on sawhorses for a desk and went to work. We drove the truck and answered the phone ourselves. We had a lot to lose, but we bet it all on each other.” Along the way, they never lost sight of the fact that they run their business where they live and raise their families. From the beginning, they’ve engaged every customer oneon-one by performing a site survey, listening to them, and exceeding their expectations. “We agreed that efficiency wouldn’t run our business—service would. If you listen, customers will tell you exactly how to run this business,” says Kinson. “We knew we had to be good stewards and manage risk, but none of that mattered to our customers. Those are challenges, not distractions. A simple philosophy led to the Simple Energy name: Offer a personal level of service without making our difficulties our customers’ business.” >> SUMMER 2016 • HERE IN H ANOVER
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