2012 Field Hockey Guide
ADMINISTRATION
Director of Athletics Third Year at Missouri State
M
issouri State University’s search for its new director of athletics concluded May 28, 2009, with the introduction of Kyle Moats as the University’s 10th A.D. Moats came to the University after serving as associate athletics director for national marketing at the University of Louisville since 2005. Moats began his duties at Missouri State in July 2009, replacing Bill Rowe, who retired after spending 27 years as Missouri State’s top athletics administrator and more than a half century at the university as a student, coach and administrator. In a busy first year on the job, Moats wasted little time in laying groundwork for the future of Missouri State Athletics. From day one he emphasized the importance of fostering a strategic vision in the current landscape of intercollegiate athletics by involving all corners of the campus community in developing a long-range plan for the MSU Athletics. Moats played a key role in Missouri State’s new partnership with Nelligan Sports Marketing (NSM), announced in February 2010. The agreement will result in the outsourcing of the departments’ marketing and corporate sales operations while maximizing revenue potential for MSU Athletics. Additionally, Moats was instrumental in MSU’s negotiations for a new multi-year television contract with KY3, Inc. Year two for Moats in Springfield saw Missouri State finish second in the 2010-11 MVC All-Sports Trophy standings--its best finish in five years. Conference titles by men’s basketball, women’s swimming and softball, as well as postseason tournament berths for both MSU basketball programs highighted the Bears’ year. In 2011-12, Moats’ third year at the helm, Missouri State enjoyed its finest campaign in nearly a decade, capturing the Missouri Valley Conference AllSports Trophy for just the fourth time. The Bears won Valley titles in women’s swimming and diving, women’s indoor track and field, women’s basketball and women’s golf this year along with a co-championship in men’s soccer. Additionally, four MSU teams advanced to postseason play, including NCAA Tournament appearances for the Bears’ volleyball, women’s golf and baseball programs. Prior to his arrival in Springfield, Moats spent four years as associate athletics director for national marketing at Louisville. In that capacity, he coordinated the Cardinals’ efforts in national awareness, marketing, branding and group ticket sales. He also worked closely with Nelligan, which manages the exclusive marketing rights for Cardinal Athletics. Moats oversaw the Louisville band and spirit squads as the liaison with student government and student spirit groups. Prior to joining the Louisville staff, Moats served as senior associate athletic director for two years at Marquette University, where he oversaw the Golden Eagles’ Blue and Gold Fund, media relations, ticket operations, special events, licensing, radio, television, marketing and promotions and sponsorships with NSM. He also worked 14 years in the University of Kentucky athletics department, including his last three there as associate athletics director for marketing (2000-02). A native of Dixon, Ill., Moats is a 1988 graduate of Southern Illinois University at Edwardsville with a bachelor’s degree in physical education. Moats was a three-year letterwinner in golf and a student assistant basketball coach for the Cougars from 1985-88. He earned a master’s degree in sports management from the University of Kentucky in 2001. Moats and his wife, Leeann, have two children, Kirk and Lauren.
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www.MissouriStateBears.com
Kyle Moats was introduced as Missouri State University’s 10th director of athletics on May 28, 2009.
Moats Resume Summary Professional Background Years School 1985-88 SIUE 1989-91 1991-93
Kentucky Kentucky
1993-96
Kentucky
1996-2004 2004-06 2006-09
Kentucky Marquette Louisville
2009-present
Missouri State
Position Student-Athlete (Golf) Student Assistant Coach (MBB) Graduate Assistant Coordinator of Promotions and Special Events Director of Marketing, Promotions and Licensing Assistant AD for Marketing Senior Associate AD Associate AD for National Marketing Director of Athletics
Education Southern Illinois University Edwardsville B.S. in Physical Education, 1988 University of Kentucky M.S. in Sports Management, 2001
Missouri State