CUSTOMER PROFILES THE FASHIONABLE MOTHER
Gender: Female Age:32-60 Income: 100,000+ Family: Married with children Attributes: Social Self-confident Fashion conscious Shopping Habits: 8-10+ yearly Loyal customer Personal Shopper Closely follows trend 28
THE MILLENNIAL CUSTOMER
Gender: Female Age: 18-29 Income: Allowance-$45,000 Family: Single or Married Attributes: Social media connected Fashion Conscious Education and/or career focused Shopping Habits: Online 1-4+ in store shopping Money conscious Closely follows trends & takes risks 29