THE FUTR IS HERE

DECEMBER 9 TO 11

SIX REASONS WHY FUTR WORLD IS AN UNMISSABLE ABU DHABI EXPERIENCE

ith event capacities back up to 100 per cent in Abu Dhabi, the city’s upcoming FUTR World is going to be a capital extravaganza.

As part of its edge-surfing manifesto, FUTR World brings three distinct experiences to Abu Dhabi: there’s FUTR Festival – an ensemble of huge name music acts; FUTR Live – bringing world famous regional firsts like the Museum of Ice Cream; and FUTR Summit – a collection of talks from some of the finest minds in retail, business innovation and entrepreneurship. Read on for more…

1

It has a banging soundtrack

Headliners for FUTR Festival include rap and afrobeat icon, WizKid (whose recent Essence ft Justin Beiber & Tems was the first hit by a solo African artist to chart in the top 10 of the US Billboard Hot 100). He’ll be joined by talented singer/songwriter Alicai Harley, amongst other big hitters.

WizKid

Alicai Harley

It’s extreme

2

Red Bull BMX rider Viki Gomez will be putting on a dazzling extreme sports display as part of FUTR Live. Plus, catch a discussion on ‘Breaking Boundaries’ from homegrown UAE figure skating pioneer Zahra Lari. There’s also a chance to get a free makeover from Ruuby, London’s award-winning beauty delivery service.

It’s insanely Instagrammable

Take, for example, the installation by The Museum of Ice Cream (One of 15 immersive experiences). This NYC resident will be making its Abu Dhabi debut, and it is a double scoop of Insta-candy. 4

5

It offers exciting food adventures

FUTR Tastebud has a range of innovative food brands and concepts to wrap your mouth around. Meet taste creators such as MOB Kitchen, the London-based food platform offering convenient and accessible ultra-tasty recipe ideas. Pitch them questions, taste their creations and grab some pro tips from their inspirational story. You’ll also find food truck experiences from the region’s most talented homegrown chefs creating an exclusive ‘FUTR dish’ never served before. You can also become one of the first people to enjoy an exclusive all new flavour from Baskin Robbins.

3

It’s big on fashion

FUTR trendsetting DNA runs through all of its events. That’s part of what it is. But the demonstration of that on-mode positioning is possibly most clear in its fashion installation. This includes a larger-than-life walk in wardrobe, displaying sustainable material led by the queen of fabrics, Tiffany Loy; plus a smart mirror and AR experience. If you think that’s innovative, wait until you experience the beauty, wellness, food, fitness, entertainment, retail and travel showcases.

It’s influential

You can meet international content creators, including beauty star Abby Roberts and Nintendo Girl, who have managed to rack up over 20 million TikTok followers between them. You can also interact with, and gain insight from, Grace Beverley, Hadia Ghaleb, Darin Al Bayed, and the UAE’s very own Lowi Sahi. 6

ENTRY REQUIREMENTS

Visitors must show an Alhosn Green Pass (which itself requires the individual to be fully vaccinated), and have had a negative PCR result within 96 hours of accessing the venue.

DECEMBER 9 TO 11 a Manarat Al Saadiyat, from Dhs129. tickets. virginmegastore.me; futrworld.com

EAT + DRINK + SHOP

RATING

FOOD A+ to C-

VIBE Family Friendly Party Casual Romantic Fancy

PRICE (FOR TWO) Up to Dhs249 Dhs250 to Dhs749 Dhs750+

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