People’s Lab crowdsourcing approach
• The People’s Lab crowdsourcing platform enables our three-part approach for distilling insights from conversations and communities.
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Organic conversation analysis
MSLGROUP’s own private insight communities
To identify themes from public social web conversations using third-party tools like Radian6 and Sysomos.
To crowdsource solutions around specific client needs like crisis or citizenship, or internal themes like storytelling.
3 Custom public or private communities for clients To crowdsource insights in the context of a specific client need