2013-2014 College Catalog | Mount Aloysius College BU 345 Business Internship............................................................................................................................. 3-12 Credits Management-level experience in the work place relevant to the student’s career interests. Emphasizes experiential learning and the integration of classroom study and work place practice. A minimum of 135 hours of on-site experience is required for 3 credits. Additional credits are dependent upon the number of hours to be worked and the nature of the work experience. Additional credits must be approved, in advance of registration, by the Department Chair. A maximum of six credits can be used for requirements in the major; the remaining credits can be used as free electives. This course may be repeated for a maximum total of 12 credits within the degree. Prerequisites: Business major, junior standing, minimum of a 2.0 cumulative GPA, Faculty Internship Supervisor approval. BU 360 Entrepreneurship......................................................................................................................................3 Credits Examines the process for creating and maintaining a successful new business. Includes opportunity analysis and business plan development. Prerequisites: AC 101, BU 117, BU 250. BU 370 Consumer Behavior...................................................................................................................................3 Credits A study of consumer decision-making processes in marketing and the factors that influence these processes. Prerequisite: BU 250. BU 372 Retail Management Concepts...................................................................................................................3 Credits Presents retailing as a dynamic aspect of the marketing/channels distribution system. Consumer/marketing analysis, store location, store layout, merchandising, pricing, promotional issues and problems are considered. Prerequisite: BU 250. BU 374 E-Commerce..............................................................................................................................................3 Credits This course provides an introduction to and analysis of the strategic and ethical use of the Internet for marketing communications and strategy. Prerequisite: BU 250. BU 381 Special Topics: Marketing Management...................................................................................................3 Credits This course offers the opportunity to explore in depth contemporary marketing management issues. This course may be repeated up to two (2) times without repeating a given topic. Prerequisite: BU 250. BU 410 Organizational Behavior...........................................................................................................................3 Credits Explores the basic ideas and theories from the behavioral sciences as they apply to human and administrative behavior in organizations. This course provides an in-depth look at the application of the behavioral sciences to the management of individual and group behavior within the context of a business organization. Prerequisite: BU 117. Recommended: PY 101, SO 101. BU 413 Global Business.........................................................................................................................................3 Credits Emphasis is placed on diversity, financial management and human resource effectiveness in a global arena. The focus is on the following core proficiencies: Management, Finance, Business Ethics, International Business, Marketing and Human Resource Management. The intent is to verify competency and integrate disciplines through the provision and usage of international examples, case studies and partnerships with business(es) that conduct business nationally and internationally. Prerequisite: Senior standing. BU 424 Employee Benefits.....................................................................................................................................3 Credits Seminar focusing on various employee benefit systems and their impact on the individual, organization, and society. BU 472 Marketing Research...................................................................................................................................3 Credits A course designed to introduce the marketing student to the areas of marketing research and marketing information systems. Coverage of marketing information system design and the marketing research process, including: research design and sources of information, data collection methods, sampling procedures, data analysis and interpretation, and the formal research report. Prerequisite: BU 250, CM 220. BU 490 Business Integrative Seminar....................................................................................................................3 Credits Provides an integrated experience of previous learning through problem solving, strategic planning and policy determination. Prerequisite: Senior Standing
(CH) Chemistry CH 100 General Chemistry.........................................................................................................3 Lecture/2 Lab/4 Credits This one semester course is designed to provide the student with an introduction to the principles of inorganic, organic, and biochemistry.
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