Designer: Ashley Charles Burr Photography: Ashley Charles Burr Model: Ashley Charles Burr The collection is called a touch of arrogance, from the collage I used. My research mainly comes from chauvinistic (or misogynistic) advertising, in this case it was from the 70s while adverts still fell into that bracket, the advert I used in the collage print was a direct photocopy of some text for a mens fragrance ad, I wanted to turn it around and use it for womenswear and also mix it with an advert targeted towards a female audience. I find it interesting because women in these ads are often told to look appealing for men and often weren’t encouraged to do it for themselves. I take most of my inspiration from menswear and women’s lingerie, I like 70s/80s because of the strong cuts in mens business wear. When I combined lingerie and strong men’s cuts in my last project it changed the power relation between the voyeur and the exhibitionist. This project wasn’t really meant to be political it was more about fun and using inspirations from studio 54, all of my research comes from a printed format authentic to the period, I barely use the internet.
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