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Cover page details Course 202 | Visualization Drawing

Industrial Design Centre Indian Institute of Technology Bombay

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202 |

Three-dimensional drawing for Product & Communication Designers

Designed coursework for graduate programs in Visual Communication.

Coverpage artifact:

Artisan : Kamleshwar Das

Photograph: Mandar Rane

Cane with thermocol inserts. Nail joints.

Student : Ashish Singhal

Camera: Canon Powershot S2iS. 12X. 05 Mega pixels.

www.mrane.com

Mandar Rane mrane@iitb.ac.in

Assistant Professor Visual Communication

+91 022 2576-7839 +91 0 99300 78839

January 2004 January 2010


|| Bless me || Auspicious beginnings

Contents Assignments --------------------------------------Course 202 Visualization Drawing

|| Shree Gajanan Prasanna ||

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A methodical approach to teach drawing of three-dimensional objects for novices. A basic course for product designers as well as communication designers.

--------------------------------------Course 106 Visual Order

2

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This course deals with rationalizing sensitive issues realted to graphic design.

--------------------------------------Course 316 Design Analysis & Critics

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A sequel to the course ‘Visual Order’ concerned with practical application of typographic variables. Distance, Value & Scale.

--------------------------------------32 Course 312 Corporate Identity Program

A set of eight assignments providing a systematic guide, traversing across the basics of figure & ground, as well as typography, to train a student to design effective logos or symbols.

Fig. 1. Featured Content: Indian Auto Rickshaw - a three wheeler passenger vehicle. The cover/ roof of the vehicle is missing revealing the inner structure of the Auto Rickshaw. Location: Faculty gate, outside IIT Guwahati Campus, Assam, India.

--------------------------------------Course 204 Graphic Design

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--------------------------------------44 Course 121 Computer Graphics --------------------------------------46 Course 102 Elements of Design I --------------------------------------48

Course 105 Elements of Design II --------------------------------------Course 303 Design Project II A

All Courses & Assignments taught over a period of 7 years documented in a single book.

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Visualization Drawing With the increase in number of computer modeling solutions, the reason to learn sketching as a skill leads to a debate between novice learners and traditional instructors; whether this skill is necessary to acquire. The term sketching in the course refers to the activity of drawing (representing) three dimensional objects located centrally, surrounded by students along the periphery of a circle.

The art of sketching in design schools is currently acquired through perseverance and can be considered liberal to invite a methodical approach. Growth of impatience and the need for instant results in novices are in contrast with respect to the representation skills which are generally achieved by extensive practice and patience. Given the context, this course is a collection of students work conducted over two two years of teaching drawing of three dimensional objects at the Department of Design, Indian Institute of Technology Guwahati, Assam, India. Sketching should be understood as skill, which requires a certain kind of dedication and sustained enthusiasm. Students with lesser aptitude or weak in drawing encounter repeated failures in early stages of sketching. This imbibes a fear in them and

they begin to consider the skill as an inborn talent, which cannot be attained through practice. With exposure of computers as a new tool for designers, such students display reluctance to sketch and term it as an artistic ability rather than comprehending it as a tool to enhance visual thinking. (Bradshaw, 2002) 8. To be an efficient product or communication designer, a student must master his skills of representing thoughts in a visual form (2d and 3d) by the means of sketching. The ability of a student to sketch or draw a three dimensional form with precision lies in going beyond the external appearances, to internalize the underlying structure and geometry of the form. In real world, the underlying structure (fig.1.) is never revealed unless the object needs a repair or a new structure has to be built. In comprehension to the problem of three dimensional drawing the course presents new methods to teach transition from two dimensional to three-dimensional drawing in successive stages. It further guides the students towards visualizing additional forms over the artifacts presented to them. Moreover the argument, why should novices learn to draw/ sketch three-dimensional forms as hidden structures, (i.e., as opaque objects) is put forward in the form of course work, ‘Visualization Drawing’.


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Student: Abhijit Das (Above) Photography of a large size stapler. (Below) Sketch by the student results in a distorted picture of the attempted effort. A novice attempts to draw a three-dimensional object by following the contours. He adopts the natural way of seeing and drawing; primarily to involve the act of tracing contours of the given object and then his struggle to achieve proportions and planes in which the object lies.


Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Visualization Drawing | 202 Credits: 10

Visualization Drawing In the course Visualization drawing 202, our focus would be to hone our abilities to draw three dimensional forms with accuracy and precision rather than realism, (which is usually perceived by most of the novices, as the definition of good drawing). This perception induces a fear in them to consider the act of drawing as an inborn talent, which cannot be attained by practice.

Fig. 1.1

The course does not seek an expressive or subjective representation of the form. Instead, our aim is to develop our ability to represent the structure of a given form. Your knowledge of perspective drawing is a prerequisite for this course. Rudimentary levels of the course will engage oneself into seeing and drawing the provided artifacts, until we develop ourselves to draw basic three dimensional forms with precision. The advanced levels of the course will challenge us to visualize an element on the artifact, either to replace the existing element or think of an additional element. For example, if the artifact is a mug we would try to visualize a new handle for the mug. This act will be recorded as drawing of the new visualized mug (a new form). Assignment Task 01: Drawing a cube with closed eyes. This act will help us understand that how one visualizes the structure in his mind, when given the task to draw a three dimensional form. “This technique gives oneself good practice in visualizing a shape in a very concentrated way as well as make positive lines in the right place”, (Robin Capon, 1993) 4.

Fig. 1.2

Stationery:  Pencils: 4B, 6B, or Steadler Lumograph 6B (you need more control over your hand while handling Steadler Lumograph 6B. The pencil is very smooth and quickly creates dark tones). Paper: 10, A4 size, Alabaster Papers (100 gsm)

 Task 02: In a given rectangle, draw three lines which converge at a single point. It is mandatory that the three lines should touch three different sides of the rectangle and form approximately equal angle amongst themselves i.e., 120° each. Create alternatives with orienting those three lines at different positions of the given format, to perceive them as three different planes with varied area proportions. Shade each plane with an ascending degree of gradations increasing the percentage of grey from 20° to 40° to 70° with a pencil.

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Visualization Drawing | 202 Credits: 10

Visualization Drawing Task 03: 1. Create a point or a dot in the given square format, at the place of your choice.

2. Originating from this point, diverge three lines and touch each of them to three different edges of the outlined square format. The angle created inbetween these lines should be of 120° each. (Please see Figure 2.1). 3. Modify any one of the three lines as shown in the Fig.2.2. The modification of any one of your chosen side need not resemble the figure. Figure is just an example.

120° 120°

120°

Line a/d* was modified along the plane and e/f, f/g and g/h were created. Take care e/f and g/h are parallel to side a/b, and f/g parallel to a/d, as it is mandatory to create a shape which forms an angle of either 90° or 45°.

Fig. 2.1

*Choose the longest line for modification rather than the shortest amongst the three.

d

Task 04: Complete the rendered version of your line creation to reveal the faces of the form. See fig 2.3

g 90°

h

45°

f

b

e

Task 05:  Extend the three lines which had diverged from the point, beyond the boundaries of the square outline to result in a cube.

a

Fig. 2.2

c

Task 06: Rotate the cube mentally on an axis, so that the modified side has a different orientation in comparison to what it had earlier. Draw this new picture of the cube visualizing in its modified orientation on a new A4 sheet. Create a cube with the altered edge in POP.  Note: Please add your Name and Roll No. on the sheets. Keep your sheets clean and tidy while submitting.

Fig. 2.3

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Student: Dinesh Nagar. Sketches and three dimensional cube in POP (Plaster of Paris). 1. Pencil shading, incremental tonal gradations. 2. Longest edge modification. 3. Extending lines further to complete the cube. 4. Changing viewpoint mentally. 5. Creation of the cube in POP.


translations Students work: POP Blocks Translations from 2D to 3D.

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Visualization Drawing | 202 Credits: 10

Visualization Drawing In the last exercise, we learnt how three lines when shaded along their respective planes were perceived as a corner of the cube. A boolean operation to the modified edge resulted in creation of more faces for the cube. All lines ran parallel along the corresponding faces because the resultant was a cube. It gave us cues to create intrusions along the modified edge. The appropriateness of the modifications were crosschecked with the fact that all lines should be parallel to each other. Task 07:  In this exercise, some sample artifacts* will be provided to you. We will draw these artifacts (cubes of various sizes), in different configurations. We would also shift our viewpoints (physically) while drawing them. We may encounter configurations where these opaque cubes would overlap each other and make our task difficult, at times, forcing us to visualize the hidden side.

In an opaque object, we can never see the hidden structure (lines or edges) that constitutes a form. Therefore, when we are presented with a complex form (a combination of several forms, e.g. cylinders, cuboids, or pyramids), we usually end up tracing the contours of the form (refer page.3). Whereas, when the form is simple as a cube we prefer to visualize the structure of the form.

*Sample Artifacts Edges of the cubes form three sets of lines, one vertical and two horizontal, each having its vanishing points in perspective. When we draw objects kept very close to us, the vanishing points of these lines are too far away to converge on paper we draw. Forceful convergence of these vanishing points in a drawing, usually makes it look artificial and more mechanical. (Francis D.K. Ching)1.

To be able to draw a three dimensional form with precision, a student should go beyond external appearance of the form. He should try to understand the underlying geometry and structure of things. This leads to an argument that while sketching three dimensional objects why should one attempt to draw them as solids (opaque objects) with hidden faces or edges? Why can't we make them transperant? Face

Edge Hidden side

Task 08: The second session of the assignment will provide artifacts which would be transperant. It means the student will be able to see-through the artifact, making it easy for him to understand the structure of such solids. It is important that drawing the structures of cubes and rectangular solids should be practiced regularly, for they being the foundations to construct other forms (cylinders, pyramids, etc.). To resonate to this fact we will draw cylinders inscribed in the cubes and comprehend the exercise.

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Student: Nishant Mungali, (see-through cubes)


Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Visualization Drawing | 202 Credits: 10

Visualization Drawing It depends on each individual student as he continues his efforts to hone his skills towards drawing of three dimensional forms. Exercises can only create environments or approaches to understand the basics of 3 dimensional drawings, but to be able to draw them successfully, apart from class assignments, one has to maintain his/ her sketchbook and keep on practicing this art. Our attempts to draw cubes kept on a white background in the previous task, must have lead us to new experiences and difficulties. To make the task easier, we added colored backgrounds with grids beneath the cubes. It gave us reference points or clues to plot the cubes on a two dimensional surface like paper. We also noticed how solid objects when made transparent, (i.e., when we made the structure visible) allowed us to see-through the solid cubes, which usually does not happen in the real world unless the object is made of a transparent material, like glass. In this assignment we will sketch structures in our neighboring environments (outdoors), buildings, large halls, corridors, etc.

H.L.

G.P.

Fig. 4.1

The picture plane is always perpendicular to the observer’s central line of sight.

Task 09:  See Fig 4.1 and read the terms explained below the picture. Your task begins with shooting a picture (black and white) as shown in Fig. 4.1; either in one point or two point perspective.

90°

P.P

The Object

Picture plane (P.P.): When we draw a perspective, we transfer onto a drawing surface what we see through an imaginary transparent picture plane; the drawing surface becomes the equivalent of a picture plane. Ground plane (G.P.): The ground plane is a horizontal plane of reference from which heights in perspective can be measured. For example in the picture above the ground plane is the floor of the passageway. Horizontal line (H.L.): The horizon line runs horizontally across the picture plane and corresponds to the viewer’s eye-level above the ground plane. For a normal eye-level perspective, horizon line is at the standing height of the observer’s eyes. It moves down if we sit down on a chair or moves up if we look from a second storey window. Even if actually not seen, the horizon line should be drawn lightly across the drawing surface to serve as a level line of reference for the entire composition. (Francis D.K. Ching)1

Once the picture is shot with a digital camera at a finer quality to which your digital camera supports, take a print of the same on an A4 sheet. Cover this print with a tracing sheet of A4 size and trace the picture (not exactly) but to get a general idea of what the picture is about, by creation of contours. No need to shade the picture. It should be a line drawing. Be conscious while tracing the lines from the A4 sheet onto the tracing. Complete the picture by depiction of the imaginary horizontal line shown in Fig. 4.1. Task 10: Take a new tracing sheet. Keep it above the previous tracing sheet. Now trace out some structures/ buildings on this tracing sheet and then visualize new structures within the same solution with modifications. Use horizontal line as a reference to create your new visualized picture. You are expected to alter the picture to create new buildings or add trees or imaginary cubes. Feel free to visualize new and interesting solutions (apart from the mentionted above). In all you submit three A4 sheets, one paper (printout of the picture you shot) and two tracings.

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Student starts with an initial reference (picture below), to guide oneself into the sketch of a new visualized picture (above). Student: Divya Gupta


Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76 India Course Details: Visualization Drawing | 202 Credits: 10

Visualization Drawing

Fig. 5.1

The figure above shows a display of artifacts which will be provided in this exercise. A bottle depicting the inner structure of the form and a jug (without a handle) tilted over the bottle representing the various ellipses to be practiced while sketching, (usually it is difficult to draw objects when objects are opaque, because one has to visualize the invisible hidden structure (form).

Task 11: We continue our efforts to practice new structures, through these provided artifacts. Your knowledge of ground plane, picture plane, and horizontal plane will be put to practice in an indoor setting, where in, the object will be kept very close to you. The horizontal line or your eye level, will affect the way an ellipse is perceived, (above or below) especially with cylindrical objects, which are usually inscribed inside cuboids. All cylindrical objects are a result of subtraction from rectangular solids, so always begin by imagining rectangular solids around cylinders, to deduce the original form.

Submit three sketches on an A4 sheet by shifting your positions (physically), as well as changing the configurations of given artifacts.

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13

Cane artifact to practice ovals and ellipses.


Below & above eyelevels. Changing ellipses.

Detachable thermocol pieces enabling the student to see the inner structure of the form.

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Student: Monil Khare

Student: Nishant Mungali

Student: Shaiz K.


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Understanding Structures: Seeing through. Creating see-through (transperant) artifacts for opaque objects.

Student: Nishant Mungali (Shoe sketch with construction of cubiods)

Student: Kirti Meera Goel


Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Visualization Drawing | 202 Credits: 10

Visualization Drawing

Task 12: Place the given artifact in adequate light to see it comfortably. Then using a digital camera take a photograph of this object. Take the photograph exactly from the same point of view and distance, with reference to which you’d represent this object in your three dimensional sketch.

Now to represent this object on paper, take three tracing sheets (Gateway*) and gradually build up your sketch on each successive sheet. The breakup of the object into basic primitives, central to the object should be considered, as well as the method of inscribing the object inside the cuboid should be practised. For example, you could use the first tracing sheet to draw only the basic shape or lines which contain or define the object. Later, you can add additional contours and indents to the basic shape on the second sheet. Use the third sheet to depict the finer details and complete the 3d representation of this object (in three or four successive stages). (See Fig 6.1). Fig. 6.1

Tracing 01

Tracing 02

Tracing 03

You can compare your final sketch with the photograph you shot and edit the tracing sheets individually to remove discrepancies in your drawing. * Gateway is a well-know brand for tracing sheets

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Before the course

After the course

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Employing a methodical approach towards drawing of three dimensional objects. Student: Sumit Nair


Rationalizing Design Sensitivity

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Picture from workshop on Visual Order at Symbiosis Institute of Design, Pune, India. Students: Saibal and Sharad

Abstract: The advent of digital technology has created a radical shift in execution tools within the realm of graphic design. This has turned out to be a blessing and a problem in relation to the context and the user. Working with traditional tools, like the brush, ink, paper or pencils, which were simple to use, fortunately allowed errors while executing a task and indirectly promoted learning and sensitivity. More was understood by doing, sharing and observing each other, in comparison to computers, which nowadays, only permit individual participation from the user. Today’s new tools and software offer error-free execution, making a task easier for an individual to create a layout, use a typeface, choose a color or an image with ‘utmost insensitivity,’ particularly among novice learners of the discipline. Apparently, it leads them to demand more rational approaches to understand macro and micro issues related to graphic design.

© Visible Language, 39.2 Rationalizing Design Sensitivity, Special issue, Rane M. 2005. 147-167 Download PDF at http://www.mrane.com/visorder01.htm


It’s a simple exercise, which provides an analogy to 'Visual Order' in graphic design, as well as a rationale to understand macro and micro issues in graphic design realted to sensitivity. For this assignment we need three subjects (i.e., in this case students). It is necessary that the subjects have an incremental difference in relation to their physical features, as well as they should form

an obvious visual hierarchy, when made to stand together. (See right-hand corner, top). Remaining students of the class shoot/ photograph these subjects in black and white (stills) with a digital camera, within a predefined frame (Horizontal). This frame or the space, remains constant through out the exercise. The illustration  below will guide us through each task one has to perform. 19

Task 01

Task 02

Task 03

Task 04

One subject: Create Interest...

Interest here means: The power of attracting or holding one’s (user) interest (because it is unusual or exciting) or to be precise, we can say to create “emphasis”. To begin with, some students shoot and execute the task 01, with a (single) subject and he acts out a gesture to create an interesting frame. Students are free to choose or direct the subject for the required gesture. The aim is to create interest/ emphasis in the frame, when the

Task 05

picture is shot with the subject. The dots below the human figure, symbolize ‘interest levels’ that students should try to create in each frame, in relation to the latter, i.e. beginning from task 02. So, one should try to achieve incremental progress in each gesture with the help of a single subject. Find new ways to shoot the frame, to make it more and more interesting than the previous. Similar process continues till we reach task 04.

Task 06

Shoot 2 subjects with equal importance

Task 07

Shoot 2 subjects with predefined order

Shoot 2 subjects with reversed order in relation to the latter

Two subjects: Predefined order...

In the next task, one has to choose the first and the last subject from the three subjects we discussed in the beginning (or see top right hand corner of this page). It means, skip the middle subject and choose the other two. So in physical features, we would have one subject as very strong and the other comparatively weaker than the first. Students should shoot the subjects in task 05 with equal importance, i.e., when the frame (that was shot), is shown to a user, attention or the attraction sh-

Task 08

Task 09

Three subjects: predefined order (to be executed similar to task 06 and task 07)

ould be equal to both the subjects. None of them should get prominence/ precede over the other, in relation to the visual preference of the user. In task 06, according to the order described above, (i.e. no.1 & no.2); students should shoot subjects with this pre-defined order, i.e., shoot the subjects in a manner, where the resulting solution would be tested with an user to find whether the desired result was achieved. The task 07 follows the same procedure only with the reversed order.

Task 10

Ten Subjects: predefined order (One of the subject should be a female and she will be no.1 in order)


Student: Nishant Task 01: Single subject, increasing emphasis

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Single subject, increasing emphasis

(Picture and typography). Comparisons, understanding the meaning of life in a font.

Student: Siddharth, Task 01: Typographic Translations


Single subject, composition. A single subject in an enclosed space. The subject occupies a position in an empty space. The designer decides the alternative locations for the subject to be placed in an given empty space.

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22

single subject create interest A point of focus. A single element in an enclosed space. The element stands alone in an empty space at a location, in a particular position. The element in that position interacts with the empty space. The position in which it is placed divides the space symmetrically or asymmetrically. Attention grabbing with a single element in a predefined space is easier, because there is nothing else to look at. Moreover the element here is static and not dynamic. The placement of an single element in a given space is not random, it is purposefull.


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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Design Analysis and Critics | 316 Credits: 04

Design Analysis & Critics The material and practical nature of the world makes us vertical rather than lateral thinkers. Therefore, assignments in Basic Graphic Design1 are compartmentalized into right and wrong by vertical thinkers and if a functional reason is not found to act upon, then they are labeled as irrational. In such cases, it becomes critical for the instructor to design courses, which can address audiences comfortable to think with both the hemispheres (left & right), instead of creating dominance of one kind of thinking over the other. Metaphors2 and analogies 3 are excellent ways to understand concepts which need to be experienced. The course Visual order provides insights to the rationality that exist in the sensitive issues related to Graphic Design (Rane, 2005) 4. Instead of simply allowing oneself to comprehend these issues as in the course Visual Order, the present chapter will focus on task of a more pragmatic nature. It attempts to enable a student to practically do things on his own. The aim here is to work on solutions and analyze them with a solid foundation of elements and principles of design. The primary objective is to assist the students understanding towards analyzing as well as performing the role of a critique, specifically, for communication design solutions related to type and images. Attempt is to prepare the students to judge design solutions with more concrete answers, releasing them from the notions of likes and dislikes.

1 Basic Graphic Design: It includes teaching of elements and principles of Design. These courses are exploratory in nature and the objective is of learning by doing/ experiencing.

Metaphor: A metaphor is a figure of speech in which a word or phrase is substituted for a dissimilar subject to suggest a likeness or link between them. The original word or phrase then takes on qualities of the linked subject, increasing understanding.

2

Analogy: Analogy is the term for a description derived from a process of reasoning from parallel or similar cases explaining what unlike things share in common.

3

2,3

(Elizabeth Resnick, 2003) 5

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Design Analysis and Critics | 316 Credits: 04

Design Analysis & Critics The act of arranging words in a given white space is not random. The words (content) and the space (format) provided, define a correlation, interacting with each other in order to extract a hidden or visible visual hierarchy, usually pre-defined by the graphic designer through his design. As graphic designers, we tend to create order of importance, i.e., try to create 'emphasis' in the elements of the page. Hierarchy defines the visual flow, priority of the elements, from larger to smaller, defining a path for the user’s convenience, while extracting the presented information. We will try to experience these visual hierarchies through a series of assignments and find out how elements and principles of design affect these hierarchies. Birthdate Death Birthday

Name

Dumb Intellectual Father Mother Friends

All the questions will be answered in relation to the 'Distance' from the name. Name will act as a central element (keyword) to all given words.

Assignment Task 01: A list of words is provided and you have to arrange these words, either close or far away from each other (in distance) within a given format. Try to exploit the subtle spatial distance, which would exist between those two words in reaction to the question asked for each word 1. Your name1 (Write you name in the predefined format?) 2. Birth date (How far you are from the date when you were born?) 3. Death (How far would you aspire to live from the present state?) 4. Birthday (How far or near you are from your next birthday?) 5. Dumb (How far you are from being dumb?) 6. Intellectual (How close you are from being intellectual?) 7. Father (How close are you to your father?) 8. Mother (How close you are to your mother with respect to your father?) 9. Friends (How close are you to your friends than to your parents?) This is an endeavor to use typographic variables, to design visual answers for a user/ viewer. One may realize enrichment of sensitivity towards white space or negative space.  Note: Use font: Franklin Gothic Medium Condensed/ Regular, font size: 20 pts 1 Do not write your surname (Write your first name)

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Design Analysis and Critics | 316 Credits: 04

Design Analysis & Critics

(away from)

(near to)

*Distance

Farther

Closer

Value

Lighter

Darker

Scale

Smaller

Bigger

Variables

After the successful completion of the task 1, if we analyze the words and their relationship to the questions asked, we will be able to retrieve some answers resonating from the arrangement of words in relation to their distance, i.e., (away from or near to). Therefore, the probable question to a solution would be - is the student more (close) attached to his mother when compared to his father? We can derive visual answers through subtle spatial distances, deliberately altered by each subject to achieve the desired result in his solution. Now we will study the same questions by changing the acting variable, either to the 'Value' or the 'Scale'.

*(Already experimented variable in Task 01)

Value

Scale

Value

Scale

Value

Scale

Value

Scale

Value

Scale

Demonstrating meanings of the two variables ‘Value’ and ‘Scale’ Value is the relative lightness or darkness of an area or object. Value adds dimension by creating the illusion of depth in a design. Scale refers to the process of making size relationships.

Task 02: We are already familiar with the questions asked in the previous assignment. The same questions (as in task 1) are supposed to be addressed in this assignment also. Here you are supposed to replace far and close in relation to the 'Value' of the achromatic colour 'Black'. Lighter the value of black more is the distance; darker the value of black, more is the closeness. Comprehending this simple relationship for far and close to the given variable 'Value', you are expected to design task 2. You should not think of the variable 'Distance', rather you are only working with the variable 'Value'. Please note, your solution will be judged on the basis of 'Value' and not the 'Distance'. Task 03: This task will tackle the third variable. 'Scale' will act as the third independent variable with the same questions to be answered. Something smaller in its scale will be termed as far and bigger in its scale will be considered as near. The variable of 'Distance' and 'Value', will not be considered while judging your solutions. Complete the task by altering the scale of the words adhering to the logic of the questions asked.

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Design Analysis and Critics | 316 Credits: 04

Design Analysis & Critics The completion of the three tasks gave us an idea, how the three variables - Distance, Value and Scale, affect the word relationships of 'away from' (far) and 'near to' (close) in a given format. All the variables were trying to create 'emphasis' (a principle of design) for each word, against the posed questions in their respective groups. "Emphasis indicates the most important element on the page based on the message one wants to communicate. It could be said as the element which stands out and gets noticed first. The most emphasized visual element in design is called the focal point, because it attracts the viewer’s attention first". (Resnick, 2003)5.  herefore, we understand that emphasis creates an order T of importance for the content (information). Every information that has to be communicated will usually have an order of importance (in the hierarchy of the content or the context to which it relates). It could be also defined as the starting point or the reference point to begin within each chunk of information. As graphic designers, we create these hierarchies in given contextual constraints to ease retrieval of information for the user/ viewer. This hierarchy is achieved in design solutions by employing elements and principles of design to one’s advantage. Task 04: a. Employ line (an element of design) in the background of your solution, in high key, to emphasize your name. Use the line to enhance 'maximum' perception of distance. Your use of line should not disturb readability of the solution. Clue - Attempt to alter the topology of white space to visualize depth.

Emphasis attracts the user attention to a particular point in the presented information first. The most emphasized element is called the focal point (for example, No.1 in the picture, forces visual attention). Secondary and tertiary focal points are called accents. (No.2 and No.3 are accents) Design after all has unique capacity to shape information by: 1. Emphasizing or understanding, 2. Comparing or ordering, 3. Grouping or sorting, 4. Selecting or omitting, 5. Opting for immediate or delayed recognition, 6. Presenting it in an interesting fashion.

b. Create emphasis for your 'Name' using the variable distance, you are not allowed to change the font. Only variable of distance can be altered to your advantage. Questions to be answered will remain the same.  Fill the whole background with 100% (k) black c. and try to emphasize your name. (You can to use all three variables to achieve your solution, but you cannot to change the font). Questions to be answered will remain the same.

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Design Analysis and Critics | 316 Credits: 04

Design Analysis & Critics When we compare a piece of art and the work of the graphic designer from a viewer's (user) perspective, it would be necessary for us to understand the difference between both kinds of visual enquiries. An artist creates art for self expression and the viewer has the freedom to interpret meaning out of the artist expression.

Fig. 5.1

01. 02. 03. 04. 05. 06. 07. 08.

Your name Birthdate Death Birthday Dumb Intellectual Mother Friends

09. 10. 11. 12.

Marriage Ambition Money God

A graphic designer has rarely any room for self expression. Moreover, they can never be physically present to explain their designed solutions to the viewer. Graphic designer has to visually communicate the clarity of the message in the absense of the viewer, to make it least ambiguous as well as achieve their sole goal of effective communication. You have to understand this difference before designing solutions, thus prioritizing the viewer’s perception and perspective. 4 new words introduced

13. Father A sample depiction of numerical ordering of the words. You are free to define your numerical order for words. Four new words are added to the previous list.

Father: A source of strength. An idol. Source of security and comfort. A constant motivator. A sample description for the word Father. You are free to write short sentences as in the example above or one sentence which may comprise of 17 words.

Task 05: In this task one has to predefine the numerical order (1 to 13) for the words of the previous exercise and the additional words shown in the figure 5.1 as per one’s own preference. This numerical order should be independent of the relationships they share with the keyword (name) and has no relation to the questions that were asked earlier. Your task is to define your own numerical order to the given set of words. Your solutions will be judged on the basis of your predefined numerical order.

So, first, you begin with assigning a number to each word, including your name. You will present your numerical order in the format that would be provided. Once the numerical orders are frozen write a description for each word consisting of 15 words. (Please revise your description to maintain a minimum of 13 words or maximum of 17 words). All descriptions have to be presented according to the predefined format. Create your solutions in the given format. Even though the user will be unaware of the numerical order while judging your solutions, ensure that your solution should make them perceive the same numerical order which you had preset.  You are expected to come up with two solutions: a. Define the order of 13 words without descriptions, use same font, and consider all three variables.

b. Define the order of 13 words with descriptions for each word. You have full freedom of using any font with additional elements of design to support your solution.

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Design Analysis and Critics | 316 Credits: 04

Design Analysis & Critics

01. Your name 02. Birthdate 03. Death 04. Birthday 05. Dumb 06. Intellectual 07. Mother 08. Friends 09. Marriage 10. 11. 12. 13.

Ambition Money God Father

A sample depiction of chunking of words in groups. You should still adhere to the defined order of perception.

In communication design, an important factor to be considered is the amount of information to be conveyed. It may vary upon what one wants to communicate, in what quantities, and to whom. Communication, therefore, could be for a leaflet, a telephone directory, a brochure, or a poster. The common criterion that stands out in all these mediums of communication is to define the order of priority to their related information. When the amount of information is less or the types of information are limited, hierarchy of information in a group or groups needs to be highlighted. In such situations the role of emphasis shifts with respect to each group. It can be also termed as developing a sense of visual/ logical sequence in the information. For the upcoming task (task 6) we will try to chunk information in groups to understand the concept via the presented hypothetical situation. Task 06: The users are supposed to perceive the same numerical order of words in the solution of this task, as they did in the preceding task. But additionally, the objective is also to make the user perceive four distinct groups consisting of elements (1 to 3), (4 to 6), (7 to 9), and (10 to 13), respectively, of the predefined numerical order. This chunking of elements into four groups should not conflict with the individual perception/ sequence of these elements from (1 to 13). Here the subject is free to use all elements and principles of design, except the element colour.

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Design Analysis and Critics | 316 Credits: 04

Design Analysis & Critics

01. Your name* 02. Birthdate 03. Death 04. Birthday 05. Dumb 06. Intellectual 07. Mother* 08. Friends 09. Marriage 10. 11. 12. 13.

Ambition Money God Father*

*Replace with Black & White Photos. Replace the mentioned words with photographs without altering the predecided numerical order of the task. Execute your solutions so that the user can perceive the same visual order as predefined by you.

Task 07: As instructed in advance, you all should have clear, black and white pictures of minimum 150 ppi (postcard size) of you and your parents. In task07, you will be replacing words with images, i.e., replace the words, your name, mother and father with their respective photographs.

After these three changes, draw upon your solutions to the preceding task to maintain the same numerical order and perception of the same four groups of elements. Please note that even after the introduction of strong visual elements as photographs, the user’s perception of your predefined numerical order and the hierarchy of groups should not change. Please note: All solutions are to be rendered in grayscale.  No Color/ Sepia tone photographs should be used, only black and white photographs are allowed.

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Corporate Identity Program | 312 Credits: 10

Corporate Identity Program

The letterform in Devnagri Script is an unique arrangement of the strokes and curves to create an abstract shape which is recognized by a certain group of people or culture and used to communicate in the form of language.

"When a black spot is located on a white ground, this is already perceived as a three-dimensional situation. This is cleary reflected in langauge: The spot is said to be on the white ground, i.e., the spot is in the foreground and the white is its background. The eye separates the parts of a two dimensional picture into figure and ground, i.e., it interprets two-dimensional form in a three-dimensional manner. Frequently, linear forms are also perceived as three-dimensional. The criteria for the separation of figure and ground lie in the relative size of the forms and in the shape of their outlines". (Moritz Zwimper, 2001, Chapter 07) 6  Knowledge of figure and ground with typography are indispensable for any graphic designer to design effective logos and symbols. In this assignment, we will try to experience the figure & ground relationship in letterforms. Aim of the exercise is to explore possibilities; as to what is the least amount of ground required to identify a letterform when it is reversed and to get sensitive to the subtle changes which matter in recognizing the letterforms through an user study. Task 01: Type the first letter of your name in Devnagri Script.  Font face - Manjusha Bold.

Your Name: First Letterform:

An exploration to investigate the identity of the letterform by creation of ground in least possible counters and the space around the letterform.

Add black background to your letterform, so that the letterform appears white and the (ground) as black. Keep on trimming (deleting) the black portion (i.e., the ground) around your letterform (i.e., the figure) to the maximum possible extent without losing the identity of the letterform, meaning you should be able to identify the letterform (figure) with least possible (ground) black area. Generate various alternatives by juxtaposing the letterform over the black background to study which are those vital curves/ counters, necessary, to make or break the identity of the letterform. Create five variations to investigate the identity of the letterform within an area 5 x 5 cms. Create the identity task with any one Roman letterform. Take care you don’t repeat the letterform amongst yourselves. Create five variations of identity investigations for your chosen Roman letterform.

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The purpose of the exercise was to extract the most basic curves of the alphabet that made recognition possible by the human eye. As the positive space (the black area) was reduced more and more frivolous curves were discarded and the eye moved towards the basic most essential part of the alphabet. The smaller triangles were discarded for the sake of harmony. Student: Sidhharth Gupta

Letterform:


Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Corporate Identity Program | 312 Credits: 10

Corporate Identity Program Task 02: This exercise tries to formulate a balance between the letterform and added meaning, in other words, you don’t lose the visual appearance of the letterform (i.e., to be able to recognize the letterform when visually perceived) and at the same time it should also express a metaphor (added meaning). It explores the designers ability to represent dual meanings in a single letterform.

1. Use first alphabet of your Surname or Name (in case it starts with 'W' or 'I', then please use an another letter). 2. Assume a light source from any angle and create depth. Don’t end up creating, mere shadow of the letterform. Find possible solution where the shadow becomes the part of the letterform (as shown in the second stage; Depth of the letter 'W'). 3. In the third stage create a visual surprise out of the letterform without losing the identity of the letterform.

Letterform

Depth

Visual Surprise

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Corporate Identity Program | 312 Credits: 10

Corporate Identity Program

Visual + text = Symbol

Fig. 3.5

Task 03: Till now, we have understood negative and positive space and creation of depth in the last exercise. While creation of symbols one often has to deal with combination of visual metaphors as well as written text (either the name of the company or initials), fuse together to form a unit as a whole. Communication designers face these challenges while creating symbols. The example shown above is picture of a kid and the shop name “toykid” which has been cleverly transformed to form a single group. The designer has changed the font to (smooth, rounded edges), conscious to the fact of it being a Kid’s store, and substituting the letter “O” with the kid’s face in a circle.

You are challenged with a similar task and are expected to come up with alternatives. The aim here is of an exploratory nature where you should create options to generate harmonious combinations of the pictorial element and text to complete the symbol. (It is an exploratory task devoid of context) You are free to alter the font according to the requirements of the symbol. If you don’t find font which suit's your purpose, you may try calligraphic strokes instead of true type fonts.

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Corporate Identity Program | 312 Credits: 10

Corporate Identity Program In an elementary stage of symbol design, designer should be aware of basic fundamentals which create a good symbol. Understanding of figure and ground, principles of lines, shape and form are few essentials without which one should not proceed. Other than these there are significant questions such as “why do we need an identity?” “Do non-living things have identity?”, “How does it affect an organization or a product?” etc...

Name : First letter : Hostel Room No. :

Myriad examples of logos, symbols, icons, either typographic, descriptive or abstract can be found in numerous books which are endorsed by principles of basic design. Attempts to search figure and ground relationships with explorations in negative space has resulted in numerable solutions for Roman Scripts (English). Most of them can be found on hte internet and in books. But, there still lies a lot of potential for indian designers to exploit typographic quality of local languages, (Devangri or Assamese scripts).

Fig. 4.1

Task 04: You have to create a small symbol for identification of your hostel rooms. Your creation should be combination of numericals and letterforms (i.e., your Hostel Room No. and your 'Name' or 'Surname'). Combination of these two script elements should emerge as your solution. For example (See Fig. 4.1). You can scale, rotate, or shrink, (but cannot distort or skew) to create a unique identity, which would be reminiscent of your personality (dynamic, imaginative, or extraordinary). This act of designating your identity visually can form doorplates of your hostel rooms or stickers (labels) to personalize your belongings.

Does colour evoke emotions?

Are we important in identity design?

Use one colour of your choice from the limited set of colours shown above and use it for your hostel room no.s (to depict personality of the room) or the letterform (to represent yourself).

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Corporate Identity Program | 312 Credits: 10

Corporate Identity Program

Introduction: If we extend the edges of the letterforms along the axis we are able to perceive dimensions and depth. Carefully observe the people in (Fig 5.1). Some of them appear hiding behind an invisible vertical face of the form “ “ which is white. One can use this principle as an advantage to explore other letterforms in that space.

Fig. 5.1

Sticker/ Image

Mapped on each face of the cube in a 3D software

The base (ground) of one of the face of the cube was deleted.

White space gives perception of the face or side of a three dimensional plane.

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Addition of two white stripes gives birth to another letter form “E”.

Perceived dimension after deletion of the remaining base.

Task 05: We have seen explorations of the symbols on different faces. In this exercise you will have to study the mapping of your symbol (which you created in the last assignment) not on only cubes (Fig 5.2) but on varied 3D forms (may be cylinders or spheres). Once you have mapped them delete the 3D form in an image editing software. See (Fig 5.3) for reference.

The aim in the explorations will not be just random mapping in 3D software, but to learn to see a shape from all possible angles and how an image, just by the way it is mapped creates perception of depth and dimensions when the original form is deleted. The importance of it still being ‘readable’ should be considered while execution.

Fig. 5.2

Fig. 5.3


Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Corporate Identity Program | 312 Credits: 10

Corporate Identity Program

Original Letterform

Pixelated Letterform

Can one pixel be so critical to identify a letter form?

Does adding the pixel enhance the readability of the letter form.

Fig. 6.1

Task 06: The illustration in Fig 6.1 describes how a pixel can create difference in recognition of the letterforms made with pixels. Display of these letterforms becomes a critical issue when displayed on small mobile phone screens. We will try to explore various possibilities of curves transforming into pixels and their aspects of legibility and readability for electronic displays. Choose any one pair of letterforms in the circles given below and work in (1x1inch) file of 16 ppi to convert them into pixelated letterforms.

Devnagri Script

Assamese Script

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Corporate Identity Program | 312 Credits: 10

Corporate Identity Program

Letterform “E�

E + Fish

E + Hot soup

Letterforms become interesting when you are able to see a figure in the remaining portion (negative space/ counters) of the letterform. See the above examples in which you can see a letterform as well as a picture. The designer alters the negative space to his advantage, according to the given brief (client’s business). Further he translates the concept of the verbal brief into one integrated visual symbol. Task 07: This assignment is simple as well as complex!. You have to begin with two words. Key and Fire, use the negative space of these two words in an interesting manner, so that it enhances the meaning of the word. One student sample work is provided. You are free to choose a fontface of your choice for both the words. A cohesive integration of the word and the visual element would be a challenge. Your solutions will somewhat resemble Fig 7.1 in principle. Fig. 7.1 Student: Kirti Meera Goel (sample for reference)

1. Key

2. Fire

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Corporate Identity Program | 312 Credits: 10

Corporate Identity Program Task 08: Project Hello class, today we will simulate a real design practice environment. You will be presented with a brief and are expected to come up with ideas for “Connect” (calling the future) a mobile service provider, who is to launch their service in India under the brand name “Connect” with a supporting base line (calling the future).

The client aims to launch a chain of shops in all the shopping malls across the country. These chain of shops will be launched under the brand name “Connect” (calling the future). The names written in the (Fig. 8.1) are dummy font faces used by the Senior Designer. Your task is to come up with ideas for the symbol and suggest a suitable font face for the logo.

Fig. 8.1

Connect will be providing cellular services throughout the country and claims to provide better connectivity, which is lacking in most of their competitors. Connectivity will be the major highlight due to use of superior technology in comparison to their competitors. Better connectivity, (network access) is the strongest USP the client claims. Connect aims to target rural as well as the urban market. The brand name “Connect”, will appear in different languages for the symbol, as per the state where the service is offered, but the base line (calling the future) will always remain constant. Client expects the design firm to come up with simple graphic design solutions, which can be easily articulated by their consumers. The client plans to launch two more services under the same brand by the end of the year. He expects consistency in the brand image which will look modern as well as be appealing to the younger generation.

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Graphic Design - Book Design | 204 Credits: 10

Graphic Design - Book Design The primary objective of this course is to orient you with the meaning of word ‘graphic design’ as a whole, in the context of visual communication through theory and practice. To acquaint oneself with the essentials of basic design, which are mandatory within the knowledge bank of a designer, irrespective of he being a product designer or a graphic designer. This course will instill confidence into students by achievement of specific graphic design skills aimed at employing formal order into visual solutions. The course focuses on primary issues in words and image, which form an integral part of any visual communication. Tasks are designed to comprehend the relationship of the white space to written matter embedding into us the basics of typography. Pragmatic benefits: Awareness to grid in product brochures, leaflets, manuals, etc. Application of design elements and principles to translate rationality in the whole act of designing. Acquiring skills to design your own portfolio and document one’s work irrespective of the medium. Assignment: Creating a book cover design and inside pages for the given topic. Text for the inside pages will be provided to you. Brief: Title of the book “Cognitive Psychology”. Cognitive psychology refers to cognition as higher mental processes. The origin of knowledge and its representation in the mind is the fundamental question that cognitive psychology deals with. In a wider context, however, it refers to knowledge or act of knowing and in socio-cultural context it refers to emergent development of knowledge and concepts within a group.

Dimensions: 240 x 180 mm Emotion: Sad + Happy

Step 1. You will be provided a graphic. You have to use the graphic and create four options using any one or all principles of design. Each option should be an interesting composition in (black and white) resonating with the theme of the book. Figure and ground relationships should be used to create images with high graphic quality. The graphic should be created in an area of 180 (W) x 240 (H) mm (portrait). You are free to work in a vector program of your choice.

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Course : Graphic Design DD 204 Student : Vamshi Reddy Details : Perfect Binding, 180 x 240mm (portrait)

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Course : Graphic Design DD 204 Student : Aditya Bhandhari & Vikas Vaishnav Content : Grid Systems. Book Design Basics

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Introduction to Computer Graphics | 121 Credits: 08

Computer Graphics Certain complex objects, living or non-living can be represented in simple graphical forms. Such representations help us to understand one of the aspect of graphic design. Icons and symbols are simplified graphic forms. They facilitate ease in communication as well as save space. Advantages of these simple graphic forms is their property of being language independent and need not be translated. The process of simplification requires design inputs from a graphic designer who has acquired the skill of breaking (realistic) images into simplified two or three dimensional forms.

Sample of a detailed picture which has been simplified in the examples shown below. Reducing complex information by use of elements of design to assign it new attributes of outlined (curves), Filled (curves), Robotic (solid or geometric).

a.

b.

c.

Black & white artworks: Student - Siddharth Gupta

Coloured variation of geometric form, Robotic - Solid

Example: While designing a label for a Honey bottle, attempts to display a realistic representation or a photograph of the honey bee would appear weird and ugly. Whereas, a simplified graphic representation of the honey bee, semantically cute, accentuates the product communication and persuasion. Assignment: Aim of the exercise will be to work with draw/ vector programs as well as be efficient/ creative in simplifying of a complex form. The challenge lies with the graphic designer as, how can he make a form interesting as well as keep it simple. Your task here will be to simplify your chosen picture and find solutions similar to figure a, b and c.

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1.

3.

Outline (curves)

2.

Robotic (solid)

4.

Fill (curves)

Student: Siddharth Gupta | Artworks 1,2,& 3


Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Punctuality in submission Innovativeness in solutions Translation into appropriate visual expression

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Elements of Design | 102 Credits: 04

Elements of Design I Elements of design are: Line, Shape, Space, Size, Texture, & Colour. Principles of design are: The principles of design – Balance, Emphasis, Rhythm, Unity, Contrast. These principles explain why certain orientations of lines, shapes, forms, textures and colours seem to be orderly and pleasing. Assignment: Line: Today we will experiment semantic expressions with one of the element (line). In a given format we will try to depict meanings with lines. We will use lines as the syntax for our assignment. Task 01: To begin with you are given a list of words. You will work in a predefined format. The format will be provided to you in the begining of the assignment. You should work within the predefined area with help of lines to represent semantic expressions of the following words:

Student: Saibal Datta Institute: Symbiosis Institute of Design Pune (SID)

Chosen word: Inflate expand increase enlarge pressure burst

While thinking about the word “inflate”, initially I was thinking very obvious and illustrative. Then I thought these two lines as characters, so a small line watching other one inflating and taking a shape of a balloon - Saibal Datta (SID) *Provided solution is an example, you can choose to create your new expression for the word.

01. Travelling/ going away 02. Falling 03. Growing 04. Struggling 05. Inflate* 06. Excited 07. Pushing 08. Running 09. Flying 10. Stop/ halting  11. Sleeping 12. Smile/ frown 13. Dying 14. Killing 15. Jumping. Constraints: You are allowed to use only two lines. The modification of the line (at the nodes) should not create a sharp curve. A smooth continuity of a line is acceptable when done by adjusting the beziers or spline handels. Stroke width of the lines should be 9 points. Please Note: The work area is 240 x 180mm. (Horizontal)

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Push pressure strength supress move shove The word “Push� suggests something like pressure or probably just a simple forward movement. That's how I thought of this idea, which is little illustrative.

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Jump high fly skip basket ball spring Intially I thought of a spring jumping and it looked like a curly line, but it appeared to me very complex. Then I thought of basket ball and made this one.

Grow increase progression develop larger expand Grow sounds something big and progressing. So, I thought of the obvious, about men made with single lines. Earlier, I thought of tree and plants growing. But later when I did this solution, it was looking better than the earlier ones. Student: Saibal Datta - Communication Design SID. Symbiosis Institute of Design, Pune, India

Example of the advanced level of the course. Figure: Dependency.


Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Punctuality in submission Innovativeness in solutions Translation into appropriate visual expression

Mandar Rane & Utpal Barua Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Elements of Design | 105 Credits: 04

Elements of Design II A smile in mind: "Thank goodness the brain is designed to be uncreative. With eleven items of clothing to put on there would be 39,916800 ways of getting dressed. The brain is designed to make patterns, to use them and to stick to them. That is why we can get dressed, eat breakfast, cross the road and do more less useful work when we get to office. Creativity, concept formation and all wonderfull aspects of the brain are nothing to do with these established patterns; they arise from the brain's defect as an information system". (Foreword by Edward de Bono)7. Elements

In the last class we explored line as an element with a given word. All of us concluded with interesting solutions. You need to submit one exploration of line which would finalized by the instructors to be further executed in a vector program Adobe illustrator. Guidelines for submission: You will submit two pdf files Please follow the naming convention: (Add your name not the surname) 1. Yourname_01_mon_dd_yy.pdf 2. Yourname_02_mon_dd_yy.pdf -----------------------------------------------------------------------------------

Figure 3.1

We need to understand the last class of the course as an introduction to working with the tools (softwares) of our profession. These software packages (in our case a vector program like Adobe illustrator) would help us realize our ideas into visual expressions. Therefore, proficiency with the software to a minimum level seemed to be a prerequisite, before we could dwell into experiencing any further complexities of the course, elements of Design II, Course 105. Assuming all of you are comfortable with the software, Adobe Illustrator we proceed into the next task. Task 03: Draw a blank square of 140 x 140 mm with a stroke width of 0.25pt. centered in an document size of A4, (orientation potrait). With the elements shown in (Figure 3.1) create a face with an expression. Try to orient the elements in different configurations to achieve interesting facial expressions. Keep on generating alternatives and encourage your mind to search for new possibilities. Find new ways of organizing the same elements. Understand creativity and constraints as an integral part of the design process. Please note the constraints: You cannot use any extra element/ s apart from the depicted in figure 3.1.

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Advanced levels of the course, Translating expressions out of simple forms.

Student: Vineet Chaudhary Expression: Stunned. Shocked

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Student: Shanuj Sharma Expression: Dejected. Depressed

Student: Maadaram Jaychandra Expression: Astonished. Oh!


Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Mandar Rane Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Design Project II A | 303 Credits: 10

Design Project II A Course Content: System design project to be undertaken from the domain of Communication system/ Product system. Exhibition Design project students are exposed to different parameters of exhibition design/ Information design. It involves development of theme, categorization of information, application of reproduction mediums, designing of physical structures, space planning, costing and new techniques of production and presentation.

This project emphasizes on demonstrating the internalization of design studies. The student engages in intensive information collection, analysis and formulation of the design problem. Following this concept generation, detailing and design finalization with suitability for manufacture will be worked out. In this process the student will experience specific challenges faced in design within selected subject area of his choice. Topics: Redesign of the Mumbai City Bus Route Guide - Siddharth Mohan Redesign of IIT Bombay Bus Timetable - Tanuj Shah

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Course : Design Project 303 Student : Siddharth Mohan Project : Mumbai Bus route Guide Redesign

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Course : Design Project 303 Student : Tanuj Shah Project : IIT Guwahati Bus Time-table Redesign

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Evaluation Criteria: Accuracy and neatness in execution Devotion and diligence towards the work Regularity and punctuality in attendance  Frequency in interaction with teachers Presentation and documentation Time management and punctuality in submission Innovativeness in solutions

Industrial Design Centre  Indian Institute of Technology Bombay Powai, Mumbai - 76, India Course Details: Graphic Design - Book Design | 204 Credits: 10

Course 204. Grade sheet

Student name

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Grade Obtained

A A

A B

B B

B C

C C

C D

D D

35 - 32

31 - 28

27 - 24

23 - 20

19 - 16

15 - 12

11 - 08

5 - Excellent

4 - Good

3 - Satisfying

2 - Average

1 - Poor

Roll No.

Evaluation Criteria Scale of 1 - 5 Attendance Cover page (Ideation) Knowledge of software and its use Set 01/ two column grid options Set 02/ three column grid options Binding/ Cutting/ Pasting Precision Articulation/ Devotion/ Diligence 

Dt.

Mon.

Yr.

Date: Instructor/ s Comment/ s

Marks obtained

You have an incomplete/ fail in this course

Industrial Design Centre, Indian Institute of Technology Bombay, Powai, Mumbai - 76, India.

Instructor/ s Signature/ s

out of 35

I

F F


coming soon!

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Translations from Nature


Digital Photography Course: 313

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Course: 313

Êb÷ÊVÉ]õ±É ¢òÉä]õÉäOÉÉ¢òÒ

Course: 313


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Corruption (§É¹]õÉSÉÉ®ú)

Missing (±ÉÖ{iÉú)

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References:

1. D.K. Ching Francis, Drawing - A creative process, Van Nostrand Reinhold, Newyork 1990, 108. ISBN- 0 442 31818 9

2. Josef MĂźller-Brockmann, Grid systems in graphic design, A visual communication manual for graphic designers, typographers and three dimensional designers, Verlag Niggli AG, 1996. ISBN- 3 72 120 145 0

3. Philip B. Meggs, Type and Image, The language of graphic design, John Wiley & Sons, Inc. 1989. ISBN- 0 471 28492 0 4. Robin Capon - Drawing, Teach yourself books, U.K., 1993. ISBN- 0 340 58306 6

5. Elizabeth Resnick, Design for Communication, Conceptual Graphic Design Basics, John Wiley & Sons, Inc. 24, 2003. ISBN- O 471 41829 3

6. Moritz Zwimper, 2D Visual perception, Elementary Phenomena of two-dimensional perception. A handbook for artists and designers, Verlag Niggli AG, Chapter 07, Figure-Ground, 2001. ISBN- 3 7212 0277 5

7. Beryl McAlhone & David Stuart, A Smile in the Mind, Witty thinking in graphic design, Phaidon Press Limited, 1998. ISBN- 07148 3812 8

8. Bradshaw Mike, Research study drawing from visual thinking, School for graphic design, London college of printing, The London Institute U.K. Cltda conference 2002

Dear Friends,

Credits

Earlier publications of A5 size were too small to be read. Therefore a new format was designed, so each assignment can be read, shared, referred and argued upon.

My sincere thanks to all my colleagues at the Department of Design, Indian Institute of Technology Guwahati, I enjoyed working there and this is an sincere attempt to document those memories.

Your comments on design of the book or assignments is welcome. Your feedback would be valuable. Greetings Mandar Rane

Thanks to my students:

-------------------------------------Ashish Singhal, pp. 1 Kirti Meera Goel, pp. 39,15 Siddharth Gupta, pp. 33,44,45 Jaini Shiva Rama krishna Kshitij Gupta Satyendra Nainwal Satyajit Das Vinay Mohanty Tanuj Shah, pp. 52

-------------------------------------Abhishek Dhal Amit Bharti Manshu Aneja Dinesh Nagar Divya Gupta Kartikeya Shandilya Nishant Mungali, pp. 9,14,15 Vedant Mheta Lakshyajeet Gogoi Monil Khare, pp. 14 Prashant Dixit Vikram Batra Shaiz Kunhimohammed, pp. 14 Siddharth Mohan, pp. 20,51 Sumit Nair, pp. 17

Further Reading:

Saurabh Srivastava

9. Indian Symbology - Trilokesh Mukherjee, (In search of a symbol for India - A problem), Industrial Design Centre, IIT, Mumbai, 155. Jan, 1987.

Shanuj Sharma, pp. 49 Vineet Chaudhary, pp. 49 Jaya Chandra, pp. 49

--------------------------------------

-------------------------------------10. Manu Desai, Indian Graphic Symbols, A study by Manu Desai, Published In India, 1985, Ashutosh Prakashan, 58/ 486, Unnat Nagar 2, Swami Vivekanand Road, Goregoan (West), Bombay - 400602.

Soumitra Bhatt Rahul Bhatt Navendu Tripathi Kshitij Anand

11. Alan Pipes, Third Edition, Production for Graphic Designers, Lawrence king Publishing, 1992, 1997, 2001. ISBN- 1 85669 268 X

--------------------------------------

12. Harm J. G. Zwaga, Theo Boersema, HenriĂŤtte C. M. Hoonhout, Visual information for everyday use, Design and research perspectives Taylor & Francis Group, 1999. ISBN- 0 7484 0670 0

Tanvi Dalal, pp. 54 Saibal Datta, pp. 47

13. Rob Carter, Ben Day, Philip Meggs, Typographic Design: Form and Communication, Second Edition, John Wiley & Sons, Inc. 1993. ISBN- 0-471-28430-0 14. Deana Mc Donagh, Paul Hekkert, Jeroen Van Erp and Diane Gyi, Design and Emotion: The experience of everyday things, Taylor & Francis Group, London and Newyork, 2004. ISBN- 0-415-30363-X 15. H Kumar Vyas, Design The Indian Context, Learning the Historical rationale of the Indian Design Idiom, Tridip Suhrud, Chairman Publications Department, NID, 2000. ISBN- 81-86199 -38-1 16. Steven Heller, The education of a typographer, Allworth Press, 2004. ISBN- 1-58115-348-1 17. Wolfgang Weingart, Typography, Basel, Lars Muller, 1989. ISBN- 3-907044-86-X

Symbiosis Institute of Design Pune, Maharashtra, India

-------------------------------------Mumbai, India

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Family photograph: Brother, father, mother and myself. With the blessings from my family and you, let my curiosity grow forever and I keep on searching for new avenues in visual domains of design. Mandar Rane.IDC, IIT Bombay

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/coursework