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KEPMA GUITAR JOINS THE U.S. MARKET
(continued from page 55) to hit the stage and plug in, the Kepma AcoustiFex GO gives players the ability to project those ideas easily to a much larger audience. The product will retail for $199. “The combination of highly technical manufacturing processes, hand crafting during the critical stages, Plek setup and the settling in stage ensures that every Kepma guitar is perfect, every time,” Kepma stated in an introductory news release. “Each instrument comes with either an ABS hardshell protective case or a backpack gig bag. They’re available as pure acoustic guitars, or come equipped with preamp systems from LR Baggs, Fishman or with Kepma’s proprietary AcoustiFex preamp and effects system for live performance.” In fact, “Perfect, Every Time,” is one of Kepma’s mottos, along with “Built Unlike Any Other Guitar in the World.” Hence, Kepma is presenting itself as a company to be proud of, with high expectations to live up to in the U.S. market. Moscal is certain Kepma is up for the challenge. But there is one factor beyond Kepma’s control: a U.S.-China tariff rift. Luckily, Moscal has an answer to this concern. “Tariffs have not affected these guitars at this point,” he relayed. “But if it does come into play, I am dealing directly with a factory that can control it, not a trading company or race-to-the-bottom situation,” he said. “Kepma is a premium company that would be willing to offset [tariff] costs.” He also added that tariffs are much more likely to affect lower-priced guitars than Kepma’s premium models. Moscal added that Kepma already operates a great Chinese business, so if sales don’t take hold right away in the United States due to tariff concerns, it will not affect the company’s core business. However, Moscal stated he expects big things from the U.S. market, and he believes Summer NAMM is a great way to showcase the brand. Once the U.S. market is established, Kepma could expand into other countries in the future, concluded Moscal. 56
JULY 2019