest beauty market in the Middle East, followed by Saudi Arabia. It is also the seventh largest beauty market in the world. This might come as a surprise to many as it is well-known that make-up is officially forbidden by the government and women are required to cover up their bodies and hair when leaving the home. However, as observed in the picture above, it is quite clear to see that the care this woman takes with her skin makes for a strong market in make-up and fragrance. Young women are keen beauty consumers, spending up to 30% of their disposable income on beauty products. Moreover, Iranian beauty consumers are big spenders, purchasing an average of 23 bottles of fragrance a year. According to Euromonitor, Iran’s total beauty market is estimated at $ 4bn in 2016 and it is believed that it could double its size over the next five years. In other words, thanks to young consumers, the beauty market is set to blossom as well as the possibilities of economic growth that are offered by a more stable economic situation and better relationships with the West. After a recent agreement over nuclear ambitions from the Islamic government, suppliers and consumers are starting to see an improvement in the business environment. Prices are less volatile and the supply chain encounters fewer interruptions. Sanction reliefs from the West also mean that transferring money to and from Iran has been made easier, which has improved trade greatly. A more stable economy has had a positive impact on the consumer’s purchasing power, which has also grown considerably. Hence, the demand for premium beauty and personal care products has also improved. As a consequence, importing raw materials and finished products will become much easier and the re-entry of companies that left the Iranian market due to sanctions will very likely happen. Other key drivers of the blossoming of the Iranian beauty market can be

easily identified. Consumer patterns are rapidly changing with Iranians shifting from functional products to more sophisticated ones that provide them with multifunctional benefits. According to Euromonitor, « the conversion from bar soap to liquid soap or body wash/shower gel, from double-edge blades to razor systems and from simple moisturizers to anti-ageing creams are examples of how increasing awareness resulted in higher values sales during the last five years». Last but not least, there has been a shift in advertising, which has promptly helped both international and domestic beauty brands to successfully grow due to increasing brand awareness among potential consumers. The main markets in Iran appear to be colour cosmetics, fragrances and skin care,respectively. According to Euromonitor figures, Iran’s total growth between 2014-2019 is projected to stand at $86 million in fragrances and $210 million in colour cosmetics, with both categories expanding at around 6-7 CAGR in real terms. Iran is characterized by a young demographic with a strong appetite for conspicuous consumption: Western designer brands fuel the aspirations of Millennials who see them as a way of asserting their social status. Korean cosmetics are also increasingly popular among young Iranian consumers, suggesting that Iran will very likely be keen to reduce barriers that prevent them from trading with Korea. In recent years, applying make-up on a daily basis has become a ritual for the 15.5 million women in Iran, especially in urban areas. Today, Shekofa Kish, local brand owner of Nivea and Max Factor is the leading player in the highly fragmented category of colour cosmetics in Iran. The company benefits from a very strong distribution network and very high levels of consumer brand awareness. The key factor for a product’s success in Iran is that it must have multifunctional benefits. Multinationals wishing to expand in Iran should emphasize their New Product Development on skincare, cosmetics and fragrances because on


the contrary to toiletries, the competition from cheap domestic brands is less severe and the potential for growth is more obvious. There is still a lot of room for substantial growth in many categories over the next decade as the market is still immature and growing from a very low base. Multinationals are expected to increase their spending on advertising, helping them to also increase their brand awareness. At the same time, domestic companies will try to improve the quality of their products and packaging to survive in an increasingly competitive environment. II. Overcoming the challenges If you wish to expand your business into the Iranian market, it isn’t necessary to say that a few major obstacles will most likely be encountered along the way. One of the major pitfalls of Iran is that the majority of branded colour cosmetics sold are counterfeit products imported from China, South Korea and Turkey. Back when Procter & Gamble decided to pull out of the country, the gap in the market left by its razor brand Gillette was almost instantly filled by illicit goods. Whilst there are no official statistics, it is believed that Iranian women are the biggest consumers of counterfeited cosmetics carrying famous European and U.S. brand names. Other main factors that are currently making trading difficult for companies are: • Barriers to enter • Arduous registration and licensing of products • Customs clearance • High import duties • Illegal importation/non-compliance • Local agency requirements and registrations • International sanctions and embargos • Complications with financial institutions and payment terms It is currently extremely difficult to import products as each of them must be registered by the Ministry of Health. Moreover, businesses face extremely tight regulatory controls and high import duties. There is also a very strong presence of grey-market beauty products meaning that success in Iran is anything but guaranteed.

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The retail environment despite being of high quality is also saturated and high rental prices mean that brands face fierce competition. Culturally, Western companies should expect some pushback. For instance, some American products are still prohibited from entering the market (although many are present unofficially on the grey market). Despite the under-going reconciliation, conservatives in the country continue to perceive western brands as suspicious. Without a doubt, Iran presents great opportunities that one can simply not ignore. At IL Brand Consultancy we know that choosing where and how to expand your business can be a tough decision, especially if expansion and growth is new to you. We work with our clients so that we can provide them with clarity, backed with years of experience, expertise and knowledge. With our understanding of the market, we have put together a selection of options that we believe will help you and your business enter the market as smoothly as possible:



1. The United Arab Emirates Free Zone Thanks to its proximity with Iran, the UAE can be seen as a strong partner. The country is consistently considered the best Middle Eastern Country to do Business with. It has also been ranked 27th by the World Bank as the Top Countries To Do Business With and 8th worldwide in the 2017 Index of Economic Freedom, released by the US-based Heritage Foundation. The UAE possesses a strong network of Persian

retailers and is one of the major logistics hubs in the Middle East. As organiser of the International Manufacturer and Distributor Forum, which took place during the Professional Beauty Exhibition in London last February, I had the chance to invite a panel of guest speakers to debate on Iran and its opportunities for the beauty market. After thoughtful consideration, my recommendations go to the Dubai-based distributor, Luxuria Trading, who I well versed in the peculiarities of distributing high-end products in Iran. Its founder and CEO, Bechara Sleiman, has long understood how to avoid the usual pitfalls of this promising yet challenging market thanks to his 25 years of continuous presence in the Middle East. As long as the Iranian legal framework remains unstable, Mr. Sleiman recommends relying on a strong UAE partner. With its business-friendly regulatory environment, the UAE is consistently ranked the best MENA country in which to do business. This, coupled with its geographical proximity to Iran, makes it a good point of entry for those luxury brands wishing to penetrate the Persian market. In particular, choosing a distributor established in a free zone offers many advantages such as the absence of custom duties, the possibility to register the items for their re-export together with the existing infrastructures of a logistics hub. According to Mr. Sleiman, ‘’items can be shipped from Dubai since Iranian authorities rarely raise issues with deliveries and invoices originating and issued from the UAE. In addition, most financial institutions operating out of the UAE are used to working with Iranian businesses, contrary to some Western banks which may be reluctant to process transactions involving this country. 2. Direct Presence in Iran Another option could be to establish a direct presence in Iran. This would mean choosing the right form of entity for your

business either as a limited liability or as a private joint stock company. However, this would imply complying with strict local ownership requirements and paying 25% corporate tax. A business that sets up directly in the Iranian market would have to be transparent (e.g. Foreign Investment Promotion & Protection Act FIPPA) and employing locals would be an added-value as they would have a better insight and understanding of how the market works and what consumers really want. 3. Iranian Free Zone There are 6 free zones in the Islamic Republic of Iran with the most wellknown being Kish Free Zone, Qeshm Free Zone and Chabahar Free Zone. The benefits of establishing in an Iranian Free Zone are as follow: • No tax corporation • No visa requirements for entry into the zone • No customs duties on exported raw materials, semi-finished goods or machinery • Land purchase for foreign investors inside the free zones Entering the Iranian market can be extremely tough for many reasons, one being the highly complex political and financial structure of this market and in turn, the country. Many brands get easily scared when seeing the pitfalls and avoid entering the market altogether. However, the Iranian beauty market is one to watch in the near future because it is rich, diversified and growing at a fast-pace. According to the Food and Drug Administration (FDA) of the Islamic Republic of Iran, almost 50,000 different brands of beauty, toiletries and health care products were imported and authorised for sale in 2016. Foreign companies need to keep in mind that it is no easy task to expand in Iran and that it is essential to have the right strategic plan. By choosing the adequate partner, Iran could and should definitely be the next stop on your agenda.

For more information on how IL Brand Consultancy can help you expand your brand into different markets, please contact us on or visit our website at 58



China Beauty Expo 2017

Building on the success of previous editions, international attendance and scope of the expo have been consistently increased from one edition to the next, thus transforming the show into the key reference for the Asian beauty industry. CBE 2017 will host to 3,000 exhibitors with over 250,000 sqm of exhibition space.

Among those will be more than 1200 international brands and 500 international direct presences from 26 countries and regions (Increased by 90% over last two years), including Australia, Austria, Belgium, Canada, Estonia, France, Germany, Hong Kong, India, Israel, Italy, Japan, Lithuania, Malaysia, Netherlands, New Zealand, Poland, Singapore,


South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, UK and USA. CBE is the ideal platform for cosmetics manufacturers, brands and agents to penetrate the Asia-Pacific markets.


The beauty industry’s distribution channels are constantly developing. To keep abreast the constant evolution, CBE 2017 will be the gathering point for 350,000 trade visitors, hailing from all networks, including department stores, shopping malls, supermarkets, specialty chain stores, beauty salons, nail salons, SPA, hair salons, plastic surgery hospital and e-commerce. With a range of show features and activities, CBE 2017 aim to provide insight, as well as networking opportunities to meet the needs of manufacturers, brand owners and retailers.

Beauty Ingredients & Formulation Forum (BI&F) CBE boasts the latest developing trends of technology as well as industry and analyzes the upstream cosmetics industry from laws and regulations, safety detection, innovative technology and application May 23rd with SDCTA talking about Studies on new cosmetics regulations in China. May 24th powered by IFSCC this year, provides the latest market trends and leading technologies at N2 meeting room. IFSCC, International congress dedicated to cosmetology advanced science with L’Oreal, LVMH, Greentech and Chanel Research & Development players together with International and Chinese experts. Worldwide most concerned topic, Advances in Beauty Science, will be brought to site.

2017 Country of Honor – France As of China Beauty Expo’s tradition welcoming a country of honor each year, France will be the country chosen for 2017. Cosmetic Valley cooperate with China Beauty Expo since 2008 and federating French companies to the show, in hall E1 to hall E7 where more than 800 French brands are located inside distributors stands . and you will find your full service French offer in hall W4- to N4. Discover your journey at N5, designed by Centdegres, a French HQ designer, together with Musee of Grasse, Firmenich and Capsum, presenting a whole new trend Gallery about MIX&MATCH. On CBE, an international platform, French exhibitors will showcase the latest and best of beauty products, technology and services. In 2017, visitors can enjoy viewing France at China Beauty Expo.

Beyond Beauty Trends Partnering with movers and shakers of the industry in the world, China Beauty Expo highlights upcoming beauty trends in make-up color, fragrances, packaging as well rules and regulations, presented by a selection of international speakers from Europe, USA and Asia. Boasting such NO.1 companies like Firmenich, NO.1 in global fragrance supply chains; Musée de Grass, NO.1 in worldwide fragrance museum. Partnering with movers and shakers of the industry in the world, China Beauty Expo highlights upcoming beauty trends in make-up color, fragrances, packaging as well as rules and regulations, presented by a selection of international speakers from Europe, USA, and Asia. Attendees will take away informative, engaging and practical information covering the most important and timely issues relevant to todays’ beauty business environment.

For more information, please check


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Big Revolution For Qosmedix New Mobile-Friendly Website The new website has recently been upgraded offering now many features like multiple product views, zoom images, the ability to shop multiple sizes and colors from one product page, quick view, quick add to cart, a wish list and streamlined check out process. Furthermore, Qosmedix boasts a new blog called “QosmeTips” recently rolled out with a multitude of novelties: monthly articles, with tips and tricks for using Qosmedix products and advice from the company’s beauty industry experts. The company’s huge priority was to develop a mobile-friendly website which allows users to make their purchases from any device. Qosmedix’ huge assortment of products is now easily accessible anytime, anywhere, which turns into a big advantage for both clients and company.

Soothe, Plump And De Puff Your Under Eyes With The New Refreshing Gel Eye Mask Collection

Relaxing or Refreshing Experience with New Gel Eye Patches Soothe, plump and de puff your under eyes with Qosmedix’ New Gel Eye Patches. These newly-shaped gel patches are perfect for spa professionals to use during facial treatment. The two new styles of blue gel patches are a further addition to Qosmedix growing collection of spa supplies. Refresh clients’ puffy, sore and tired eyes with the round and oval gel eye patches that can be warmed or cooled to create respectively a refreshing or calming experience. The eye gel patches can be easily cleaned using soap and water, allowing you to provide them as an after treatment gift to your clients. Do not freeze or boil.

Itchy, sore eyes, tired from screen use or contact lenses find a solution with the new recently launched Refreshing Gel Eye Mask Collection by Qosmedix. The fun gel eye masks are an addition to their growing collection of spa supplies. It’s easy to treat your client’s puffy, tired eyes with these fun gel eye masks resembling refreshing Cucumbers, Watermelon and Orange. Cool these masks in the refrigerator and use them during or after facial treatments to help reduce puffiness around the eyes. Warm them to relax, unwind and create a calming experience. Spa Professionals can also provide these gel masks as an after treatment gift to their clients. They also make an excellent promotional item or fun addition to any holiday spa kit or gift set.




VAGHEGGI 40 years of infinite beauty We met Valeria Cavalcante, Managing Director and with her we identified the values that have taken the company to the highest levels in the professional beauty sector

Always faithful to the principles of phytocosmetics, Vagheggi has always been synonymous with beauty in the purest sense of the term, inner beauty that is also expressed through external beauty. Technologically advanced products, the expression of Italian style and production and appreciated in 60 countries in the world. EXPORT MAGAZINE: Can you tell us about your journey, since the Cavalcante family has been running the company? VALERIA CAVALCANTE: First of all I have to thank them for the educational system I received and which has let me be coherent in all these years in which we have been able to keep the green soul that has distinguished the company since the beginning. My parents play an active part, my father Vittorio is the Chairman and my mother Franca is Head of Education. We are all motivated to work with passion, the real engine of all our activity, alongside the human resources of the company, who for us are an integral part of our company and our family. The climate allows us to carry out meticulous and thorough work from every point of view, from the formulation to production and logistics, from education to commercial development in Italy and abroad. EM: Your head office in Nanto, near Vicenza, nestles in greenery which architectonic characteristics which are the real expression of Italian design, fully respecting nature and the environment. VC: We inaugurated the new headquarters in September 2011 with the precise

One of the reasons why Vagheggi is so well inserted in the Chinese market, as well as the quality of the products and the value of our partner, is because we regularly hold, about 5 times a year, courses and seminars at the partnerâ&#x20AC;&#x2122;s head office, or at the most important beauty salons in various places. Normally during the day there is the seminar and in the evening a social event, where the Beauticians like to get to know and share moments of relaxation with our trainers and the company personnel, feeling active partners in full of the company. Valeria Cavalcante

intention of expressing the real essence of our company: it was started and remains in the world of phytocosmetics and combines with the tradition of natural cosmetics the most advanced laboratory and analysis technologies. Our head office, in which there are all the vital sectors that lead to the creation and production of our cosmetic lines, is also the place where we carry out one of the most important services; training. We regularly host hundreds of Beauticians from all over the world, and we hold seminars with various levels of training, depending on the specific needs. EM: Is training a fundamental factor for you? VC: Absolutely, only with good training can the Beautician make a correct analysis, applying a specific product. We also hold courses for our foreign customers, both at our head office and at the distributorsâ&#x20AC;&#x2122;, according to a predefined annual calendar.


EM: Your company has an excellent brand awareness. How did you succeed in conquering this? VC: Since the beginning we operated with a strict method, we have always been very clear in explaining what type of skin imperfections we work on and the type of result that could be obtained using a certain product. We have never promised miracles, not even at times when certain competitors had pretentious claims and promises that were not very credible. Our promise, always pertinent to reality, is to offer personalized solutions, targeted to the individual and accompanied by dietary and lifestyle advice for global wellbeing that lasts in time. In the past few years, we have been working more on communicating our know-how and we will be doing this more and more. I think that the coherence that allows us always being faithful to ourselves and to our DNA, whilst taking into account the continuous evolution of the market, has effectively meant that the high level of perception of the brand awareness both by our customer and by the final consumer.


EM: How important is the development of export markets for you and what is the main reason for your success? VC: It has always been important, we started 39 years ago entering the Canadian market which has a culture for beauty that is very similar to the European one. We are now in 60 countries and I think that this is possible thanks to the fact that we can offer a cosmetic with very high standard of quality, accompanied by an image linked to the world of Made in Italy. The search for beauty and style, as well as for a product that works, has allowed us to enter highly competitive markets such as Austria, Germany and England in Europe and in the Far East, China, Korea, Taiwan, Thailand, Malaysia, Australia and even the Cook Islands, the destination of many people’s dreams! We have also opened a branch in Hungary, which is a very positive experience thanks to the human resources who have reached the objectives given and to the fact of

reproducing locally the standards that we apply on the Italian market. EM: Is it important to create the loyalty of the distributor in order to create the loyalty of the customer? VC: Certainly, it is important to lay the foundations and then to consolidate them. Distributors want to be certain of being able to count, on the other hand on a trustworthy partner, that can follow and accompany them in their growth process. At this point, it is not discounts that count, but the service offered that allows carrying out a valid and continuous activity. EM: What is your price positioning? VC: Medium-high. We are able to offer our distributors subsidies, to allow them to work as best as possible. While taking into account the peculiarity of every market, our message is that only with a serious and structured approach can a stable and long-term business be established, where the key word is ‘training’, managed in the same way as in Italy.


EM: Abroad where do you see potential? VC: Our main dream is America, considering the many requests of the individual beauticians that we receive at our head office. We know that it is a complex market and we are making an appropriate market analysis in this regard. EM: In addition to 75.15, the luxurious anti-age line, with which Vagheggi celebrated its first 40 years, which lines have you launched recently? VC: After 75.15, a face line with which we wanted to celebrate, with absolutely advanced formulations, the history, the expertise and the vision of the company, our commitment continues every day thanks to our in-house Research and Development. We have recently launched the body lines Thema and Sikelia. In Greek, Thema means ‘what is in the right place’, the starting point. We liked this concept very much to present a line which represents the first step, which prepares the skin and creates the perfect balance to amplify any specific treatment.


eria, Vittorio and Franca

Vagheggi founders: Val

We have paired three types of supplements with Thema – for an all-round approach to beauty – which act on detoxing, on the rebalance of the body’s weight and on abdominal swelling, issues linked to both the female and male world. With the Sikelia line, we wanted to pay tribute to our beloved Sicily: Sikelia was the name the Greeks gave to this land. In balmy weather, bergamot, chinotto oranges and clementines are harvested in Sicily, from which a special synergy of extracts created especially for Vagheggi is obtained. Rich in minerals, vitamins and alpha-hydroxy-acids, they have an antioxidant, purifying and smoothing function.


The line is high-performing: the formulation of Sikelia was guided by two scientific discoveries; on the one hand the identification of the mechanisms of the alternation and loss of tone by the body’s skin, on the other the discovery of the beige adipocyte. Research has discovered that the extract of Dill has the property of reducing the activity of the killer protein and increasing the stimulating enzyme for a shock action on the slackening and loss of tone by the skin. The discovery is important in particular for women over 50 who are approaching the menopause, the time when there is a greater tendency to have a curvy profile.


EM: You give great importance to research… VC: For us it is fundamental, we have a team of cosmetologists perennially in contact with university institutes in Italy and abroad. We keep the scientific discoveries in the world of medicine and genetics monitored, from which many innovations in the field of cosmetics can come. All accompanied by very strict testing, to guarantee maximum safety, proven by the fact that is all these years we have never had any problem with clients. Last but not least, we have launched the INTENSE line to meet the brand new problem of “digital pollution’. Smartphones, computers, tablets and technological devices subject the skin of the face to an over-exposure of blue light, fostering premature ageing of the skin. Those with a “connected” lifestyle also produce an excess of free radicals. The skin, already exposed to pollution and subjected to chrono-ageing, is further put to the test by “digital ageing”. INTENSE aims to be the multifunctional age care answer from Vagheggi Phytocosmetici to the 4 Cs - Chrono, City, Computer and Connected lifestyle – to give radiance and protection to the face. EM: Your future projects? VC: An organic line which will follow our standards of quality, efficacy and image is under study, to which special attention will be given for the packaging which will be completely eco-sustainable.




26 - 27 June 2017 18 - 19 September 2017 5 - 6 March 2018 9 - 10 April 2018


24 -25 September 2017

SOUTH AFRICA Durban 21 - 22 May 2017 Johannesburg 3 - 4 September 2017 Cape Town 4-5 March 2018 UAE Dubai

5 - 6 February 2018

UK Belfast Manchester London

11 June 2017 8 - 9 October 2017 25 - 26 February 2018

Leading exhibitions in key destinations. Our management will introduce you to local distributors.

Special terms apply for Export magazine readers, quote EXPORT when enquiring for further details.* Contact: Steve James T: + 44 (0) 20 7351 0536 E: 68

*New bookings only. T&C apply.

Find us on @pro_beauty ProfessionalBeautyUK 69


BIOFACH AND VIVANESS 2017 THE PROGRESS IN THE ORGANIC MARKET REFLECTED IN SUCCESSFUL SHOWS Nuremberg was the centre of the organic world with an exhibition duo from 14th to 17th February

The latest edition of Biofach, the world’s leading trade fair for Organic Food, and Vivaness, the International Trade Fair for Natural Personal Care, set a new record in 2017 with a total of 51,453 trade visitors to the shows. They came from 134 countries and were impressed by the range of products offered by the 2,786 exhibitors. The country of the year was Germany, where the organic industry is progressing, including for natural cosmetics, with a joint survey conducted by naturkosmetik konzeptem the Society for Consumer Research (GfK), IRI, IMSHealth and BioVista show that the German natural cosmetics market has a market share of 8.5% and is worth euro 1.15 bn, meaning it is the strongest natural cosmetics market in Europe. Vivaness, with 259 exhibitors from 35 countries, showed that “green” cosmetics are a source of inspiration, dynamism and variety. Sixty-six per cent of the exhibitors at Vivaness came from outside Germany and the exhibition space covered 5,471 square metres. In addition to the pavilions of Vivaness’s two honorary sponsors, Cosmos and

Natrue, visitors showed great interest in many other highlights. These ranged from the novelty stands displaying 196 innovative products to the “German Newcomers” pavilion, and housed 10 exhibitors, to the young innovative companies from abroad in the special show, Breeze. With representatives from nine countries, Breeze was even more international than in 2016 and included companies from Australia and the USA. Both the Cosmos and Natrue representatives were very satisfied with the show, confirming that Vivaness is a major showcase for certified natural cosmetics. Harald Dittmar, Managing Director of the German Association of Industrial and retail Companies for Medicines, Health Foods, Food Supplements and Cosmetics (BDIH), which is one of the founding members of Cosmos commented that “Vivaness 2017 was a complete success for Cosmos and the BDIH. Even the companies exhibiting Cosmos-certified products at the Cosmos pavilion this year for the first time were all very happy with their experience at Vivaness.”


Klara Ahlers, the President of Natrue, said, “Vivaness informed, inspired and showcased current trends through product worlds, a specialised supporting programme and discussions. As an honorary sponsor of Vivaness, we are pleased it was a success.” The main trends highlighted at Vivaness are multifunctionality and vegan natural cosmetics, new haircare and hairstyling products, deodorants in every format and products that do not contain water. Vivaness on stage presented a wide programme with everything from make-up presentations focusing on mineral make-up and how catwalk trends can be adapted for everyday use to panel discussions on current trends from the perspective of bloggers to the presentation ceremony for the Vivaness 2017 Bets New Product Awards. Seven products won the Best New Product Awards in the seven different categories (facial care, body care, hair care, decorative cosmetics, special cosmetics/ care, drugstore articles and wellness products), voted by visitors, emphasizing the great innovation in the sector.


Byotea Skin Care

PETTENON COSMETICS S.p.a. Via del Palù 7/d 35018 S. Martino di Lupari (PD) – ITALY


Tel. +39 049 9988800 – Fax +39 049 9988809 –

E xhibitions

Professional Beauty London Once Again Delivered An Unforgettable Show The perfect place for you to discover the latest innovations whilst being updated on forthcoming beauty trends and education

Europeâ&#x20AC;&#x2122;s leading and the UKâ&#x20AC;&#x2122;s largest beauty and spa trade show closed its doors last February. Another fantastic event organized by Professional Beauty team, with over 800 brands, 3 conferences, 8 live stages, 6 seminar programs and 2 make-up and nail championships, this must-attend event gathered over 30,000 professional visitors. Attending the show means that all visitors will be in the know of all the new product launches from hundreds of big brands. Also they can enjoy a spa experience at one of the stands. Finally, visitors can do all the networking they want, attend one of the many seminar programs and conferences or book one of the many workshops on offer. Hence, this is an amazing opportunity for people within the industry to learn and get inspired. The Show New Attractions Professional Beautyâ&#x20AC;&#x2122;s managing director Mark Moloney expressed his satisfaction for the success obtained by the show and particularly for the great result achieved by the two new areas Launchpad and the College Zone that offered respectively

first-hand educational opportunities for the varying audiences and useful information by leading employers and key brands about internship and career opportunities for students.


Phenomenal Must-See Demos, Stages And Conferences This show is so special as it brings together live demonstrations, innovative techniques and product developments within the beauty industry.

E xhibitions

The winners for the Warpaint Make-up championships are: • Bodypainting Theme: Love is All Around Judges: Jennie Roberts, Catriona Finlayson and Brierley Thorpe Professional category winner: Jenny Marquis Student category winner: Stephanie Harrison • Runway Theme: 20th Century British Fashion Designers Judges: Tiffany Kissler and Terri Pace Professional category winner: First: Erika Toth Student category winner: Jessica Curtis • Film & TV Theme: The French Revolution Judges: Mike Peel and Catriona Finlayson Professional category winner: Angela Youngs Student category winner: Claire Golby Real • Real Beauty Theme: Spring Bride Judges: Shana Josephs, Jennie Roberts and Jo Peters Professional category winner: Vanisha Solanki Student category winner: Leanna Keating • #Instawarpaint Photographic Theme: Mesmerising Eyes Judge: Maria Malone-Guerbaa Winner: Robyn Starks Rising Star: Rhianne Gallagher Pro Artist: Jenny Marquis College Cup: City College, Norwich

3 conferences took place at ExCeL last February: the World Spa and Wellness Convention, which is the leading networking event for owners and directors of spas and hotel; IMF, where brand owners, manufacturers and distributors gathered to discuss strategies; the Education Forum, where lecturers and employers from all over the UK met with the aim to raise industry standards and prepare our future beauty workforce.

Championships and Awards’ Winners Top beauty pros competed in the International Nail Championships, Warpaint’s make-up championships and the College Cup which provided inspiration for aspiring and established professionals. Professional make-up artists and those still studying put their skills under the spotlight in front of the experienced judges and the biggest brands in the industry. These championships were for both professionals and students within the beauty industry, who battled it out to show off their talent.

Two dedicated categories for students - Permanent Polish and Student Manicure will give the beginners in the industry a chance to kick-start their career. The winners for the International Nail Championships are:

HJ Live, formerly known as Salon London, HJ Men and Fellowship stages welcomed hairdressers from across the UK to showcase their skills and inspirations to a packedout and eager crowd. They offered trends, top talent and education for salon owners and hairdressers looking to stay at the top of their profession.

The four live stages within Professional Beauty were a big hit this year, with inspired audiences attending shows at Warpaint, Advanced Therapists, Organic stage and their very own Professional Beauty stage. The 6 seminars featured an array of top industry experts sharing useful business advice and the latest techniques.

Day 1 Spa Manicure: Stephanie Mendiola Salon Nail: Nichola Fraser Pink & White Competition Style: Virag Timar Permanent Polish: Stephanie Mendiola Photographic Classic: Stephanie Mendiola Voter’s choice: Anett Bunkoczi Nail Masters: Virag Timar International Manicurist of the Year: Stephanie Mendiola International Nail Master: Virag Timar Day 2 Nail Starters Student Manicure: Kelly Svensen Nail Starters Student Permanent Polish: Chloe Gleed One Stroke Nail Art: Joanna Lenarczyk Showcase Nail Art: Natsuko Takanishi Photographic Nail Art: Danielle Cragg Nail Art Masters: Virag Timar International Nail Art Master: Virag Timar











COSMOPROF Worldwide Bologna 4 April 2014

COME AND FIND US AT OUR NEW LOCATION IN PAVILION 25 - STAND B86/C87 nio - protect technology






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Incredibly blonde and healthy hair. Today this is possible with Eslabondexx Bleach,the first bleaching powder with Eslabondexx enhanced formula, for amazing results and the utmost protection.







DUBAI, MAY 14-16, 2017



Via Ciserano - 24046 Osio Sotto (BG) Italy Tel +39 035 419 7798 - WWW.ALFAPARFGROUP.COM


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Beauty & Business Alfaparf Group is specialized in CUSTOMIZED HAIR COLOR solutions Development proposal is a simple but sophisticated process that brings the new hair color line to market in a time efficient way

PERMANENT HAIR COLOR DEVELOPMENT FOLLOWS FEW ESSENTIAL steps COSMETIC BASE DEFINITION The base is either chosen among the available ones, or developed upon customer request; product claims and fragrance need to be identified in the early stages and can be chosen among the available options or developed new following a specific ingredients brief. New cosmetic bases (fatty phase) can also be developed upon customer request. Fragrance will also need to be defined in the early stages of the development. Frangrance will be chosen by the customer between a palette of proposal, customer can also suggest its own fragrance. Special cosmetic ingredient can be selected in function of the requested marketing positioning.

SHADING STEP The process of shading is one that involves taking a color technology and preparing shades to match benchmarks. Beauty & Business provides hair color in liquid or cream forms. Ammonia, Ammonia free technology is available. PPD & PPT free formulations are also part of the technology offered by Beauty and Business. Hair color can be developed in order to work at the desired ratio of application: 1:1 and 1:1,5 or 1:2 technology. The work of shading will be performed in our Technical Center of Osio Sotto following our standard protocol of half head testing. Testing on swatches followed by testing on models heads is our standard approach. During this time technical people from customer can visit to evaluate the development work and take part in the shade approval step.


Specifically, the shade can be approved by the customer at B&B site or always by the customer at their own site. In selected instances, and with previous agreement, approval of the nuance can be delegated to B&B technical people. Approval of a shade means the formula is locked up. Samples will be available to customer to evaluate the nuances during the shading step (3-6 tubes per each submission), before approval, and up to a certain number of color tubes per approved shade, after approval. The assumption for this step is that an adequate testing protocol is taking place in B&B Italian facility. Should, in the course of the development, emerge that customer requires extra testing or validation, then an adjustment to this step will be needed.

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After formulas lock up, the laboratory can proceed at further instrumental validation tests: color fade, shine, combing, tensile strength, other tests can be done upon request.

REGULATORY check Part of this step is on parallel with development or shades and their approval. Beauty & Business provides complete services in order to develop formulations for all markets. After formulas are locked, the regulatory team can prepare: • INCI • MSDS (Material Safety data Sheets) • Documents to support foreign product registration • other documents specifically requested by customer. The Regulatory group will also be reviewing the artwork of the product in preparation to production steps. All formulas will be tested for safety.

INSTRUMENTAL VALIDATION This can be done in parallel with the development process of shading, as formulas are approved they can undergo the Instrumental Validation step.

INDUSTRIALIZATION Formula scale-up. This involves the preparation of pilot production or an industrial production scale if needed. FORMULA EXCLUSIVITY The formulas that are developed during each project will only be used for the customer commitioning the work, and for no other product.


R aw materials , packaging , machiner y

THE CPL AROMAS FACILITY BASED IN JEBEL ALI DUBAI HAS BEEN RECOMMENDED FOR ISO 9001 REGISTRATION FOLLOWING A SUCCESSFUL AUDIT BY INSPECTORS The 10,000 square meter facility situated in the Jebel Ali Free zone was the first full service international Fragrance House manufacturing operation in the Middle East. Serving the MENA region and the Indian sub-continent the site includes Creative Perfumery, Evaluation, Sales & Marketing, and a full service Product Performance center together with fully automated fragrance manufacturing. During mid-February an assessor from the British Standards Institute (BSI) completed a two-stage auditing process of the Dubai site’s quality management system (QMS) and was satisfied that the procedures adhered to the required standard. As a result, the Dubai site’s QMS has been recommended for certification to ISO 9001. ISO 9001 is an international standard that specifies certain requirements for a QMS. Organizations certified to this standard are recognized as having the ability to provide products and services that consistently meet customer and regulatory requirements. The certification will state that the scope of the QMS applies to “The development, manufacture and supply of fragrance compounds and all re- lated activities”. This then covers

all aspects of CPL’s business from receipt of a development enquiry, through to delivery of products and services to customers. Commenting on the successful audit Group CEO, Chris Pickthall noted “I am delighted and proud that CPL Aromas Dubai has been recommended for ISO 9001 certification. This achievement demonstrates our ongo- ing commitment to providing high quality products to our customers throughout all regions of the world.” CPL Aromas opened its fragrance production facility in Jebel Ali during February 2015 though the company has operated a Creative center with sales and marketing since 2005. Today the business employs 75 full time staff on site and can claim to be the leading Fragrance House in the region supplying perfumes for use in Fine Fragrance, Personal Care products and a variety of Household applications.

“Flatty”- The100% Made In Italy Innovative Packaging Mktg Industry, the Italian packaging maker, is glad to launch their innovative extra-flat cardboard trousse at Cosmopack/Cosmoprof 2017. The multifunctional make up packaging has specifically been designed for makeup powders and powder refills. It is endowed with “Lift and Reseal” label, that can be used either to exchange refills or to carry around your favorite makeup powder. “Flatty” occupies the smallest possible space (only 5 mm thick) and perfectly fits in a small purse, in a jacket’s pocket or in a travel beauty case – the ideal trousse to be used by a

modern active woman always on the go. On the occasion of the launch, Mktg Industry has developed a special limited edition created using special papers by the Italian paper manufacturer Cordenons: shiny silver paper, metallic paper in gold, colored metallic paper, silk paper,


and papers in special colors and with special textures. “FLATTY” is an ecofriendly and eco-certifiable packaging solution that can be manufactured using 100% recycled paper only and is able to reduce waste. The pack can be decorated with 4 colors printing, hot stamping and embossing.























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PARLUX AT COSMOPROF WORLDWIDE BOLOGNA 2017 A SUCCESS 40 YEARS LONG The 50th edition of the important bolognaise exhibition called the attention of another important anniversary: that of Parlux and their 40th year of activity and successes in the creation, production and trade of professional tools particularly devoted to hairdressers. At the hall 33 a big Parlux booth showing a simple but essential, efficacious and very light architecture received many visitors and fond customers. The Parlux dryers, especially the Parlux ADVANCE® models in their various different colourful models caught the attention of professionals

who appreciated their extraordinary, technical advanced features making consider it a “top dryer” and excellence product for the hairstylist’s job. To be able to celebrate their 40th year activity (Parlux was founded in 1977 by the current CEO, Mr. Paolo Parodi) this modern hair dryer is being produced only during 2017, in a limited edition, in the new “blue matt colour “ with the special “40 years Parlux logo”. A very efficient dryer to be used in hair salons and may also be collected! This special model in fact, is going to remind to future owners and users to own an indispensable working tool created by a company which made and continues making the history of professional hair dryers. As foreseen, the Parlux booth has always been crowded: at the Parlux social corner by which many visitors took nice ”selfie”,

PARLUX ADVANCE® and MELODY SILENCER: a perfect pair for all hairdressers, especially for the German ones Top Hair International 2017: excellent organization and a variety of educational and informative proposals for the domestic and International hairdressing world featured the German event which took place last April 1st-2nd at the Duesseldorf Messe. The big booth organized by Messrs. Fripack, Parlux distributor for Germany, Italian reference brand mainly known for professional hair dryers, has been the destination of many professionals, who, testing directly the new Parlux ADVANCE® dryers, promptly bought them in combination with the Parlux Melody Silencer, the innovative

accessory invented and produced by the Italian company. In fact, it can be mounted on any Parlux dryer model and can considerably reduce the noise of the dryer while working! The special technical features of these two Parlux products which are especially devoted to a huge hair salon use (among them: power, lightweight, longlife, no noise, very good balance), their wide colour


or when some customers filmed short videos expressing their ideas about Parlux and their products... and again, knowing the beautiful Parlux girls whose hairstyles were prepared by Fulvio Furcas, the Italian hairstylist who often gives life to many Parlux events all over the world, or at the area Parlux-Mission BAMBINI a corner devoted to fund raising for charity causes... because at Parlux they do not forget the weakest...

range availability and the new colour versions, “blue matt 40 years anniversary” to celebrate the 40th year Parlux activity and available only during this year as well as the new graphite colour, innovative nuance 2017, really caught the attention of professionals of the industry. The sensitivity of Top Hair International visitors in searching novelty products and accessories protecting their own health and that of their customers, impressed very much this edition of the show. Therefore, any colour and hair products from an ecological spirit, items and accessories taken from raw materials and nature, possibly presenting negative effects on health received great appreciation. Among them also the new Parlux Melody Silencer: because a silent hair salon is more pleasant to live!



P R O B A B LY T H E M O S T P R O F E S S I O N A L H A I R D R Y E R S I N T H E W O R L D 99


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The Parlux hairdryers on show at PRO HAIR Manchester On February 26-27 an interesting event especially devoted to hairdressers took place in Manchester. At the Manchester Central Conference & Exhibition Hall, an ancient building now restored and efficient congress/ exhibition centre, PRO HAIR called the attention of many “hair professionals” who visited it during two lively days devoted to one’s own full personal professional updating: Special hair fashion live shows, meetings with the most famous British hair stylists as well as teachers and educators and searching of brand

new novelty products and accessories to improve the everyday working life. Parlux, which in Great Britain is a well-known Italian producer and brand synonym of quality dryers, presented on this occasion, their most modern professional hairdryers, Parlux ADVANCE® in their very colourful

versions by the booth of HAIR TOOLS , distributor for Great Britain. This is a reliable and safe product showing an ergonomic, modern design; it is very light and powerful and thanks to its many innovative, technological qualities it surely satisfies any hairdresser’s professional needs.

The Parlux ADVANCE® dryer for the Canadian professionals


The event, organized by the Canadian Allied Beauty Association was held at the Metro Toronto Convention Centre and as usual, resulted to be the reference appointment of all North America professionals of the beauty and hair worlds. Two interesting full immersion days for the hairdressers who visited this show; they could learn and enjoy educational moments together with some of the most famous Canadian hairstylists, members of the above mentioned national association. Parlux, esteemed Italian quality professional hairdryer producer and brand, presented their wide range of products, among them, the latest, innovative model Parlux ADVANCE® available in 10 different colourful versions. A technologically advanced tool, very light and extremely powerful which, thanks to its a new concept motor, K- ADVANCE® allows for efficacious and very quick dryings. A special Ionic & Ceramic device, ergonomic design, noiseless and very good balance, antiheating front body are the main features of this extraordinary hairdressers’ working tool which is becoming a best seller in hair salons all over the world. By the Parlux booth, organized by the local distributors Messrs.

In their 40th anniversary another promising acknowledgment for Parlux. Their strong anti-counterfeiting activity including their products, marks and patents started many years ago, (Parlux is the first and unique company of the industry starting a fight against this penalizing phenomenon, both in Italy and abroad,) finally registered a more than satisfactory record. This year at Cosmoprof Worldwide Bologna any exhibiting distributor, producer, importer was a counterfeiter of Parlux product! A great satisfying success for people working at the Parlux legal dept. who proudly intend to continue this ongoing commitment on the search of possible new counterfeiters. The Italian company reminds that any counterfeiting of their products, imported, distributed or bought in Italy and abroad is criminally prosecutable; any counterfeiter will be forced to stop their production and marketing, suffering therefore the foreseen consequences.

NG GROUP, distributor for Canada and Ontario, the possibility of testing it on poupettes as well as attending hair fashion live shows. A special thanks to the Revlon team Canada that during their performances always used Parlux ADVANCE® hairdryers both on stage and in the backstage. Very appreciated also the Parlux Melody Silencer, the new, innovative silencer created by the Italian producer which, mounted on any Parlux dryer model, assures 40% noise reduction while operating; hair salons could be therefore more silent for the ear benefit of both customers and operators.



In association with


14th - 16th October 2017 | ExCeL London Book your tickets quoting promo code EXP17 to be in with a chance of winning £250 to spend at the show! CONTACT US: or +44 121 7966291


Hair: Jules Holland Photographer: Mark Hill





The Italian brand, proposes hight quality professional hair care products with excellent performances to achieve needs of hairstylist and professionals. Today NIKA with 4 lines of products designed to guarantie excellent in-salon services, achieves the loyalty of customers and improves every day the prestige of new salons around Europe. Marketing materials, social network activieties, training and education, plus the know how of an amazing full brand, known in the hair care market as best keratin straightening specialist.

AGE RESTONE, a luxury “Botox Effect” system that plumps up the hair, giving strenghth, absolute shine and softness to the hair. It is a very intensive anti age in-salon treatment and home care range. Amazing products designed to keep the promise for a rejuvinated hair from the very first application.

K-PERFECTION RECONSTRUCTING LINE THE ULTIMATE SOLUTION FOR DAMAGED HAIR: K PERFECTION SYSTEM, an intensive reconstructing treatment intended for insalon and professional use, fortified wiht KEROXYNE COMPLEX, an exclusive blend of fully bio-active pure Keratin, binds strongly to damaged hair, rebuilding the internal structure and restoring elasticity, shine and strength. 80% LESS BREAKAGE / +97% IMPROVEMENT IN SHINE.

SIMPLY GLOSS-DIRECT PIGMENT LEAVE-IN SPRAY The very new idea of a hair brushing spray with pigments inside plus keratin and argan oil, designed to be used in every blow dry, making the blow dry a new experience like never before. The blow dry with Smply Gloss Leave-in Spray will never be the same, the hair will be 200% more shiny, the reflection of the hair color extremly intensifyed in every use. ILLUMINATE YOUR HAIR



PREMIUM, the First and only professional in-salon treatment for all types of hair that makes it incredibly easy to obtain a Smooth “SUBLIME SILK EFFECT” for over three months. After each application, hair is visibily smooth, shiny, frizz-free and easy to manage. The New Formula allows you to achieve extraordinary and long-lasting results. Without formaldeide. The secret? AMINO BOND COMPLEX, A unique formula of amino acids, hydrolysed keratin and active ingredients which are perfectly compatible with hair structure, creating not just sublime smoothness but also an extraordinary Frizz-Free Effect. Just one product, only one application technique, 4 smoothing and frizz-free treatments, simply changing the processing time.

After an extensive and accurate research Nika Beauty Excellence steps into the world of hair color, to match the demands of today’s hairstylist and satisfy their client’s beauty desires. Reflection is the innovative permanent color solution for professionals with MPP technology, enriched with Babassu Oil and Soya Protein. Created to guarantee unbeatable performance, giving hair amazing shine and providing a higly conditioning power. A low ammonia based, Reflection with the innovative MPP Technology garanties excellent cover for grey hair, extraordinary lightening power and multifaceted brilliant color. UNPARALLELED PERFORMANCE. INCREDIBLE SHINE. HIGH CONDITIONING BASE.

To became a distributor please contact: IBECOSMETICA SRL Via Ponte a Piglieri, 8 - 56122 Pisa ITALY TEL +39 050 41426 / FAX +39 050 41426 / / WWW.NIKA.IT 104


innovative and professional permanent haircolor system enriched with Babassu Oil and Soya Protein. The range is specifically designed to guarantee UNPARALLELED PERMORMANCE, INCREDIBLE SHINE and a HIGH CONDITIONING BASE.

IBECOSMETICA SRL Via Ponte a Piglieri, 8 / 56122 Pisa ITALY PH. +39 050 41426 / FAX +39 050 41426 / / WWW.NIKA.IT


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Caviar - the New Must-Have Beauty Ingredient The unexpected deluxe ingredient for luxurious looking hair

In addition to being a delicacy in the food world, Caviar is popping up as a popular beauty care ingredient in lots of skin care and hair care products for its moisturizing nourishing properties. Caviar is a highly effective moisturizing agent and is primarily used to hydrate the skin and make it more soft and supple. Caviar is also nourishing for hair. Sourced from the Caspian Sea, Caviar is jammed packed with proteins, fatty acids, vitamins and minerals working together to deeply moisturize, fortify and strengthen. In particular, Vitamin A helps produce healthy sebum, which in turn helps promote moisture to both skin and hair.

In addition, fatty acids such as Omega-3 improve the strength and shine of oneâ&#x20AC;&#x2122;s hair and can help provide an additional coat of moisture. Omega-3â&#x20AC;&#x2122;s also have anti-inflammatory properties which can help open hair follicles and promote healthy hair growth.

The brand is launching this spring its first Caviar Hair Care collection, a line which includes Caviar infused Shampoo, Conditioner, Hydra Gel and a Rejuvenating Mask that will provide shine and protection.

Another mineral found in caviar is Zinc well known as a powerful immune system booster and consequently when applied topically it helps strengthen hair strands.

Hair Chemist is known for creating formulas which cater to dry and damaged hair by using natural, health â&#x20AC;&#x201C;focused ingredients, and incorporating caviar takes the brand to the next echelon of premium hair care solutions.

Beauty innovators like Fisk Industries, on the constant search for active ingredients that can lead to healthy, strong, beautiful hair, have incorporated this gem of the sea into hair care.

The Hair Chemist mission is to deliver the ultimate experience in hair rejuvenation and with this new hair collection it provides a solution for those with hard-to-handle hair.


Organiser - Cosmoprof Asia Ltd


Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere S.p.a. - Bologna - Italy - for info: ph. +39.02.796.420 - fax +39.02.795.036 - | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 -

WORLDWIDE BEAUTY ALLIANCE MADE IN ITALY EXCELLENCE The companies belonging to the NG GROUP UNIVERSAL network share the same ethical and cultural values, making use of research and production systems of the highest quality. NG GROUP has partners in more than 130 countries worldwide. The data confirms that the value of NG GROUP UNIVERSAL, based on the development of cosmetic solutions able to respond to the highest expectations, on the cultural exchange between different countries and on the study of lifestyles and needs of real cosmetic consumers. This is accompanied by the value of Made in Italy excellence, that ng group universal identifies itself as a combination of the research for innovative ingredients, technological development, quality of performance, elegance and the uniqueness of the italian style.

RE-CO By Green Light

SYNERGY AND SPECIFICITY 3 complementary brands constitute the essenceof the NG GROUP UNIVERSAL project, each aimed at a specific target. Each brand offers a complete range of products and services ranging from colour to styling, from permanent wave to treatments. • Green Light, oriented towards a sophisticated holistic approach to natural cosmetics, its mood is “NEW LUXURY”: the luxury concept takes new connotations, it identifies itself in “Well being”. The concept traspares from the new iconic images of the line. • Jungle Fever, aimed to those who love to stand out through luxury and cutting edge trends; The Jungle Fever woman lives in a sensual and seducing way, but still she faces the world around her with strenght and passion. • Compagnia Del Colore, focused towards the realization of original and affordable solutions for a young and dynamic public. “Millennials” is the key word that dictates the mood of the line. The CDC woman has aesthetical models dictated by trends. |


Permanent Color Cream By Jungle Fever

Color Masks By Compagnia del Colore

ITALIAN GENIUS AND ITALIAN DESIGN FIND THEIR ESSENCE IN EXCLUSIVE LINES Universal Beauty Lab is the laboratory of NG GROUP UNIVERSAL, an italian company based in Brescia, which has a 50 years experience in dealing and producing within the hair cosmetic industry field. Its President is Giannantonio Negretti, a visionary entrepreneur engaged in research, innovation and education. To ride the great change that lives the cosmetic field he has opened a laboratory to discover new raw materials and active ingredients to create innovative formulations. Universal Beauty Lab has been investing for many years in technological resources, research and development of products formulation. The quality of Universal Beauty Lab creations it guaranteed by pharmaceutical protocols, by universitary tests and by ISO 14001:2004, ISO 9001:2008, EN 22716:2007, SGS 6371/MI CERTIFICATIONS that attests the constant monitoring of quality and safety. The Excellence Certificate in manufacturing attests that the NG GROUP company partners are leader in producing cosmetics for professionale use. More than 10 production establishment of excellence, are using the world most advanced, exclusive and modern technology. UBL equipment are composed by 50 exclusive technologies to guarantee the best productive automatism hermetically sealed, according to pharmaceutical standards. At the moment the laboratory attention is focused on innovative cosmetic products whose properties are half way between pharmaceutical products and traditional cosmetic; on products that embellish, perfumes and color, plus they have the active ingredients that make them curative. Info: 109


What happens in beauty happens at #IBSLV REGISTER BY MAY 22 AND SAVE – IBSLASVEGAS.COM

LAS VEGAS JUNE 24-26 L A S V EG A S CO N V E N T I O N C E N T E R More than 100 educational classes • In-booth demonstrations providing the latest tips and techniques • Exhibit hall with 300+ innovative companies Products and tools at professionals-only pricing • Main stage performances by industry hot shots • Free entrance to the largest spa show in the nation SOURCE CODE: 803




“Excellent programme of trainning courses ”


Contents Preview






FIGARO CATWALK & AWARDS “The Spanish hairdressing’s most prestigious award show”

The awards are handed out during the Figaro Catwalk, a fabulous event that wraps up the activities of the Salón Look exhibition by presenting the finalists’ collections. Follow us:




Programme subject to possible modifications

An annual event that recognises photographic work from participating firms featuring the latest hairstyles in five different categories.


Cosme Tokyo The Broader Perspective Of Japan’s Beauty Trends, Concluded In A Huge Success! Two great shows, CosmeTokyo and CosmeTech, were held under one roof on the 23-25 January 2017 with a strong focus on natural cosmetics, made in Japan and full-service.

The tradeshow renewed the record again both in the number of exhibitors and visitors gathering 647 exhibitors from 36 countries/regions and 24,812 visitors (all figures include co-held COSME Tech 2017). Becoming larger, much busier and more international, the show has further improved its value as the Asian hub of the cosmetics industry.

The Japanese largest exhibition specialized in cosmetics offered to all visitors an amazing opportunity to find, try, compare and purchase the latest cosmetic products and toiletries from all around the world. The concurrent show Cosme Tech 2017, Asia’s leading exhibition for cosmetics development, was co-held with Cosme Tokyo show and consisted of a unique one-stop platform that covered the entire cosmetics industry from academic research, ingredients, contract manufacturing/private label, packaging, marketing to finished products.

International Growth In the last few years, the rise of international exhibitors has been a constant goal of the organizers. The “International Area” has become one of the largest attractions and features of COSME TOKYO 2017 and the number of international exhibitors accounted for up to more than 42% of the total number of exhibitors. The biggest contingent came from Korea, a long-time supplier for the Japanese beauty market. The show welcomed new comers from Greece and the USA pavilion that was new to COSME TOKYO history.


A Gateway To The Japanese Market Japan is an attractive destination for new entries. With extensive support services for international exhibitors including regulatory/shipping support and targeted visitor promotion for importers/ distributors, COSME TOKYO has built its position as the best and only gateway to enter the Japanese market, especially for newcomers who don’t have importers in Japan yet. Match making programs have been arranged for international exhibitors and importers/distributors. More than 150 meetings were arranged via this program and many of them went to deep discussion. This was also one of the reasons why COSME TOKYO made exhibitors satisfied.


Happy Comments The Show Management received many happy comments from the international exhibitors who were interviewed. Companies such as UNITED BRANDS from Germany, GRANDE COSMETICS EUROPE from the USA, RED GOLD ROSES LTE from the UK, NILO - COSMETICS CO from Greece expressed their great satisfaction for the results obtained at this amazing show which offered them a great opportunity to promote their companies and expand in Asia.

Natural Products And High Quality Japanese Cosmetics Fascinated The World There is an increasing sensitivity to health in Japan which is in line with the current trend of natural/organic cosmetic products. This is another key feature of the event which has witnessed a rise in the number of exhibitors with organic brands.

Special Guest To COSME TOKYO 2017 Ms Tina Yong, a multi-talented beauty and lifestyle influencer visited COSME TOKYO 2017 as a special guest. The famous beauty Youtuber after checking out the exhibiting products, posted her experiences throughout the show dates on her SNS. Her post spread toward all over the world and got many comments promoting thus a unique opportunity for exhibitors.


Often using local specialties as ingredients, a large number of exhibitors from all around the world presented natural brands with various characteristics and background stories. Buyers from Asian countries as well as visitors from Middle East, Europe and more have been increasingly attracted by Japanese high-quality cosmetics which are very popular around the world. COSME TOKYO 2018 will be held January 24-26, 2018 at the new venue Makuhari Messe, with the aim to continue the event internationalization. The show will be held along with GIFTEX and SALES PROMOTION World with an expectation of 90,000 visitors in total.


Hair: Raphael Perrier - photo: Duy Ha Minh - Make Up: Laura Djulizibaric


PARIS 2017

16th, 17th & 18th SEPT 17


E xhibitions

AMBIENTE 2017 High level satisfaction for the international summit meeting of the consumer-goods industry

After five energy-charged days, the world’s leading trade fair closed its doors with optimistic results. Altogether, 142,000 buyers from 154 countries made their way to Frankfurt for this pivotal consumer-goods fair, an increase of almost four percent. There, 4.454 exhibitors frm 96 countries presented the latest trends and innovations on 308,000 square metres (gross) in 27 exhibitions halls. “Ambiente is the international summit meeting of the consumer-goods industry”, said Detlef Braun, Member of the Executive Board of Messe Frankfurt. More than half of all visitors – 55 per cent – came to Frankfurt from outside Germany. Moreover, the percentage of international exhibitors reached the record level of 80 percent.

“Also particularly impressive is the increase of almost four percent in the number of visitors, which was split equally between German and international visitors. At Ambiente, representatives of the trade from all over the world expand their networks of contacts and place orders”, adds Detlef Braun. Top German and international decision makers were also better represented than in 2016, and this ensured good export business and a positive atmosphere in the halls. The top ten visitor nations after Germany were Italy, China, France, the USA, Spain, the United Kingdom, the Netherlands, Switzerland, South Korea and Turkey.


Over 3,000 visitors came to Frankfurt from the United Kingdom, this year’s Ambiente Partner Country, an increase of around 200 over last year. There was also above-average growth in the number of visitors from China, Hong Kong, Taiwan and Vietnam, as well as the USA, Canada, Australia, Russia, the United Arab Emirates and South American nations, such as Brazil, Uruguay and Argentina. Parallel to this, there was a significant upsurge in the number of visitors from Germany: “Ambiente, the leading international consumer-goods trade fair, is also the number one for the German retail trade. Covering the dining, living, and giving sectors, Ambiente is the professional value for several German retail outlets where they order large part of their assortment.

E xhibitions

The trade had the opportunity to discover the main trends and order the latest products”, said Thomas Grothkopp, Director General of the German Home and Office Association. And this was underscored by an unchanged high level of satisfaction revealed by the visitor poll: 95 percent said they were satisfied with the fair. AMBIENTE: THE ESSENTIALS OF LIFE ONE OF THE MAIN TRENDS, WITH ATTENTION TO HOME FRAGRANCES Although individually very different, the various trends, from cooking, via furnishing, to giving – All have a common denominator; the essentials of life, such as more time for the family, friends and Oneself, continue to grow in importance. Specifically, this means that people make themselves ‘hygge’ – Danish for cosy – and create an atmosphere of well being in their homes. That’s why a large space has been devoted, among the other categories of products, to home fragrances,

GREAT BRITAIN AS THE NEW 2017 PARTNER COUNTRY The new partner country for this leading world trade fair in 2017 is Great Britain. Following on from the Italian Tricolore, the upcoming Ambiente has been held under the banner of the Union Jack. An extensive display – the Partner Country Presentation – has promoted products from British Exhibitors. The exhibition has been curated and designed by British designer Janice Kirkpatrick, one of the United Kingdom’s leading graphic and product designers.

with a huge attendance of buyers visiting the booths from exhibitors coming from Europe and other continents. This year, manufacturers are opting for natural materials such as wicker, bare wood, cork and ceramics. Untreated surfaces are combined with glazed, relief-like textures. Strong contrasts in the materials mix make for surprising tactile effects. When it comes to motifs, geometric patterns, fine lines and ethnic decorations are increasingly in evidence. Associated with this


is an appreciation for original, hand-crafted and homely things.







ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 - BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 - Bonvini s.r.l. S.P. Arceviese N. 225 - I-60019 Senigallia (AN) tel. +39-071-66442 - fax +39-071-7960000 - Bottega di Lungavita s.r.l. Via A. Verga, 13 I-24127 Bergamo - Brelil s.p.a. V.le Europa, 10 I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 - e-mail: BRUNO SCARAVAGGI s.p.a. Via Rosario, 56 - I-26100 Cremona tel. +39-0372-460200 - fax +39-0372-28707 e-mail: scaravaggi@scaravaggi com Contact: Mr. B. Scaravaggi CA-MI s.r.l. Via Ugo La Malfa 13 I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 - CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: - CINDERELLAHAIR Inc. 12304 McCann Drive Santa de Springs, CA 90670 - USA tel. +1/562-903-1063 - fax +1/562-903-1064 Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 - Contact: Mr. G. Mogni - Ms. S. Mogni CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa CUCCIO NATURALé tel. 661-257-7827 - fax 667-257-5856 - CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL S.p.A Via Trento, 69 - I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 - da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI, I-80035 Nola tel. +39-081-8210296 - fax +39-081-19735752 Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 - I-36100 Vicenza tel. +39 0444 349001 Dima Cosmetics s.r.l. Via Annibali 31/L - I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 -

EGOWORLD Via Ferrari, 9 - I-46014 Castellucchio (MN) tel. +39-0376-437047 - fax +39-0376-1872026 - Contact: Mr. A. Zanotti ELCHIM s.p.a. Via Tito Livio, 3 - I-20137 Milano tel. +39-02-5511144 - fax +39-02-55185141 - Contact: Dr. Sergio Bove ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 - Contact: Mr. Andrea Laudando EMSIBETH s.p.a. Via Giovanni Murari Brà, 35/G I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI s.p.a. - Aloedermal Via delle Industrie 1 - I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: - ETI s.p.a. Via della Scienza, 49 - I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 - Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523 FARMAGAN s.p.a. Via Fosso del Canneto 34 Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 - FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinin, 150 - I-10036 Settimo (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana FORFEX PRO Münsterstrasse, 100 D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 - Contact: W. Sartori GENERAL PROJECT s.r.l. Via della Gora 15/19 - I-50025 Montespertoli - (FI) tel. +39-0571-675076 - fax +39-0571-675077 GIAMBERTONE s.r.l. Via E. Fermi, 126 - I-00146 Roma tel. +39/06-5591909 - fax +39-06-5590890 - GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 - I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 - GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 - I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 - G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 - Contact: G. Arteritano Hipsteria Via Alfredo Faggi, 62 I-61122 Pesaro (PU) tel. / fax +39-0721/454030 - HSA s.p.a. Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 - Contact: Mr. Stefano Zanzi INDUPLAST s.p.a. Via Europa, 34 - I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 -

Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 - Contact: Vittoria Condemi In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 - I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 - Contact: Mr. G. Mogni - Ms. S. Mogni INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 - I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 www. ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni ITALIAN GROUP s.r.l. Via Aldo Moro, 13 - I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 - JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. 0039 0873 343127 - fax 0039 0873 548151 - KLÉRAL SYSTEM s.r.l. Via Lurisia, 6 - I-10024 Moncalieri (TO) tel. +39-011-6479020 - fax +39-011-642193 - Contact: L. Marianella LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) LANDOLL MILANO s.r.l. Via Soncino 15 - I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: - Contact: Mr. Fabrizio Luca Ascoli Little Butterfly Organic Ltd. 22 Priory Mansions, 90 Drayton Garden SW10 9RG London – UK tel. + 44/203-1513772 - fax + 44/2031513732 - Contact: Mrs. Gudrun Wurm

OYSTER COSMETICS s.p.a. Via Barzizza, 37/A - I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 Panzeri Diffusion s.r.l. Via Brodolini, 30 I-21046 Malnate tel. +39-0332-426312 - PARLUX s.p.a. Via Goldoni, 12 I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 e-mail: - Contact: Dott. Paolo Contri PFEILRINGWERK GmbH & Co. Kg Sudetenstraße, 5 D-42653 Solingen tel. +49-0212 5461-0 - fax +49-0212 5461-89 - Phil Pharma s.r.l. Via Beata Lucia De Narni 24 - I-44121 Ferrara tel. + 39/0532-202471 – – POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PromoPharma s.p.a. Via Biagio di Santolino, n. 156 47892 Acquaviva - Repubblica di San Marino tel. +39-0549 911030 - fax. +39-0549 956742 - e-mail: PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 - e-mail: RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 REVIVRE ITALIA s.p.a. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV)

MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 - - Contac: Mr. Maestri

Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661

MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 - Contact: L. Carli

Shenzhen Shenchuang Electrical Appliance Co., Ltd. NITION (Marketing&Sales) Office Add: Room 1412, West tower of Costal city, Haidesan Rd., Nanshan, Shenzhen, 518054 China YSC (Factory) Factory Add: Building 15, Shaer Industrial Park, Ditang Rd, Shajing, Baoan, Shenzhen, 518104 China tel: 86-755-29899201 - mobile: 86-13828885169 - fax: 86-755-29899219 -

MEHAZ WORLDWIDE Spilo Mehaz Worldwide - USA tel. +1-213-687 8600 - fax +1-213-620 1295 M & M International, Inc. 125 N. Congress Ave., Ste 17 Delray Beach, FL-33445 - USA Mirato s.p.a. Strada Provinciale Est Sesia I-28064 Landiona (NO) tel. +39-0321-827711 - fax +39-0321-828273 MiTi s.p.a. Via Thiene, 104 - I-36013 Piovene Rocchette (VI) tel. +39 0445581582 - fax +39 0445588320 Moana Skincare Europe - Bergamotte GmbH Friedrichstrasse 171 - D-10117 Berlin - Germany tel. +49-30 4699 90780 - fax+49 30 46999 0781 - MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 Neva Ltd. Miramarska 23 - 10 000 Zagreb, Croatia tel: +385 1 24 13 900, nevaprivatelabel@atlanticgrupa. com NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 - - ONETECH s.r.l. Via del Fiori, 10/c I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859


Solis Ag Solis Hous - Europastrasse 11 CH-8152 Glattbrugg tel. +41/44-8746464 - fax +41/44-8746480 - - Contact: Mr. Thomas Nauer SPAZZOLIFICIO PIAVE s.p.a. Via Palladio, 5 I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 - Contact: F. Gobbo TAMARA ROSE 30-32 Garner Place, Inglebun NSW 2565 Australia tel. +61/407267267 - TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36 The mixedge llc 227 E. Pomona Blvd. Monterey park - CA-91755 - Vagheggi s.p.a. Via F. Pigafetta 6 I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 – VIRGILIO VALOBRA di G. Valobra Via G. Carducci, 5/7 - I-16121 Genova tel. +39-010-581171 - fax +39-010-5702191 Contact: Mr. G. Valobra VISION COSMETIC s.r.l. Via dell’Impresa, 21 - I-46043 Castiglione delle Stiviere (MN) tel. +39/0376-671638 - fax +39/0376-949847 WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 -




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