Source: youtube.com/user/SecretDeodorant
Secret is also experimenting with a Gang Up For Good Kit with lesson and assembly plans to introduce the movement in schools and communities.
Purpose inspired marketing At MSLGROUP, we believe that brands need a shared purpose to inspire people and drive good growth, and that companies should become PurPle (Purpose + People). According to AdAge, Secret sales rose “9% for the 26 weeks ended June 26, a period affected by the “Mean Stinks” campaign that launched in January on Facebook.” As Jim Stengel, former Global Marketing Officer at P&G said: “Great brands are built on improving the lives of the people they serve; maximum profit and high ideals aren’t incompatible but, in fact, inseparable.”
Source: meanstinks.com
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