Laboratory of Movement Brand Standards Manual

Page 17

Typefaces The typefaces of Laboratory of Movement are Andrea Karime, and Helvetica Neue.

Andrea Karime abcdefghijklmnopqrstuvwxyz 0123456789

Headers and page numbers in print should be set in Andrea Karime or Helvetica Neue Regular.

Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstvwxyz !@#$%^&*()_+{}|:”<>? 0123456789

Headers on the web should be set in Helvetica Neue Bold. Navigation on the web should be set in Helvetica Neue Regular, presented in all lowercase. Body copy in any application should be set in Helvetica Neue Regular. If in any instance these typefaces are not available, Helvetica or Arial may be used as an alternative for body text.

Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstvwxyz !@#$%^&*()_+{}|:”<>? 0123456789 Helvetica Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstvwxyz !@#$%^&*()_+{}|:”<>? 0123456789 Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstvwxyz !@#$%^&*()_+{}|:”<>? 0123456789

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