BUSINESS & MARKETING EDUCATION Interactive Media
Course Number: 3854 Grades: 9, 10, 11, 12 Credit: .5 Note: This course meets the Fine Arts requirement for graduation. Students may earn articulated college credit for this course. Bring your imagination to life! Combine creative storytelling and cutting edge technology to design interactive experiences for a variety of audiences. Students will collaborate and problem solve to develop original video, audio, animation, and virtual reality productions. This hands-on, project-based course is an introduction to interactive design and the use of the elements of space, time, light, motion, color, and sound to express perspectives, feelings, and ideas. This course is an excellent introduction to career fields such as interactive media, animation, advertising, and video production. Course highlights include industry expert speakers and a field trip to two Twin Cities interactive media agencies.
College Financial Accounting
Course Numbers: 3885 & 3886 Grades: 11, 12 Credit: 1.0 Note: Students may earn articulated college credit for this course. Be “audit” you can be! This college-level, yearlong course prepares students for postsecondary success in accounting, finance, management, engineering, or other business majors. Using an integrated approach combining financial and managerial accounting, students learn how businesses plan for and evaluate their operating, financing and investing decisions to maximize profit.
Sports, Entertainment & Hospitality Marketing
Course Number: 3810 Grades: 9, 10, 11, 12 Credit: .5 Note: Students may earn articulated college credit for this course. The Twin Cities is a hot spot for sports, entertainment and hospitality careers! In this project-based course, students will learn and apply the core concepts of marketing to the sports, entertainment & hospitality industries. Students will explore current trends in athlete/ celebrity endorsements, sponsorships, professional, amateur, and non-traditional/extreme sports industries, entertainment, event management, music, movies, and reality television. Course highlights include the opportunity to develop a sports franchise, hear from industry expert speakers, and go on a field trip to a professional entertainment/sports facility (e.g. Target Field, US Bank Stadium, Allianz Field, First Avenue, etc.).
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Fashion Marketing
Course Number: 3811 Grades: 9, 10, 11, 12 Credit: .5 Note: Students may earn articulated college credit for this course. The dynamics of the apparel industry are always changing. To succeed in tomorrow’s global fashion market students will learn how to evaluate current and historical trends in apparel in the retail, wholesale and manufacturing arenas from a domestic and international perspective. In this project-based course, students will create their own fashion marketing promotion plan and learn effective visual display tactics and forecasting techniques. Course highlights include interactive presentations from industry experts and a field trip to the Mall of America to examine real-world application of the marketing concepts.
Introduction to Marketing (DECA)
Course Numbers: 3804 & 3805 Grades: 10, 11, 12 Credit: 1.0 Note: Students may earn articulated college credit for this course. Put your business and marketing skills to work in real-world applications and environments in this dynamic, project-based class. Students in this yearlong course will have an opportunity to enhance their marketing and leadership skills by participating in competitions and leadership conferences in events such as business, marketing, finance, hospitality, administration, human resources or management. Those enrolled in the class will be eligible to participate in DECA, a national association of marketing students. Highlights of this course include connecting with local business professionals, learning from guest speakers, field trips to a leadership/high ropes course, two marketing agencies, community service projects, and operating a successful and profitable business - The MV DECA Store.
Advanced Marketing (DECA)
Course Numbers: 3806 & 3807 Grades: 11, 12 Credit: 1.0 Note: Students may earn articulated college credit for this course. Dig deeper and take your business and marketing expertise to the next level. This yearlong course builds on the concepts from Introduction to Marketing. Leadership, public relations, and community building are key areas of focus in this creative, student-driven, collaborative class. Competitive events and guest speakers supplement the curriculum to make learning authentic. Career highlights include a job shadow in a career path of one’s choice, field trips to a leadership/high ropes course and two marketing agencies, and community service projects. Students are promoted to management positions in the MV DECA Store and demonstrate their skills by making and implementing critical marketing decisions (e.g., product mix, pricing strategies, promotion, and store merchandising campaigns) to grow a successful and profitable business. Those enrolled in the class will be eligible to participate in DECA, a national association of marketing students. College credit associated with this class
