Digital Content Creation Extension Certificate
Classroom | Online mru.ca/DigitalContent • 403.440.6861 • 1.888.392.3655 • cebusiness@mtroyal.ca The explosion of online, social media and mobile technologies is changing how we use and interact with digital media, creating incredible new opportunities and challenges. Acquire practical, in-demand skills for developing a content strategy and writing, editing and delivering interesting content to attract and engage audiences. Enhance your existing talents in social media or journalism, or build a career as a digital content specialist. Program format: Complete the 4 required courses plus 30 hours of optional courses (a minimum of 90 hours) within 3 years. Courses
Hours
Writing and Editing for Digital Media
15 hours
Content Marketing Strategy
15 hours
Introduction to Digital Graphic Design
18 hours
Choose 1
Search Engine Marketing
15 hours
OR Social Media Analytics and Optimization
12 hours
Optional courses — choose 30 hours
Advertising on Social Media
15 hours
Business Skills and Portfolio Creation for Graphic Design
18 hours
Copy Editing and Proofreading
20 hours
Digital Darkroom Basics
15 hours
Editing Fundamentals
15 hours
Foundations of Photography, Level 1
20 hours
Illustrator 1
24 hours
InDesign 1
15 hours
Introduction to WordPress
12 hours
Online Community Engagement
12 hours
Photoshop 1
24 hours
Search Engine Marketing
15 hours
Social Media Analytics and Optimization
12 hours
Social Media Strategy
15 hours
Any of the following Social Media Seminars
Advanced Google Analytics
3 hours
Advanced LinkedIn for Business
3 hours
Blogging for Business
5 hours
Facebook for Business
3 hours
Instagram and Snapchat for Business
3 hours
Introduction to Google Analytics
3 hours
LinkedIn for Business
3 hours
Managing Content for Social Media
3 hours
Twitter for Business
3 hours
Using Video with Social Media
3 hours
YouTube for Business
3 hours
22
Communications and Marketing