Social Media

DIGITAL

An increased focus towards paid digital media for both awareness and conversion resulted in nearly 43 million online impressions from the campaign (not including other media partner and buys totalling circa 5 million).

Total posts (1.5k) and engagement (1.2m) were also far higher than previous years, resulting in an incredibly strong performance across digital media exposure and ticket sales.

YOUTUBE

SEARCH DISPLAY FACEBOOK

INSTAGRAM TWITTER

SOCIAL MEDIA

The 2019 campaign witnessed positive and effective growth across all the social media platforms and we have seen a considerable increase in all the metrics from the start to the end of the campaign.

Growth can be seen through increase in followers across the channels, with Instagram taking the lead with a 47% increase, followed by Twitter at 13%, and Facebook 4%.

Impressions, reach and engagement, have all seen a very high increase. This is attributed to a combination of the content strategy and media spend levied on the posts across the various platforms.

The campaign hashtag – #MakeWayForTheBest – gave an identity to the brand itself via the top players MWTC secures every edition, but also to the fans who come to the event every year.