We interrupt our regular programming For many, radio became a crucial source of information, and one on-air personality had a familiar voice.
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fter the tornado hit Joplin on May 22, much of the community lost power. What tends to be lost is that many people had no way to get news. Whether that news was related to the tornado or not, people affected by the storm were left in the dark for some amount of time — or until they could tune in to the radio. One of the voices that provided much needed information and comfort was that of Daron Harris, or “Snacks” as most people know him. Harris, who played on the Missouri Southern men’s basketball team for two years, started working as a disc jockey on Kissin 92.5 in 2006, when he took a position as an intern. Since then, Harris has worked his way up and is now one of the most popular radio hosts in the area. When the sirens went off, he was at work. “I was at the stations of Zimmer Radio when the storm touched down,” Harris said. “I realized it was not a joke when the sirens went off twice. That is some39 crossroads / fall 2011
thing that rarely happens.” Harris didn’t go on the air right away. As the days wore on and the management at Zimmer Radio decided they were going to have nonstop coverage for a prolonged period of time, Harris was one of several personalities to be assigned a shift. Zimmer Radio Group consists of a cluster of radio stations based in Joplin, including Kissin’ 92.5, KIX 102.5 and News Talk 1310 AM. After the tornado, 1310 AM took over all of the Zimmer stations for wall-to-wall coverage of the storm, the aftermath and the relief effort. Harris, known by his friends and listeners as a laid back, funny guy, knew the time for jokes was over for the moment. “(My bosses) didn’t really say much,” Harris said. “I think our bosses knew that we were all professionals and knew how serious this situation was; it was time to put all the joking aside.” Over the next few days, Harris fielded live, on-air phone calls from people wanting to know how to help, people with information, and people who had lost
everything. No matter why they called, Harris said he will never forget those shifts on the air. “For me, just about all of the calls were memorable,” Harris said. “But, the ones that stick out the most are when listeners would call in to let us know that we had helped them link back up with family members and friends.” For a long time after the storm, the radio was the lone source of information for many people in the town, as cable and satellite television were out for many residents. Harris was proud of how Zimmer Radio had come through for Joplin. “It was awesome to know that we were a key source in saving lives and again reuniting lost ones back together,” Harris said. “I don’t think it hit us as personalities until the second week in that we were really the only source of communication for a while and to be able to be that source that people rely on is great.” Eventually, the music had to start back. After almost two weeks of nonstop tornado coverage and updates, Zimmer
