Cargill brand guidelines v2 2 030915

Page 50

COLOR 50

Palette

When specifying color, be sure that it is done with purpose. Our primary colors are arranged in accordance with the color spectrum. Never rearrange these colors, as it is important to move from warm to cool.

Primary

Neutral

PMS 704 C

PMS 167 C

PMS 145 C

PMS 110 C

PMS 7745 C

PMS 370 C

PMS 7473 C

PMS 7474 C

PMS 7469 C

Cool Cool Cool Gray 2 C Gray 7 C Gray 10 C

CMYK 6 93 58 28

CMYK 3 78 100 15

CMYK 0 58 100 8

CMYK 2 24 100 7

CMYK 16 0 91 28

CMYK 64 5 100 24

CMYK 74 0 36 8

CMYK 98 7 30 30

CMYK 100 31 8 38

CMYK 5 3 4 8

CMYK 22 15 11 32

CMYK 38 29 20 58

RGB 162 43 56

RGB 189 79 25

RGB 202 119 0

RGB 215 169 0

RGB 171 173 35

RGB 91 143 34

RGB 30 157 139

RGB 0 122 135

RGB 0 92 132

RGB 213 214 210

RGB 154 155 156

RGB 97 99 101

HTML #A72B2D

HTML #C2531B

HTML #D57F00

HTML #DBAA00

HTML #ABAD25

HTML #638C1C

HTML #19988B

HTML #007582

HTML #005E86

HTML #D1D0CF

HTML #98999B

HTML #63656A

RAL 440-4

RAL 360-4

RAL 060 60 60

RAL 080 70 70

RAL 100 70 60

RAL 120 50 50

RAL 180 60 30

RAL 190 50 40

RAL 220 40 40

RAL 870-1

RAL 860-4

RAL 820-5

PMS 1807 U

PMS 1525 U

PMS 124 U

PMS 7405 U

PMS 397 U

PMS 377 U

PMS 3278 U

PMS 321 U

PMS 634 U

PMS Cool Gray 2 U

PMS Cool Gray 7 U

PMS Cool Gray 11 U

NOTE:

This is not the Cargill logo green (PMS 348 C/356 U) and should never be used in the Cargill logo.

Warm Cargill Brand Expression Guidelines 2.2

Cool March 2015


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