swot
analysis
strengths Beacuse Waiting for a Hill have a specific audience the design can be quite specific in it’s identity. This also means that Waiting for a Hill can better position itself within that specific market. Waiting for a Hill’s audience also allows for a lot of creativity within the board visuals but also the identity of it. As for the business itself the business has positioned itself to become a specialised store within longborads, because it’s all that they do they can excel within it. They are also well located in Melbourne, which is known as one of the cultural hubs within Australia. Melbourne is also more appreciative of design and creative works than other Australian cities such as Perth. In reference to the Annual report, Waiting for a Hill is able to produce something a lot more interesting for the readers, rather than something with boring information. The business structure allows for the design to avoid being boring and rather be cutting edge, and maybe even quirky.