Conference Branding Maddie Potocnik
VISC 302
Spring 2020
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Project Overview
Maddie Potocnik
VISC 302
Spring 2020
Written on May 14th, 2020 Project Start: March 26, 2020 Project Turn in: May 15th, 2020
The goal of this project was to create a branding system for a fictional conference on a topic of our choosing. It was originally meant to be hosted in person, but changed to fit the world we started living in during the course of the project. It became about making something live online instead of in person. I did my best to use more color than I usually do for this project, and I enjoyed creating so many parts of the brand. It was interesting to explore digital design when I don’t have much experience with it. This project was an exciting challenge from start to finish.
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The Future And does it even matter?
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Honorable Mentions
+ + + +
AI Life on Mars Evolution Human Life Cycle
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access, adaptation, algorithm, ambient intimacy, anthropomorphize, artificial intelligence, brain, breakthroughs, civilization’s story, clock, communication, complexity, computer vision, cosmic, curiosity, cyborg, data, digital, evolution, experimentation, extinction, fatalism, fixed behavior, frontier, global trance, hierarchy, high-dimensional space, inevitability, interaction, labyrinth, life extension, longevity, machine learning, manipulation, millennia, neocortex, optimization, paradigm shift, patterns, perspective, proportion, screens, second self, self-repair, synthesis, technological maturity, technology, telescoping, the modern human condition, time, time travel, transition, turbulence, types of time, understanding, united universes, velocity, visual intelligence, wealth of information
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Questions
+ How could AI be harmful? + Should we live longer if we have the ability to? + How do humans view time in relation to how it actually exists? + Is time even real? + What predictions were made about the present? + How has the human brain evolved over time? + What can we expect from the near future and the far future?
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Amber Case
Maddie Potocnik
VISC 302
Spring 2020
Anthropologist
Aubrey De Grey
Researcher
Martin Rees
Astrophysicist
Nick Bostrom
Philosopher
Speakers ----------------------------------------
Fei-Fei Li
Computer Scientist
Ray Kurzweil
Inventor
Sarah Jones
Playwright
Stewart Brand
Environmentalist
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Themes
+ Time, its relativity, and its paradoxes + Interaction between human and machine + Evolution and inevitability
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Big Ideas
Technology will only gain as much power as we let it.
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VISC 302
Spring 2020
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Time is much bigger than we treat it. ----------------------------------------
We are still evolving as a human race, a planet, a universe, and an existence. ----------------------------------------
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Background April 2nd
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VISC 302
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Who + Why
+ People attending this conference are forward-thinking, open-minded, curious, and well-educated. + They care about the well-being of the environment and the people around them, and use their money to benefit causes with the same goals and ideals. + They value personal enrichment and use their free time to read, write, study, and travel. + Attending this conference offers an opportunity to hear well-researched perspectives, ideas, and theories about an abstract subject.
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VISC 302
Spring 2020
Promotion
+ Websites and blogs which cover tech, philosophy, science, the environment, space, and healthcare + Email from conference sponsors such as Slack, OpenAI, or Tesla to their subscribers. + Independent brand affiliates such as notable authors, Youtubers, and speakers which have a high social media following within the target market + Libraries, museums, Universities--Either online or on site.
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Expectations
+ To hear from a diverse group of speakers with well-researched ideas on the topic of the Future. + To walk away with resources for further learning and exploration. + To connect with like-minded people from around the world within the confines of the conference space and beyond.
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Concept Ideation ----------------------------------------
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Frontier
Exploring New Horizons The Frontier Conference is a chance to peek into the future and experience the look and feel of tomorrow’s architecture, design, and technology. Leading innovators share their vision for a more streamlined and beautiful time to come, all from the comfort of your home screens. Join like minded folks on the
Maddie Potocnik
VISC 302
Spring 2020
forefront of the next big thing.
Neofuturism Architectural Polished
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Continuum Something New is Near
The Continuum Conference is an exploration of time and how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas,
Maddie Potocnik
VISC 302
Spring 2020
all from your own home.
Layers Multiverse Trippy
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Now + Later A Future Paved by the Present
Now and Later is a conference dedicated to a conversation about the cause and effect we experience on a daily basis as well as on a much larger scale. Tune in from your own home to gain insight into how our current actions affect our world in the long run. Speakers include industry leaders, experienced re-
Maddie Potocnik
VISC 302
Spring 2020
searchers, and thoughtful people who just want a better world for generations to come.
Movement Evolution Change
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Paradigm Shift Your Focus
The Paradigm Conference is a deep dive into the inner workings of today and tomorrow. Listen to experienced and respected leaders of technological change speak on their field of expertise from the comfort of your home screens. There’s nothing quite as fascinating as getting a glimpse into the minds that are
Maddie Potocnik
VISC 302
Spring 2020
shaping the world of tomorrow.
Technical Mathematical Models
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Beta
Building Something New Together In a way, we’re all somebody’s lab rats. The Beta Conference explores ideas about how small-scale experiments can have a radical impact on the innovations of the future. Listen to stand-out researchers, physicists, and inventors speak on what’s next for the world,
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VISC 302
Spring 2020
all from your own home screens.
Tests Experiments Modular
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One Small Step How Small Steps Become Giant Leaps One Small Step is a conference dedicated to celebrating revolutionary technological advancements and looking forward to what else is to come. Join a variety of respected speakers in an exciting, thoughtful, and sometimes humorous journey through innovations of the past and ideas for the future. Connect with
Maddie Potocnik
VISC 302
Spring 2020
a global community from the comfort of your home in building a brighter tomorrow.
Retrofuturism Dreamlike Optimistic
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Frontier Exploring New Horizons
Maddie Potocnik
VISC 302
Spring 2020
Continuum Something New is Near
Paradigm Shift Your Focus
Beta
Building Something New Together
Now + Later One Small Step A Future Paved by the Present
How Small Steps Become Giant Leaps
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Concept Development April 7th
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Frontier Exploring New Horizons
Maddie Potocnik
VISC 302
Spring 2020
Continuum Something New is Near
Paradigm Shift Your Focus
Beta
Building Something New Together
Now + Later One Small Step A Future Paved by the Present
How Small Steps Become Giant Leaps
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Attendee Profile
Maddie Potocnik
VISC 302
Spring 2020
Name: Annie Age: 41 Occupation: COO of a Tech Startup Location: Seattle, WA Education: Undergraduate in Finance Background: Single mom of two high school aged children. Has lived all over the US throughout her professional life. Good with money, gives to charities and causes she cares about. Hobbies: Travelling, reading, working out, going to her kids’ events, volunteering, trying new restaurants Interests: Technology, sustainability, spirituality, politics
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Attendee Profile #2
Maddie Potocnik
VISC 302
Spring 2020
Name: Mike Age: 66 Occupation: Retired teacher Location: Omaha, NE Education: PhD in Physics Background: Married with adult children who are out of the house. Very invested in his local community. Has won awards for his success as an educator. Hobbies: Going to local sports games, playing board games, having his grandkids over to his house Interests: History, sports, local government
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2O2O
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VISC 302
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Something New is Near
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Caslons Egyptian Bold Input Serif Bold Input Serif Regular
Case
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2O2O
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VISC 302
Spring 2020
Something New is Near
Something New is Near
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Caslons Egyptian Bold Input Serif Bold
Input Serif Regular
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kautiva pro black Input Serif Bold Input Serif Regular
Maddie Potocnik
VISC 302
Spring 2020
Something New is Near
May 6th 2O2O
2O2O
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Kinetic Systems April 14th
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Maddie Potocnik 01
Something New Something New is Near
Maddie Potocnik
VISC 302
Spring 2020
is Near
May 6th
Something New is Near.
2O2O
Continuum Something New is Near.
The Continuum Conference is an exploration of time and how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home.
Something New is Near
“We are all cyborgs now”
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Something New is Near. Continuum Conference
Something New is Near
2O2O
Maddie Potocnik
VISC 302
Spring 2020
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Something New is Near
“We are all cyborgs now”
May 6th 2O2O
Continuum Something New is Near.
The Continuum Conference is an exploration of time and how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home.
amber case Something New is Near
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Something New is Near.
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Something New is Near.
2O2O
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VISC 302
Spring 2020
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Continuum Conference
Something New is Near.
Continuum Something New is Near.
The Continuum Conference is an exploration of time and how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home.
Something New is Near. May 6th 2O2O
“we are all cyborgs now.”
Amber Case
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Maddie Potocnik
VISC 302
Spring 2020
Something New is Near.
Something New is Near.
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The Continuum Conference is an exploration of time and how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home.
Continuum Something New is Near.
The Continuum Conference is an exploration of time and how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home.
Something New is Near.
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“We’re all cyborgs now.”
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Maddie Potocnik
”
e’re all W cyborgs now. “
VISC 302
Spring 2020
O5 O6 2O 2O May 6, 2O2O Something New is Near
Continuum Something New is Near.
The Continuum Conference is an exploration of time and how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home. Something New is Near
Amber
Case
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VISC 302
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Social Media April 16th
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Maddie Potocnik O1
The Continuum Conference is an exploration of time and how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home.
Maddie Potocnik
VISC 302
Spring 2020
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explore from home
Something New is Near. May 6th 2O2O
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Maddie Potocnik
VISC 302
something new is near. Exclusively online for one day only.
Something New is Near. May 6th 2O2O
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something new
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VISC 302
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is near...
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Something New is Near.
May 6th
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bring the future to your living room.
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VISC 302
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Web April 21st
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list of website sections along the top which link downward
HOMEPAGE
looping video or animation at the top long scrolling with links to each page/preview of what’s on each one
Speakers
one long scrolling page of speakers, their photos, bios, and links to personal website or social media
Registration
Connect
one page form with basic information
log in page
payment page
personal profile page... either connect to facebook or upload photo, username, etc.
confirmation page
discussion board with conference staff and registered attendees to discuss FAQ’s, points of interest, casual conversation. For use before, during, and after conference
advertisement for a free _something_ after paying the registration fee
About
promo video or animation with an explanation of the conference as a whole
Shop
scrolling catalog of branded merch (tshirt, sticker, phone case, print, etc.)
Resources
links from speakers and affliates to websites, charities, books, extended learning opportunities, etc. that would be interesting to the target market
Maddie Potocnik
VISC 302
Spring 2020
detailed agenda - hour by hour
links to social media such as insta, Facebook, etc.
shopping bag
shipping/payment
confirmation
FAQ about the conference
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First Homepage Ideas
Maddie Potocnik
VISC 302
Spring 2020
Something New Is Near.
Speakers Register Learn Connect Shop Resources
May 6th, 2O2O
Online Only
The Continuum Conference is an exploration of time and how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home. Register Here
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Something New Is Near.
Something New is Near. The Continuum Conference is an exploration of time and how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home.
Maddie Potocnik
VISC 302
Spring 2020
Speakers Register Learn Connect Shop Resources
May 6th
speakers
2O2O
shop
Read about each Continuum Conference speaker and when they will be presenting.
Order Continuum merchandise, arrive by May 6th.
Speakers Register Learn Connect Shop Resources
learn
Dig deeper into the Continuum project’s goals and vision for the conference and beyond.
guarunteed
to
resources Explore books, films, podcasts, blogs, and more to supplement what you learn during the conference.
connect
Log in after registering to meet fellow attendees and Continuum staff and engage in conversation.
register Sign up now and receive a T-shirt and printed conference companion for free.
Speakers Register Learn Connect Shop Resources
May 6th, 2O2O
Online Only
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Something New is Near.
Something New Is Near.
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something new is near. learn more about the continuum conference
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Speakers Register Learn Connect Shop Resources
Learn Speakers Register Connect Shop Resources
Continuum Phone Case $15
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Continuum Unisex T-shirt $2O (Free with Registration)
Learn Speakers Register Connect Shop Resources
VISC 302 Maddie Potocnik
The Continuum Conference is an exploration of time atnd how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home. Register Here
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“Something New is Near” The Continuum Musical Companion $3O
The Continuum Print Companion $1O (Free with Registration)
amber case
anab jain
Amber Case is an American cyborg anthropologist, user experience designer and public speaker. She studies the interaction between humans and technology.
Anab Jain co-founded the design and film studio Superflux to parse uncertainties around our shared futures. She creates tangible experiences that transport people directly into possible future worlds.
martin rees
fei-fei li
Martin John Rees, Baron Rees of Ludlow, OM, FRS, FREng, FMedSci, FRAS is a British cosmologist and astrophysicist. He has been Astronomer Royal since 1995 and was Master of Trinity College.
Fei-Fei Li is a computer scientist, non-profit executive, and writer. She is a professor and the co-director of Stanford's Human-Centered AI Institute and the Stanford Vision and Learning Lab.
aubrey de grey
ray kurzweil
Aubrey David Nicholas Jasper de Grey is an English author and biomedical gerontologist. He is the Chief Science Officer of the SENS Research Foundation.
Raymond Kurzweil is an inventor and futurist. He is involved in fields such as text-to-speech synthesis, speech recognition technology, and electronic keyboard instruments.
Continuum Unisex T-shirt
Continuum Phone Case
“Something New is Near” The Continuum Musical Companion
The Continuum Print Companion $1O (Free with Registration)
$2O (Free with Registration)
Learn Speakers Register Connect Shop Resources O5 O6 2O 2O
$2O
$15
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Something New is Near.
something new is near.
Responsive Website for mobile
learn more about the continuum conference
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The Continuum Conference is an exploration of time atnd how we experience it. What layer of “now” are we on right now, and where are we going? Join brilliant researchers, scientists, and idea makers for one of the world’s largest conversations on the future. Come hungry with curiosity and leave full of new ideas, all from your own home. Register Here
Learn Speakers Register Connect Shop Resources O5 O6 2O 2O
Learn Speakers Register Connect Shop Resources O5 O6 2O 2O
amber case
anab jain
Amber Case is an American cyborg anthropologist, user experience designer and public speaker. She studies the interaction between humans and technology.
Anab Jain co-founded the design and film studio Superflux to parse uncertainties around our shared futures. She creates tangible experiences that transport people directly into possible future worlds.
martin rees
fei-fei li
Martin John Rees, Baron Rees of Ludlow, OM, FRS, FREng, FMedSci, FRAS is a British cosmologist and astrophysicist. He has been Astronomer Royal since 1995 and was Master of Trinity College.
Fei-Fei Li is a computer scientist, non-profit executive, and writer. She is a professor and the co-director of Stanford's Human-Centered AI Institute and the Stanford Vision and Learning Lab.
aubrey de grey
ray kurzweil
Aubrey David Nicholas Jasper de Grey is an English author and biomedical gerontologist. He is the Chief Science Officer of the SENS Research Foundation.
Raymond Kurzweil is an inventor and futurist. He is involved in fields such as text-to-speech synthesis, speech recognition technology, and electronic keyboard instruments.
Spring 2020
After signing up, you will receive a confirmation email with instructions for accessing the Continuum Conference on May 6th. You will receive your free T-shirt and Print Companion in the mail if registered by May 1st. Your username and password will log you into a discussion with other Continuum attendees on the Connect tab. We can’t wait to see you there!
First Name
Last Name
Email Address
Shipping Address Number/Street Apartment No.
Learn Speakers Register Connect Shop Resources
City
State
Zip
Shirt Size
Username Password
Maddie Potocnik
VISC 302
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Log in to connect Username
Learn Speakers Register Connect Shop Resources
Password
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Continuum Unisex T-shirt $2O (Free with Registration)
Continuum Phone Case $15
“Something New is Near” The Continuum Musical Companion $2O
The Continuum Print Companion $1O (Free with Registration)
Learn Speakers Register Connect Shop Resources O5 O6 2O 2O
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Mockups April 23rd
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Merchandise mockups
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Final Brand Guidelines May 4th
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Final Website May 14th
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Final Social Media May 14th
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Final Mockups May 14th
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