30 Days to Better Business Writing

Table of contents Preface .................................................................................................................................................... 3 Table of contents .................................................................................................................................... 4 Introduction ............................................................................................................................................ 6 How to use this book .............................................................................................................................. 9 Day 1: Be a reporter .............................................................................................................................. 10 Day 2: Interview someone .................................................................................................................... 12 Day 3: Ask the right questions .............................................................................................................. 17 Day 4: Find the story ............................................................................................................................. 19 Day 5: Find the angle ............................................................................................................................ 20 Day 6: Pick the right structure .............................................................................................................. 21 Day 7: Analyse bad writing.................................................................................................................... 23 Day 8: Analyse good writing ................................................................................................................. 25 Day 9: Write like a human being ........................................................................................................... 26 Day 10: Write for readability ................................................................................................................ 28 Day 11: Learn to concentrate ............................................................................................................... 30 Day 12: Play buzzword bingo ................................................................................................................ 32 Day 13: Eliminate the passive ............................................................................................................... 34 Day 14: Use shorter words.................................................................................................................... 35 Day 15: Use fewer words ...................................................................................................................... 36 Day 16: Manage your writing................................................................................................................ 37 Day 17: Get the right tools .................................................................................................................... 39 Day 18: Write a proper brief ................................................................................................................. 41 Day 19: Give good feedback ................................................................................................................. 43 Day 20: Write a great case study .......................................................................................................... 45 Day 21: Write a great press release ...................................................................................................... 47 4