On what the 20th anniversary digital counterpart will look like: Much of the content from the 20th anniversary issue will be going online and there will be an oral history of the magazine and how it came to be and how the magazine has progressed through the years. It’s a really delightful story that I think readers will love that we’re going to do online in a big way.
be helpful and make sure we were providing our reader withstories that could help her, but at the same time not turn into a newsroom where we were just delivering bad news all day long, which was what most of the news cycle was at the time. So, we pivoted some of our typical service content. Maybe it might have been: How To Be Productive When Working From Home, or giving tips to our readers on how to work from home while your child is also at home and your husband is home, and how do you find time for you. We just had to rethink our topics and our strategies a little. Just make sure we were providing service that was meaningful and timely. Samir Husni: As the 20th anniversary issue comes out in print, what’s the digital counterpart going to be like? Arianna Davis: Much of the content from the 20th anniversary issue will be going online and there will be an oral history of the magazine and how it came to be how the magazine has progressed through the years. It’s a really delightful story that I think readers will love that we’re going to do online in a big way. But in addition to that we have a series called the “OG Chronicles,” which features Oprah and Gayle. It started out as kind of an advice column where they were on video answering questions and it has progressed to them sometimes playing fun games or interviewing each other. Oprah’s signature column in the magazine is “What I Know For Sure,” so we have a fun game, a lightning-round version of “What I Know For Sure,” where we asked Oprah and Gayle to each tell us what they know for sure about 20 different topics in 10 seconds or less. So, that’s a fun additional moment for the 20th anniversary. We’re also covering all of the visionaries that they’ve been doing throughout the year with special extras, sometimes
124 | samir “mr. magazinetm” husni