Wednesday | October 28, 2020 APHA PUBLIC HEALTH FILM FESTIVAL
GENERAL FILMS - GF07 HEALTH PROMOTION I 12:45 PM - 1:00 PM EST
Water-FIT: Partnering with a faith-based community help center to promote take-home colorectal cancer screening in Flint, Michigan Todd Lucas, Michigan State University; Philip Lupo, Trail Productions Inc; Sandra Jones, R.L. Jones Community Outreach Center; Robert Jones, R.L. Jones Community Outreach Center; Abby Moler, American Cancer Society
This promotional video was created to support a colorectal cancer screening outreach program developed by the Michigan State University Division of Public Health (MSU-DPH) in partnership with the community of Flint, Michigan. In response to the Flint water crisis, the R.L. Jones Community Outreach Center (COC) continues to provide weekly drive-up bottled water distribution to affected Flint residents. Members of MSU-DPH partnered with COC to develop a take-home colorectal cancer screening outreach program that could coincide with weekly bottled water distribution. This partnership was nurtured by support from the American Cancer Society and two local hospitals that supplied fecal immunochemical test (FIT) kits for distribution at COC. The promotional video features Bishop Robert L. Jones – founder of Greater Holy Temple Church of God in Christ through which COC is affiliated, and himself a colorectal cancer survivor. Sandra S. Jones – executive director of the COC and wife of Bishop Jones – is also featured. The video serves as a testimonial to the life-saving potential of early cancer detection, and is also a call-to-action by Bishop Jones to patrons of the COC bottled water distribution program to make use of the no-cost take-home colorectal cancer screening kit available to them. OCTOBER 24-28, 2020
41
