Jul'15 non fiction new titles major

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NON-FICTION

July 2015 . Major & Lead

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NOT THAT KIND OF GIRL By LENA DUNHAM

Cover art to come 9780007515547 FONTANA1 S$18.00

For readers of Nora Ephron, Tina Fey, and David Sedaris, this hilarious, poignant, and extremely frank collection of personal essays confirms Lena Dunham--the acclaimed creator, producer, and star of HBO's "Girls"--as one of the brightest and most original writers working today. "If I can take what I've learned in this life and make one treacherous relationship or degrading job easier for you, perhaps even prevent you from becoming temporarily vegan, then every misstep of mine will have been worthwhile. This book contains stories about wonderful nights with terrible boys and terrible days with wonderful friends, about ambition and the two existential crises I had before the age of twenty. About fashion and its many discontents. About publicly sharing your body, having to prove yourself in a meeting full of fifty-year-old men, and the health fears (tinnitus, lamp dust, infertility) that keep me up at night. I'm already predicting my future shame at thinking I had anything to offer you with this book, but also my future glory in having stopped you from trying an expensive juice cleanse or having the kind of sexual encounter where you keep your sneakers on. No, I am not a sexpert, a psychologist, or a registered dietician. I am not a married mother of three or the owner of a successful hosiery franchise. But I am a girl with a keen interest in self-actualization, sending hopeful dispatches from the front lines of that struggle."

SYMPATHY FOR THE DEVIL By PAUL TRYNKA The story of the Rolling Stones is one of the epic rock 'n' roll yarns of our time. Their music defined today's cultural landscape and their history is a source of endless fascination for music fans around the world. Yet one crucial part of that story has never been comprehensively analysed: the role of Brian Jones, the visionary who founded the band and controlled their early music down to the smallest detail. Drawing on over one hundred interviews with key principals including Keith Richards, Andrew Oldham and Marianne Faithfull, this is a story told from a totally new perspective and which lays bare the shocking ruthlessness, internal warfare and sexual competition within this most legendary of bands. As well as exploring Jones' crucial role in the Stones' music, it will also investigate the unravelling of his psyche, as observed by Brian's family, friends, bandmates, lovers and enemies. 9780552168816 TRANSWORLD S$22.00

Victors get to write the history - but it's never wholly true. Brian's life story is a gripping one, an epic battle between creativity and ambition, between self-sabotage and betrayal. This book will disentangle the threads of the Rolling Stones story and put Brian Jones firmly in the foreground.

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BLACK MASS (MOVIE TIE-IN EDITION) By DICK LEHR John Connolly and James “Whitey” Bulger grew up together on the tough streets of South Boston. Decades later in the mid-1970s, they met again. By then, Connolly was a major figure in the FBI’s Boston office and Whitey had become godfather of the Irish Mob. Connolly had an idea, a scheme that might bring Bugler into the FBI fold and John Connolly into the Bureau’s big leagues. But Bulger had other plans. Soon to be a major motion picture starring Johnny Depp as Whitey Bulger, Black Mass is the chilling true story of what happened between them—a dark deal that spiraled out of control, leading to drug dealing, racketeering, and murder.

9781610395533 PERSEUS INTERNATIONAL S$28.00

SIMPSONS COMICS COLOSSA COMPENDIUM By MATT GROENING The newest volume in the Simpsons Comics Colossal Compendium series is bursting with classic comic stories featuring everyone’s favorite animated family—The Simpsons—and includes a collectible, one-of-a-kind, pullout paper craft of Springfield's Kwik-E-Mart. Everyone in Springfield is getting into the swing of things in this collection of Simpsons comic stories. Start off with a little ring-a-ding-ding from the new “King of Cool” Professor Frink, some harmless daydreaming from Bart’s pal Milhouse, some bedtime nursery rhyming with Maggie Simpson, and a bit of back-in-the-day, nostalgic reminiscing from Mr. Burns.

9780062360595 HARPER US $28.00

Even a tyke-sized Homer tries his hand at some magical wishing, and Ralph Wiggum does a little role modeling. Then, Sideshow Bob goes slumming to exact his revenge, Bart sets about reinvigorating his favorite superhero comic magazine, and Homer thinks he’s seeing double when he discovers another brother from yet another mother.

This third volume in the Colossal Compendium series includes 5 carefully and specifically chosen comics, which work together to provide a deeper, darker meaning than each on its own.

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COMPUTING WITH QUANTUM CATS By JOHN GRIBBIN Pioneering study of the science behind quantum computing and what the new quantum reality will mean for mankind. The quantum computer is no longer the stuff of science fiction. Pioneering physicists are on the brink of unlocking a new quantum universe which provides a better representation of reality than our everyday experiences and common sense ever could. The birth of quantum computers -- which, like Schrรถdinger's famous 'dead and alive' cat, rely on entities like electrons, photons or atoms existing in two states at the same time -- is set to turn the computing world on its head.

9780552779319 TRANSWORLD S$22.00

In his fascinating study of this cutting-edge technology, John Gribbin updates his previous views on the nature of quantum reality, arguing for a universe of many parallel worlds where 'everything is real'. Looking back to Alan Turing's work on the Enigma machine and the first electronic computer, Gribbin explains how quantum theory developed to make quantum computers work in practice as well as in principle. He takes us beyond the arena of theoretical physics to explore their practical applications -- from machines which learn through 'intuition' and trial and error to unhackable laptops and smartphones. And he investigates the potential for this extraordinary science to create a world where communication occurs faster than light and teleportation is possible.

HUMANS 3.0 By PETER NOWAK

9780008113391 FONTANA1 S$22.00

Welcome to Human 3.0. Life for early humans wasn't easy. They may have been able to walk on two feet and create tools 4 million years ago, but they couldn't remember or communicate. Fortunately, people got smarter, and things got better. They remembered on-the-spot solutions and shared the valuable information of their experiences. Clubs became swords, caves became huts, and fires became ovens. Collectively these new tools became technology. As the 21st century unfolds, the pace of innovation is accelerating exponentially. Breakthroughs from robotics to genetics appear almost on a daily basis. It's all happening so quickly that it's hard to keep track - but recently there's been a shift. We used to create technology to change the world around us; now we're using it to change ourselves. With vaccinations, in-vitro fertilization, and individual genetic therapy, we're entering a new epoch, a next step, faster and more dramatic than the shift from Australopithicines to Homo Sapiens. The technology that set us apart from our earliest selves is becoming part of the evolutionary process. Advancements in computing, robotics, nanotechnology, neurology, and genetics mean that our wildest imaginings could soon become commonplace. Peter Nowak deftly presents the potential outcomes-both exciting and frightening-of key, rapidly advancing technologies and adroitly explores both the ramifications of adopting them and what doing so will reveal about the future of our species. We've come a long way in 4 million years. Welcome to Human 3.0.

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NLP By ALI CAMPBELL This book is a no-nonsense, fun, all-you-need-to-know guide to the world of NeuroLinguistic Programming. Written by one of the world's top NLP experts, Ali Campbell, it uses the techniques of NLP to teach you the techniques of NLP. Learn how to: change your emotional state quickly and easily; overcome fears, phobias and frustrations; transform even lifelong habits quickly; communicate to get exactly what you want; reset your internal programming to change your future...and much more! Hay House Basics is a new series that features world-class experts sharing their knowledge on the topics that matter most for improving your life. If you want to learn a new skill that will enhance your wellbeing, Hay House Basics guarantees practical, targeted wisdom that will give you results!

9781781803530 HAY HOUSE S$20.00

DATACLYSM: WHO WE ARE By CHRISTIAN RUDDER Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In ‘Dataclysm’, Christian Rudder, founder of one of the world’s biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.

Cover art to come 9780007494439 FONTANA1 S$22.00

Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking. Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.

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HAUNTED EMPIRE: APPLE AFTER STEVE By YUKARI IWATANI KANE

9780008108175 FONTANA1 S$20.00 9780062128263 HARPER US S$20.00

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great” products. Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers. Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

THE ACHIEVEMENT HABIT By BERNARD ROTH

9780062356109 HARPER US S$38.00

In The Achievement Habit, Roth applies the remarkable insights that stem from design thinking—previously used to solve large scale projects—to help us realize the power for positive change we all have within us. Roth leads us through a series of discussions, stories, recommendations, and exercises designed to help us create a different experience in our lives. He shares invaluable insights we can use to gain confidence to do what we’ve always wanted and overcome obstacles that hamper us from reaching our potential, including: •Don’t try—DO; •Excuses are self-defeating; •Believe you are a doer and achiever and you’ll become one; •Build resiliency by reinforcing what you do rather than what you accomplish; •Learn to ignore distractions that prevent you from achieving your goals; •Become open to learning from your own experience and from those around you; •And more. The brain is complex and is always working with our egos to sabotage our best intentions. But we can be mindful; we can create habits that make our lives better. Thoughtful and powerful The Achievement Habit shows you how.

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LEAN IN By SHERYL SANDBERG

Cover art to come 9781101872703 RANDOM HOUSE S$23.00

In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential. Sandberg is the chief operating officer of Facebook and is ranked on Fortune’s list of the 50 Most Powerful Women in Business and as one of Time’s 100 Most Influential People in the World. In 2010, she gave an electrifying TEDTalk in which she described how women unintentionally hold themselves back in their careers. Her talk, which became a phenomenon and has been viewed more than two million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. In Lean In, Sandberg digs deeper into these issues, combining personal anecdotes, hard data, and compelling research to cut through the layers of ambiguity and bias surrounding the lives and choices of working women. She recounts her own decisions, mistakes, and daily struggles to make the right choices for herself, her career, and her family. She provides practical advice on negotiation techniques, mentorship, and building a satisfying career, urging women to set boundaries and to abandon the myth of “having it all.” She describes specific steps women can take to combine professional achievement with personal fulfillment and demonstrates how men can benefit by supporting women in the workplace and at home. Written with both humor and wisdom, Sandberg’s book is an inspiring call to action and a blueprint for individual growth. Lean In is destined to change the conversation from what women can’t do to what they can.

EP: START YOUR OWN CHILD-CARE SERVICE By JACQUELYN LYNN GET PAID TO CARE FOR KIDS–START YOUR OWN CHILD-CARE SERVICE As the number of working parents grows the number of children who need quality childcare grows along with it. That need is creating a tremendous entrepreneurial opportunity for people who love children and want to build a business caring for them. Whether you want to start a small, family child-care center in your home, a large commercial day-care center, or a niche business like child transportation, this guide will show you how to do it. Our experts take you from the basic requirements, startup costs, and daily operations to what to do when things don’t go according to plan. Gain valuable insights from interviews with practicing child-care providers, and handy worksheets, checklists, and forms to help you reach your goals. If you enjoy working with children and are eager to become an entrepreneur, this is the guide for you! 9781599185675 PERSEUS INTERNATIONAL S$30.92

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HBR: CONCRETE ECONOMICS By STEPHEN S.COHEN Brilliantly written and argued, Concrete Economics shows exactly how the US government has shaped and directed the economy since the very inception of the country. This book does not rehash the sturdy and well-known arguments that to thrive, an entrepreneurial economy needs a social and policy environment characterized by a broad range of freedoms. Nor does it buy into the myth of the absolutely free market. Instead, Cohen and DeLong focus on the forgotten role played by the US government in initiating and enabling a redesign of the US economy. The government not only sets the ground rules for entrepreneurial activity but directs the surges of energy that mark a vibrant economy. It is as true for present-day Silicon Valley as it was for New England manufacturing at the dawn of the nineteenth century. 9781422189818 PERSEUS INTERNATIONAL

S$43.40

This is not an argument based on abstract truths, complex correlations, or arcane discoveries, but rather on the facts of how the US economy succeeded so brilliantly. And that provides a blueprint for how the government, established companies, and new ventures can partner to yet again successfully reshape the economy.

HBR: GUIDE TO LEADING TEAMS By MARY SHAPIRO Great teams don’t just happen.

How often have you sat in team meetings complaining to yourself, “Why does it take forever for this group to make a simple decision? What are we even trying to achieve?” As a team leader, you have the power to improve things. It’s up to you to get people to work well together and produce results. Written by team expert Mary Shapiro, the HBR Guide to Leading Teams will help you avoid the pitfalls you’ve experienced in the past by focusing on the often-neglected people side of teams. With practical exercises, guidelines for structured team conversations, and step-by-step advice, this guide will help you:

9781633690417

PERSEUS INTERNATIONAL

S$30.92

• Pick the right team members • Set clear, smart goals • Foster camaraderie and cooperation • Hold people accountable • Address and correct bad behavior • Keep your team focused and motivated

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HBR: HBR GUIDE TO BUILDING YOUR BUSINESS CASE By RAYMOND SHEEN Get your idea off the ground. You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:

9781633690028

PERSEUS INTERNATIONAL

S$30.92

• Spell out the business need for your idea • Align your case with strategic goals • Build the right team to shape and test your idea • Calculate the return on investment • Analyze risks and opportunities • Present your case to stakeholders

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